My 5 favorite and most effective tools to use in your business

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My 5 favorite and most effective tools to use in your business

When I first launched my business, I knew that some of my biggest core values included prioritizing my faith, my family, and my time-freedom. Which means that if I want to be a successful mom/wife and a successful business owner, I have to have automated systems in place.

One of the most frequently asked questions I get in my inbox is “How, Rachel?” -- How do I get it all done? -- How am I able to stay home with baby brother, run a successful business, and have my house in order? Is that even really possible?

Y’all, first let’s be totally clear that my life is NOT Pinterest-perfect… but in order to keep my priorities in place, I had to create systems and automations that work in the background. I had to implement structures and guidelines. Because let’s be honest - if there’s nothing guiding you each day, then how will you ever know if you’re truly making any progress?

Whether you’ve been in business for years or you’re just getting started, I want to share five of my favorite resources -- the tools that we use every single day in our business -- to automate and run the business so that I have enough time to serve you well AND spend time with my family!

1. ActiveCampaign

ActiveCampaign is my e-mail marketing system of choice. Why? Because they make automation easy (and affordable)! With plans that start as low as $9/month (the lite option is truly all you need) they are Louis Vuitton quality with a Target price-tag! They do so much for my (and your!) business: Integrated email marketing, marketing automation, and they can be used as a total small business CRM. I know I couldn’t run my business without automation, and I love all that I can do with ActiveCampaign!

2. LeadPages

LeadPages is the only landing page software that I recommend -- and honestly, I’ve seen people build entire websites in LeadPages! Why? LeadPages give you ALL the stats on who’s visiting your landing page, which % of people are opting in, and more. (And you know I always say “don’t trust your intuition -- trust the data!) In fact, their entire business is created around making the BEST and highest-converting landing pages -- and the best part is, you don’t have to be a coding expert to get started!  It’s easy to use and super effective! For just $37/month, LeadPages allows me to create amazing pages that truly convert clicks to customers!

3. EasyWebinar

When it comes to running Masterclasses or hosting live (or automated) training events, EasyWebinar makes my business so easy! EasyWebinar is a webinar platform where users can select between live and automated/evergreen webinars, and it’s super easy to use. The only downside of EasyWebinar is that it comes with a price-tag… so I typically recommend waiting until you’ve got a proven system in place before implementing this platform!

4. Asana

Asana is the work management platform our team uses to stay focused on the goals, projects, and daily tasks that grow our business. It helps us to get organized, stay on track, and hit deadlines. What we love about it: we can set priorities and deadlines, share details, and assign tasks to all of our team members. This allows us to follow every project and task through every stage, so we know where work stands and we can keep everyone aligned on the goals. And the best part -- the basic version of Asana is totally FREE!

5. The 90x Goal Planner

I don’t know how I ever got anything done before I started using this planner! Seriously -- if I don’t set real, tangible goals in my business, then everything else I do is void. Running a business without a plan is like sailing a ship and just letting the wind take you wherever it may... It doesn’t make sense! And I love my 90x Goal Planner, which serves as my daily goal planner, self-journal, & life goal setting plan.

Want an even deeper sneak-peek into the tools and resources we use every day? Head over to our new “resources” page at rachelmcmichael.com/resources to find the exact tools and systems we use and recommend to our clients daily!

XOXO,
Rachel


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Learn how to make an impact in your business from experts

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Learn how to make an impact in your business from experts

Have you checked out my podcast, The Business With Impact Podcast, on iTunes yet?

Since launching the podcast last Fall, I’ve had the privilege of interviewing so many amazing business owners and entrepreneurs! They have shared so many incredible tips, strategies, struggles, victories, and secrets to being a business owner who makes a lasting impact.

I’ve rounded up a few highlights from some of my favorites here for you and I can’t wait for you to learn from some of the best:

  • Episode #2: Stacy Tuschl: Excelling in the Digital Age of Business - In this episode you’ll hear:

    • How Stacy took a simple backyard business and hobby and turned it into a million-dollar-a-year business that now runs itself and allows her to do all the fun things she enjoys day to day.

    • How she transitioned from her brick and mortar business and had such quick success in the online realm of business.

    • Stacy’s thoughts on what you really need to be disciplined and focused on during your first few months of business.

    • What kind of framework to put in place for yourself and for your business when it comes to investing and knowing when to invest.

      • “I'm just constantly learning and growing, and for me that's part of the fun. I love investing back in myself. I love just getting inspired to learn and do more. So, I think that eventually becomes your new norm in business.”

    • Stacy’s thoughts on courses, masterminds, and group coaching programs and what she tells her clients to look for.

