If you’ve been hanging out with me for awhile, then you know I LOVE Facebook Ads. They are hands down the fastest way to grow your business.
Why? Because… a profitable FB ads campaign = massive (and fast!) list growth = more revenue in your business!
But I’ve noticed something.
A lot of coaches and course creators avoid FB ads like the plague… and it’s because they buy into one of these three myths.
Let’s bust them, shall we?
MYTH #1: YOU HAVE TO HAVE A BIG BUDGET TO USE FB ADS
Given I’ve personally experienced the power of FB ads both in my own business and by watching my students grow their businesses with the platform, I’m always bummed when I see powerful lady bosses turning away from advertising because of budget.
There are SO many people out there who aren’t advertising on FB because they feel they have to be spending thousands in order to make it work! But guess what? With the right strategy, you can see a return on investment with as little as $5/day!
You don’t need to be spending thousands to grow your list. You just need to target the right audience with the right messaging and offer. When your strategy is on point, your ads will flourish (without costing you the big bucks!).
MYTH #2: YOUR ADS SHOULD WORK PERFECTLY THE FIRST TIME
FB Ads are a science experiment! It takes testing, tweaking, and patience. But here’s the good news… the numbers don’t lie! Which means you have all of the data you need to make your experiment work.
Pick one goal for your ads and stick to it for 4 weeks. Over that time, test and optimize your ads for that specific goal! If you aren’t meeting your goal, try attacking it from a different angle: tweak your audience, change up your imagery, update your messaging, etc. It’s all about finding the right ingredients to hit your goal!
MYTH #3: FB ADS ARE TOO EXPENSIVE
If you’re worried about paying to grow your business, here’s the hard truth, friend:
Growing your list organically is more expensive. How? Think of all the time, energy, effort, and content you have to create to do it! How much is that time and effort worth? Where else could you be focusing instead?
FB Ads can do the same job in a fraction of the time. What is that worth?
There you have it — Now you know the truth about FB Ads! Are you ready to dive in and start leveraging their power to grow your business? If so, I’ve got a new free masterclass with your name on it!
See you soon!