How to rewire your brain when you feel unmotivated

Sometimes, I hit a wall — and I hit it hard. I’m talking about the type of wall where you’re staring at your computer screen, wondering why your brain feels so fuzzy while you’re still in yesterday’s pajama pants.

Yep… a motivational wall, if you will.

Now listen — We all know that in order to succeed at business, you have to implement the right strategy. You have to know your numbers and lock in your launches and know how to pivot when things aren’t working. 

But do you know what’s even more important to creating a successful business? The right mindset and consistency.

The only people who “fail” are those who quit. Which means as long as you don’t quit, you won’t fail… you’ll just learn a whole lot along the way!

So how do you keep going when you hit a wall? How do you motivate yourself and dive back in? Well, that’s where the mindset work comes in. Personal development is absolutely critical here!

For me, I use these steps from Dr. Shannon Irvine to hack my brain and rewire it to keep going, even when I feel “stuck” or “unmotivated”!

Click here to learn how to rewire your brain!

Next time you find yourself feeling like you just can’t get yourself going, try on this exercise for size. I bet it will work wonders for you!

Here’s to overcoming those mental blocks!

XOXO,
Rachel

P.S.
Are you currently filling your cup by listening to the Business with Impact podcast? I’ve got a special contest with your name on it! Every week, we’re going to be giving away a $100 Amazon gift card to one lucky podcast listener! How do you become eligible to win? Easy — all you have to do is subscribe to the Business with Impact podcast and leave a review! Here’s how to do it: Step 1: Go into your podcast app and search “Business with Impact” / Step 2: Click review and leave a review / Step 3: Screenshot the review and reply to this email / Step 4: For an extra entry, post a screenshot of the episode you're listening to on Instagram and tag @rachelrmcmichael! You can enter once per day, and we’ll be drawing a winner every Monday through the month of March! Offer ends March 31, 2019.

4 reasons to run Instagram Ads to grow your business

Now, if you know me at all, you know I LOVE Facebook Ads. They are hands down the fastest way to grow your business and connect with your ideal clients.

But did you know that you can run Instagram Ads using the Facebook Ads editor? (Crazy, right?!).

Since Facebook owns Instagram, all advertising for the ‘gram runs through FB. And let me tell you — Instagram and Instastory ads are on FIRE right now, my friend!

We’ve been seeing these ads convert like crazy for our clients. Plus, they’re super fun to do.

Here are four reasons you should be running Instagram ads right now to grow your business:

1. Short video ads are easy for warming up audiences

Instagram allows either a 60-second video for their feed or a 15 second clip for Instagram stories, and these ads are so powerful! Why? Because people can see you AND hear you… which warms them up to you so much faster. It’s like they already know you. Consider it instant friendship. And because these video ads are short, they’re incredibly easy to make and get up and running!

2. Instagram Ads are relatively new (AKA less competition)

Ok so truth be told, Instagram ads have been around for a while, but the truth is, not many people are doing Instagram ads well… which means your barrier entry is much smaller. It’s easier to break in and stand out, as long as you create a solid ad. Remember that Instagram is about the visual — which means bold, beautiful images work really well here!

3. The metrics are off the charts!

Everyone is all about Insta. And not only are they all about it… they’re all about using it to to learn about products and services. The percentage of people who say they take action on a product because they saw it on Instagram is insane (According to a Business Insider study in 2017, 72% of users bought a product they saw on Instagram!).

4. Instagram is less noisy and distracting than Facebook.

There are fewer popups, notifications, and distractions that get in the way of people consuming content on Instagram, which makes it easier for your ads to stand out here. Think about your own Instagram behavior — are you more focused there than on FB? I thought so ;).

Have you tried Instagram ads yet? What did you think? Reply back and let me know!

XOXO,
Rachel

P.S.
Are you currently filling your cup by listening to the Business with Impact podcast? I’ve got a special contest with your name on it! Every week, we’re going to be giving away a $100 Amazon gift card to one lucky podcast listener! How do you become eligible to win? Easy — all you have to do is subscribe to the Business with Impact podcast and leave a review! Here’s how to do it: Step 1: Go into your podcast app and search “Business with Impact” / Step 2: Click review and leave a review / Step 3: Screenshot the review and reply to this email / Step 4: For an extra entry, post a screenshot of the episode you're listening to on Instagram and tag @rachelrmcmichael! You can enter once per day, and we’ll be drawing a winner every Monday through the month of March! Offer ends March 31, 2019

Spring cleaning: clearing out the brain cobwebs

If you’ve been hanging out with me for awhile, then you know I’m all about personal development! I’m always reading, listening, and watching things to fill my cup and make me better in business and in life!

