Content Creation Experts Kristen Van Horn and Kelli Tobin from The Biz Runners are our guest experts for the third (and final) installment in our Social Media series and I’m SO excited for all that you’re going to hear and learn!
Not only has Kristen helped me tremendously with content creation in my own business, but we've linked arms together to help you, too.
If what worked last year doesn’t seem to be working today… if you’ve struggled with your consistency… or your reach… or growing your audience… or if you’ve even wondered if social media is really “worth it” – then this episode is for you.
In today’s episode you’re going to learn all about what’s working right now when it comes to social media, some mistakes we see in content creation, and simple steps you can take to see more engagement and reach now!
Let’s talk about it!
>> At 0:55, We kick off today’s episode with some statistics and facts about the importance of social media – from the platforms themselves, from other marketers, and from the consumer’s perspective. And the big takeaway here is – social media works!
>> At 6:10, Kelli and Kristen each share one thing that’s working for them. And a common theme is this – authenticity and vulnerability matter. Kelli goes into detail specifically on what vulnerability is – and what it isn’t. And she goes on to explain why “perfect” and “polished” are so 2016!
>> At 12:05, We talk through which platforms are working right now, which strategy is getting the most engagement, and some of our “must-have” items to stay consistent.
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I’m so grateful for you!