6 Crucial Tactics For Holiday Advertising

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6 Crucial Tactics For Holiday Advertising

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With the holidays right around the corner, it got me thinking; “Am I ready for the holidays?” 

After doing a quick stock-take of my campaigns and programs, I can comfortably say “Yes, I am ready” and now I can relax, without stress. 

Can you say the same? Have you done your homework and planned ahead? If you haven’t that’s ok, there is still time. 

Holidays are a great time to capitalize on increased consumer spending and get a bump in sales. To make sure your business is making the most out the holidays here’s a few holiday ad campaign recommendations.

Start planning early

The key to a successful campaign is to start planning early. You don’t want your advertising to look rushed and last minute, so start planning now (i.e. months before) to make sure you’re ready. 

This means you’ll have all your dates planned in advance and what offers or ads are going to be released on those dates, and through which channels. This allows you to do things such as give early access to a limited time offer to return customers. 

I have a year planner on my desk with key dates and holidays all mapped out for the year ahead. This way I know what needs to be done well in advance and I can look back on what worked well last year. 

If you’re not prepared for the coming holidays, make sure you’re planning ahead for the next holiday and the one after that.

Target your existing customer base

Every company is going all-out with advertising during holiday events. You need to be smart with how you use your advertising dollars to make sure you're getting the most bang for your buck. 

Instead of broad hit and miss campaigns to get new customers, the best way to do this is to target people who you already know are interested. Customers who have purchased from you before, or a have at least given you their contact information. 

This is the perfect time to run a win back campaign. Remind your customers why they’ve transacted with you in the past, and offer them some kind of bonus for coming back.

Capitalize on the holiday spirit

Holidays are about family and giving, goodwill and gratitude. Reflect these emotions in your advertising imagery and wording. 

Show your audience how purchasing your product or service is of benefit – and how buying your products as gifts for others with make them feel. Let them know how your product or service can make their life better. You’re not just selling ‘gifts’, you’re selling the joy of ‘giving’.

Offer relief from the stress

The flip side of the warm fuzzy feelings at holiday time is the frustration. The crowds, the last-minute rush and the pressure of gift giving. 

Offer a way around this to your customers. Emphasize that buying online allows you to avoid the crowds. That utilizing your fast shipping means that they still have time; add suggestions at checkout to trigger reminders. “Have you remembered Aunt Beth?” Perhaps she’d like one of these. Add it to your cart now! 

Update your website to reflect the holiday

You don't have to go all out and redesign your entire site. Just add a festive flavor to your current imagery. 

Like hearts on Valentine's Day, Christmas trees at Christmas, bright orange pumpkins at Halloween. Small touches like these can give that feeling of seasonal cheer. 

Use matching images across your social media profiles as well to keep it consistent across all channels. Also don’t forget to make your copy relevant! 

Make sure to use the relevant words ‘Thanksgiving, Mother’s Day, holiday, gift giving, etc’ to optimize your site for SEO and rank higher in Google’s search engine. {If copy isn’t your strong point you might consider outsourcing.}

Make use of sponsored posts and social media

Holiday time is a great opportunity to use sponsored posts and social media. {When isn’t a good time?!}

You can launch a holiday-themed, sponsored posts to promote your products. They might be the same products you had before, but now it’s a Christmas special or New Year’s offer. 

Most Social media platforms have some useful features such as hashtags. Search social media sites for popular seasonally themed hashtags and start using these to your own benefit. 

Holidays are an important time for companies who depend on sales to survive. Customers are ready to purchase and you need to make sure that they are buying with you. Capitalize on this with a smart and targeted holiday advertising campaign.

Most of all, be prepared. Then you can sit back and relax, (or at least have time to do your own last minute holiday shopping)

If you want to be ready for the holidays, my course FB Ads Live is opening again soon. Sign up for the waitlist now!
 

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Get Started With Ads For $5 A Day!

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Get Started With Ads For $5 A Day!

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One of the questions I get asked A LOT is, “how can I make the most of Facebook Ads with a small budget?”

Well, you might find it surprising, but I’m going to tell you that you can expect to see a return on investment (ROI) from as little as $5 per day!

That’s right, only $5!

Even if you only have a small budget, it’s important to advertise EVERY DAY.

Start by thinking about who your ideal client is, and target them to like your Facebook page or opt-in to your free gift. {Sidenote: while most of the money is the list and in the website, don’t neglect your Facebook page. In the modern day of mobile phones, people literally spend hours a day on this global platform.}

Once you’ve got people following your Facebook page, you can now start to re-direct them to your website. “But how do I do that?”, you ask.

