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The Importance of Messaging In Online Business

The Importance of Messaging In Online Business

Brandon Lucero:

The Importance of Messaging In Online Business

Today on the Business With Impact podcast, I'm so excited to continue the conversation we started with Brandon Lucero last week in Episode 148.

Our messaging matters. And how we frame our messaging can help us stand out – because we stand for something.

I’m so excited for today’s episode!

1:30

At 1:30, We dive in and talk about why we’re in business – because we know that we have real solutions to real problems – and we want to get our message to the world

2:23

At 2:23, I share my own struggles with messaging – and mistakes I used to make (like scrolling my newsfeed to see what other experts were doing for “inspiration” rather than sharing my purpose and vision.

4:22

At 4:22, I share an analogy that was shared with me about how our messaging can truly make or break our business – and why it’s so important even though it’s only one small part of the equation.
At the end of today’s episode, I share an exciting announcement about a 5-day Free training that Brandon and I are bringing your way next week… you can find out all the details at rachelmcmichael.com/4x!

JOIN THE FREE ACCELERATE YOUR MESSAGING TRAINING

Learn how unheard entrepreneurs are finding unique messaging that quickly creates profitable content without endless amounts of “how-to” content.

WANT TO UPGRADE YOUR EXPERIENCE?

Grab Sales Page that Sells™ for only $27

Create a Sales Page before the end of the week, Without Hours of Research, Hiring a Designer, Or Staring at a Blank Screen…

Sales Page That Sells™ is the step-by-step, done-for-you, plug-and-play system that will have you writing a Sales Page that CONVERTS (in less time that it takes to binge on the latest season of your favorite show)!

N
Copywriting Made Simple
N
Designing Your Sales Page
N
The Complete Graphics Pack
N
BONUS: Sales Page Checklists
N
BONUS: The self-liquidating offer sales page
N
BONUS: The affiliate sales page

Yes, we’re talking done-for-you, mad-libs-style sales page content workbooks, graphics packs, templates, checklists, tech-made-simple, and so much more.

Grab it now for only $27 before the price goes up.

Subscribe & Review On iTUNES!

Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

I’m so grateful for you!

Links mentioned in this episode:

Follow Rachel on Instagram: @rachelrmcmichael

Other ways to enjoy this episode:

The Importance of Messaging In Online Business

Creating Powerful Messaging that Converts

Brandon Lucero:

Creating Powerful Messaging that Converts

Today on the Business With Impact podcast, I'm so excited to introduce you to my good friend Brandon Lucero.

Brandon is the king of all things messaging and content creation, and on today’s episode he’s going to share the exact formula that he’s used with thousands of online business owners to help them go from feeling stuck and unheard to being recognized as experts in their industry.

Even if they’re just getting started. Even if they don’t have a big following.

I’m so excited for today’s episode. This is one you’re going to want to have a pen and paper ready for!

3:30

At 3:49, Brandon dives in with some of the biggest mistakes struggling entrepreneurs are making when it comes to creating their messaging and their content. Don’t worry if you find yourself making a few of these mistakes, too — because Brandon’s going to share what to do instead!

6:36

At 8:57, is where he shares the difference between gas pedal content and brake content. I’d never heard it described this way, but after listening to this explanation, it’s easy to understand why his 4X methods work!

8:56

At 17:58, he leaves us with a charge – to start creating messaging that allows us to step into our divine purpose – to say and be who you are. You have a message and a purpose, and you get to thrive because of it.
At the end of today’s episode, I share an exciting announcement about a 5-day Free training that Brandon and I are bringing your way next week… you can find out all the details at rachelmcmichael.com/4x!

JOIN THE FREE ACCELERATE YOUR MESSAGING TRAINING

Learn how unheard entrepreneurs are finding unique messaging that quickly creates profitable content without endless amounts of “how-to” content.

WANT TO UPGRADE YOUR EXPERIENCE?

Grab Sales Page that Sells™ for only $27

Create a Sales Page before the end of the week, Without Hours of Research, Hiring a Designer, Or Staring at a Blank Screen…

Sales Page That Sells™ is the step-by-step, done-for-you, plug-and-play system that will have you writing a Sales Page that CONVERTS (in less time that it takes to binge on the latest season of your favorite show)!

N
Copywriting Made Simple
N
Designing Your Sales Page
N
The Complete Graphics Pack
N
BONUS: Sales Page Checklists
N
BONUS: The self-liquidating offer sales page
N
BONUS: The affiliate sales page

Yes, we’re talking done-for-you, mad-libs-style sales page content workbooks, graphics packs, templates, checklists, tech-made-simple, and so much more.

