Wo-hoo! It's Official!

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Wo-hoo! It's Official!

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I'm SO excited to be celebrating a big accomplishment, and I'd love to invite you to celebrate with me! You know that I'm always looking to serve you better by upleveling my skills and bringing you cutting-edge digital marketing information that will help you reach more clients and make more impact! 

So when Ryan Deiss opened his Digital Marketer Mastery Intensive, I knew I had to go for it. 

Now, I'll be honest... participating in such a rigorous training program while serving my existing FB ads, website design, and business strategy clients, as well as being a wife and mom, wasn't the easiest thing I've ever done! 

But I truly believe that, as a business owner, it's my duty to continually invest in my own education so that I can offer you elite-level service. 

To give you an idea of what's involved with becoming a Certified Digital Marketing Professional, here's a quick recap of what I studied during the 12-week intensive: 

  • Conversion Funnels
  • Content Marketing
  • Customer Acquisition
  • Email Marketing
  • Social Media
  • Search Marketing
  • Analytics and Data
  • Optimization and Testing

Each week, I took daily quizzes, weekly tests, submitted essays, participated in office hours, and reviewed tutorials {419, to be exact} in a specific area of digital marketing. And at the end of the 12-week program, there was a final exam. Let's just be clear that they don't call it an INTENSIVE for nothing! 

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I completed this certification while launching my FB Ads Academy LIVE - proof that you can do ANYTHING you set your mind to if you want it badly enough and are willing to make sacrifices to achieve it! And while completing this certification did demand a lot of time and study, it was 100% worth it! 

So, I'd love to ask you where you might be feeling called to educate yourself more within your business, but you feel like you don't have the time or energy to do it? 

We all have exactly 24 hours each day to accomplish our goals in life and business. 

If there's some area in your business where you know you're ready to invest, but you're nervous about making the time commitment, I encourage you to take the leap and move forward! 

When you want it badly enough, you'll figure out a way to make it happen. 

Instead of focusing on the sacrifice you're making to achieve a goal, focus on the results that achieving that goal will provide! For example, while I was going through the Digital Marketing Mastery Intensive, I kept thinking about how well I'd be able to serve my clients when I gained this additional knowledge. 

And if you need support and you're ready to outsource some of your digital marketing, I've got the training to help you get monumental results! From done-for-you FB ads services to business strategy consults, my team and I are excited to help you move your business forward! 

XOXO, 
 

Rachel McMichael
The Techspert™

P.S. If you haven't done so already, come on over to my special LAUNCH IT Challenge Facebook group and say "hi" to us and the other 900+ women who are ready to change their businesses and their lives.

Not only will you connect with some of the best and brightest entrepreneurs you've ever met, you'll also get the fun tips we will be sharing with you over the next few weeks all about how we launched our online courses and group programs!

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I’ve been letting FEAR and INSECURITY hold me back from sharing this!

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I’ve been letting FEAR and INSECURITY hold me back from sharing this!

Ok so I don't know what happens to you when you're nervous, but I'll tell you what happens to me... my heart starts to beat crazy-fast, my palms start to sweat, my hands start to shake… it happens every time I get on stage to speak and right before I go live.

I have to take a few deep breaths to calm down, and I have to remind myself why I'm really there, the purpose of what I'm sharing, and why my message is so much greater than my fear.

That's what happened when I went live last week to share this with you! (Link not working? click here to watch)

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I'm not going to lie -- I procrastinated for WEEKS about sharing this message! I was super nervous.

But now that it's out there, I want to hear from you... is there a place in your business or life that's been keeping you scared? 

How can you embrace the fear today, and what could that mean for you? 

XOXO, 
Rachel



P.S. I would love to hear from you! Message me... I respond personally to every message!

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This Is So Embarrassing To Share...

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This Is So Embarrassing To Share...

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So I was driving the car yesterday taking my daughter to school thinking about how grateful I am that I get to do it. I mean, if I was still working in my corporate job {where I was traveling 50% or more of the time and working long hours}, school runs would not be an option. That's why having my online business is such an answer to prayer. 

Has it been easy juggling motherhood and owning a business? 

Of course it hasn't! 

I remember being in a group program once and I desperately needed to go on the call to ask a question. My sweet daughter had been perfect-as-pie until it was my turn. 

