Why Social Media Isn’t the Foundation of Our Business (CONTENT CREATION PT. 2)

If you're someone who struggles to show up on social media and who struggles to be consistent on social media, there is an alternative for you!

You don't have to be tethered to your phone. You don't have to stop in the middle of a fun activity with your family to take some videos for your Instagram. You don't have to be available all day long and have to constantly be “showing up” behind the scenes…

There is another option…there is another way. This second part of our two part series on content creation is for you!

Last week we talked about how it's not about creating content for your audience… It's about creating content for the audience that needs to hear your message. And this week, we’re going to tell you how and why social media isn’t the foundation of our business… freeing us up to be totally present however and whenever we want to be!


At 3:22, we recap a bit of Part 1 from last week and let you know that if you’re someone who is struggling to show up on social media..there’s an alternative for you and your business!


At 9:07, we dive into the key points of this week’s episode… starting with this idea that all roads lead to an offer. What do we mean by that? The question we’re asking is this: is your offer in alignment with the content you’re sharing?


At 12:28, we share a KEY ingredient to our overall content creation plan: we have ONE piece of master content that informs the rest of our content. This key ingredient could be so pivotal to your business…be sure you have a paper and pen ready to go here!



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