If you've been in online business for any amount of time, you've probably heard the term, “branding.”
And if you're anything like me when I hear that word, I think of fonts, colors, or even a really cute branding board that gives us a vision of how we want our content to feel.
But as I was talking to my friend and fellow #impacter, Shannon Tacheny, she took branding to a whole new level and I knew that I just had to get her to come on the podcast to share her expertise with us!
So get ready because on today's episode, we're going to take everything you think you know about branding and turn it upside down! Let’s dive in!
>> At 3:00, we take the time to define for you what we mean when we say “branding,” or “your brand.” Shannon breaks down what these terms mean and creates a new definition of branding for online business owners.
>> At 13:58, after giving us her background story on how she got into branding, Shannon shares with us what exactly it means to have a “brand story.” How does our personal story connect to our business brand? And why is it important for these things to connect in order for us to feel and be successful in our businesses?
>> At 15:50, Shannon shares with us some symptoms our business might be experiencing when our brand isn’t solid. Which of these is your business feeling?
Download the FREE Organic Traffic Checklist
DO MORE THAN AUTOMATE YOUR EMAIL…
CREATE BUYERS AND CUSTOMERS!
One of the most important softwares we use in our business every day is ActiveCampaign. We use it to communicate with our email list and to create funnels to take potential customers from “who's this” to “I'm ready to work with you”… but there are so many things you can use it for!
ActiveCampaign is Louis Vuitton quality CRM at a Target price! With it you can create unlimited funnels, create tags and workflows, add notes to your customer files, manage #allthethings, and there are additional upgrades that even allow for texting and DMing, all from the platform!
Snag a 14-day free trial when you go to rachelmcmichael.com/active (the “lite” plan at $9/month has EVERYTHING you need!)
I know you’ll love ActiveCampaign as much as we do!
And after you join with our link, contact us with the email address you used to register so we can send you our highest converting email funnel for FREE - our gift to you!
Subscribe & Review On iTUNES!
Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!
And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.
You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!
I’m so grateful for you!
Links mentioned in this episode:
Grab Rachel’s NEW 40 FREE ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business!
Have a business question for Rachel? Send in your business questions to Rachel HERE!
Follow Rachel on Instagram: @rachelrmcmichael