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The eMyth Revisited Book Review

The eMyth Revisited Book Review

Rachel McMichael:

The eMyth Revisited Book Review
In this post you may find affiliate links, which means that I may receive some compensation if you purchase something through that link. However, please know that I only ever recommend products I love and have personally used!

I am SO excited about this week’s 5-minute book review segment.

If you haven’t heard, one of my goals this year was to read at least one book a week. And so far I’ve almost doubled that goal!

But more importantly, I’ve committed to implementing at least one new thing from each book I read.

Imagine how much your business would change if you implemented one new thing every single week?

And here’s the best part —

not only am I going to share what I read and what I learned, but I’m also giving away 10 copies of this book.

Here’s how to enter to win…

Z

Leave a Review

Leave a review of our podcast on rachelmcmichael.com/itunes. If you’ve already left a review, update it with a new one. Screenshot your review and send it to us at podcast @ rachelmcmichael . com.
Z

Share a Screenshot

Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael and Michael E. Gerber @michaelegerber on Instagram.

We’re picking up to 10 winners every week!

Ok without further ado, today I’m excited to introduce you to

The eMyth Revisited by Michael E. Gerber.

Back in 2018 my coach recommended reading this book, and I wrote it down in a notebook and forgot all about it. I heard him mention it from time to time and kept thinking “one day”… and this year — that day came. 

Here’s why The eMyth Revisited is a must-read for anyone who is even remotely considering starting a business… 

Michael Gerber writes this book in a narrative form. It’s the story of him advising a new business owner how to turn things around. A great baker decides to open up her own store, and she’s REALLY struggling. She loves baking, but she doesn’t love all of the administrative and leadership pieces that come with owning her own business. 

And because it’s written as a narrative, Michael can say what he really thinks – without being too harsh to the reader. He’s candid and inspiring at the same time. 

Now as you know, whenever I read something, I try and find at least ONE thing I can implement now in my business or life (and ideally THREE great things).

because it’s written as a narrative, Michael can say what he really thinks – without being too harsh to the reader. He’s candid and inspiring at the same time. 

Here’s my top 3 takeaways from The eMyth Revisited by Michael E. Gerber

#1

Michael Gerber defines the three roles in every business: The Entrepreneur, The Manager, and The Technician, and he shows us how these roles often become misaligned. If you’re anything like most of the online business owners I work with, you know that most people love to start businesses because they’re passionate about the thing they’re good at. An accountant might decide to open up her own book-keeping agency. A hairstylist might decide to open her own salon or start a course on how to create the best highlights. But what is it that these business owners really want to do all day? They want to do what they’re great at – their technical skills. But they want the FREEDOM to do it on their own. If you’ve ever said “I didn’t get into business to learn sales and marketing (or lead a team) – I just want to do XYZ” then you know first-hand the tension between the technician and the entrepreneur and the manager.

#2

The difference between working IN your business and ON your business. Working in your business is doing the thing you love – designing the websites, training the dogs, taking the photos, styling the hair, coaching the clients, developing the training, serving the customers… and working ON the business is managing the team, planning the marketing and sales strategies, creating the systems, and doing the things that you “didn’t get into business to do” but are required of the business leader. The more systems I have in place, the more freedom I have to do the things I love most.

#3

The practical frameworks that are throughout this book. I’m talking everything from systems to processes to what to think through first and next. If you’ve been wanting to create a business that you run – rather than having it run you – this book will set you on the right track and help you truly think through which roles you’re currently filling and what will be required if you want to run your own business. Now, this isn’t a talk-you-out of benign a business owner book – but it does help someone who is on the fence decide what’s best for them.

One of the first things we do in the Business with Impact Society™ is decide our goals and define what success looks like to us. And when you’ve gone through this book – you’ll start to see how redefining your goals with your business can make the world of difference!

Have you read The eMyth Revisited by Michael E. Gerber?

What was your biggest takeaway? Tag me @rachelrmcmichael on Instagram  or leave a review of the podcast to be entered to win one of 10 copies this week. 

