Pay attention to these 3 FB Ad metrics

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Pay attention to these 3 FB Ad metrics

In the world of FB Ads, data doesn’t lie. But with allll of the data FB gives you to measure your ad campaign, how do you know what to look at?

Today, I’m breaking down the top 3 ad metrics you should be looking at to measure your campaign’s success!

Now, this is by no means a complete guide to measuring + optimizing your FB ads (you can find that in The acADemy, which you can join the waitlist for right here!). However, these are the main metrics I check in on daily to see how my ads are performing and figure out where I need to make changes.

Ready? Let’s do this!

1. Click Through Rate

Click Through Rate (or CTR) shows you the percentage of people who are actually clicking on your ad. If your tribe is seeing your ad but isn’t actually clicking on it, this is a huge indication that something isn’t working (most likely the ad isn’t resonating with your people).

2. Cost Per Conversion

When I talk to business owners about ad spend, they’re typically focused on how much they’re spending on an entire campaign. But what they SHOULD be looking at is how much it costs to get each person to take action! This is known as your cost per conversion. Remember a “conversion” is the overall goal of the ad (i.e. webinar sign ups, opt-in downloads, etc.). You can set it up using the Facebook pixel, which I cover here!

3. Landing Page Opt-In Rate

Sometimes we get so focused on our ads that we forget our landing page plays an important a role, too! If your list isn’t growing at the rate you want, how do you know if it’s the ad or the landing page? By checking your landing page opt-in rate and ad CTR! If your ads are getting clicks but your landing page isn’t converting, you know where the problem lies + what to fix!

Facebook® has made it possible for anyone to advertise without going through an ad sales team or an agency — which is great! But it also means that a lot you need to learn what to look for. These three metrics are a great starting point — and if you want even MORE support, you can join the waitlist for The acADemy!

XOXO,
Rachel


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THE SECRET TO GROWING + IMPROVING!

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THE SECRET TO GROWING + IMPROVING!

Personal development is one of the most important things you can do for your mindset and business!

I am obsessed with it. Whether it’s trainings, conferences, books, podcasts — I just love to learn.

Investing in personal development is key to making you (and me!) a better leader, spouse, friend, parent, and person! But don’t just take it from me — even the experts say personal development makes you smarter.

So with that said, let’s talk about what YOU’RE doing for personal growth!

Right now, I’m re-reading Story Brand by Donald Miller — and I’m loving it! How about you? Any podcasts, books, conferences, or trainings you’re loving? Comment below and let me know!

Let’s grow together <3.

XOXO,
Rachel


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WHAT ARE YOU GRATEFUL FOR?

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WHAT ARE YOU GRATEFUL FOR?

Let’s talk about about gratitude.

As entrepreneurs/moms/humans, we can get a bit, well, consumed, by life. There’s so much going on, it can be hard to break away and realize all we have to be thankful for… but making that time can be a total game-changer for your perspective, attitude, and overall joy!

Gratitude is one of the MOST important parts of my day. Each day, I try to write down at least 5 things I’m grateful for (big or small, it doesn’t matter!). And today, I want to share my list with YOU!

Right now, I’m grateful for…

  1. This growing baby boy that will arrive as my Christmas present this December!

  2. The unparalleled support from my family.

  3. The Dream Team, who have become not just my team members but my closest friends and family.

  4. Incredible mentors and mastermind sisters who are willing to tell me the "tough stuff" and who hold me accountable.

  5. My amazing clients and customers. Hearing their success stories is what lights me up the most — knowing that they are creating lasting impact, influence, and income and are able to reach and serve their ideal clients.

Okay, YOUR turn! I want to hear what you’re grateful for! Post your list of 5 things on Instagram and tag me @rachelrmcmichael so I can see them! I’ll even share a few on my Instagram Stories :).

Remember, it can be something super small (like the Pumpkin Spice Latte you had this morning) — the goal is just to get those gratitude vibes going!

XOXO,
Rachel

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Do you struggle with perfection?

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Do you struggle with perfection?

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Y’all… I used to be paralyzed by perfectionism.

I’m 100% serious! I would make the planning phase of any project just as long as the project itself, because it was easier to HIDE in planning than actually doing something that scared me.

Sometimes, I would give up before I even GOT to the actual project because the “what ifs” began to set in.

What if I failed?
What if it didn’t work?

But here’s the truth: action = results. Every time.

Which means the price of inaction is far greater than the cost of a mistake! Sure, we may not fail if we don’t take action… but we won’t succeed either.

Are you a perfectionist too? What is that holding you back from? Maybe you’re delaying a launch, or even putting off starting your business entirely. What would change if you decided to put perfection down and instead take action?

I bet it would be something wonderful!

It’s time to tell that thing that’s holding you back to get packing. You’ve got a business to build, and inaction ain’t the way to build it. So go for it!

I’ll be cheering you on.

XOXO,
Rachel

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The biggest FB ads mistake entrepreneurs make

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The biggest FB ads mistake entrepreneurs make

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Hey!

If you’ve ever had a FB ad campaign flop before, then you know just how frustrating it can be.

You’ve put time, effort, and money behind it... why isn’t it working?!

I totally get it. But you know what I’ve learned?

Usually, it’s not the ad… it’s the strategy!

One of the biggest mistakes I see entrepreneurs make with FB ads is that they into it without knowing their goals, how to structure a campaign, and how to measure success. It’s total chaos!

Throwing up a FB ad campaign without a strategy is like walking down the street blindfolded. You’re going to bump into things and get lost (and be frustrated!).

This is where so many campaigns go wrong. There’s either no strategy, or the strategy doesn’t match the goals.

So the next time you have an ad campaign that isn’t performing well, look beyond just the ad itself. What’s your overall goal? What’s your plan to reach that goal? Is there misalignment there? How can you fix that?

It’s all about that strategy, boss lady!

XOXO,
Rachel

P.S. If you know your strategy is broken but you’re not sure how to fix it, I’ve got a strategic framework that hundreds of my students have used to create a profitable FB ad campaign! Learn more here.

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