Perfecting Your Sales Pitch

Perfecting Your Sales Pitch

Penny Elliott:

Perfecting Your Sales Pitch

Today on the Business With Impact podcast I’m so thrilled to be joined by one of my friends, sales superstar Penny Elliott! 

Penny is the founder of pennyelliott.com, where she helps female entrepreneurs get momentum in their businesses to have the life and business they deserve. She is the author of Get Momentum – How to Create $100K in 100 Days without Fear, Overwhelm and Burnout, she is published in over 30 publications worldwide, and she loves competing in triathlons — all while being a wife and mom to her son!

Penny is a master at selling and is definitely a force to be reckoned with! And today, she is going to share with you some of the pitfalls that she sees entrepreneurs making when it comes to selling.

So whether you work with one-on-one clients, you're trying to get that first client, or maybe you've just really struggled when it comes to the pitch in your presentation… This is a must listen to episode for you!

>> At 3:40, Penny jumps right in to talking about some of the mistakes that she sees entrepreneurs make, specifically when it comes to selling (or really, the lack of selling in their business). I learned SO much here and admitted that I’ve been guilty in the past of this, too.

>> At 8:18, Penny has some excellent advice for the business owner who just feels like they’ve been living in a series of consecutive “no’s,” and what to do to help you get out of that downward spiral.

>> At 13:46, we discuss how the mindset of being desperate in your business can actually be devastating to your business– and what to do to overcome that so your potential clients can feel valued, rather than that they are just a number.

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Money, Money, Money!

Money, Money, Money!

Rachel McMichael:

Money, Money, Money

Today on the Business With Impact podcast, we’re talking all about a topic that most would consider taboo…. But one that we HAVE to talk about. 

[que the music for the song “Money, money, money, moneyyyyyyyy”] — and if you want to hear why I didn’t become a singer — make sure to tune in because…. Well…. You’ll see! 

Y’all, everyone LOVES to talk about the revenues, but no one seems to be talking about the PROFITS in their business. And I have a feeling I know why… 

So in today’s episode, I’m breaking it down and sharing some of the money and profitability lessons that I've had to learn the hard way in entrepreneurship.

As I was sitting down going through my financials at the end of 2019, I realized that there are some things that I’ve done — some lessons I’ve learned — not only in 2019, but in years past — that I want to prevent you from making in your own business.

These lessons are the kind that will serve you long-term.

And if you’re like so many entrepreneurs that I hear from every year who say things like…  

>> “When am I going to finally get paid?”

>> “When am I finally going to get to see the results of all of this hard work that I've been putting in?”

>> “When am I going to stop spending more than I'm making?”

>> “When am I going to stop having to reinvest everything in my business?”

… then this episode is for you!

So, grab a cup of coffee, let’s sit down, and let’s talk about some of the ways we can be better stewards in our business so we can bring home our well-deserved paycheck!

>> At 2:32, I jump right into one of the first problems I see (and one of the hard lessons I’ve also learned): investing in something you don’t need and investing just to “keep up with the Joneses.”

>> At 8:45, I discuss the next lesson I think most entrepreneurs need to learn (which will help you greatly with your financials!), and that is learning to solve the problem yourself, instead of paying someone else to fix it or do it for you. Learning the lesson yourself is invaluable— and it could save you money in your business too! 

>> At 16:37, Finally we talk about outsourcing. When do we do it? How do you know if it’s worth the investment? How do you know if it’s the right time? I touch on all of that in the last portion of the episode— along with some personal stories of how I’ve failed and learned over the years.

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Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode.

Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback!  All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

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Making Your Copy Like Your Living Room

Making Your Copy Like Your Living Room

Kira Hug:

Making Your Copy Like Your Living Room

Today on the Business With Impact podcast, I am beyond excited to be joined by copywriter extrordinaire — Kira Hug!

Kira is a conversion copywriter who specializes in personality-driven launch copy. She helps small business owners following her signature, Weird Trifecta Framework™ (which we’re going to be diving into a bit in today’s episode)!

In fact, we're talking about how to make your copy like your living room — how to make it warm and inviting, or fun and creative, or whatever your “living room” personality might be!

I’m sure that what she teaches us today is something that we’ll all use over and over again for our businesses – whether you're writing a sales page, an email, or whether you're just writing a post on social media! So get ready to take some notes and brainstorm your brand personality!

>> At 3:38, Kira jumps right into telling us all about her “living room framework” approach to creating copy, which is all about getting to know your business personality and brand! And you guys, this is an absolute genius way to view the copy you write.

>> At 7:47, We talk about the comparison game and how, as business owners, we can work to avoid falling into the “trap” of trying to make our story or brand like someone else’s and how we can really learn to love and own who we are as business owners!

>> At 9:27, Kira takes us through her brilliant exercise of figuring out exactly what our “living room” brand is! Kira has some excellent, in depth questions to walk us through so be ready to have a pen and paper handy for this portion of the podcast. This was one of my favorite things to do yet, I know you’ll enjoy it too!

