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Meet Rachel!

The {totally non-geeky} Techspert


Meet Rachel!

The {totally non-geeky} Techspert

The Techspert™

{thee tek·spurt}
Noun: A blonde entrepreneur who is obsessed with taking care of the techy stuff so you can stress less and focus more of your time and energy on the things you love the most!
See also: Toddler mom. Yoga lover. CPA. Successful online business owner.

Gone are the days where men are in charge of all things techy!

Move over man with specs... I'm Rachel and I'm The Techspert™!

I'll get your website up, your ads converting, and your business off the ground - so you have the time for the things you LOVE in your biz!

I’m obsessed with helping women create businesses they love without all of the stress. My clients are my friends and I don't let my friends fail. Period.

WOMEN come to me when they’re feeling exhausted with all the techy things in their biz.

They’re ready to step into their zone of genius and stop wasting time on YouTube until all hours of the morning trying to set it up themselves.

Together, we create systems, processes, and strategies that feel great and that work for them while they sleep!

These techy things are the behind-the-scenes catalysts that lead to buzz, excitement, and successful launches - think tons of leads, full courses, and happy clients!

No more guessing.
No more banging your head against the wall.
No more wasted time.
No more wanting to throw your computer out the window.

With more than 10 years in business, I’ve worked with huge brands, start-ups, and everything in between, and I have a totally unique perspective on what it takes to get there because I’ve done it - not once, but three times, in my own online businesses!

When I’m not taking care of your Facebook ads, lead pages, sales funnel systems, and website tweaks, I’m either playing princesses and tea parties with my adorable toddler, sipping on an iced coconut milk latte at Starbucks, or getting in a quick sweat sesh at the local yoga studio!


This is possible for you!

This is possible for you!

Here's my story...

I grew up with an amazing family! A mom and a dad who loved me more than I could imagine. I always knew I was meant for something big. In college, I decided to take the “easy” path – become a CPA (I knew I loved IT and all things tech, but decided to make those my electives rather than my main thing!)

I remember that first job working for one of the top CPA firms in the world… I was the youngest person promoted in our office. I knew that I had what it took to make it to the top.

But something was missing…

I realized that no amount of money was worth working your life away. I was at the office at 2 AM, and even the top partners of the company were still in their offices.

This wasn’t the life I had imagined…

I remember when I was leaving my six-figure job in Corporate America, and my boss leaned across his desk, looked me in the eye and said "you should really consider business coaching - it would give you the flexibility you need and you could make twice what you're making now." Honestly, I thought he was nuts. How would I be able to do that? How would others find out about me? Was there even a need for that?

I stuffed it in the back of my mind.

Instead, I became a personal trainer, ramped up a thriving online fitness business, and affiliated with a network marketing company (because that's what every CPA does when she finds out she’s pregnant, right?).

I had no idea what I was doing, so I invested in myself and in my business. It was such an extraordinary feeling to help others every single day and to watch the fruits of my labors.

But what really excited me was helping other women achieve what I had.

One day my business coach and I were chatting and I mentioned how I used to work for one of the top CPA firms in the world and her jaw dropped. "Why have you been holding back?!”, she asked! “This is your story!"

I can’t imagine what my life would look like now if I hadn’t listened to my heart and moved in the direction of my calling.

Why am I telling you all of this?

Because there is nothing special about me.

I’m just a girl who decided to pursue her passion, and I decided not to take no for an answer.

Nothing disappoints me more than hearing about a woman who gave up on her dreams.

We only have one life to live

My mission is to help you passionately pursue your calling and step into the life you’ve always dreamed about.

Nothing is off limits for you.

So whether you already have an online business or you’re just kind of sort of thinking about starting one, I can help you! You don’t have to stay starting and stuck. I can help you!

Are you ready?

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Let's Work Together!

Let's Work Together!

The official bio:


Rachel McMichael is The Techspert™ for women in online business. Through her Website Design & Ad Agency and Self Study Courses, she’s here to show you how managing the tech in your online business can feel like having coffee with your best friend! Her adoring fans and customers have called her “a huge relief”, “the secret weapon for all my technical business needs”, and have even said things like “I almost want to create a tech issue so I can spend more time with her!”  When she’s not taking care of your ads, lead pages, sales funnel systems, and website tweaks, she’s either playing princesses and tea parties with her adorable toddler, sipping on an iced coconut milk latte at Starbucks, or getting in a quick sweat sesh at the local yoga studio! Check out her stories, tips, and inspiration on life, biz, and all things tech at rachelmcmichael.com, and access her totally free training by clicking here. (You’ll be glad you did.)

Still want to know more?

Here are a few more things about me!

1. When I wake up in the morning, the very first thought on my mind is: Give me Jesus. And after that: Give me coffee!

2. My heart glows when I see women succeed, and it breaks when I see women do anything but uplift one another.

3. In my world, date nights are an absolute necessity, a clean house is overrated, and coffee {or Chuy's} {or anything chocolate} is always a fabulous idea.

4. Fantasizing about spending a month in Maui {or Disney World} is totally reasonable.

5. Striving for joy is a must.

6. But at the end of the day, glorifying God in all that I do is all that really matters.

It's your time to thrive!

"I always thought I was pretty tech saavy... until I started my own business. There were so many options, it made my head spin! Thankfully, I found Rachel. She helped me get clear on my options and develop a tech strategy that works for me! She made it easy to understand and showed just how user friendly it could me. So glad to have Rachel as my techspert and secret weapon for all my technical business needs."

