Rachel Mcmichael:

How to Create Predictability in Your Business

Have you ever been told that in order to have predictability in your business and with your income, you have to have a recurring revenue stream?

Well on today’s Business With Impact episode, I’m going to bust that myth right out of the water!

This is by far one of my favorite topics to discuss! But I have to warn you… predictability in our business doesn't come from some of those really fancy, exciting new marketing strategies that you’ll see all over your social media feeds… Predictability in our business comes from understanding our numbers.

I'm going to show you that no matter what your niche is and no matter what your service is… you, too, can have predictability in your online business!


>> At 2:00, we discuss how there's always a metric that will create predictability for you in your business, no matter what that business is! Instead of comparing your metric to someone else's metric, we talk about how the best thing you can do is compare your metric to your past results, and then increase it.


>> At 7:57, I talk about the importance of finding your numbers and knowing your conversion rates. Numbers aren’t always the most fun, but it is absolutely essential to know them so that you can really identify the leaks in your funnel to create that predictability and consistency that every business owner wants.


>> At 9:30, we talk about what to do next once you know your numbers. Do you need more leads? More traffic? We think through that here…



Discover 30+ ways that successful online business owners everywhere are using to drive more traffic to their lead magnets and offers in less time so they can serve more people and make a bigger impact.

Content Made Simple Mockup


Do more than automate your email, create buyers + repeat customers!.

ActiveCampaign Mockup with Logo
One of the most important softwares we use in our business every day is Active Campaign. We use it to communicate with our email list and to create funnels to take potential customers from “who's this” to “I'm ready to work with you”… but there are so many things you can use it for!

ActiveCampaign is Louis Vuitton quality at a Target price! With it you can create unlimited funnels, create tags and workflows, add notes to your customer files, manage #allthethings, and there are additional upgrades that even allow for texting and DMing, all from the platform!

Subscribe & Review On iTUNES!

Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

I’m so grateful for you!

Subscribe to itunes

Links mentioned in this episode:

Follow Rachel on Instagram: @rachelrmcmichael

Check out the Business With Impact Academy & join the Priority List!

Grab your FREE organic traffic checklist HERE!

Other ways to enjoy this episode:

iTunes Badge
Stitcher Badge
Grab My 30+ Ways To Get Organic Traffic ChecklistClick Here