Right at that moment, she began exercising her right as three-nager to begin wailing at the top of her lungs for anything and everything. 

As my coach got on the phone, I did what any self-respecting mother who needed a moment to ask her coach a question would do - I ran into my room and hid in the closet for two minutes. {Which was just enough time for her to calm down and for me to ask my question}

I know what you're thinking: Wow -- that's TERRIBLE. But, I needed to ask that question and I wasn't going to get another chance to get on the line as I was fighting against 55 other women who were all also eager to get on the phone. {Disclaimer: my husband was in the house so she wasn't alone!}

Why am I sharing this with you? 

Well, one, so you know I'm not perfect and two, so you realize that we all need help and support from people that have been there and done it before us. 

I am so grateful for having had that support from my coach on my group program and from my husband. {Even if I had to sneak away my screaming child for 2 minutes to quickly have my question while my husband took over.} 

Moral of the story: we don't need to go it alone. 

Ok, Since I seem to be unraveling my truths, here is another truth. 

I've had failed launches! 

One launch, I got ZERO people in my program. 

A few years ago I launched a brand new online boot camp as part of my fitness business {yes, I happen to be a certified personal trainer, too -- which is a whole story for another day} and NO ONE registered. 

Nada. Zilch. Zero. 

I felt so embarrassed and I had NO one to get advice or support from. I had this great idea of how to serve women and absolutely no clue how to get it out there.

Maybe you can relate? Maybe you have a course brewing inside you but fear is stopping you from getting out there and serving people with it?

Well, fear not, because Noor and I have a private Facebook community of boss ladies looking for launch guidance! In it, I've shed light on how I went from zero to fully booked and now orchestrate six-figure launches for my own clients. And Noor is going to let you in on all the secrets behind her most recent six-figure launch {she's sharing her exact strategy and numbers -- I've never seen anyone share this level of detail before}. 

If you've dreamed of running a live group program or selling your online course passively so you can have more time for your family, you can't miss joining this group. 

Want to join us? Register here!

We can't wait to see you in a few hours!

XOXO,
Rachel

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6 Crucial Tactics For Holiday Advertising

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6 Crucial Tactics For Holiday Advertising

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With the holidays right around the corner, it got me thinking; “Am I ready for the holidays?” 

After doing a quick stock-take of my campaigns and programs, I can comfortably say “Yes, I am ready” and now I can relax, without stress. 

Can you say the same? Have you done your homework and planned ahead? If you haven’t that’s ok, there is still time. 

Holidays are a great time to capitalize on increased consumer spending and get a bump in sales. To make sure your business is making the most out the holidays here’s a few holiday ad campaign recommendations.

Start planning early

The key to a successful campaign is to start planning early. You don’t want your advertising to look rushed and last minute, so start planning now (i.e. months before) to make sure you’re ready. 

This means you’ll have all your dates planned in advance and what offers or ads are going to be released on those dates, and through which channels. This allows you to do things such as give early access to a limited time offer to return customers. 

I have a year planner on my desk with key dates and holidays all mapped out for the year ahead. This way I know what needs to be done well in advance and I can look back on what worked well last year. 

If you’re not prepared for the coming holidays, make sure you’re planning ahead for the next holiday and the one after that.

Target your existing customer base

Every company is going all-out with advertising during holiday events. You need to be smart with how you use your advertising dollars to make sure you're getting the most bang for your buck. 

Instead of broad hit and miss campaigns to get new customers, the best way to do this is to target people who you already know are interested. Customers who have purchased from you before, or a have at least given you their contact information. 

This is the perfect time to run a win back campaign. Remind your customers why they’ve transacted with you in the past, and offer them some kind of bonus for coming back.

Capitalize on the holiday spirit

Holidays are about family and giving, goodwill and gratitude. Reflect these emotions in your advertising imagery and wording. 

Show your audience how purchasing your product or service is of benefit – and how buying your products as gifts for others with make them feel. Let them know how your product or service can make their life better. You’re not just selling ‘gifts’, you’re selling the joy of ‘giving’.

Offer relief from the stress

The flip side of the warm fuzzy feelings at holiday time is the frustration. The crowds, the last-minute rush and the pressure of gift giving. 