And around this time of year, I like to do a bit of spring cleaning in my brain — AKA I get really into clearing out the cobwebs and filling my soul with things that inspire me, push me, and make me feel great :).

So today, I wanted to share some of my top reads, listens, and watches that I’m digging right now. And I’d love to hear what’s on YOUR list!

Currently Reading…

• Complete Guide to Money by Dave Ramsey

• Tribes by Seth Godin

• The She Works His Way Daily App Devotional

Currently Listening to….

• Business with Impact (hey, a girl’s gotta love her own work!)

• The Mind Your Business Podcast with James Wedmore

Currently Watching…

• Bull and The Good Doctor (because everyone’s gotta veg every now and then!)

So what about you? How are you investing in yourself right now? Let me know!

XOXO,
Rachel

P.S.
Are you currently filling your cup by listening to the Business with Impact podcast? I’ve got a special contest with your name on it! Every week, we’re going to be giving away a $100 Amazon gift card to one lucky podcast listener! How do you become eligible to win? Easy — all you have to do is subscribe to the Business with Impact podcast and leave a review! Here’s how to do it: Step 1: Go into your podcast app and search “Business with Impact” / Step 2: Click review and leave a review / Step 3: Screenshot the review and reply to this email / Step 4: For an extra entry, post a screenshot of the episode you're listening to on Instagram and tag @rachelrmcmichael! You can enter once per day, and we’ll be drawing a winner every Monday through the month of March! Offer ends March 31, 2019

How to win $100 Amazon gift card

Yesterday, I let you know that we’re running a special contest for listeners of the Business with Impact podcast as a way to say THANK YOU for being so supportive!

Here’s how it’s going to go down:

Every week, we’re going to be giving away a $100 Amazon gift card to one lucky podcast listener!

How do you become eligible to win? Easy — all you have to do is subscribe to the Business with Impact podcast and leave a review! Here’s how to do it:

• Step 1: Go into your podcast app and search Business with Impact

• Step 2: Click review and leave a review

• Step 3: Screenshot the review and reply to this email

• Step 4: For an extra entry, post a screenshot of the episode you're listening to on Instagram and tag @rachelrmcmichael!

You can enter once per day, and we’ll be drawing a winner every Monday through the month of March!

Thank you so much for your tuning in, engaging, and being such an awesome listener! I love sharing Business with Impact with you, and I can’t wait to keep bringing you new business insights so YOU can build your business with impact!

XOXO,
Rachel

3 Mistakes I Made with FB Ads and How to Avoid Them

I’m known as the go-to-gal for helping coaches and course creators like to you leverage FB ads to build the business of their dreams + create massive impact.

But guess what? When I started out, I was just like you! I didn’t know everything about FB ads (I still don’t!), and I had to learn a lot of lessons the hard way.

So, I thought I’d share those lessons so YOU can avoid the mistakes I made!

Let’s get to it:

1. UNDERESTIMATING THE COST OF NOT RUNNING ADS

Like a lot of coaches and course creators, I was really focused on budget when I started with FB Ads. I wanted to be sure I was optimizing my spend and getting a great return on investment. I couldn’t afford to lose money!

But you know what I didn’t think about? The cost of NOT running ads! Like many of my clients, I avoided FB ads for a long time. I thought I could grow my list organically and be just fine. But all of a sudden I realized I was chasing down leads, pumping out content like crazy, and seeing little-to-no growth at all.

FB Ads took my growth and accelerated it tenfold. I realized then and there that the cost of not running ads — all the time and effort spent trying to grow my list organically — far outweighed the cost of the ads themselves!

2. NOT TESTING + PROVING YOUR FUNNEL

Inside The acADemy, we’re BIG on testing funnels. Why? Because throwing big bucks into an untested funnel puts you on the fast track to wasting money! Before you start upping your budget, you want to make sure your funnel converts. Start small and then scale!

3. ADS ARE A SCIENCE EXPERIMENT

There’s no such thing as a “failed” ad. Ads that aren’t working are simply giving us data so we can figure out what does work. A profitable ad campaign takes testing and tweaking — it’s an experiment! Pick a goal, stick to it, and use the data to see what’s working and what’s not for your audience. Then tweak and test again. Then do it again. And again (you see where I’m going with this, right?).

There you have it, lovely! Ready to create your own campaign? I’ve got a free training with your name on it!

XOXO,
Rachel