And if you’re looking for a list of all of my favorites, head to rachelmcmichael.com/books for a full listing of all of the books I recommend for online business owners. In this list I’m sharing my favorites for leadership, mindset, team building, productivity, audience and traffic growth, content creation, sales, and money.

As a final reminder…

we’re giving away 10 copies of this book

and there are TWO ways to be entered to win a copy:

Z

Leave a Review

Leave a review of our podcast on rachelmcmichael.com/itunes. If you’ve already left a review, update it with a new one. Screenshot your review and send it to us at podcast @ rachelmcmichael . com.
Z

Share a Screenshot

Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael and Michael E. Gerber @michaelegerber on Instagram.

We’ll be announcing the winners one week from today… and this is one book you don’t want to miss out on!
Book Review Blog Cover

Check out our New Book Recommendation Guide

For more details on all of my favorite books for online business owners (including books on leadership, mindset, entrepreneurship + team building, productivity, audience + traffic building, content creation, sales, and money + finance, click here.

DO MORE THAN AUTOMATE YOUR EMAIL…

CREATE BUYERS AND CUSTOMERS!

One of the most important softwares we use in our business every day is ActiveCampaign. We use it to communicate with our email list and to create funnels to take potential customers from “who's this” to “I'm ready to work with you”… but there are so many things you can use it for!

ActiveCampaign is Louis Vuitton quality CRM at a Target price! With it you can create unlimited funnels, create tags and workflows, add notes to your customer files, manage #allthethings, and there are additional upgrades that even allow for texting and DMing, all from the platform!

Snag a 14-day free trial when you go to rachelmcmichael.com/active (the “lite” plan at $9/month has EVERYTHING you need!)

I know you’ll love ActiveCampaign as much as we do!

And after you join with our link, contact us with the email address you used to register so we can send you our highest converting email funnel for FREE - our gift to you!

ActiveCampaign Mockup with Logo

WANT TO UPGRADE YOUR EXPERIENCE?

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Create a Sales Page before the end of the week, Without Hours of Research, Hiring a Designer, Or Staring at a Blank Screen…

Sales Page That Sells™ is the step-by-step, done-for-you, plug-and-play system that will have you writing a Sales Page that CONVERTS (in less time that it takes to binge on the latest season of your favorite show)!

Sales Page that Sells Mockup
N
Copywriting Made Simple
N
Designing Your Sales Page
N
The Complete Graphics Pack
N
BONUS: Sales Page Checklists
N
BONUS: The self-liquidating offer sales page
N
BONUS: The affiliate sales page

Yes, we’re talking done-for-you, mad-libs-style sales page content workbooks, graphics packs, templates, checklists, tech-made-simple, and so much more.

Grab it now for only $27 before the price goes up.

Subscribe & Review On iTUNES!

Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

I’m so grateful for you!

Subscribe to itunes

The eMyth Revisited Book Review

Hal Moore on Leadership Book Review

Rachel McMichael:

Hal Moore on Leadership Book Review
In this post you may find affiliate links, which means that I may receive some compensation if you purchase something through that link. However, please know that I only ever recommend products I love and have personally used!

I am SO excited about this week’s 5-minute book review segment.

If you haven’t heard, one of my goals this year was to read at least one book a week. And so far I’ve almost doubled that goal!

But more importantly, I’ve committed to implementing at least one new thing from each book I read.

Imagine how much your business would change if you implemented one new thing every single week?

And here’s the best part —

not only am I going to share what I read and what I learned, but I’m also giving away 10 copies of this book.

Here’s how to enter to win…

Z

Leave a Review

Leave a review of our podcast on rachelmcmichael.com/itunes. If you’ve already left a review, update it with a new one. Screenshot your review and send it to us at podcast @ rachelmcmichael . com.
Z

Share a Screenshot

Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael on Instagram.

We’re picking up to 10 winners every week!

Ok without further ado, today I’m excited to introduce you to

Hal Moore on Leadership by Harold G. Moore and Mike Guardia.

