Rachel Mcmichael:

The Numbers Don't Lie: The 3 Most Important Pieces of Data To Track

On today's episode, we are talking about the three metrics that we track every single week in our online business to make sure that we are hitting our goals!

Our motto is: trust your intuition when it comes to creating your messaging, and trust the data when it comes to how well it performed.

Here’s why this is so important:

When we track the numbers we can determine the ACTIVITY and ACTIONS that led to the results. And when we want more of these results, we can take more of those actions.

Facts: our goal is to grow our results AND make things more simple.

Less time, less effort, more impact.

And this is possible because we track our metrics.

We aren’t emotionally attached to the metrics… because we know that they are simply FEEDBACK on what’s working and what’s not. And that feedback gives us the lessons that we need to scale smarter.

Ready to learn more? Let’s dive in!


At 5:18, I jump into the first metric, what it is – what it isn’t, and why it’s so important for the online business owner who wants to grow. Hint: we’re not talking marketing math – we’re diving into real metrics!


At 10:02, We talk about the second metric… this is all about investing. And there’s three categories we pay the most attention to.


>> At 17:31, I end with the third metric… and this is not a money metric but a time metric. We talk all about the importance of plugging into proven systems so you can speed up the process.

At the end of today’s episode, I made a BIG announcement about The Business with Impact Academy 12-month Group Coaching Program and what we’re doing differently starting March 1!



Discover 30+ ways that successful online business owners everywhere are using to drive more traffic to their lead magnets and offers in less time so they can serve more people and make a bigger impact.

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We joined Kajabi as a founding member, and it's been a key software in our business


Because Kajabi has EVERYTHING you need to build, market and sell your online course, membership site or coaching program with no coding, no hiring, no learning curve, no plugins and no broken integrations. Just a beautiful, professional knowledge business built with just a few clicks.

We use it to run our membership + courses, but it can also be used as a complete CRM – email management, funnel creation, landing pages, thank you pages, websites, and so much more. It's a one-stop shop in the online space, and when you snag Kajabi you don't need ANYTHING else (unless you want it, of course!)

Snag a 14-Day FREE Trial with Kajabi at rachelmcmichael.com/kajabi1.
I know you’ll love Kajabi as much as we do!

And after you join with our link, contact us with the email address you used to register + we'll send you our highest converting Kajabi Sales Page for FREE – our gift to you!

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Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

I’m so grateful for you!

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Links mentioned in this episode:

Apply for an Accelerate Call HERE!

Have a business question for Rachel? Send in your business questions to Rachel HERE!
Follow Rachel on Instagram: @rachelrmcmichael

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