Grab it now for only $27 before the price goes up.

Subscribe & Review On iTUNES!

Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

I’m so grateful for you!

Links mentioned in this episode:

Follow Rachel on Instagram: @rachelrmcmichael

Other ways to enjoy this episode:

Atomic Habits by James Clear [Book Review]

Atomic Habits by James Clear [Book Review]

Rachel McMichael:

Atomic Habits by James Clear [Book Review]
In this post you may find affiliate links, which means that I may receive some compensation if you purchase something through that link. However, please know that I only ever recommend products I love and have personally used!

Today on the Business With Impact podcast, I am SO excited to kick off our first-ever book review segment.

If you haven’t heard, one of my goals this year was to read at least two books a month. By mid-February, I’d already read over 20!

But more importantly, I’ve already implemented at least one new thing from each book I read.

Imagine how much your business would change if you implemented one new thing every single week?

And here’s the best part —

not only am I going to share what I read and what I learned, but I’m also giving away 10 copies of this book.

Here’s how to enter to win…

Z

Leave a Review

Leave a review of our podcast on rachelmcmichael.com/itunes. If you’ve already left a review, update it with a new one. Screenshot your review and send it to us at podcast @ rachelmcmichael . com.

Z

Share a Screenshot

Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael and James Clear @jamesclear on Instagram.

We’re picking 10 new winners every week! And I’m sure some of you unicorns will end up winning time and time again.

I’m excited to introduce you to

Atomic Habits by James Clear

I started reading this book because I’d heard so many of my friends say how much it had changed their life. And after reading it, I’ll tell you that not only is this book a must-read, but it’s a must-read more than once.

I originally listened to it on Audible and then bought the hard copy so I could mark it up over and over again.

This book was unlike any of the other habits books I’ve read because in it, James doesn’t just talk about how to change, he geeks out on the science behind WHY his evidence-based approach works.

And spoiler alert – it REALLY works!

So as you know, whenever I read something, I try and find at least ONE thing I can implement now in my business or life (and ideally THREE great things).

James doesn’t just talk about how to change, he geeks out on the science behind WHY his evidence-based approach works.

These are my top 3 takeaways from Atomic Habits by James Clear

#1

If you get one percent better each day for one year, you'll end up thirty-seven times better by the time you’re done.

One of my actions from this was starting to ask myself each day — what was my 1%? So often I’m guilty of having an all-or-nothing attitude and beating myself up for not changing overnight.

But when I focus on just making things 1% better each day, all of the sudden it’s VERY doable.

And on the flip side – I realize how important it is not to just “skip a day” too. I used to rationalize skipping because “what will that really change?” A whole lot, in fact.

#2

Make your habits OBVIOUS.

James gives so many incredible examples in his book, but one that I love is the simple art of making things easy and obvious + stacking habits together.

Personally, I’ve been trying to get better about taking certain health supplements.

I BOUGHT the supplements and I put them in the kitchen cabinet right above the coffee maker… but for some reason I wasn’t actually TAKING them!

After reading through Atomic Habits, I created a new habit: I bought a purple pill jar (one for the ones that has M-S written on the top, and I filled each section with the appropriate supplements for the week.

Then I set that purple box right next to my coffee maker.

Now, each morning when I’m making breakfast, it’s right there – next to the coffee.

Easy to see, in-sight, and I haven’t skipped a dose since. It’s so simple.

#3

Using the paperclip method

One example that James shares in Atomic Habits is that of a business man who vowed to make 120 sales calls each day.

As a visual representation of these calls, he placed two jars on his desk: one full of 120 paperclips, the other empty.

Each day, the business man would move a paperclip from the full jar to the empty jar as he made a call. He would keep calling until every paperclip was moved.

Day after day. Week after week.

Within 18 months he was bringing in $5 million to the firm.

Visible cues reinforce good behaviors. And in Atomic Habits, James talks about how to include a habit tracker as part of our routine.

I mentioned at the beginning of this episode that reading was a goal of mine this year, and you can bet I’ve been tracking my reading each day this year. And it’s changed EVERYTHING for me.

Now those are just three takeaways, but to be honest I could talk about this book for hours. In fact, it’s one I plan to listen to over-and-over-again at least once a year.

Have you read Atomic Habits by James Clear?

