If you've been in online business for any amount of time, you've probably heard the term, “branding.”
And if you're anything like me when I hear that word, I think of fonts, colors, or even a really cute branding board that gives us a vision of how we want our content to feel.
But as I was talking to my friend and fellow #impacter, Shannon Tacheny, she took branding to a whole new level and I knew that I just had to get her to come on the podcast to share her expertise with us!
So get ready because on today's episode, we're going to take everything you think you know about branding and turn it upside down! Let’s dive in!
3:00
>> At 3:00, we take the time to define for you what we mean when we say “branding,” or “your brand.” Shannon breaks down what these terms mean and creates a new definition of branding for online business owners.
13:58
>> At 13:58, after giving us her background story on how she got into branding, Shannon shares with us what exactly it means to have a “brand story.” How does our personal story connect to our business brand? And why is it important for these things to connect in order for us to feel and be successful in our businesses?
15:50
>> At 15:50, Shannon shares with us some symptoms our business might be experiencing when our brand isn’t solid. Which of these is your business feeling?
INTRODUCING THE
FREE ORGANIC TRAFFIC CHECKLIST
Discover 30+ ways that successful online business owners everywhere are using to drive more traffic to their lead magnets and offers in less time so they can serve more people and make a bigger impact.
DO MORE THAN AUTOMATE YOUR EMAIL…
CREATE BUYERS AND CUSTOMERS!
One of the most important softwares we use in our business every day is ActiveCampaign. We use it to communicate with our email list and to create funnels to take potential customers from “who's this” to “I'm ready to work with you”… but there are so many things you can use it for!
ActiveCampaign is Louis Vuitton quality CRM at a Target price! With it you can create unlimited funnels, create tags and workflows, add notes to your customer files, manage #allthethings, and there are additional upgrades that even allow for texting and DMing, all from the platform!
Snag a 14-day free trial when you go to rachelmcmichael.com/active (the “lite” plan at $9/month has EVERYTHING you need!)
I know you’ll love ActiveCampaign as much as we do!
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I’m so grateful for you!
Links mentioned in this episode:
Follow Shannon on Instagram: @featherbluestudios
Connect with Shannon on her website to grab several of her FREE resources!
Apply for an Accelerate Call HERE!
Have a business question for Rachel? Send in your business questions to Rachel HERE!
Follow Rachel on Instagram: @rachelrmcmichael
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