rachel mcmichael:

How to Price Your Offer

One question that we get asked a lot is, how do I price my offer? 

How do I know what value to attach to my deliverables?

So, on today’s episode, we’re going to talk through three ways that we approach this with our Business With Impact Academy™ members…some of which are a very different way to ask these questions in your business!

And we’ll even throw in a few things that we wouldn't recommend doing when it comes to pricing your offer…some mistakes we often see in the online business world.

So, have a pen and paper ready to take all the notes! Let’s dive in!


 At 6:00, we actually start off discussing one thing we wouldn’t recommend doing when it comes to pricing your offer… and that is asking your potential client, “how much are you willing to pay?”


At 12:00, after helping you think through how to better ask the above question (spoiler: try asking this instead: What level of commitment do I want my customer or client to bring?), we ask the second question, which is: What is the value of my product, program, or service?


At 18:18, to bring this all together for you and to show you how this all plays out in the real world, we take you through the steps we take in our business when it comes to pricing our offers. Our hope here is to give you some really tangible steps to take away and use on your next offer!



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Links mentioned in this episode:

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