I’m known as the go-to-gal for helping coaches and course creators like to you leverage FB ads to build the business of their dreams + create massive impact.

But guess what? When I started out, I was just like you! I didn’t know everything about FB ads (I still don’t!), and I had to learn a lot of lessons the hard way.

So, I thought I’d share those lessons so YOU can avoid the mistakes I made!

Let’s get to it:

1. UNDERESTIMATING THE COST OF NOT RUNNING ADS

Like a lot of coaches and course creators, I was really focused on budget when I started with FB Ads. I wanted to be sure I was optimizing my spend and getting a great return on investment. I couldn’t afford to lose money!

But you know what I didn’t think about? The cost of NOT running ads! Like many of my clients, I avoided FB ads for a long time. I thought I could grow my list organically and be just fine. But all of a sudden I realized I was chasing down leads, pumping out content like crazy, and seeing little-to-no growth at all.

FB Ads took my growth and accelerated it tenfold. I realized then and there that the cost of not running ads — all the time and effort spent trying to grow my list organically — far outweighed the cost of the ads themselves!

2. NOT TESTING + PROVING YOUR FUNNEL

Inside The acADemy, we’re BIG on testing funnels. Why? Because throwing big bucks into an untested funnel puts you on the fast track to wasting money! Before you start upping your budget, you want to make sure your funnel converts. Start small and then scale!

3. ADS ARE A SCIENCE EXPERIMENT

There’s no such thing as a “failed” ad. Ads that aren’t working are simply giving us data so we can figure out what does work. A profitable ad campaign takes testing and tweaking — it’s an experiment! Pick a goal, stick to it, and use the data to see what’s working and what’s not for your audience. Then tweak and test again. Then do it again. And again (you see where I’m going with this, right?).

There you have it, lovely! Ready to create your own campaign? I’ve got a free training with your name on it!

XOXO,
Rachel