What was your biggest takeaway? Tag me @rachelrmcmichael and James Clear @jamesclear on Instagram to be entered to win one of 10 copies this week.

And if you’re looking for a list of all of my favorites, head to rachelmcmichael.com/books for a full listing of all of the books I recommend for online business owners. In this list I’m sharing my favorites for leadership, mindset, team building, productivity, audience and traffic growth, content creation, sales, and money.

As a final reminder…

we’re giving away 10 copies of this book

and there are TWO ways to be entered to win a copy:

Z

Leave a Review

Leave a review of our podcast on rachelmcmichael.com/itunes. If you’ve already left a review, update it with a new one. Screenshot your review and send it to us at podcast @ rachelmcmichael . com.

Z

Share a Screenshot

Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael and James Clear @jamesclear on Instagram.

We’ll be announcing the winners one week from today… and this is one book you don’t want to miss out on!

Check out our New Book Recommendation Guide

For more details on all of my favorite books for online business owners (including books on leadership, mindset, entrepreneurship + team building, productivity, audience + traffic building, content creation, sales, and money + finance, click here.

EVERYTHING YOU NEED IN YOUR BUSINESS…

ALL IN ONE PLACE!

We joined Kajabi as a founding member, and it's been a key software in our business

Why?

Because Kajabi has EVERYTHING you need to build, market and sell your online course, membership site or coaching program with no coding, no hiring, no learning curve, no plugins and no broken integrations. Just a beautiful, professional knowledge business built with just a few clicks.

We use it to run our membership + courses, but it can also be used as a complete CRM – email management, funnel creation, landing pages, thank you pages, websites, and so much more. It's a one-stop shop in the online space, and when you snag Kajabi you don't need ANYTHING else (unless you want it, of course!)

Snag a 14-Day FREE Trial with Kajabi at rachelmcmichael.com/kajabi1.
I know you’ll love Kajabi as much as we do!

And after you join with our link, contact us with the email address you used to register + we'll send you our highest converting Kajabi Sales Page for FREE – our gift to you!

WANT TO UPGRADE YOUR EXPERIENCE?

Grab Content Made Simple™ for only $37.

Create 30 Days of Social Media Content in 30 Minutes a Week, Without Hours of Research, Countless Hashtag Searches, Or Staring at a Blank Screen…

Content Made Simple™ is the step-by-step, done-for-you, plug-and-play system that will have you creating 30 days of content in less than 30 minutes a week!

N
Core content made simple
N
Posting made simple
N
Tech made simple
N
Automating made simple
N
BONUS: Content Templates + Checklists
N
BONUS: Complete Graphics Pack
N
BONUS: Social Media Calendar, Captions, and Templates
N
BONUS: FIVE Free Ways to Bring More Traffic to your Content

Yes, we’re talking content calendars, graphics packs, captions, templates, tech-made-simple, automations, and so much more.

Grab it now for only $37 before the price goes up.

Subscribe & Review On iTUNES!

Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

I’m so grateful for you!

Other ways to enjoy this episode:

Why I took six weeks off of social media

Why I took six weeks off of social media

Rachel McMichael:

Why I took six weeks off of social media

Today on the Business With Impact podcast, I'm so excited to share my recent experience with a social media fast.

I’m diving into why I took six weeks off of social media, and what it meant for my business.

Now before we dive in, I want to explain that I didn’t go into the year planning to take six weeks away…

Changes to the privacy policies coupled with a desire to be more present with my family meant that at the beginning of 2021, I made the decision to move all of my social media to a separate device – away from my phone.

That, coupled with some personal things that were happening at the beginning of the year, made it challenging for me to be able to post consistently.

And so during this “break” my team and I got back to the basics… so that we could make sure that everything we were doing was with purpose, for a purpose, and on purpose.

And here’s what we found:

3:30

At 3:30, I share the first lesson we learned and why it’s so important to consistently go back to our mission and vision and purpose for our business. I also share something that so many of us do for “inspiration” that actually ends up killing our creativity and causing us to blend in.

6:36

At 6:36, we dive into the second lesson, and share a confession about an area of our business we’d been neglecting. Spoiler alert: we’re updating it now and it should be finished before the end of the month!

8:56

At 8:56, is where we start talking all about lesson three — and this one was one that surprised me (even though it shouldn’t have).

