The biggest FB ads mistake entrepreneurs make

Hey!

If you’ve ever had a FB ad campaign flop before, then you know just how frustrating it can be.

You’ve put time, effort, and money behind it... why isn’t it working?!

I totally get it. But you know what I’ve learned?

Usually, it’s not the ad… it’s the strategy!

One of the biggest mistakes I see entrepreneurs make with FB ads is that they into it without knowing their goals, how to structure a campaign, and how to measure success. It’s total chaos!

Throwing up a FB ad campaign without a strategy is like walking down the street blindfolded. You’re going to bump into things and get lost (and be frustrated!).

This is where so many campaigns go wrong. There’s either no strategy, or the strategy doesn’t match the goals.

So the next time you have an ad campaign that isn’t performing well, look beyond just the ad itself. What’s your overall goal? What’s your plan to reach that goal? Is there misalignment there? How can you fix that?

It’s all about that strategy, boss lady!

XOXO,
Rachel

P.S. If you know your strategy is broken but you’re not sure how to fix it, I’ve got a strategic framework that hundreds of my students have used to create a profitable FB ad campaign! Learn more here.

Celebrating the little things

Ahhhh! I’ve had SO much to celebrate this month!

First, baby boy is growing, growing, growing! He is 24 weeks and the size of an ear of corn!

We’re also celebrating this sweet girl, who went back to school and was SO excited! Look at that smile!

It was also my husband’s birthday earlier this month, and I had my quarterly mastermind retreat where I spent three days masterminding with a ton of powerhouse entrepreneurs!

There has been so many fantastic things happening that I just had to take a moment to pause and reflect on it all. Tell me something… how often do you stop and celebrate all the amazingness happening in YOUR life?

As entrepreneurs, we’re usually doing, doing, doing. It can be easy to get caught up in the day-to-day grind and forget to stop and look at all the wonderful things we should be grateful for.

So this is just a simple reminder to celebrate often! Celebrate the big things, the small things, the business things, and the life things. It will make your day so much brighter.

Want to get started right now? Tell me what you’re celebrating in the comments! I read every single response :).

XOXO,
Rachel

How to make the most of Facebook Ads with a small budget

If you’ve been hanging out with me for awhile, you know I LOVE Facebook Ads (it’s the way I grew my business to multiple six-figures!).

Given I’ve personally experienced the power of FB ads both in my own business and by watching my students grow their businesses with the platform, I’m always bummed when I see powerful lady bosses turning away from advertising because of budget.

There are SO many people out there who aren’t advertising on FB because they feel they have to be spending thousands in order to make it work!

Can I let you in on a secret?

With the right strategy, you can see a return on investment with as little as $5/day!

Here’s how to do it:

1. Define your ideal client

This part is SO important. If you’re not targeting the right people, your ads either won’t convert (which means wasted money), or they’ll bring the wrong people to your business (also wasted money!). Take the time to really think through your ideal client and how to reach them on FB.

2. Define your goals

If you don’t know where you’re going, how will you know when you get there?! Define ONE goal for your ads and focus on that only. Do you want to grow your Facebook page fans? Get engagement on a specific post? Grow your email list? Pick one thing and stick to it for at least 4 weeks.

3. Test and optimize

Just because you’re sticking with one goal doesn’t mean you should stick to something that isn’t working! Over that 4-week period, test and optimize your actual ads (all while keeping your main goal in mind). If you aren’t meeting your goal, try attacking it from a different angle: tweak your audience, change up your imagery, update your messaging, etc. With that said, make sure you give your ad at least 48 hours before you make changes — that’s a minimum of how long it takes to get the data you need to make an informed decision.

4. Don’t rush!

Last but not least, make your ads count! When you’re working with a small budget, you need to be sure your ads are top-notch. Don’t just throw any old thing up there. Make sure your copy, imagery, and offer are on point. Give people a reason to take action!

There you have it! The next time you’re worried about your budget keeping your from advertising, kick that fear to the curb and get those ads going, girlfriend! Your business will thank you for it.

