If you've been in online business for any amount of time, you've probably heard the term, “branding.”
And if you're anything like me when I hear that word, I think of fonts, colors, or even a really cute branding board that gives us a vision of how we want our content to feel.
But as I was talking to my friend and fellow #impacter, Shannon Tacheny, she took branding to a whole new level and I knew that I just had to get her to come on the podcast to share her expertise with us!
So get ready because on today's episode, we're going to take everything you think you know about branding and turn it upside down! Let’s dive in!
>> At 3:00, we take the time to define for you what we mean when we say “branding,” or “your brand.” Shannon breaks down what these terms mean and creates a new definition of branding for online business owners.
>> At 13:58, after giving us her background story on how she got into branding, Shannon shares with us what exactly it means to have a “brand story.” How does our personal story connect to our business brand? And why is it important for these things to connect in order for us to feel and be successful in our businesses?
>> At 15:50, Shannon shares with us some symptoms our business might be experiencing when our brand isn’t solid. Which of these is your business feeling?
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Links mentioned in this episode:
Follow Shannon on Instagram: @featherbluestudios
Connect with Shannon on her website to grab several of her FREE resources!
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Have a business question for Rachel? Send in your business questions to Rachel HERE!
Follow Rachel on Instagram: @rachelrmcmichael