10:39

At 10:39, we start to wrap up the episode with lesson four, and I share an area of my business where I broke the 80-20 rule (and what I’m doing about it moving forward).
At the end of today’s episode, I share an exciting announcement about something new we’re starting this week — it’s a weekly Book Review, and our first book is Atomic Habits by James Clear. I can’t wait to share what I’ve been reading and learning and implementing in these short, bite-sized mini-episodes each week!

LET’S BE MORE THAN PODCAST FRIENDS!

Want to grab our FREE Branding Template and get updates on our latest podcast episodes?

Text “PODCAST” to 214-225-5727 or CLICK HERE from your mobile device. When you do, I’ll send you the direct link to grab your free branding template!

DO MORE THAN AUTOMATE YOUR EMAIL…

CREATE BUYERS AND CUSTOMERS!

One of the most important softwares we use in our business every day is ActiveCampaign. We use it to communicate with our email list and to create funnels to take potential customers from “who's this” to “I'm ready to work with you”… but there are so many things you can use it for!

ActiveCampaign is Louis Vuitton quality CRM at a Target price! With it you can create unlimited funnels, create tags and workflows, add notes to your customer files, manage #allthethings, and there are additional upgrades that even allow for texting and DMing, all from the platform!

Snag a 14-day free trial when you go to rachelmcmichael.com/active (the “lite” plan at $9/month has EVERYTHING you need!)

I know you’ll love ActiveCampaign as much as we do!

And after you join with our link, contact us with the email address you used to register so we can send you our highest converting email funnel for FREE – our gift to you!

WANT TO UPGRADE YOUR EXPERIENCE?

Grab Content Made Simple™ for only $37.

Create 30 Days of Social Media Content in 30 Minutes a Week, Without Hours of Research, Countless Hashtag Searches, Or Staring at a Blank Screen…

Content Made Simple™ is the step-by-step, done-for-you, plug-and-play system that will have you creating 30 days of content in less than 30 minutes a week!

N
Core content made simple
N
Posting made simple
N
Tech made simple
N
Automating made simple
N
BONUS: Content Templates + Checklists
N
BONUS: Complete Graphics Pack
N
BONUS: Social Media Calendar, Captions, and Templates
N
BONUS: FIVE Free Ways to Bring More Traffic to your Content

Yes, we’re talking content calendars, graphics packs, captions, templates, tech-made-simple, automations, and so much more.

Grab it now for only $37 before the price goes up.

Subscribe & Review On iTUNES!

Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

I’m so grateful for you!

Links mentioned in this episode:

Follow Rachel on Instagram: @rachelrmcmichael

Other ways to enjoy this episode:

Why I took six weeks off of social media

How to Live Your Purpose in Your Online Business

Anna Powers:

How to Live Your Purpose in Your Online Business

Today on the Business With Impact podcast, I'm so excited to be joined by my friend and mastermind sister, Anna Powers!

Today, Anna and I are diving into the idea of “living your purpose in your online business.” She's going to share her story, how she knew when to pivot in life & business, and what she trusts in the most when it comes to making decisions for her business and the future.

This is an amazing episode that I know you’re going to love… let’s dive in!

9:23

At 9:23, after talking about some of the biggest mistakes she sees her clients make in their online business, Anna gives us advice when it comes to making mistakes in our personal brands and we can avoid perceiving those as personal failures.

13:25

At 13:25, Anna talks to us about how you know when you’re ready to pivot in your business. How do you know when it’s time to make a change?

16:45

At 16:45, we talk about the fear of taking big steps. Anna gives some wonderful advice and tips for women running their business who feel like they need to make a change, but are afraid to do so.

LET’S BE MORE THAN PODCAST FRIENDS!

Want to grab our FREE Branding Template and get updates on our latest podcast episodes?

Text “PODCAST” to 214-225-5727 or CLICK HERE from your mobile device. When you do, I’ll send you the direct link to grab your free branding template!

READY TO TURN CLICKS INTO CUSTOMERS?

One of the most important softwares we use in our business every day is LeadPages. We use it for carefully curated and high-converting landing pages + thank you pages, but there are so many things you can use it for!
With LeadPages you can create a website, build high-converting landing pages and sales page, and get the analytics you need to make informed decisions.

Snag a 14-day free trial when you go to rachelmcmichael.com/leadpages (the basic plan at $25/month has EVERYTHING you need!)

I know you’ll love Leadpages as much as we do!

And after you join with our link, contact us with the email address you used to register and we'll send you our highest converting landing page + thank you page for FREE- our gift to you!

