Don't trust your intuition When it comes to Facebook Ads

You know how people always say to trust your intuition?

In business, it’s so crucial… except for this ONE time.

I’m talking about when you’re running ads.

When it comes to ads, I’m asking you to throw everything you know out the window!

All those gut feelings, all those thoughts about what looks and sounds amazing (I love my photos! My copy is great!), all of those ideas in our heads… they can’t be trusted!

Instead, we’ve got to trust the data. In Facebook Ads, the data doesn’t lie. It tells exactly what we need to know — like if our photos really are amazing and if our copy really does resonate with our people!

I’ve put together a short video on why intuition is hurting your FB ads (and what to focus on instead). Check it out here!

XOXO,
Rachel

My Number One Secret to Grow Your Biz

In the spirit of New Year’s resolutions + goal setting, let’s talk about growing your business.

If you’re anything like me — you have BIG plans for this year. You want to work with clients you love, generate the income you desire, and make an impact in the world.

But how in the world do you do it?!

Here’s a secret:

It’s not with some magic funnel.

It’s not by becoming Insta famous.

And it’s DEFINITELY not by hustling 24/7 and sacrificing time with your loved ones.

It’s by leveraging the power of Facebook® Ads.

When I first started my business, I was capital “O” overwhelmed.

I felt stressed out ALL the time. I was constantly plugged in. AND I was having mega Mom guilt as I tried to balance growing my business and spending time with my family.

I knew something needed to change. I knew I couldn’t keep chasing down clients to serve. And that’s when I discovered the power of FB ads.

I’ve been able to put my entire lead generation system on autopilot. My list is constantly growing in the background, connecting me to my dream clients, while I focus on serving my current clients + spending time with my family (goodbye hustle and overwhelm).

And the best part is? FB ads hasn’t just helped me. It’s helped my students, too. As soon as they implemented the right ads strategy, their business started to grow (and their mad “hustle” started to decrease!).

So those big goals you want to reach this year? That rapid growth you want to achieve? The balance you want to have between your work and personal life?
It’s all possible, friend! You just have to be willing to dive into the right systems! Will you do it?

XOXO,
Rachel

New Year, New Levels of Confidence

Happy New Year!

I can’t believe we’ve kicked off 2019! How excited are you to tackle your big, scary business goals this year?!

Now here’s the deal — I know that right now, you’re feeling ultra excited and motivated about all you’re going to achieve in your business. That’s awesome!

But if we’re being real (and you know I’m all about being real!), maybe, deep down, you’re also a little scared?

I thought so! I cannot tell you how many women tell me how much they struggle with confidence in their business (I’m not immune to the nerves either!).

It goes like this:

• What will people think?

• What if my launch fails?

• What if I don’t reach my goals?

• Who am I to be doing this anyway?

But here’s the deal, friend: in order to achieve those big intentions you set this year, you’ve got to kick fear to the curb. So to kick off the new year, I wanted to share a little bit of encouragement.

You are exactly who you are, and that is exactly enough to achieve everything you want to achieve.

Those big goals? You can crush ‘em.

Those naysayers? You can silence ‘em.

That doubt in your head? You can tell it to get lost.

The only thing standing in your way is that doubt and fear that keeps you from taking action. You want to know the best way to build your confidence? Just take action!

Run those ads, do that launch, sign that client. Do all the things that scare you. “Fail” and “fail” again until you realize that failing ISN’T failing, it’s learning and it’s making you better.

Soon you’ll turn around and realize the things that scared you? They don’t scare you at all.

Here’s to you achieving your wildest dreams this year! I believe in you.

XOXO,
Rachel

Our Christmas Gift: Baby Brother

He’s finally here!!!! 

I’d like to introduce you to our sweet baby boy! 

We are so excited to welcome Baby Boy, and I’m overwhelmed with gratitude for all of the support and love you have shown me this last year as we got ready to welcome him. 

When he was born, baby brother was struggling with low blood sugar. This made him extra sleepy, which made him not want to eat, which made him extra sleepy... (you see where we’re going with this) and by the end of Day 1, everyone decided the best place for him to get better was in the NICU for a day or two. 

While he was in the NICU, though, we found out that baby brother had a more serious problem. He started to do what the doctors call "desat", which basically means to lose oxygen because you stop breathing. Several times a day, he will stop breathing (with no sign of distress and no symptoms other than the monitors going off). 

The good news is, after tons of tests that came back perfect, we’re hopeful that with just a little bit of time, this will resolve itself. The bad news is, we don’t have a clear timeline for how long that will be. 

This wasn’t the plan for how we thought we’d spend the holidays, but we look back at this and praise the Lord for low blood sugar that led to a NICU admission that led to discovering this before it was too late. 

Despite the setbacks that we've had the last few weeks, I’m feeling extra full of blessings and miracles as we wrap up 2018, and I hope you are, too! 

May your week be filled with love, fun, and quality time with those who mean the most to you. 

XOXO,
Rachel

My Only Advice During the Holidays: UNPLUG

So tell me… are you taking some time away to celebrate with friends and family, or do you feel like you have to be always “ON” for your business?

As entrepreneurs, we tend to be incredibly tied to our businesses. And while this can be a great thing, especially when serving your clients and creating an impact, it can also mean that we forget to take a breather and reset.

I cannot emphasize enough how important it is to take time for YOURSELF! The holidays are a perfect time to do this.

My challenge to you over the next two weeks is to unplug, even just a little bit. Set aside some specific “working time”, then dedicate the rest of your time to enjoying yourself and spending time with friends and family.

Not only will your brain appreciate the break (and your family and friends appreciate the quality time!), but your BUSINESS will be better for it.

Think about it… when do you think you’re showing up in your business as your best self? When you’re overtired, struggling to balance business + life, and running only on caffeine? Or when you’re rested, rejuvenated, and refreshed after taking some time away?

Trust me on this one. Take some time for you, and enjoy!

Happy Holidays!

XOXO,
Rachel