Rachel McMichael:

Presentation: How to Effectively Communicate Who You Are & Who You Serve

If you don't know who you help and how you help them, how can you ever expect them to work with you?

In last week’s episode, we broke business down into three simple areas…

And in this week’s episode, we’re diving in detail to the first area – and we're talking all about presentation.

Presentation is all about how you communicate who you are and who you serve in a way that people understand, and they want it… And they can even think of a friend who might need it too!

This is how you show up, how you put yourself out there… everything you want your customers and your audience (and even your peers!) to see externally falls into this category of presentation.

If this has felt like a missing puzzle piece in your online business, today’s episode is for you! Let’s dive in!

3:46

At 3:46, we start out defining what we mean when we say, presentation. And how we’re using it for our 3 P’s of Business (go back to last week’s episode to hear what each of those are!). We mean the external things of business – how you put yourself out there, everything you want your audience to see. And then we talk you through how to know if you have a presentation problem in your business.

11:30

At 11:30 now that you know how to diagnose a presentation problem (and maybe you’ve discovered that you do, in fact, have a presentation problem)… we talk through how you can go about solving a presentation problem!

17:17

At 17:17, we help you differentiate between a piece of the presentation puzzle that so many business owners struggle with: what is my niche vs. who is my ideal client. If you’ve been confused about these, it could be harming your business presentation!

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