WANT TO UPGRADE YOUR EXPERIENCE?

Grab Content Made Simple™ for only $37.

Create 30 Days of Social Media Content in 30 Minutes a Week, Without Hours of Research, Countless Hashtag Searches, Or Staring at a Blank Screen…

Content Made Simple™ is the step-by-step, done-for-you, plug-and-play system that will have you creating 30 days of content in less than 30 minutes a week!

N
Core content made simple
N
Posting made simple
N
Tech made simple
N
Automating made simple
N
BONUS: Content Templates + Checklists
N
BONUS: Complete Graphics Pack
N
BONUS: Social Media Calendar, Captions, and Templates
N
BONUS: FIVE Free Ways to Bring More Traffic to your Content

Yes, we’re talking content calendars, graphics packs, captions, templates, tech-made-simple, automations, and so much more.

Grab it now for only $37 before the price goes up.

Subscribe & Review On iTUNES!

Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

I’m so grateful for you!

Links mentioned in this episode:

Follow Rachel on Instagram: @rachelrmcmichael

Other ways to enjoy this episode:

Why I took six weeks off of social media

Redefining Success + Designing a Life You Love

Nicole Ramano:

Redefining Success + Designing a Life You Love

Today on the Business With Impact podcast, I'm so excited to introduce you to my friend and fellow Business With Impact Society member, Nicole Pitsinos!

In this episode, Nicole is diving into how you can design a life that you love! She's talking about how we should redefine success on our own terms and then she leaves us with a charge—because here's the truth—it's never too late for us to make a change.

I learned so much in today's episode and got so much value from it—and I know that you will too!

3:14

At 3:14, Nicole tells us how she works with her clients to get them to start to see that more is possible (they CAN be a good wife, mom, and business owner!) without working more, without hustling harder, and without doing more, more, more…

6:40

At 6:40, we talk to the women business owners who started out with a dream and vision, but along the way they have lost it or disregarded it—all because they began looking around at other business owners and comparing themselves to others’ successes.

13:20

At 13:20, after redefining what success should look like, Nicole shares with us what she feels like is the biggest struggle (or the biggest thing women have to learn) in order to really take their business to the next level.

LET’S BE MORE THAN PODCAST FRIENDS!

Want to grab our FREE Branding Template and get updates on our latest podcast episodes?

Text “PODCAST” to 214-225-5727 or CLICK HERE from your mobile device. When you do, I’ll send you the direct link to grab your free branding template!

EVERYTHING YOU NEED IN YOUR BUSINESS…

ALL IN ONE PLACE!

We joined Kajabi as a founding member, and it's been a key software in our business

Why?

Because Kajabi has EVERYTHING you need to build, market and sell your online course, membership site or coaching program with no coding, no hiring, no learning curve, no plugins and no broken integrations. Just a beautiful, professional knowledge business built with just a few clicks.

We use it to run our membership + courses, but it can also be used as a complete CRM – email management, funnel creation, landing pages, thank you pages, websites, and so much more. It's a one-stop shop in the online space, and when you snag Kajabi you don't need ANYTHING else (unless you want it, of course!)

Snag a 14-Day FREE Trial with Kajabi at rachelmcmichael.com/kajabi1.
I know you’ll love Kajabi as much as we do!

And after you join with our link, contact us with the email address you used to register + we'll send you our highest converting Kajabi Sales Page for FREE – our gift to you!

WANT TO UPGRADE YOUR EXPERIENCE?

Grab Content Made Simple™ for only $37.

Create 30 Days of Social Media Content in 30 Minutes a Week, Without Hours of Research, Countless Hashtag Searches, Or Staring at a Blank Screen…

Content Made Simple™ is the step-by-step, done-for-you, plug-and-play system that will have you creating 30 days of content in less than 30 minutes a week!

N
Core content made simple
N
Posting made simple
N
Tech made simple
N
Automating made simple
N
BONUS: Content Templates + Checklists
N
BONUS: Complete Graphics Pack
N
BONUS: Social Media Calendar, Captions, and Templates
N
BONUS: FIVE Free Ways to Bring More Traffic to your Content

Yes, we’re talking content calendars, graphics packs, captions, templates, tech-made-simple, automations, and so much more.

Grab it now for only $37 before the price goes up.

Subscribe & Review On iTUNES!

Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

I’m so grateful for you!

Links mentioned in this episode:

Follow Rachel on Instagram: @rachelrmcmichael

Other ways to enjoy this episode: