3 Big Lessons From Black Friday and The One Mistake I'm Never Making Again


3 Big Lessons From Black Friday and The One Mistake I'm Never Making Again

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Black Friday -- did you CRUSH it or let it slip by?

I’m almost embarrassed to say I’ve always avoided Black Friday and Cyber Monday in my biz -- I thought they were over-hyped and I wasn’t confident I could really break through all the white noise! But this year, something changed!!

I decided to jump in and go for it. And it was AMAZING!!!

So I knew that with my products-based business that they were going to be having a Black Friday sale, and that I was commited!

But I decided last minute (like the night before!) that I would also have a Black Friday flash sale for FB Ads Academy (my self-study course). I had been getting a lot of questions about the live version, which I originally planned to launch in Q4... but I decided to push back for next year.

So I decided to put the self-study course at a mega discount - 70% off for 24 hours only -- and just see how it went. (I’ve never had a deeply discounted sale like that before and probably won’t have another one again!)

But y’all … it blew my expectations… and did WAY BETTER than what I even thought was possible!

But amidst all the wins were #ALLtheMistakes too… So let me break down for you all the good, the bad, and the one mistake I won’t be making again….EVER!

#1 Preparation is critical

With the products biz -- I was prepared. I was ready to go and The Dream Team was pumped. We knew what needed to be done, we had a plan, and we were ready to execute.

I had written emails.

I had created the landing pages.

I was excited, eager, and ready to go.

Or so I thought.

But there were some unanticipated questions and conversations that came up along the way. There were SO MANY emails and responses I could have automated… but I didn’t. I could have been WAY more prepared!

And then there was FB Ads Academy… Since I decided the night before to have the sale, I was up all night editing the sales page, changing the pricing, getting the emails ready to send.

Preparing in advance would have helped me avoid all the stress and anxiety that I had to go through to get the Black Friday sale ready.

If I had to do it again I’d totally plan more, have my incredible agency team create all the things in advance, and would go to bed early the night before! Which leads me to my next point….

#2 Communicate with your team

It’s important to communicate with your team not just during events, sales, and launches, but in everything that’s going on in your business. And you have to do it ahead of time.

I made this mistake with the FB Ads Academy sale -- because I decided last minute that we were going to have a sale (and had given the agency team the holiday off), I was on my own. Yes, it went extremely well, but if I had it to do over, I would have had my team with me before the holiday!

On the other hand, in my direct sales business, The Dream Team knew what was going to happen. It’s going to be a big day and we’re going to have an AMAZING time.

We got on Voxer, we had our coffee ready, and we were SO excited about the sale. We started posting our posts, implementing our social media strategies, etc.

We knew our goals, where we were headed, and we executed! And what I didn’t expect was it was SO MUCH FUN because we were in it together.

I’ve never had that much fun on a launch! I spent the day with the Dream Team... planning, strategizing, and celebrating along the way. I didn't realize how much I needed this community of women who were pushing after the same goal until we were in it together. And we had a blast!

# 3 Momentum is Magical

I didn't realize how much momentum was going to come from Black Friday! I had no idea that there would be an echo -- a ripple effect of momentum that would generate even more business for weeks!

I know about the launch echo and we teach about that in our Launch It course. But what I didn't know about was the Black Friday echo.

The Dream Team put ourselves out there. We shared. We communicated. We sent out those emails. And what I didn't expect was what happened on Saturday and Sunday and the days after that. I didn't expect to keep making sales afterwards.

I didn't expect to keep getting the opportunity to serve people even after the sale had ended. The momentum that it would bring into my business, into my life, and into my team.

I am pumped. I've never been more excited about some of the things that I've got coming down the line for you ladies because now that I see what's possible now that it's happened, I know where we can move on from here.

Ladies, Black Friday was amazing and if you prepare, if you communicate your expectations, you will see that momentum.

Now I want to hear from you: Have you ever done a Black Friday sale or do you always try to stay out of it and why? Let me know in the comments.

Also if you found this very helpful I’d appreciate it if you share this to someone who’s planning a launch or a sale of their own. It’s always better when we help each other out.

So excited for all that's to come in your life and in your business!


Are You Jumping on The Roller Coaster or Too Scared to Even Get In Line?


