Rachel Mcmichael:

The Difference Between Revenue and Profit

Revenue seems to get a lot of attention in the online space. We hear about $10K months and we hear about seven figure success…

But what doesn't seem to get a lot of attention is the thing that we actually care about the most in our online business… And that is how much of that revenue stays in our bank account as PROFIT.

On today's episode, that's exactly what we're going to talk about. What’s the difference between the two and does it really matter?

Let’s dive in!


>> At 1:55, I ask the question: Would you rather have a half a million dollar business OR a six figure business? One might sound “cooler” than the other, but it all depends on the amount of PROFIT you get to keep at the end of the year. What if you’re only bringing in 10% profit with that half a million business vs. 60% profit with “just” the six figure business? We break it all down here!


>> At 5:17, we get into some marketing math (with a quick reminder not to be swayed by manipulated numbers!) and we give you three places we want you to pay attention to in your business when it comes to profit and revenue.


>> At 18:01, after sharing with you the things to be cautious and wary about, we tell you what you SHOULD look for + practical tips to get you started in the right direction. Here is where you want to have your pen and paper ready to go!


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