If you’ve been hanging out with me for awhile, you know I LOVE Facebook Ads (it’s the way I grew my business to multiple six-figures!).
Given I’ve personally experienced the power of FB ads both in my own business and by watching my students grow their businesses with the platform, I’m always bummed when I see powerful lady bosses turning away from advertising because of budget.
There are SO many people out there who aren’t advertising on FB because they feel they have to be spending thousands in order to make it work!
Can I let you in on a secret?
With the right strategy, you can see a return on investment with as little as $5/day!
Here’s how to do it:
1. Define your ideal client
This part is SO important. If you’re not targeting the right people, your ads either won’t convert (which means wasted money), or they’ll bring the wrong people to your business (also wasted money!). Take the time to really think through your ideal client and how to reach them on FB.
2. Define your goals
If you don’t know where you’re going, how will you know when you get there?! Define ONE goal for your ads and focus on that only. Do you want to grow your Facebook page fans? Get engagement on a specific post? Grow your email list? Pick one thing and stick to it for at least 4 weeks.
3. Test and optimize
Just because you’re sticking with one goal doesn’t mean you should stick to something that isn’t working! Over that 4-week period, test and optimize your actual ads (all while keeping your main goal in mind). If you aren’t meeting your goal, try attacking it from a different angle: tweak your audience, change up your imagery, update your messaging, etc. With that said, make sure you give your ad at least 48 hours before you make changes — that’s a minimum of how long it takes to get the data you need to make an informed decision.
4. Don’t rush!
Last but not least, make your ads count! When you’re working with a small budget, you need to be sure your ads are top-notch. Don’t just throw any old thing up there. Make sure your copy, imagery, and offer are on point. Give people a reason to take action!
There you have it! The next time you’re worried about your budget keeping your from advertising, kick that fear to the curb and get those ads going, girlfriend! Your business will thank you for it.
P.S. Want to learn more about creating profitable FB ad campaigns? This is for you!