Are You Jumping on The Roller Coaster or Too Scared to Even Get In Line?

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Starting a new adventure is scary!

When we start our business, there’s going to be a lot of fear around “things”. It’s inevitable.

We’re constantly learning, pushing, striving, and growing.

It’s like a roller coaster.

Remember that first time you rode a roller coaster?

Maybe you weren’t even sure you wanted to get in line.

Maybe you spent the whole time terrified and nervous… until that bar swung open and it was your turn to get in the cart.

You fastened your safety belt, put the bar down, and your fingers gripped the bar tight… up, up, up… that first hill seemed to take FOREVER to get to the top. And then…

Wheeeeeeeeeeeeee! OH MY GOODNESS……. It was SO MUCH FUN!!!!

You finish the ride (like 2.3 seconds later) and what’s the first thing you say when you hop off?

“Let’s do it again”

The same is true in business!

That first email -- scary! That first Facebook Live -- super scary!

But once we send the email -- not so scary. Once we do the live -- not so scary.

The first time comes with fear but the second time comes with excitement and with knowledge of what to do better.

So use that.

What’s one “roller coaster” you’ve been afraid to get in line for? I want you to take action on it today!! Comment below and let me know what you did!



Are You Making This Mistake With Your Ads?


Are You Making This Mistake With Your Ads?

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Have you ever run a Facebook Ad with high expectations, only to find it tanking? Now you realized you’ve spent your hard-earned money on something that hasn’t benefited your business the slightest?

You’re not alone. Every day I hear from women in business that Facebook Ads never seem to do what they expect it to do, so they immediately dismiss it as a waste of money and time.

But sometimes, the ad isn’t the problem. 

So how will you know when it is? 

This post addresses the number one mistake that I see many make in this industry when it comes to Facebook Ads. 

It’s something a lot of you are probably doing, or don’t know that you’re doing and it’s this:

Trusting your intuition. 

How is that bad when it comes to running Facebook ads when it seems to be the best possible advice in most other situations? Let me explain:

People don’t want to test their ads, and so when something is not working they rely on intuition to decide the reason why. 

So often I’ll have clients who come to me for an ads consult and I’ll say “OK, what’s wrong with your ads?” 

We’ll start looking at them, and here’s what I’ve observed: they’ve run one ad set to one audience with one copy and one image. 

And they say: “My ads aren’t working and I keep changing my copy and it’s not getting any better.”

But let’s stop and think for a moment... is it the copy that needs changing? 

See, when we trust our intuition, there is a chance that we get it wrong. We don't always know exactly what it is that's bothering our ideal clients when it comes to our ads. 

While we may not know exactly what it is that isn't working the data never lies. The data ALWAYS tells me what's working and what's not working.

So we'll dive in, we'll look. "OK, I've got something to work with, I've got some data here... so let's look at the data!”

When I'm looking at your ads, and I'm trying to decide, why are they are or aren’t working, I’m ALWAYS looking at the data first!

I am looking at your click-through rate. I want to know what percent of people who saw your ad clicked on it. Is your ad even doing the job of getting the clicks?

If it's not getting the clicks, it's not doing what you wanted it to do. So you do have a problem with your image or your copy.

But sometimes that's not the issue!

Sometimes the issue is your landing page isn't converting. See, your ad is getting tons and tons of clicks. You're sending all kinds of traffic over to your landing page, but then when we pop over to your landing page, it's converting at like 5%.

And so you thought you had an ad problem, but you actually have a landing page problem.

THAT is the biggest issue that I see. I see people who trust their intuition over trusting the data. 

And so if you're running ads for your business, I want to encourage you to get super familiar with the data. Get an understanding of the data, because the data won't lie to you. 

The data doesn't need intuition. The data is going to always tell you what's right or what's wrong.

Did you find this article helpful?

Make sure to share this post to anyone that you know that's running Facebook ads that may have been trusting their intuition over trusting the data. 

Until next time, hope you have a wonderful week!




Be Stubbornly Glad!


Be Stubbornly Glad!

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It's THANKSGIVING and I just wanted to pause for a moment and tell you that I am thankful for YOU!!!