Even though this book isn’t a traditional business book, the lessons and teachings about practical leadership are something that every business owner will want to hear. 

And I love the way it’s written with a story and personal account of his (sometimes) life-or-death leadership in the military, followed by the lesson he learned from each life experience. 

I felt like I was right there with him as he made decisions… like I could hear the way he thought through things… and his humility despite all of his achievements was inspiring.

Now as you know, whenever I read something, I try and find at least ONE thing I can implement now in my business or life (and ideally THREE great things).

I love the way it’s written with a story and personal account of his (sometimes) life-or-death leadership in the military, followed by the lesson he learned from each life experience.

Here’s my top 3 takeaways from Hal Moore on Leadership by Harold G. Moore and Mike Guardia

#1

There’s always more you can do. I think that so often, in business and in life – when things get tough it’s easier to quit than to risk failure. And I believe that a big part of Lt. General Hal Moore’s success was the fact that he refused to quit. Even when everything seemed stacked against him. Even when he heard “no” when it came to getting into his top school. Even when he was literally being shot at in the middle of the road. This man never gave up. So the new question I’ve started asking myself is – what ELSE can I do?

#2

Leaders must have a plan. If you don’t know where you’re going, then you won’t figure out what else must be done to get there. And in order to make a plan, it starts by being honest with yourself about your current talents and strengths, and what will be required to move forward. “How can I stack the deck for success?” he asks along the way. He takes it a step further though and says that we can expect that things will not go according to plan. So when they don’t, what’s the proactive plan to course-correct. From being short almost 300 men in battle to constraints of all kinds, Lt. General Moore knew what it felt like to have the odds stacked against him. Maybe you’re feeling like that in business too… Whether it’s having tried and not yet succeeded, or having someone close to you think that maybe you’re not cut out for it. Even despite his circumstances, this man chose to perseverer, and left a legacy of inspiration for us all.

#3

Trust your instincts. One of my favorite things about business is that most of the time, we can let the data drive our decisions. But sometimes the data says one thing and we know – I mean know with every fiber of our bing – that we need to approach something from a different angle. I used to joke that I’d lost my intuition – and I can see now how detrimental that was to myself and my business. Sometimes as a leader, we don’t have time to get all of the data before a decision must be made. And so we have to choose what we believe is the most honorable decision and act with full integrity along the way.

From his personal stories to the mindset of leading people into legitimate life-or-death circumstances, this book was equal parts fascinating, encouraging, inspiring, and informative.

Have you read Hal Moore on Leadership by Harold G. Moore and Mike Guardia?

What was your biggest takeaway? Tag me @rachelrmcmichael on Instagram  or leave a review of the podcast to be entered to win one of 10 copies this week. 

And if you’re looking for a list of all of my favorites, head to rachelmcmichael.com/books for a full listing of all of the books I recommend for online business owners. In this list I’m sharing my favorites for leadership, mindset, team building, productivity, audience and traffic growth, content creation, sales, and money.

As a final reminder…

we’re giving away 10 copies of this book

and there are TWO ways to be entered to win a copy:

Z

Leave a Review

Leave a review of our podcast on rachelmcmichael.com/itunes. If you’ve already left a review, update it with a new one. Screenshot your review and send it to us at podcast @ rachelmcmichael . com.
Z

Share a Screenshot

Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael.

We’ll be announcing the winners one week from today… and this is one book you don’t want to miss out on!
Book Review Blog Cover

Check out our New Book Recommendation Guide

For more details on all of my favorite books for online business owners (including books on leadership, mindset, entrepreneurship + team building, productivity, audience + traffic building, content creation, sales, and money + finance, click here.

READY TO TURN CLICKS INTO CUSTOMERS?

One of the most important softwares we use in our business every day is LeadPages. We use it for carefully curated and high-converting landing pages + thank you pages, but there are so many things you can use it for!
With LeadPages you can create a website, build high-converting landing pages and sales page, and get the analytics you need to make informed decisions.

Snag a 14-day free trial when you go to rachelmcmichael.com/leadpages (the basic plan at $25/month has EVERYTHING you need!)

