What Does it Mean to Launch in My Business & What’s the Best Launch Strategy?

You've probably heard me say at some point that you are one well-executed launch strategy away from your business breakthrough.

But what do I mean when I say “launch”? How are we defining “launching”?

What is that big, fancy word? If we're not talking about rocket ships, what are we setting in motion?

We know that launching is such an important part of your business because if you’re not launching, then you’re not selling. And so when we’re speaking about launching, we’re speaking specifically about the sales mechanism that you select in and for your business.

So, on today’s episode we’re going to talk about that, but we’re also going to redefine launching in today’s polarized business culture.

Let’s dive in!


At 4:20, we give a brief introduction to launching: what it is, how we’re defining it, and why we felt the need to do this episode this week. This section provides some great context to the rest of the show, so be sure to have your pen and paper ready for note-taking!


At 7:27, we introduce the 3 different types of launching: organic, evergreen, and live launching. Then starting with organic launching, we discuss the pros and cons of each type to hopefully help you get a good idea of what might work for your business.


At 17:04, after talking through evergreen launches, we dive into live launching. I used to hate live launching, simply because I didn’t understand the best ways to work it for my business. But now, I love live launching! Even so, there are some good pros and cons to it that we discuss here.


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