Offer a way around this to your customers. Emphasize that buying online allows you to avoid the crowds. That utilizing your fast shipping means that they still have time; add suggestions at checkout to trigger reminders. “Have you remembered Aunt Beth?” Perhaps she’d like one of these. Add it to your cart now! 

Update your website to reflect the holiday

You don't have to go all out and redesign your entire site. Just add a festive flavor to your current imagery. 

Like hearts on Valentine's Day, Christmas trees at Christmas, bright orange pumpkins at Halloween. Small touches like these can give that feeling of seasonal cheer. 

Use matching images across your social media profiles as well to keep it consistent across all channels. Also don’t forget to make your copy relevant! 

Make sure to use the relevant words ‘Thanksgiving, Mother’s Day, holiday, gift giving, etc’ to optimize your site for SEO and rank higher in Google’s search engine. {If copy isn’t your strong point you might consider outsourcing.}

Make use of sponsored posts and social media

Holiday time is a great opportunity to use sponsored posts and social media. {When isn’t a good time?!}

You can launch a holiday-themed, sponsored posts to promote your products. They might be the same products you had before, but now it’s a Christmas special or New Year’s offer. 

Most Social media platforms have some useful features such as hashtags. Search social media sites for popular seasonally themed hashtags and start using these to your own benefit. 

Holidays are an important time for companies who depend on sales to survive. Customers are ready to purchase and you need to make sure that they are buying with you. Capitalize on this with a smart and targeted holiday advertising campaign.

Most of all, be prepared. Then you can sit back and relax, (or at least have time to do your own last minute holiday shopping)

If you want to be ready for the holidays, my course FB Ads Live is opening again soon. Sign up for the waitlist now!
 

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Get Started With Ads For $5 A Day!

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Get Started With Ads For $5 A Day!

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One of the questions I get asked A LOT is, “how can I make the most of Facebook Ads with a small budget?”

Well, you might find it surprising, but I’m going to tell you that you can expect to see a return on investment (ROI) from as little as $5 per day!

That’s right, only $5!

Even if you only have a small budget, it’s important to advertise EVERY DAY.

Start by thinking about who your ideal client is, and target them to like your Facebook page or opt-in to your free gift. {Sidenote: while most of the money is the list and in the website, don’t neglect your Facebook page. In the modern day of mobile phones, people literally spend hours a day on this global platform.}

Once you’ve got people following your Facebook page, you can now start to re-direct them to your website. “But how do I do that?”, you ask.

There’s a couple of ways, but a good lead magnet will almost always yield the best results. Give people a reason to go to your website, and more importantly, to sign up to your list.

It doesn’t need to be complicated! Keep it Simple. You could offer new subscribers a one-time discount or special offer, or even just the promise of the latest and the greatest news and events.

Make it interesting, fun and you will have people signing up before you know it.

There are a few things you need to consider when working with a small budget. {And truly, you should think about these things no matter how much you’re spending}

What are you trying to achieve?

If you don’t know where you are going, how will you know when you get there? Work out what your main goal is and focus on that only.

Is your goal to promote your Facebook Page, build your subscriber list or promote your blog? Pick a goal and stick with it for at least 4 weeks.

Switching things up too frequently won’t give you enough time to establish a baseline, review the data, tweak, and yield results.

Even though I’ve just told you to ‘stick with it’ doesn’t mean you should pour money down the drain on something that isn’t working. You need to stick with one main goal, but how you advertise to yield results will almost always take some trial and error.

If something isn’t working, try attacking it from a different angle. Try tweaking your ad towards a different audience, change up your graphic art or your advertising hook. Don’t keep spending money on something that isn’t yielding results.

I will add a caveat to this however, let your ad run for at least 48 hours before you make any decisions about switching it up. You really can’t tell in the first 24 if your ad is not performing. Sometimes it just takes a day or two to get the ball rolling.

Lastly, if you are working with a small budget, Make It Count!

Don’t rush your ads, or just throw up any old, blurry image with text that looks like you created it on MS Paint. If you want your $5 to convert then you are going to need a decent ad. The ads manager has several incredible images to choose from, and a great image paired with compelling copy shown to a well-targeted audience and sent to a well-crafted offer is a recipe for ads success!

Want to learn more about Facebook Ads? Join the waitlist for my course, FB Ads Live. We're launching again soon!

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