Rachel Mcmichael:

What’s Working Right Now In Social Media with The Biz Runners

Content Creation Experts Kristen Van Horn and Kelli Tobin from The Biz Runners are our guest experts for the third (and final) installment in our Social Media series and I’m SO excited for all that you’re going to hear and learn!

Not only has Kristen helped me tremendously with content creation in my own business, but we've linked arms together to help you, too.

If what worked last year doesn’t seem to be working today… if you’ve struggled with your consistency… or your reach… or growing your audience… or if you’ve even wondered if social media is really “worth it” – then this episode is for you.

In today’s episode you’re going to learn all about what’s working right now when it comes to social media, some mistakes we see in content creation, and simple steps you can take to see more engagement and reach now!

Let’s talk about it!


>> At 0:55, We kick off today’s episode with some statistics and facts about the importance of social media – from the platforms themselves, from other marketers, and from the consumer’s perspective. And the big takeaway here is – social media works!


>> At 6:10, Kelli and Kristen each share one thing that’s working for them. And a common theme is this – authenticity and vulnerability matter. Kelli goes into detail specifically on what vulnerability is – and what it isn’t. And she goes on to explain why “perfect” and “polished” are so 2016!


>> At 12:05, We talk through which platforms are working right now, which strategy is getting the most engagement, and some of our “must-have” items to stay consistent.


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Get Noticed and Make More Sales: Unlock the Power of Consistent Social Media Posting with Our FREE 7-Day Content Captions + Graphics Guide. Your email will be shared with Rachel McMichael and The Biz Runners (co-authors of this guide).

The Content Club™

Create 30 Days of Content That Sells! Consistently Bring In New Customers By Posting High-Value Content That Converts

In As Little As 30 Minutes A Week… Without Scrolling For Inspiration, Staring At A Blank Screen, Or Wasting Your Valuable Time…
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Links mentioned in this episode:

Follow The Biz Runners on Instagram: @thebizrunners

Join The Content Club HERE!

Have a business question for Rachel? Send in your business questions to Rachel HERE!

Follow Rachel on Instagram: @rachelrmcmichael

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