When I first launched my business, I knew that some of my biggest core values included prioritizing my faith, my family, and my time-freedom. Which means that if I want to be a successful mom/wife and a successful business owner, I have to have automated systems in place.
One of the most frequently asked questions I get in my inbox is “How, Rachel?” -- How do I get it all done? -- How am I able to stay home with baby brother, run a successful business, and have my house in order? Is that even really possible?
Y’all, first let’s be totally clear that my life is NOT Pinterest-perfect… but in order to keep my priorities in place, I had to create systems and automations that work in the background. I had to implement structures and guidelines. Because let’s be honest - if there’s nothing guiding you each day, then how will you ever know if you’re truly making any progress?
Whether you’ve been in business for years or you’re just getting started, I want to share five of my favorite resources -- the tools that we use every single day in our business -- to automate and run the business so that I have enough time to serve you well AND spend time with my family!
ActiveCampaign is my e-mail marketing system of choice. Why? Because they make automation easy (and affordable)! With plans that start as low as $9/month (the lite option is truly all you need) they are Louis Vuitton quality with a Target price-tag! They do so much for my (and your!) business: Integrated email marketing, marketing automation, and they can be used as a total small business CRM. I know I couldn’t run my business without automation, and I love all that I can do with ActiveCampaign!
LeadPages is the only landing page software that I recommend -- and honestly, I’ve seen people build entire websites in LeadPages! Why? LeadPages give you ALL the stats on who’s visiting your landing page, which % of people are opting in, and more. (And you know I always say “don’t trust your intuition -- trust the data!) In fact, their entire business is created around making the BEST and highest-converting landing pages -- and the best part is, you don’t have to be a coding expert to get started! It’s easy to use and super effective! For just $37/month, LeadPages allows me to create amazing pages that truly convert clicks to customers!
When it comes to running Masterclasses or hosting live (or automated) training events, EasyWebinar makes my business so easy! EasyWebinar is a webinar platform where users can select between live and automated/evergreen webinars, and it’s super easy to use. The only downside of EasyWebinar is that it comes with a price-tag… so I typically recommend waiting until you’ve got a proven system in place before implementing this platform!
Asana is the work management platform our team uses to stay focused on the goals, projects, and daily tasks that grow our business. It helps us to get organized, stay on track, and hit deadlines. What we love about it: we can set priorities and deadlines, share details, and assign tasks to all of our team members. This allows us to follow every project and task through every stage, so we know where work stands and we can keep everyone aligned on the goals. And the best part -- the basic version of Asana is totally FREE!
I don’t know how I ever got anything done before I started using this planner! Seriously -- if I don’t set real, tangible goals in my business, then everything else I do is void. Running a business without a plan is like sailing a ship and just letting the wind take you wherever it may... It doesn’t make sense! And I love my 90x Goal Planner, which serves as my daily goal planner, self-journal, & life goal setting plan.
Want an even deeper sneak-peek into the tools and resources we use every day? Head over to our new “resources” page at rachelmcmichael.com/resources to find the exact tools and systems we use and recommend to our clients daily!