XOXO,
Rachel

P.S. Want to learn more about creating profitable FB ad campaigns? This is for you!

I cannot sit still.

My husband has pretty much gotten used to my crazy, bouncing-off-the-walls excitement whenever something amazing is happening in my business….

...but this is a whole other level of oh-my-goodness-I-can’t-sit-still-ness.

Why the craziness, you ask?

My FREE masterclass is taking place now, and I’m breaking down my exact framework for making your Facebook® Ads campaign wildly profitable!

You read that correctly… I’m actually handing over my process. Not a handful of meaningless tips and tricks… REAL info (about as much as you can fit into 60 minutes!) that will lead to REAL results.

This is the same process that has helped my students, like…

- Dee, who used FB ads to build her list to 250 people in a matter of days

- Leah, who added 466 people to her webinar with under $300 in ad spend

- And Michelle, who sold $25-$45 worth of product for every $1-$2 she spent on FB ads!

Now at the end of this class, I’ll be opening up my signature program, The acADemy, for enrollment… but ONLY for those who attend the live masterclass.

Which means you don’t want to miss this training! You can reserve your spot RIGHT NOW by choosing the time that works best for you:

Click here to register for the class!

I’ve also got a free extra somethin’ somethin’ for you once you register, and it’s going to make the training even more powerful.

Can’t wait to see you there!

XOXO,
Rachel
The Techspert®

It’s time to do this the right way!

We’ve got to talk about something that’s hurting your business…

… and costing you way too much time, money, energy!

>> Short on time? I'm hosting a FREE masterclass specifically for female entrepreneurs about creating profitable Facebook® Ad campaigns so you can have a steady stream of clients, and you're invited! Grab your spot here.

I’m talking about Facebook® Ads… or rather, getting hung up on FB ads!

Tell me… does this sound familiar?

• FB ads seems so overwhelming… so you just ignore it

• You’ve tried FB ads before but feel like it’s been a waste of money because you saw little-to-no results

• You’re not sure where FB ads fits into the equation. #hellllllp

If you’re nodding along, it’s time to flip the script!

Not knowing how to leverage FB ads is costing you — both literally and figuratively.

In order to make sales, you need a system in place. And the core of that system is Facebook® Advertising. It looks like this:

A profitable FB ads campaign = massive (and fast!) list growth = more revenue in your business!  

Here’s the good news — if FB ads overwhelm you, or you’ve been spending money on it and seeing no results, then you are going to LOVE my signature program, The acADemy.

It’s been a while since I’ve opened up this program for enrollment, and I’ll be doing it again next week… but only for a few days!

Before doors open, I’m going to be hosting a FREE Masterclass all about my 4-step process to creating a profitable Facebook® Ads Campaign, and if you’re an entrepreneur who’s ready to have a trusted process to get a steady stream of dream clients for your business, I’d love to see you there!

Grab your spot here… it’s free!

In this free masterclass, I’ll be breaking down my signature process for attracting an unlimited stream of your perfect customers with Facebook® Ads (the same process I deep dive into in The acADemy).

If you’ve been curious about The acADemy program, OR if you want to learn what it takes to create a profitable Facebook® Ads campaign that grows your list quickly and increases your business’ revenue (without being overwhelmed by how the heck this thing works), then this free class is right up your alley!

Now, here’s the deal… I’m not sending out a replay. Which means YOU need to show up live, because I’m bringing you 60 minutes of AMAZING value that you won’t find anywhere else!

Plus, I have some goodies for you go-getters who show up… because who doesn’t like goodies?!

So, get your notebook ready, make sure you have coffee, and find a comfy chair.

Then get ready to feel de-stressed and, dare I say, EXCITED about FB ads!

It’s time to toss stop wasting money, feeling overwhelmed, and avoiding this tool for explosive growth. Instead, let’s build that dream business, shall we?

See you soon!

XOXO,
Rachel
The Techspert®