5 Fantastic Tools for Scheduling Social Media

Social media has become one of the most important marketing components for bloggers, businesses, and high-schoolers with selfie sticks. {Truth time: raise your hand if you own a selfie stick! Don't be embarrassed - everyone whose anyone has one! Ha!} But if you're anything like me {Type A, busy, working mom} then you know that it's just not possible to be creative all the time. And yet from a business perspective, social media demands consistency. So what's a girl to do? I'm so glad you asked! Enter 5 Fantastic Tools for Scheduling Social Media! Seriously, y'all - these are going to be game changers for your business / blog / social life! I'm not even joking! No more spending hours and hours muddling through social media and getting lost in your sister's husband's cousin's dog's newsfeed where you're reading comments on a recent article about the best treatment for fleas {and you don't even own a pet!}.

Note: This post contains affiliate links (*). For more information, see my disclosures here.

CoSchedule*

I could literally shout CoSchedule's praises from the rooftops. I'm not joking - I love it that much! Seriously!! Here's why... CoSchedule is a blogger’s best friend when it comes to scheduling posts. It's a full marketing-calendar scheduling sytstem, and it also allows me to manage multiple groups, courses, and bootcamps . You can add their plugin to your Wordpress website, too! Try it. I guarantee you’ll love it! It’s definitely worth the $15/month that I gain back in time saved.

Here's how it works: I have to admit it has so many features that I don't take advantage of, but you can see my full review here. The drag and drop calendar functionality might be my favorite part. And my second-favorite is my ability to color-code each post! CoSchedule currently works with Facebook, Twitter, LinkedIn, Google+, Tumblr, and Buffer. It also provides valuable insight into how many times your posts have been shared.

Pricing: Their current pricing starts at $15/month, but they do offer a free 14-day trial*.

Buffer

I use Buffer exclusively for Twitter, though it can be used with so many of your favorites {Twitter, Facebook, LinkedIn, Google+, and even Pinterest}. So what is it? It's exactly what it sounds like - a Buffer! Basically, you can write a bunch of posts at one time, choose which social profiles to send them to, and then Buffer will spread them out throughout the day or week so that you don't have to be at a computer all the time {and so that you aren't that person who tweets 75 things back-to-back while you're catching up on  your favorite blogs. Raise your hand if you've been guilty of that?! -- My hand is raised!}

Here’s how it works: You start by adding the social accounts that you want to post to. I also have the Google Chrome extension on my laptop, so anytime I come across a blog post or website that I love, I click the little Buffer icon and easily draft my social media share. The best part is, you can schedule it to post right away or you can have it go straight into your queue {which you've set up ahead of time}. Within my queue, I've pre-selected times {depending on the day of the week} that I want Buffer to post to my Social Media accounts. {For example, Monday-Friday, every 1-2 hours and on the weekends fewer}. When you click the "Add to Queue" button, it automatically adds your posts into the next available time slot. And you can always go in and rearrange using the straightforward drag and drop function. It's SO user-friendly!! {And their blog is also pretty fantastic!!}

Pricing: You can use Buffer for free, but for more flexibility and features {i.e. scheduling more posts per day and across more profiles}, they offer paid plans as well. I currently use the Awesome plan {it's $10/month}

HootSuite

HootSuite reminds me a bit of a cross between Buffer and CoSchedule. I used to use it exclusively, but have since transitioned away from it and spend all my time on the former two. HootSuite is compatible with tons of your favorites {Twitter, Facebook LinkedIn, Google+, and now Instagram!} While the Instagram feature won't post for you, it will allow everything to be setup and ready to go. One downfall of HootSuite is that the images appear as funky links on Facebook. I have used HootSuite to preschedule posts within the Facebook groups for my online bootcamps and mentorship programs. It's auto-upload feature is pretty stinkin' awesome {and one of the few things I miss about the platform}!

Here’s how it works: You start by adding the social networks that you want to post to. {Just like with Buffer, you can use a browser extension to quickly allow you to schedule posts}. You can either select a specific date and time for the post to publish, or you can autopublish it, which means that you’ve pre-selected a date and time range that you’d like posts to be published along with how many posts you’d like to publish each day. The autopublish feature automatically adds your posts into a queue {just like Buffer}, based on the schedule you selected.

Pricing: You can use HootSuite for free, but for more flexibility and features {i.e. scheduling across more account and scheduling to Instagram}, they offer paid plans as well, starting at around $10.

Board Booster*

Board Booster is my latest social media platform to test, and I'm already head over heels for it! It's exclusive to Pinterest. and while I'm still in the testing stages, I'm impressed! It's like the Buffer for Pinterest - allowing you to schedule your pins so that you aren't overwhelming the newsfeed while you're pinning and/or promoting your own content.

Here’s how it works: Sign up for free and start pinning! You can create custom recipes within Board Booster for each type of blog post you write. Then schedule your pins {I use the Scheduled Campaigns Feature} to post to various boards and group boards depending on your recipe. It's also useful for cleaning up boards and showing you if there are any broken links. Not only is their platform fantastic, but their blog is super-helpful, too!

Pricing: Board Booster* is free for the first 100 pins and it's paid version currently starts at $5/month.

Latergramme

This is the only tool that I don't have a whole lot of experience with. While I haven't personally used it, I know several bloggers and entrepreneurs who swear by it, so I knew I needed to add it to the list for you! Latergramme is exclusive to Instagram, and allows you to preschedule your posts. Just like with Hootsuite, Latergramme doesn't allow you to post automatically. Instead, you pre-schedule all of your posts and receive a notification when it's time to go in and push "publish."

Pricing: Latergramme is free for the first 30 pictures per month, and it's paid plans currently start at $19/month.

Social media is such a fantastic marketing resource for bloggers and business owners alike! It drives a significant portion of my blog traffic, and I cannot begin to tell you how much time I save when scheduling social media posts using these fantastic platforms!!

Which social media platform do you spend the most time on? Do you use social media scheduling tools?

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