Subscribe & Review on iTunes!

Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode.

Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback!  All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode. 

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Staying Steadfast

Staying Steadfast

Rachel McMichael:

Staying Steadfast

Today on the Business With Impact podcast I'm going to be airing out my dirty laundry for you.

Okay, not really, but I am about to make a really big confession about my laundry and then tell you why that confession is just like our entrepreneurship journey. 

I’m so excited for you to hear today’s episode because I know in some way, you will be able to relate, too.

So get a pen and paper, grab a cup of coffee, and let’s dive in together as we talk about staying steadfast in our journey of entrepreneurship!

>> At 1:00, I get right down to it and confess you to our family’s “problem” to you when it comes to the laundry in our house! (DM me if #thestruggleisreal for you too — I can’t be the ONLY one, right?!), but stick with me as I confess this to you and I’m sure you’ll start to see how it relates to our businesses.

>> At 5:07, I finally begin to share with you how laundry relates to entrepreneurship…or rather how searching for the right article of clothing, putting in the time and effort, is related to how we run our businesses. 

>> At 9:41, We talk about steadfastness in our business even in seasons where things don’t seem like they are going as planned, or when it’s hard to show up to do the work. I share a personal story of how this applied to my own entrepreneurship journey – especially when it came to creating The Business With Impact Society.

Subscribe & Review on iTunes!

Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode.

Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback!  All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode. 

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Becoming the Thought-Leader in Your Industry

Becoming the Thought-Leader in Your Industry

Mel Abraham:

Becoming the Thought-Leader in Your Industry

Today on the Business With Impact podcast, I'm so excited to welcome my friend and mastermind brother, Mel Abraham to the show today! Mel is the thought leader to thought leaders, you guys.

He is a number one best-selling author and has shared the stage with beacons in the personal development industry from Arianna Huffington to Chalene Johnson and Tony Robbins. He has created and implemented growth strategies, including taking companies up to two-hundred million dollars and he's created multiple entrepreneurial training programs to provide the keys to business growth and success.

On today's episode Mel is diving into how you can be seen as a thought leader in your industry: What this looks like, the mistakes that entrepreneurs often make, and he's including his best tips and best framework for you. So get excited! Make sure to have a pen and paper ready because you're going to want to take a lot of notes with today’s episode!

>> At 7:24, Mel jumps right in and shares with the entrepreneur is struggling and who feels like they don’t have a voice in the “white noise” of the business world, and he shares with us how we can make our message and voice truly unique.

>> At 11:12, Mel tells us how he is able to stay authentic in all areas of his life, like social media, even when it’s hard or when he doesn’t feel like showing up.

>> At 17:58, we talk through Mel’s “thinking hierarchy,” which is his framework for becoming a thought leader in your industry, business, or niche. This is some good stuff here, and this is where you’ll want to have that pen and paper handy for note taking! After taking us through the framework, Mel talks about common mistakes he sees entrepreneurs making.

Subscribe & Review on iTunes!

Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode.

Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback!  All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode. 

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael

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Common Business Pitfalls to Avoid in 2020

Common Business Pitfalls to Avoid in 2020

Rachel McMichael:

Common Business Pitfalls to Avoid in 2020

I'm going to let you in on a little secret about me: I totally geek out when it comes to planning.

Now, you won't find me with a color-coded planner with a bunch of post it notes, because I do it all online with my Google calendar, but I do really love to plan!

In fact, I just finished planning for 2020 and I want to let you in on a few things that we're going to be doing here in our corner of the internet in 2020 to set ourselves up for success.

Today’s episode of the podcast is all about plans and goals for 2020 and how you can avoid some of the common pitfalls business owners make when they plan and set their goals. 

I know that as you listen today, you're going to want to take notes, you're going to want to start to think through how this applies to your business, and you're going to want to get ready to make waves in 2020!

I'll be taking you behind the scenes and sharing all the details with you, and I can’t wait to help you get right on track for this New Year!

>> At 2:23, I ask this question: What is the one thing some of the top entrepreneurs in our industry (some who I know personally) did in 2019 to hit the seven-figure mark in their online business? It’s really quite simple and you might be surprised at my answer…

>> At 6:36, I jump in to explaining the first couple of pitfalls I see most entrepreneurs make in their business and how you can avoid these same mistakes in the New Year! Hint: It has to do with planning and focus…but even those of you who hate to plan will find such great value here!

>> At 15:16, I leave you with one final tip as you head into 2020, and I actually like to think of this as my bit of encouragement to you, from one business owner to another. I share all about how failure isn’t failure, it’s opportunity.

Subscribe & Review on iTunes!

Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode.

Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback!  All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode. 

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael

I’m so grateful for you!

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Links mentioned in this episode: