“Grow Your Email List by 5,000 This Month!”
“Sign Dozens of New Clients In Your Sleep!”
“Take Your Business from Six to Seven Figures This Year!”
You’ve seen headlines like these allllll over the Internet, right? Does it seem like every time you do a little research for your biz, someone else is yelling at you through the screen about the best way to get MORE??? More subscribers, more clients, more money?
The implication is that Bigger = Better. But I’m here to bust that myth!
The people who shout those headlines almost always have a hidden agenda. They have some product or “method” that they want you to feel like you NEED. But chances are, you may not actually need what those marketers are selling.
Here are 3 areas of your business where bigger isn’t always better:
1. Your List! Okay, so a hefty subscriber number can give you an ego boost, for sure! But it’s much more important to have engaged subscribers than to have a lot of subscribers. For example, let’s say you’re a health and fitness blogger, and you’ve built a list of 10,000 followers. Then, you decide to change gears and become a relationship coach. When you launch your relationship bootcamp, how many of those health and fitness customers are likely to sign up? A few maybe, but most will just be confused about why you’re offering them relationship advice when they signed up to get ab exercises. You don’t need a big list. You need an engaged list. You need a list full of your ideal clients and customers... the ones who will be eager to check out what you’re offering!
2. Your Number of Clients! If you’re serving one-on-one clients and you’re looking to uplevel your income, your inclination may be to sell a few more coaching packages. Let’s say you serve 8 clients now, at $3,000 per program. So you start to rationalize... if I could just serve 6 more people, I’d earn an extra $18K for my biz! But it’s not that simple. Anyone who’s done one-on-one coaching knows that it’s time-consuming. Most coaches offer support between coaching sessions, and without strong boundaries, you can start to feel like you’re on-call 24/7 in your business. Often, the answer isn’t “more clients”, it’s more leverage. When you find yourself offering the same advice over and over, start thinking about creating a product around that advice. For example, in my biz, I’ve created several self-study courses that teach my clients all about tech, sales funnels, and online marketing. This allows me to serve you better and to serve those who aren’t in a position to work together 1:1. Transform your services into products, and you’ll be able to transform clients into customers, freeing up more of your time to spend on what’s most important to you!
3. Your Biz Revenue! This one’s controversial, I know. But even when it comes to biz revenue, bigger isn’t always better. When your business is making more money, you’ve got more to consider. When you build your business to seven figures, you’ll likely have payroll, additional tax considerations, and a whole lot of moving pieces in your company. Now, if that’s your goal, I support it fully and am here to encourage and assist you in making your dreams a reality. But, I’m also here to invite you to go deep about the type of business you really desire. Do you want to be responsible for a team? Or would you prefer to be a solopreneur with an assistant and a few contractors? Either way is amazing, but you should plan the business of your dreams, rather than aiming for a massive infrastructure just because someone else said you should.
Remember, you’re in control of the direction of your business. All you need to succeed is to serve others well in the way they desire to be served.
Like Zig Ziglar said, “You will get all you want in life if you help enough other people get what they want.” You don’t have to have big numbers to get huge results!
P.S. I’m curious! Where have you been told that bigger is better, and how are you busting through that myth?