When I see ads on Facebook®, I can’t help but notice when they miss the mark.

There are just a handful of things you MUST get right. But there are dozens to avoid.

Today, I’m going to share my top three (and y'all, if I'm being real with you — it was hard to narrow it down to just three!).

#1. Thinking your FB biz page isn’t that important

You do it. I do it. We all click from ads to the sponsoring page and sleuth around. We want to know if the person behind the ad has a credible biz.

And we make snap judgements!

If your audience is clicking to a neglected page, they are FAR less likely to accept your offer or like your page.

And on Facebook®, that means a page with followers, recent content, and compelling posts. Don’t advertise without these!

#2. Creating a generic offer

Now, I will never say that a niche is too crowded. You can have tons of competitors, but you don’t have to blend in.

Give a unique twist to your offer, whether through your personality or the perspective only you can bring.

And make your offer something that solves an immediate problem or fulfills a strong desire. People want benefits now!

#3 Trusting your gut

In business, we’re often told to trust our instincts, and that’s usually right… except what it comes to FB ads!

Now, this mistake you can only spot from the Facebook® Ads Manager.

I’m an expert and I still have to test my ads every single time, because my assumptions aren’t always right. Remember: in the world of FB advertising, the data doesn’t lie.

Bonus Tip: Don’t run FB ads untrained

This ties in with #3. If you're not following a proven method or system (like my TLS Method), you won’t know how to read the FB data.

Facebook® has made it possible for anyone to advertise without going through an ad sales team or an agency — which is great! But it also means that a lot of people are experimenting and losing money.

Luckily, you don’t have to go it alone. I’ll be re-opening The acADemy soon, and you’ll be among the first to know!

Sooo much excitement!!