On last week’s episode, we talked about the three metrics that we track every single week in our online business to make sure that we are hitting our goals!
Our motto is: trust your intuition when it comes to creating your messaging, and trust the data when it comes to how well it performed.
If you missed last week’s episode, you can listen to it here.
And this week, we’re taking it a step further and showing you exactly how we troubleshoot when something isn’t working.
Here’s why this matters: Because when we can get to the root cause of what’s working and what’s not in our business, then we can allocate more of our time to the activities that are working well, and spend less of our time, energy, and money on the things that aren't directly impacting our customers.
And the problem we see right now with so many struggling business owners is that they're not tracking the data.
And because they're not tracking the data, they don't get the results that they were expecting, so they make it mean something about them.
But what if instead, moving forward, what if you fully embraced and knew that the story the data is telling you means nothing about you.
It means nothing about your worth. It doesn't even necessarily mean anything about your program.
All it means is that there's something happening that is causing those who would be a good fit for your program to think that they're not right now.
(Probably something with the way you’re communicating about your program. Not the content in your program, but the way you communicate about the program).
And when we can start to work on that, can you already start to see how the result will change?
This is why metrics matter. This is why I get so passionate about the data in your business.
Because when we understand this, we can scale!
Ready to learn more? Let’s dive in!
>> At 10:50, We show how when we go back to the data, it shows us exactly what we need to be doing more of and less of in our business (hint: this is how we create time freedom and our 4×4 workweek).
>> At 13:35, We wrap up with an example of why we don’t make the data mean anything about us personally, and how instead, we use it as a tool to discover what’s not working so we can plug into a proven process instead.
At the end of today’s episode, I made a BIG announcement about The Business with Impact Academy 12-month Group Coaching Program and what we’re doing differently starting March 1. (Spoiler: We’re making some new additions to the program, which is why the investment is increasing.)
FREE ORGANIC TRAFFIC CHECKLIST
Discover 30+ ways that successful online business owners everywhere are using to drive more traffic to their lead magnets and offers in less time so they can serve more people and make a bigger impact.
EVERYTHING YOU NEED IN YOUR BUSINESS…
ALL IN ONE PLACE!
We joined Kajabi as a founding member, and it's been a key software in our business
Because Kajabi has EVERYTHING you need to build, market and sell your online course, membership site or coaching program with no coding, no hiring, no learning curve, no plugins and no broken integrations. Just a beautiful, professional knowledge business built with just a few clicks.
We use it to run our membership + courses, but it can also be used as a complete CRM – email management, funnel creation, landing pages, thank you pages, websites, and so much more. It's a one-stop shop in the online space, and when you snag Kajabi you don't need ANYTHING else (unless you want it, of course!)
And after you join with our link, contact us with the email address you used to register + we'll send you our highest converting Kajabi Sales Page for FREE – our gift to you!
Subscribe & Review On iTUNES!
Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!
And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.
You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!
I’m so grateful for you!