Do you have a membership? I’m sure if you’re anything like me, you’ve heard ALL the pros and cons of launching a membership program and now you’re wondering if it’s really for you. Maybe you’ve been in business for awhile now and you think it’s time to offer your clients a VIP experience. Or maybe you’re relatively new to your business, but you think launching a membership site is the way to go to get clients in your door.
On this week’s podcast episode, I’m interviewing Stu McLaren (the “king” of all things memberships) about why it seems like ALL the big players in the industry are moving towards a membership model (even Bed Bath & Beyond now has a membership), when a membership might be right for you, and how “big” your brand needs to be before you start one (hint: you don’t need thousands, or even hundreds in your community to get started).
So, how in the world do you know FOR SURE if a membership model will work for you? Here are three questions to ask yourself about your business and your market:
1. Is there an ongoing need?
The very best kind of a membership site is one that can serve an ongoing need within your market and for your clients. What product or service do you have to offer in your market that a membership site can help solve on a regular basis for your clients?
Are you a health coach looking to put out a new workout series each week to help your clients who are looking to enhance their workouts? Are you a business coach wanting to help your clients each week with regular tips and strategies to help them get their businesses seen?
There are so many possibilities but it requires you looking at what you have to offer to your specific market and seeing if it can serve that ongoing need.
2. Are people looking to learn or master a subject?
One mistake I see a lot of online business owners make is the mistake of assuming that there is already too much information available for free online, so they begin to think that they have nothing special to offer.
However, too much free information online actually makes for the perfect reason for someone to join a membership site! OVERWHELM is one of the number one reasons that discourages people from learning more on a subject. Too much information can be overwhelming to consume, but if all of the information they need is in one place, it makes it so much easier!
And not just in one place, but organized and concise. The key is to give your audience what they need in an organized way (tell them the steps they need to take) so that they can get the results they are looking for. You have to do the thinking for them!
3. Are people gathering online?
Community is key in our online world. People join membership sites for the information, but they stay for the community. We live in an amazing digital age where people from all over the world can connect on so many levels.
If you answered YES to any of these questions, then creating a membership site could be the perfect fit for your business!
And if you want to know more about how to start your membership site or take yours to the next level, join me as I learn from one of the greats – Stu McLaren, and we work together on creating my own new membership community! He’s hosting a FREE class on April 25 (and while you wait, you can download this AMAZING guide all about memberships!)