- Nicole Pitsinos, Lifestyle Strategist

"Thank God for Rachel! As someone who finds the world of technology a bit daunting, I was over the moon to get to work with her. Working with Rachel has made my life so much easier. Not only is she super smart and helpful, she is also really lovely and easy to talk to. If she can explain this stuff to me in a way that I understand it, she can explain it to anyone!" 

- Amy Shefik, Personal Development Coach


Meet the Team!

Meet the Team!

Meet The Team!

There's absolutely no way I could do this myself! I'm so grateful for the amazing team of women (and men!) who help me serve you well!



Rachel is The Founder and CEO! Her friends lovingly call her the Techspert™ and she knows that none of this would be possible without her incredible team of brilliant professionals! When she’s not taking care of your Facebook ads, lead pages, sales funnel systems, and website tweaks, she’s either playing princesses and tea parties with her adorable toddler, sipping on an iced coconut milk latte at Starbucks, or getting in a quick sweat sesh at the local yoga studio! 


Leanne is our Director of Project Management and is the glue that holds everything together! She thrives with details & organization, so she brings a much-needed structure to everything!!  {Basically, she runs the company!} When Leanne is not busy serving our amazing clients, she can be found having adventures around town with her husband (Devin) and their 9 month old son (Emerson), drinking more coffee than should be allowed, and spending time with her first love - Jesus!


Melissa is our incredible Facebook Ads Specialist. She is IN LOVE with running Facebook Ads and can't wait to help clients find their perfect audience! She loves uplifting entrepreneurs and her heart flutters when she sees others succeed. When she’s not helping you become a massive success, she's probably playing dollhouse with her 2 year old daughter or watching Netflix with her concept artist husband. She stays sane through a daily workout at home or the ballet studio. A true California girl, you'll often find her at the beach, Starbucks in hand of course!  


Carl is our WordPress Web Developer. He's extremely passionate about developing a website that will make your business stand out from the crowd. When he's not building the perfect custom website for you, Carl is acting on stage! He's just as passionate about his acting as he is about developing and brings everything he has to the a stage actor by the night. He puts the same dedication and energy into his theater performances as his web designs!


CJ is our Social Media Manager and is extremely passionate about all things digital marketing -- especially social media. When she's not helping clients with their funnels and content strategies, she's busy instagramming her cats (because they're hilarious) or hand-lettering (because calligraphy is the BEST!)



Laura Ashley is our in-house Squarespace Designer, Branding Strategist, and all-around Creative Genius! When she's not sipping coffee and creating things, Laura Ashley can be found bouncing around the halls of her church home, teaching fitness classes at her gym, stu(dying) for her college classes, or going on outdoor adventures with friends.  She believes that a six-month vacation twice a year is a grand idea, that sand and seashells between your toes is an absolute must, and that everyone deserves a smile.  Life never has a dull moment for her because she has found her first and Truest Love, who is and will always be JESUS. 


Sophia is our totally incredible, detail loving Content Writer! Sophia loves Jesus and books. If Sophia was a Disney princess, she'd totally be Belle... when she's not crafting compelling content for you, you'll find her serving at her local church or reading in the library! Sophia's obsessed with mornings (yep, she's an early riser), the Arkansas Razorbacks, Pinterest, and working for this team, of course! [😉]


Bianca is our fun, energetic, and detail loving Facebook Ads Data Analyst who aims to give quality service. When she's not monitoring your ads, she's playing basketball with her adorable son, cooking up incredible meals for her husband, reading, and relaxing!


Contractors We Work Closely With

(And Highly Recommend):


Cassi Carothers is The Branding Bombshell! Branding is Cassi's passion and she's so blessed to get to share this gift with female entrepreneurs that are equally as passionate about what they do. Cassis' Beautiful Branding Bundle is perfect for the woman who is struggling to set herself apart from the crowd, and her Branding Bombshell Monthly takes the guess work out of branding your social media! If you’re ready to learn what being a branding bombshell is all about, grab your copy of The Branding Bombshell Checklist and you’ll be on your way to having a brand that is just as amazing as you!


Christy Westerfeld is an attorney specializing in providing legal information and assistance to female online entrepreneurs.  Many new entrepreneurs hear the words “attorney” or “legal” and shy away, thinking it’s going to be expensive, boring, and complicated. But that doesn’t have to be the case! Through her signature “Beginners’ Bundle” package, Christy sets up new online coaches with the website protection and basic agreements they need to start their business. If you’ve already got the basics down, or are just looking for a few specific agreements, check out her Individual Templates page! When she isn’t busy making legal work fun, Christy enjoys yoga and running, and spending time with her husband. Check out her story and everything she has to offer at www.christywesterfeld.com. 



Sara Anna Powers is The Copy Couturier™ for online entrepreneurs.  She's passionate about helping you present your services in a way that makes your ideal clients willingly whip out their wallets!  Her zone of genius is crafting copy that converts, whether it be a full website, an e-mail funnel, a newsletter or a landing page.  When she's not whittling words to help you build your business, you'll find her training for a triathlon, singing on her church's worship team, or blending up a mean green smoothie.  Check out her website at saraannapowers.com and sign up for her newsletter to receive motivation, inspiration, and copy tips galore.  

How can we serve you?