I heard a great quote yesterday that I can't take credit for but just had to share:

"Be stubbornly glad"

I'm grateful for a day that we set aside simply to be glad – to be thankful and grateful for all the things. Y'all, I get it! It's easy to look around and be depressed... the economy, the weather, and all the disfunction around us can make it hard to feel blessed. But we have a choice – and we can always choose the silver lining.

And on this Thanksgiving 2017, where we're celebrating all that we are thankful for this year, I choose to be stubbornly glad!

I'm so glad {and thankful and grateful} for…

My Husband -- who has supported me for the past five years – in life, in love, and on this crazy entrepreneurship adventure!

 My Daughter -- who keeps me humble, is a mirror into all of the good and all of not-so-good, and who has taught me more about patience and energy than I ever knew was possible!

Team Rachel -- they are the glue that holds this agency and business together! I couldn't do it without my incredible team, and I'm grateful to be able to thank them by giving them the rest of the week off to spend with their families!

My Biz Besties -- you ladies are always there for me -- my shoulders to cry on, my sisters who bring a smile to my face every time we speak in person -- my friends who totally get me... and who will make each other laugh until we can't hardly breathe!

YOU -- yes, you, . I wouldn't be here if it weren't for you and your support. I do this for you… because at this agency and in this company, our mission is to help women like you get your message to the world. I only win when I'm helping you gain more influence, impact, and income. And I'm grateful for you and for the opportunity that I have to serve you and to help you spread your unique message to the world.

THANK YOU, and Happy Thanksgiving!!!



Wo-hoo! It's Official!


Wo-hoo! It's Official!

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I'm SO excited to be celebrating a big accomplishment, and I'd love to invite you to celebrate with me! You know that I'm always looking to serve you better by upleveling my skills and bringing you cutting-edge digital marketing information that will help you reach more clients and make more impact! 

So when Ryan Deiss opened his Digital Marketer Mastery Intensive, I knew I had to go for it. 

Now, I'll be honest... participating in such a rigorous training program while serving my existing FB ads, website design, and business strategy clients, as well as being a wife and mom, wasn't the easiest thing I've ever done! 

But I truly believe that, as a business owner, it's my duty to continually invest in my own education so that I can offer you elite-level service. 

To give you an idea of what's involved with becoming a Certified Digital Marketing Professional, here's a quick recap of what I studied during the 12-week intensive: 

  • Conversion Funnels
  • Content Marketing
  • Customer Acquisition
  • Email Marketing
  • Social Media
  • Search Marketing
  • Analytics and Data
  • Optimization and Testing

Each week, I took daily quizzes, weekly tests, submitted essays, participated in office hours, and reviewed tutorials {419, to be exact} in a specific area of digital marketing. And at the end of the 12-week program, there was a final exam. Let's just be clear that they don't call it an INTENSIVE for nothing! 


I completed this certification while launching my FB Ads Academy LIVE - proof that you can do ANYTHING you set your mind to if you want it badly enough and are willing to make sacrifices to achieve it! And while completing this certification did demand a lot of time and study, it was 100% worth it! 

So, I'd love to ask you where you might be feeling called to educate yourself more within your business, but you feel like you don't have the time or energy to do it? 

We all have exactly 24 hours each day to accomplish our goals in life and business. 

If there's some area in your business where you know you're ready to invest, but you're nervous about making the time commitment, I encourage you to take the leap and move forward! 

When you want it badly enough, you'll figure out a way to make it happen. 

Instead of focusing on the sacrifice you're making to achieve a goal, focus on the results that achieving that goal will provide! For example, while I was going through the Digital Marketing Mastery Intensive, I kept thinking about how well I'd be able to serve my clients when I gained this additional knowledge. 

And if you need support and you're ready to outsource some of your digital marketing, I've got the training to help you get monumental results! From done-for-you FB ads services to business strategy consults, my team and I are excited to help you move your business forward! 


Rachel McMichael
The Techspert™

P.S. If you haven't done so already, come on over to my special LAUNCH IT Challenge Facebook group and say "hi" to us and the other 900+ women who are ready to change their businesses and their lives.

Not only will you connect with some of the best and brightest entrepreneurs you've ever met, you'll also get the fun tips we will be sharing with you over the next few weeks all about how we launched our online courses and group programs!