Rachel Mcmichael:

How to Set Clear Expectations & Goals for Your Next Launch

In this episode we're talking about a consistent theme that we see and hear from our clients when it comes to the behind-the-scenes launch!

And in this episode we’re sharing how to set clear goals and clear expectations for your launch…

so that when things come up in your launch (spoiler: because they will!) you can handle them with confidence.

Let’s dive in!


At 1:06, we start off this episode with some advice and encouragement to you about seasons and taking breaks and how to do that in your business without feeling guilty or like you’re not being productive. This isn’t the focus of today’s episode, but I highly encourage you to tune in here for some encouragement!


At 6:44, we pull back the curtain and tell you about three things that we see happening behind-the-scenes in launches (that are totally normal!) but might have you feeling like it’s not normal, especially if you're right in the middle of a launch or your very first launch! The first thing we tackle…goal setting!


At 16:13, we discuss points number two and three of the behind-the-scenes launch: Expectations you set surrounding your sales activity and getting over the “perfection expectation”–meaning, how to realistically plan your launch and be prepared when it doesn’t go that way.



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