There’s a couple of ways, but a good lead magnet will almost always yield the best results. Give people a reason to go to your website, and more importantly, to sign up to your list.

It doesn’t need to be complicated! Keep it Simple. You could offer new subscribers a one-time discount or special offer, or even just the promise of the latest and the greatest news and events.

Make it interesting, fun and you will have people signing up before you know it.

There are a few things you need to consider when working with a small budget. {And truly, you should think about these things no matter how much you’re spending}

What are you trying to achieve?

If you don’t know where you are going, how will you know when you get there? Work out what your main goal is and focus on that only.

Is your goal to promote your Facebook Page, build your subscriber list or promote your blog? Pick a goal and stick with it for at least 4 weeks.

Switching things up too frequently won’t give you enough time to establish a baseline, review the data, tweak, and yield results.

Even though I’ve just told you to ‘stick with it’ doesn’t mean you should pour money down the drain on something that isn’t working. You need to stick with one main goal, but how you advertise to yield results will almost always take some trial and error.

If something isn’t working, try attacking it from a different angle. Try tweaking your ad towards a different audience, change up your graphic art or your advertising hook. Don’t keep spending money on something that isn’t yielding results.

I will add a caveat to this however, let your ad run for at least 48 hours before you make any decisions about switching it up. You really can’t tell in the first 24 if your ad is not performing. Sometimes it just takes a day or two to get the ball rolling.

Lastly, if you are working with a small budget, Make It Count!

Don’t rush your ads, or just throw up any old, blurry image with text that looks like you created it on MS Paint. If you want your $5 to convert then you are going to need a decent ad. The ads manager has several incredible images to choose from, and a great image paired with compelling copy shown to a well-targeted audience and sent to a well-crafted offer is a recipe for ads success!

Want to learn more about Facebook Ads? Join the waitlist for my course, FB Ads Live. We're launching again soon!

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Should You Use Facebook Messenger Ads?

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Should You Use Facebook Messenger Ads?

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Are Messenger Ads a gateway to placing pop-up ads through-out private messages between friends? OR might they just be the latest and greatest {and simplest} way to make instant and direct contact with a business?

I truly believe that Messenger ads fall into the latter of the two.

We all know (or ARE) that person who won't go and buy a product without extensive research. Sometimes that includes skimming over the first 5 pages of a google search and clicking countless user reviews and ratings, other times we bring a torch to the store and shine it into the face of the retail trainee before initiating an inquisition.

Well, wouldn't it be easier if you had the means of messaging a business directly? To be able to write straight to a company with any questions or worries and have a prompt reply without all the hold-ups of queues and waiting rooms?

Think about it for a moment. When most people are spending a quarter to a third of their day with an electronic device in hand, this is just another logical step in the era of convenience.

Facebook has over 1.5 billion profiles and 2/3's of that population has the messenger app. That's over 1 billion potential clienteles for businesses brave enough to dip their toes into newly discovered waters.

Showmanship aside, what exactly are Messenger ads?

As of the time of this writing, there are 2 types of messenger ads.

The first are the ads that pop up through your feed and, once clicked, open a chat window with the company. When creating your Ad campaign, you can select this destination option at the ad level.

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Ads like these take up little space and avoid opening new pages to websites (this is quite helpful for those clumsy fingered scrollers like me). By now, most of us would've seen one, or 500, of these ads in our daily feeds; isn't it funny how they are so clever at nailing our likes!?!

As any modern-day marketing tactic does, (or WILL do) our preferences and searches are kept and given to these companies to help us and give us that little extra push to buy those products we really want but won't pull the trigger on. These ads can also engage the audience by involving them through questions and polls, or by planting ideas in their heads with colorful pictures and cartoon concepts.

The best thing about this is that you can literally target any audience this way!

The second approach for messenger ads is through a direct sponsored message. This option is found at the ad set level in Ads Manager. You can customise your message to include images and links.

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The only downside with messenger ads is that you can only target customers who have had a prior dealing with your site through messenger. Investing in this kind of advertising will cost you, no matter if the receiver opens your message or not. There IS a way around it through bot programs like (ManyChat) which allow users to subscribe to your messenger and thus gives you the option to mass message your followers.

Do NOT misunderstand me: this is for more than fishing for Facebook faithful to buy from you. This method has the potential to push your business profits north, and by how much?

That's up to you and your investment. This is a rapidly growing tactic and for good reason.

Advertising is big business. Being at the forefront of your customer's minds and fingertips will help give you the advantage over your competitors.

Stay tuned for more tips, hints, and secrets to unlocking the power of the ads manager.

