If you don't know who you help and how you help them, how can you ever expect them to work with you?
In last week’s episode, we broke business down into three simple areas…
And in this week’s episode, we’re diving in detail to the first area – and we're talking all about presentation.
Presentation is all about how you communicate who you are and who you serve in a way that people understand, and they want it… And they can even think of a friend who might need it too!
This is how you show up, how you put yourself out there… everything you want your customers and your audience (and even your peers!) to see externally falls into this category of presentation.
If this has felt like a missing puzzle piece in your online business, today’s episode is for you! Let’s dive in!
At 3:46, we start out defining what we mean when we say, presentation. And how we’re using it for our 3 P’s of Business (go back to last week’s episode to hear what each of those are!). We mean the external things of business – how you put yourself out there, everything you want your audience to see. And then we talk you through how to know if you have a presentation problem in your business.
At 11:30 now that you know how to diagnose a presentation problem (and maybe you’ve discovered that you do, in fact, have a presentation problem)… we talk through how you can go about solving a presentation problem!
At 17:17, we help you differentiate between a piece of the presentation puzzle that so many business owners struggle with: what is my niche vs. who is my ideal client. If you’ve been confused about these, it could be harming your business presentation!
Download the FREE Organic Traffic Checklist
EVERYTHING YOU NEED IN YOUR BUSINESS…
ALL IN ONE PLACE!
We joined Kajabi as a founding member, and it's been a key software in our business
Because Kajabi has EVERYTHING you need to build, market and sell your online course, membership site or coaching program with no coding, no hiring, no learning curve, no plugins and no broken integrations. Just a beautiful, professional knowledge business built with just a few clicks.
We use it to run our membership + courses, but it can also be used as a complete CRM – email management, funnel creation, landing pages, thank you pages, websites, and so much more. It's a one-stop shop in the online space, and when you snag Kajabi you don't need ANYTHING else (unless you want it, of course!)
And after you join with our link, contact us with the email address you used to register + we'll send you our highest converting Kajabi Sales Page for FREE – our gift to you!
Subscribe & Review On iTUNES!
Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!
And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.
You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!
I’m so grateful for you!
Links mentioned in this episode:
Have a business question for Rachel? Send in your business questions to Rachel HERE!
Follow Rachel on Instagram: @rachelrmcmichael