You know how people always say to trust your intuition?

In business, it’s so crucial… except for this ONE time.

I’m talking about when you’re running ads.

When it comes to ads, I’m asking you to throw everything you know out the window!

All those gut feelings, all those thoughts about what looks and sounds amazing (I love my photos! My copy is great!), all of those ideas in our heads… they can’t be trusted!

Instead, we’ve got to trust the data. In Facebook Ads, the data doesn’t lie. It tells exactly what we need to know — like if our photos really are amazing and if our copy really does resonate with our people!

I’ve put together a short video on why intuition is hurting your FB ads (and what to focus on instead). Check it out here!