  • Episode #4: James Wedmore: Mastering Your Mindset - In this episode you’ll hear:

    • James' mission of truly wanting to help the digital entrepreneur step into the CEO role of their business and leave behind the mentality of working like the underpaid, overworked intern.

      • "It's like your business demands more of you than five of the worst jobs or bosses you've ever worked for, and that's because people are operating their business backwards. We really want to fix that, so that's what I help entrepreneurs do."

    • How James has been able to build an entire program that helps entrepreneurs automatize and systematize the whole process of business-owning.

    • How an entrepreneur's mindset is "make or break" for them in their businesses and how changing your mindset is key.

    • What James' number one success quality is that he sees in entrepreneurs who are able to leave behind the overworked intern and become the CEO in their business.

  • Episode #28 Stu McLaren: How to Launch a Successful & Profitable Membership Site - In this episode you’ll hear:

    • Stu talk about his April 25th workshop where you can learn how to launch a profitable membership site. You’ll learn the exact steps to take to build a successful membership business around what you already know, love, and do! Click here to get on the waitlist!

    • Stu break down the mentality many business owners have, which is: “I have to have thousands of followers in order to have a membership site and be successful.” Which is just not true!

    • Stu explain the benefit of the membership site that goes hand-in-hand with a course, and the benefit of having that type of revenue model in your business.

    • The best advice from Stu for the “hustling” entrepreneur who is seeking to slow down a bit and trying to decide between launching a course or a membership site.

    • Why focusing on one product, one brand, is so important for business owners today.

      • “When you become known for something specific, when you become known for solving a specific problem, when you become known for helping people create a certain transformation – It's so much easier for people to spread the word. It's so much easier for you to attract people into your world.”

Who are some of the other amazing business owners I’ve interviewed? Have a listen for yourself:

If you’re looking for some business inspiration, motivation, tips, and strategies for your business, then head on over to The Business With Impact Podcast and catch up on all of the available episodes!

XOXO,
Rachel


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3 Questions to ask before hiring an assistant

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3 Questions to ask before hiring an assistant

As you know, a HUGE part of my job is teaching people how to use Facebook Ads to their advantage. Running Ads on Facebook is not as simple as making a post, offering something for free, and hoping that clients will start knocking on your door — it takes knowing the right strategies to use to get a massive return on your investment!

Now because there can be a learning curve with FB ads, I see a lot of coaches and course creators default to outsourcing their ads completely. They dive into hiring an ad strategist, spend a ton of money, and sometimes… it doesn’t work out.

Don’t get me wrong — I’m all for outsourcing things that are outside your zone of genius. But there are some considerations to take into account before you hire an ads strategist.

So how do you know when the time is right? Here are three questions you should ask yourself before hiring a FB ads strategist for your business:

1. Is your business making money?

It may sound obvious, but I talk to so many entrepreneurs who are eager to “get their name out there” and just start throwing money around with little to no return. Running FB ads is definitely a great way to generate business, but you need to have the right strategy in place.

If you are already selling a digital course or service, how much profit does it sell for? How much do you think you is reasonable to spend to sell 10, 50, or 500 units of your product?

You need to have a goal in mind so that you know if you’re meeting your target. Let’s be real — I you’re not going to spend $2,000 on ads to sell 10 items that only cost $7 each. It just wouldn’t make sense, would it?

2. What is your advertising budget?

For a decent, professional ads strategist, you could easily be looking at spending $1000+ per campaign (you get what you pay for!). So if you have a smaller ad budget, then it may be more beneficial for you to take an ads course and start by managing your own campaign! Once you start seeing a return on investment, you can increase your spending gradually and then start outsourcing.

3. Are ads your weakness or your blind spot?

Again — I’m all about outsourcing your “weaknesses”. But there’s a difference between a weakness and a blindspot. A blind spot is something you know nothing about. And to outsource a blind spot requires the utmost trust and confidence in the individual you select.

I truly believe course creators and coaches need to learn enough about FB ads to be able to clearly understand what’s working and what’s not working before they start outsourcing their ads. This puts YOU in control. You don’t need to know everything, but you do need to know enough to know whether your ads strategist is managing your campaigns effectively for your goals!

And here’s the good news — if you’re not quite ready to outsource your ads yet, but need some help mastering the strategies yourself, I’ve got a free training with your name on it! Click here to learn more.

XOXO,
Rachel


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3 ways to know if your business is ready for a membership site

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3 ways to know if your business is ready for a membership site

Do you have a membership? I’m sure if you’re anything like me, you’ve heard ALL the pros and cons of launching a membership program and now you’re wondering if it’s really for you. Maybe you’ve been in business for awhile now and you think it’s time to offer your clients a VIP experience. Or maybe you’re relatively new to your business, but you think launching a membership site is the way to go to get clients in your door.

