Welcome to part four of our five part MPACT series where we are breaking down our signature process–our MPACT Method–for scaling your online business and generating that momentum + how to do it in as little as four hours a day, four days a week.
In this episode we're talking all about content creation! This episode is for you…
→ If you feel like you're creating great content, but no one's hearing it, despite being super consistent…
→ If you feel like you never know what to say and you’re the most inconsistent person with content…
→ If you feel like you just keep spinning your wheels, trying new things, but content creation feels more like throwing spaghetti at the wall.
So often we tend to get caught up in this content creation piece as business owners. And it's not that we don't have good content. It's not that we’re not smart, creative individuals (you wouldn't be in online business if you weren't a smart, creative individual!)…
But what happens is that maybe our timing's a little off or, or the location is off, or the messaging is off…and that’s what we want to help you fix in this episode! Content creation should be simple.
There's a better way. There's a better strategy. There's a better method. And that's exactly what we're gonna dive into on today's episode!
At 5:50, after a brief recap of the past few weeks, we dive into the basics of creating content that converts by first discussing the two different types of content out there: Evergreen (or searchable) content and social media content.
At 9:58, we discuss three reasons why you may find yourself struggling with content creation, whether it’s the social media side or the core content side of things. Listen in here to see which category you fall into and how to get out of that hole!
At 17:21, we end the episode with some real tangible take-aways–what you can do (today!) to start making some really simple, but effective, changes to content creation for your business.
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