If you’ve ever had a FB ad campaign flop before, then you know just how frustrating it can be.

You’ve put time, effort, and money behind it… why isn’t it working?!

I totally get it. But you know what I’ve learned?

Usually, it’s not the ad… it’s the strategy!

One of the biggest mistakes I see entrepreneurs make with FB ads is that they into it without knowing their goals, how to structure a campaign, and how to measure success. It’s total chaos!

Throwing up a FB ad campaign without a strategy is like walking down the street blindfolded. You’re going to bump into things and get lost (and be frustrated!).

This is where so many campaigns go wrong. There’s either no strategy, or the strategy doesn’t match the goals.

So the next time you have an ad campaign that isn’t performing well, look beyond just the ad itself. What’s your overall goal? What’s your plan to reach that goal? Is there misalignment there? How can you fix that?

It’s all about that strategy, boss lady!


P.S. If you know your strategy is broken but you’re not sure how to fix it, I’ve got a strategic framework that hundreds of my students have used to create a profitable FB ad campaign! Learn more here.