BLACK FRIDAY — DID YOU CRUSH IT OR LET IT SLIP BY?
I’m almost embarrassed to say I’ve always avoided Black Friday and Cyber Monday in my biz — I thought they were over-hyped and I wasn’t confident I could really break through all the white noise! But this year, something changed!!
I decided to jump in and go for it. And it was AMAZING!!!
So I knew that with my products-based business that they were going to be having a Black Friday sale, and that I was commited!
But I decided last minute (like the night before!) that I would also have a Black Friday flash sale for FB Ads Academy (my self-study course). I had been getting a lot of questions about the live version, which I originally planned to launch in Q4… but I decided to push back for next year.
So I decided to put the self-study course at a mega discount – 70% off for 24 hours only — and just see how it went. (I’ve never had a deeply discounted sale like that before and probably won’t have another one again!)
But y’all … it blew my expectations… and did WAY BETTER than what I even thought was possible!
But amidst all the wins were #ALLtheMistakes too… So let me break down for you all the good, the bad, and the one mistake I won’t be making again….EVER!
#1 PREPARATION IS CRITICAL
With the products biz — I was prepared. I was ready to go and The Dream Team was pumped. We knew what needed to be done, we had a plan, and we were ready to execute.
I had written emails.
I had created the landing pages.
I was excited, eager, and ready to go.
Or so I thought.
But there were some unanticipated questions and conversations that came up along the way. There were SO MANY emails and responses I could have automated… but I didn’t. I could have been WAY more prepared!
And then there was FB Ads Academy… Since I decided the night before to have the sale, I was up all night editing the sales page, changing the pricing, getting the emails ready to send.
Preparing in advance would have helped me avoid all the stress and anxiety that I had to go through to get the Black Friday sale ready.
If I had to do it again I’d totally plan more, have my incredible agency team create all the things in advance, and would go to bed early the night before! Which leads me to my next point….
#2 COMMUNICATE WITH YOUR TEAM
It’s important to communicate with your team not just during events, sales, and launches, but in everything that’s going on in your business. And you have to do it ahead of time.
I made this mistake with the FB Ads Academy sale — because I decided last minute that we were going to have a sale (and had given the agency team the holiday off), I was on my own. Yes, it went extremely well, but if I had it to do over, I would have had my team with me before the holiday!
On the other hand, in my direct sales business, The Dream Team knew what was going to happen. It’s going to be a big day and we’re going to have an AMAZING time.
We got on Voxer, we had our coffee ready, and we were SO excited about the sale. We started posting our posts, implementing our social media strategies, etc.
We knew our goals, where we were headed, and we executed! And what I didn’t expect was it was SO MUCH FUN because we were in it together.
I’ve never had that much fun on a launch! I spent the day with the Dream Team… planning, strategizing, and celebrating along the way. I didn't realize how much I needed this community of women who were pushing after the same goal until we were in it together. And we had a blast!
# 3 MOMENTUM IS MAGICAL
I didn't realize how much momentum was going to come from Black Friday! I had no idea that there would be an echo — a ripple effect of momentum that would generate even more business for weeks!
I know about the launch echo and we teach about that in our Launch It course. But what I didn't know about was the Black Friday echo.
The Dream Team put ourselves out there. We shared. We communicated. We sent out those emails. And what I didn't expect was what happened on Saturday and Sunday and the days after that. I didn't expect to keep making sales afterwards.
I didn't expect to keep getting the opportunity to serve people even after the sale had ended. The momentum that it would bring into my business, into my life, and into my team.
I am pumped. I've never been more excited about some of the things that I've got coming down the line for you ladies because now that I see what's possible now that it's happened, I know where we can move on from here.
Ladies, Black Friday was amazing and if you prepare, if you communicate your expectations, you will see that momentum.
Now I want to hear from you: Have you ever done a Black Friday sale or do you always try to stay out of it and why? Let me know in the comments.
Also if you found this very helpful I’d appreciate it if you share this to someone who’s planning a launch or a sale of their own. It’s always better when we help each other out.
So excited for all that's to come in your life and in your business!