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Essential Tips To Optimize Your Website

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Essential Tips To Optimize Your Website

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You’ve got an amazing website – now let’s put it to good use!! Today I want to talk to you about optimizing your website to make sure you are converting as much traffic as possible!

{After all, converting traffic is important to the success of your business}. You can bring traffic, or rather potential customers, to your website, but the ultimate goal is to convert that traffic into real sales.

So, let’s take a look at some of the ways you can optimize your website to do just that.

Know your target

Your website home serves as a hub, a central point of your website. Remember first impressions count!

Your homepage’s main goal is to engage your clients and direct visitors to other areas of your website. It’s critical to know who you are, who you’re serving, and exactly what steps you want the user to take.

In addition to functionality, design is important! If your home page doesn’t look professional and appealing, then you may be losing customers before they’ve even set foot in your virtual store.

Studies show that the about page is the second most trafficked page of your site. Does your about page lead your client to the sale by sharing who you are, who you serve, and ultimately making your client the hero of your story?

Product pages are also a critical element to the site. These pages have a specific focus and should allow you to gather clear statistics on conversion rates.

How many visitors are coming to that page, how many are adding the product to their cart, and how many are actually making a purchase?

Match your channels

Your brand should be congruent in every way. The tone and feel of your site should match the tone and feel of your funnels.

A potential customer should be able to search for your product and be able to easily recognize your brand. New users to your site should see a clear link on your home page that compels them to enter a funnel.

Everything in your sales funnel should be backed up by information found elsewhere on your website, such as about us pages, testimonials and your landing page. Creating this consistency across all channels builds trust, and the more a consumer trusts you, the more likely they are to purchase from you.

Limit your customers’ choices

Too much choice can actually be a bad thing! Too many options can leave potential buyers frozen, unable to decide between many similar products.

If your customers must search across twenty variations of the same thing just in different sizes or quantities they may just decide not to buy anything at all. Buyer confusion = lost sales.

Limit the options to unique items with one or two variations at most. Instead of having all your products listed in one page together, consider categorizing them.

Group your products into different types, allowing the buyer to make a series of smaller decisions, rather than selecting from one large group.

Hot Tip: Think about it this way -- when you’re booking in an appointment with a client, contractor, or even a handy-man, you don’t typically ask when is a good time for them; YOU are in charge, and YOU set the boundaries. You typically offer them a choice of 2 times.

Most of the time they will choose one of the two options presented to them. Your sales funnel should work on the same principle. Design your funnels to lead your customers to the right decision for them.

Let your personality shine

By now you should know that I am all about Personality. Let the personality of your business show through in your website.

That’s right YOUR business. Think of your business like a human. How do you want it to look and behave? What do you want your customers to think of when they think of your brand?

As an established business, you’ve already done your market research so you know who your target customers are. Make sure your website copy is speaking to them and only them.

Copy that’s cold and lifeless won’t stand out. Take a risk and put some personality into your website {and invite your visitors feel connected}.

Don’t forget non-monetary transactions

Just because not all traffic leads directly to a sale right now, doesn’t mean there isn’t value in a non-monetary transaction. When visitors arrive at your website, you can offer them something for free in exchange for their contact information.

A general request to sign up for your weekly newsletter probably isn’t going to get much of a response {hello – it’s basically like saying “hey, can I have your email address so I can add more mail to your life?}.

Instead, offer them something of value for free like a discount code or access to an eBook or download. In exchange, you get their contact details and can add them to your list as well as gain valuable data on your target market.

Optimization is about extracting immediate value from the traffic to your website. This value can come in the form of sales, or in a more indirect way from obtaining contact information and data.

Remember, small changes to your website can add up to big changes in your business. So go – take action – and start optimizing your site for success!

It's time for you to stand out from the crowd! If you're ready to take your website to the next level then let me help you!

Explore our Website design services with a Techspert Touch

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Read This Before You Hire An Ad Strategist!

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Read This Before You Hire An Ad Strategist!

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A HUGE part of my job is teaching people how to use Facebook Ads to their advantage. {and I loooove my job!} Running Ads on Facebook is not as simple as making a post, offering something for free, and hoping that clients will start knocking on your door.

There’s a lot more to it if you want to see a massive return on your advertising dollar.

Depending on where you’re at in your business’s development has a lot to with whether or not you even need an Ad Strategist, or whether you’re best starting at it alone.

{Now hear me clearly – just because you’re going at it alone doesn’t mean you shouldn’t take training and learn the best strategies – the real question here is are you ready to outsource!}.

There are a few crucial things you will need to ask yourself:

Is your business making money?

