Bobby Klinck:

How to Write Marketing Emails that Get Results

As online business owners, we all know the importance of email marketing, but the question becomes: How do we get more people to open our emails? What's the purpose of our emails?

Can an email really help someone make a better decision about our product, program, or service?

In today's episode, I'm so excited to introduce you to my friend, Bobby Klinck! And we're talking all about how to write emails, but not just that…how to write emails that get results!

Let’s dive in!


At 1:42, Bobby spends some time introducing himself and telling us how he got into the world of compelling email marketingmarketing that is so impactful that it truly has the ability to stay with his audience over time, build relationships, and convert!


At 8:35, in talking about Bobby’s new book, we get into a discussion about some big things that a lot of people are doing with email that he really takes a stand against (spoiler alert: this notion that everything we do as business owners should be about generating demand and selling is…wrong…say whattt??).


At 13:26, Bobby helps us know how we can be authentic in our emails, but still establish those boundaries that are so important to us…all while still truly connecting with our audience in a real way! After this, he shares all the amazing details about his book and some of the amazing extras and bonuses he has right now!



Discover 30+ ways that successful online business owners everywhere are using to drive more traffic to their lead magnets and offers in less time so they can serve more people and make a bigger impact.

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One of the most important softwares we use in our business every day is ActiveCampaign. We use it to communicate with our email list and to create funnels to take potential customers from “who's this” to “I'm ready to work with you”… but there are so many things you can use it for!

ActiveCampaign is Louis Vuitton quality CRM at a Target price! With it you can create unlimited funnels, create tags and workflows, add notes to your customer files, manage #allthethings, and there are additional upgrades that even allow for texting and DMing, all from the platform!

Snag a 14-day free trial when you go to rachelmcmichael.com/active (the “lite” plan at $9/month has EVERYTHING you need!)

I know you’ll love ActiveCampaign as much as we do!

And after you join with our link, contact us with the email address you used to register so we can send you our highest converting email funnel for FREE - our gift to you!

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I’m so grateful for you!

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Links mentioned in this episode:

Check out all that Bobby has to offer with his new book (plus the opportunity to get that signed hardback as well!)

Follow Bobby on Instagram: @bobbyklinck

Apply for an Accelerate Call HERE!

Have a business question for Rachel? Send in your business questions to Rachel HERE!

Follow Rachel on Instagram: @rachelrmcmichael

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