RACHEL MCMICHAEL:

How to Get Free Publicity & Build Authority for Your Online Business with Selena Soo

Have you ever found yourself asking the questions: How can I grow my audience? Or, how can I get more traffic over to my offer? Maybe you've even thought about experimenting with paid traffic strategies, but you're not sure if that's the right avenue for you or what the alternatives might be.

Maybe you’ve even felt like you are the best kept secret in your space…

If any of these apply to you, today's episode was created with you in mind!

Today, I'm interviewing my friend, Selena Soo, and we are talking about all things publicity!

We're going to start out by identifying, and really defining, what does publicity mean? And spoiler alert, we're not talking about paying to play in the publicity space. We're talking about how to get free publicity, visibility, and how to build authority for your online business and your brand.

So get ready, get out a pen, get some paper and let's dive in!

2:15

At 2:15, Selena spends some time introducing herself and how she got into publicity and then she defines what publicity actually is and means for your online business!

10:33

At 10:33, Selena talks to the entrepreneur who, even though they may have all the right tools in place, is still struggling with this fear of visibility. How do you overcome this fear and own the space and industry you’ve placed yourself in?

12:44

At 12:44, we end with some mistakes Selena sees entrepreneurs making when it comes to publicity, and she gives a few, practical tips you can utilize right now to start improving the publicity side of your business! And then we end with Selena’s AMAZING free offer right now…her step-by-step publicity calendar!

Click here to Listen

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And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

I’m so grateful for you!