Content Creation Experts Kristen Van Horn and Kelli Tobin from The Biz Runners are our guest for today’s episode and I’m SO excited for all that you’re going to hear and learn!
Not only have Kristen & Kelli helped me tremendously with content creation in my own business, but we've linked arms together to help you, too!
If you've ever struggled with not knowing what to post on social media…. If it takes you more than 10 minutes a day to write out your caption… if you’ve “scrolled for inspiration” in the last week… then this episode is for you.
In today’s episode you’re going to learn all about common mistakes and misconceptions when it comes to social media content creation, how we plan out our content for the month in as little as 30 minutes, and how we take that plan and turn it into captions + graphics for our clients to make content simple!
Let’s talk about it!
3:02
>> At 3:02, Kelli and Kristen start us off with the first two steps to creating content that converts… these are the two foundational pieces that most skip… but not you!
5:10
>> At 5:10, We show you the next two steps we take to create our content calendar… we show you what to talk about, what type of post to choose, and how to put it all together. And the best part is, this can be done in as little as 15 minutes!
9:42
>> At 9:42, We talk through the formula for a high-converting caption, and detail how we’re able to get our captions and images finished in less than 30 minutes a week.
INTRODUCING THE
FREE 7-Days Of Content Captions + Graphics
Get Noticed and Make More Sales: Unlock the Power of Consistent Social Media Posting with Our FREE 7-Day Content Captions + Graphics Guide. Your email will be shared with Rachel McMichael and The Biz Runners (co-authors of this guide).

Subscribe & Review On iTUNES!
Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!
And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.
You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!
I’m so grateful for you!


Links mentioned in this episode:
Follow The Biz Runners on Instagram: @thebizrunners
Join The Content Club HERE!
Have a business question for Rachel? Send in your business questions to Rachel HERE!