This may sound like an obvious question, but I hear daily from start-ups and brand new businesses who are eager to ‘get their name out there’. Ads are absolutely a viable strategy for some businesses, but in general, I would recommend that you have a proven strategy in place first.

It’s all good and well to get your name out there, but if you don’t have a product or service to back it up, you could be spending a lot of money advertising for little (or no) return. I’m not saying you shouldn’t take this approach, but you should definitely speak to a business advisor, or a well-trusted Ad Strategist, before heading down this path.

If you are already selling a product or service, how much profit does your product sell for {i.e. profit = revenues minus known expenses}? How much do you think you is reasonable to spend to sell 10, 50, or 500 units of your product?

You need to have a goal in mind so that you know if you’re meeting your target. {I mean you’re not going to spend $2,000 on ads to sell 50 items that only cost $7 each. It just wouldn’t make sense, would it?}

What is your advertising budget?

If your advertising budget is quite low, then hiring an Ad Strategist may not be practical. For a decent, professional Ad Strategist, you could easily look at spending over $1,000 per campaign.

{Sure, there are some out there that may offer to do it cheaper, but you know the old saying; “You get what you pay for!”}

If you have a smaller advertising budget, then it may be more beneficial for you to do an ads course yourself and manage your own advertising campaign. Learn how to run effective Facebook® Ads, and spend $5-$10 a day until your business is more profitable.

Then you can gradually increase you spend as your business grows. When your business is ready to take the next step, then you can look at hiring an expert to take over.

What kind of service are you hoping to get?

Do you want an Ad Strategist, or are you looking for more of a Virtual Assistant (VA)?

The latter will do things for you, but you will need to specify the what, why and how to get those things done. An Ad Strategist {at least one worth their salt} will know what they are doing with very little input from you.

Of course, they will consult regularly with you in order to understand what outcome you are hoping to achieve, but from there they handle all the fiddly details to achieve your desired outcome.

If you want to just pay someone to get the job done, then an Ad Strategist is the way to go. If you prefer to micromanage and have control over what {and how} things are done, a VA is what you are after.

A VA can also do some of the other tedious tasks that you want to outsource.

Do you know what an Ad Strategist does?

Let’s break it down;
Ad = Advertising.
Strategist = Someone who can formulate an effective Strategy.

 

In essence, an Ad Strategist is someone who can not only advertise your business but has a plan to execute to achieve the desired results.

If a client asks you for a quote, you don’t just give them a quote and then forget about it. Do you? {Of course not!}

You follow up. You give them a call, or send them an email to remind them that you’re still here when they’re ready to sign-up or purchase your product.

An Ad Strategist {at least the good ones} will have the end-game built into your strategy. {That’s right YOUR strategy because it’s your business that they’re promoting}.

Part of the strategy may include the type of ads that are run, different target audiences, sales funnels, email campaigns, using ads to help you convert ‘clicks’ to sales and to chase up those potential client’s that are sitting on the fence but need a little more encouragement to sign-up.   

Are ads your weakness or your blind spot?

I highly recommend outsourcing your weaknesses as soon as you possibly can. But to outsource a blind spot requires the utmost trust and confidence in the individual you select.

I truly believe that online business owners and start-ups should learn enough about ads to be able to clearly understand what’s working and what’s not working. Learn your blind spots, then outsource your weaknesses.

Are you going to get a good return on your investment?

We’ve already covered your sales budget, but how do you know if you’re getting a good return on investment (ROI) for what you are spending? There are a couple of ways for you to measure your advertising cost versus results.

To start with, when giving you a quote for services, your Ad Strategist should be able to give you a ball-park figure of what you should expect to get for the amount you wish to spend.


For example; $Y in spend = X-number of clients signing up to your program.

Some ‘Social Media Services’ may offer to get you X number of likes on your FB page for a low-low price. However, be aware of cheap ‘click farms’.

Sure, they can certainly deliver on getting you ‘likes’, but those ‘likes’ are no good to you if they don’t convert to paying customers. What you really want to see is your CPA or CPE {That’s Cost Per Action or Cost Per Engagement}.

Your CPE is what it is costing you to Engage a customer from Ad through to final Sale or Sign-up.

For example:

# (number of clients signing up to your program) divided by $ (cost of your Ad Campaign) = CPE.
# ÷ $ = CPE

Ask your Ad Strategist to show you these numbers, and if you don’t understand them, ASK!

Just like any other part of your business, you need to know that the money you are investing is yielding a return (ROI), otherwise you may as well just throw your money out the window.

For more information on running your own successful ad campaigns and to learn all the insider tricks of the trade, check out our FB Ads Agency services {including our self-study course}.

 

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