On this week’s podcast episode, I’m interviewing Stu McLaren (the “king” of all things memberships) about why it seems like ALL the big players in the industry are moving towards a membership model (even Bed Bath & Beyond now has a membership), when a membership might be right for you, and how “big” your brand needs to be before you start one (hint: you don’t need thousands, or even hundreds in your community to get started).

So, how in the world do you know FOR SURE if a membership model will work for you? Here are three questions to ask yourself about your business and your market:

1. Is there an ongoing need?

The very best kind of a membership site is one that can serve an ongoing need within your market and for your clients. What product or service do you have to offer in your market that a membership site can help solve on a regular basis for your clients?

Are you a health coach looking to put out a new workout series each week to help your clients who are looking to enhance their workouts? Are you a business coach wanting to help your clients each week with regular tips and strategies to help them get their businesses seen?

There are so many possibilities but it requires you looking at what you have to offer to your specific market and seeing if it can serve that ongoing need.

2. Are people looking to learn or master a subject?

One mistake I see a lot of online business owners make is the mistake of assuming that there is already too much information available for free online, so they begin to think that they have nothing special to offer.

However, too much free information online actually makes for the perfect reason for someone to join a membership site! OVERWHELM is one of the number one reasons that discourages people from learning more on a subject. Too much information can be overwhelming to consume, but if all of the information they need is in one place, it makes it so much easier!

And not just in one place, but organized and concise. The key is to give your audience what they need in an organized way (tell them the steps they need to take) so that they can get the results they are looking for. You have to do the thinking for them!

3. Are people gathering online?

Community is key in our online world. People join membership sites for the information, but they stay for the community. We live in an amazing digital age where people from all over the world can connect on so many levels.

If you answered YES to any of these questions, then creating a membership site could be the perfect fit for your business!

And if you want to know more about how to start your membership site or take yours to the next level, join me as I learn from one of the greats - Stu McLaren, and we work together on creating my own new membership community! He’s hosting a FREE class on April 25 (and while you wait, you can download this AMAZING guide all about memberships!)

XOXO,
Rachel


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3 questions to ask before hiring a Facebook Ads strategist

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3 questions to ask before hiring a Facebook Ads strategist

As you know, a HUGE part of my job is teaching people how to use Facebook Ads to their advantage. Running Ads on Facebook is not as simple as making a post, offering something for free, and hoping that clients will start knocking on your door — it takes knowing the right strategies to use to get a massive return on your investment!

Now because there can be a learning curve with FB ads, I see a lot of coaches and course creators default to outsourcing their ads completely. They dive into hiring an ad strategist, spend a ton of money, and sometimes… it doesn’t work out.

Don’t get me wrong — I’m all for outsourcing things that are outside your zone of genius. But there are some considerations to take into account before you hire an ads strategist.

So how do you know when the time is right? Here are 3 questions you should ask yourself before hiring a FB ads strategist for your business:

1. Is your business making money?

It may sound obvious, but I talk to so many entrepreneurs who are eager to “get their name out there” and just start throwing money around with little to no return. Running FB ads is definitely a great way to generate business, but you need to have the right strategy in place.

If you are already selling a digital course or service, how much profit does it sell for? How much do you think you is reasonable to spend to sell 10, 50, or 500 units of your product?

You need to have a goal in mind so that you know if you’re meeting your target. Let’s be real — I you’re not going to spend $2,000 on ads to sell 10 items that only cost $7 each. It just wouldn’t make sense, would it?

2. What is your advertising budget?

For a decent, professional ads strategist, you could easily be looking at spending $1000+ per campaign (you get what you pay for!). So if you have a smaller ad budget, then it may be more beneficial for you to take an ads course and start by managing your own campaign! Once you start seeing a return on investment, you can increase your spending gradually and then start outsourcing.

3. Are ads your weakness or your blind spot?

Again — I’m all about outsourcing your “weaknesses”. But there’s a difference between a weakness and a blindspot. A blind spot is something you know nothing about. And to outsource a blind spot requires the utmost trust and confidence in the individual you select.

I truly believe course creators and coaches need to learn enough about FB ads to be able to clearly understand what’s working and what’s not working before they start outsourcing their ads. This puts YOU in control. You don’t need to know everything, but you do need to know enough to know whether your ads strategist is managing your campaigns effectively for your goals!

And here’s the good news — if you’re not quite ready to outsource your ads yet, but need some help mastering the strategies yourself, I’ve got a free training with your name on it! Click here to learn more.

XOXO,
Rachel


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