I know you’ll love Leadpages as much as we do!

And after you join with our link, contact us with the email address you used to register and we'll send you our highest converting landing page + thank you page for FREE- our gift to you!

Leadpages Mockup with Logo

WANT TO UPGRADE YOUR EXPERIENCE?

Grab Sales Page that Sells™ for only $27

Create a Sales Page before the end of the week, Without Hours of Research, Hiring a Designer, Or Staring at a Blank Screen…

Sales Page That Sells™ is the step-by-step, done-for-you, plug-and-play system that will have you writing a Sales Page that CONVERTS (in less time that it takes to binge on the latest season of your favorite show)!

Sales Page that Sells Mockup
N
Copywriting Made Simple
N
Designing Your Sales Page
N
The Complete Graphics Pack
N
BONUS: Sales Page Checklists
N
BONUS: The self-liquidating offer sales page
N
BONUS: The affiliate sales page

Yes, we’re talking done-for-you, mad-libs-style sales page content workbooks, graphics packs, templates, checklists, tech-made-simple, and so much more.

Grab it now for only $27 before the price goes up.

Subscribe & Review On iTUNES!

Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

I’m so grateful for you!

Subscribe to itunes

The eMyth Revisited Book Review

Man’s Search for Meaning Book Review

Rachel McMichael:

Man's Search for Meaning Book Review
In this post you may find affiliate links, which means that I may receive some compensation if you purchase something through that link. However, please know that I only ever recommend products I love and have personally used!

I am SO excited about this week’s 5-minute book review segment.

If you haven’t heard, one of my goals this year was to read at least one book a week. And so far I’ve almost doubled that goal!

But more importantly, I’ve committed to implementing at least one new thing from each book I read.

Imagine how much your business would change if you implemented one new thing every single week?

And here’s the best part —

not only am I going to share what I read and what I learned, but I’m also giving away 10 copies of this book.

Here’s how to enter to win…

Z

Leave a Review

Leave a review of our podcast on rachelmcmichael.com/itunes. If you’ve already left a review, update it with a new one. Screenshot your review and send it to us at podcast @ rachelmcmichael . com.
Z

Share a Screenshot

Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael.

We’re picking 10 new winners every week!

Ok without further ado, today I’m excited to introduce you to

Man's Search for Meaning by Viktor E. Frankl.

I started reading this book because I heard a friend mention how impactful it had been for their life and their business.

And not-so-coincidentally, after reading the book I was telling my husband what a profound impact it had on my own life and he pulled out his copy that he’d read almost a decade ago.

Now this book isn’t your typical business book. 

In fact, it’s not about business at all. 

Man’s Search for Meaning is a 1946 autobiography of sorts by the late Victor Frankl, an Austrian neurologist, psychiatrist, philosopher, and Holocaust survivor. 

In it, he details his experiences as a prisoner in Auschwitz in World War 2 and despite enduring some of the worst suffering I’ve ever read about, he explains how he was able to survive it all.

Now I love biographies. I love stories about overcoming. And I’m really into science and psychology and mindset and living from our purpose. I found this book fascinating and was on the edge of my seat with each new chapter — but even if you hate that type of book, I’m going to tell you to power through this one because what you will walk away with is that good!

My takeaways from this book went beyond business – and yet, they had a profound impact on the lens in which I see life and business.

I’m going to tell you to power through this one because what you will walk away with is that good!

Here’s my top 3 takeaways from Man's Search for Meaning by Viktor E. Frankl

#1

This book is uncomfortable to read. For so many reasons. It’s detailed. And graphic. And dives into the utter depravity of man. And yet at the same time, it’s full of hope. One of the most profound lessons I took away is something that we say all the time – but often feels cliche — and that’s that we are not the victims of our circumstances. Even in the worst of circumstances, we have the free will to choose how we respond. This is a theme throughout the book as despite the horrific circumstances that Frankl and the fellow prisoners faced, he noticed that they all chose to act differently. Some were caring and supportive, some were just downright awful and mean, some were selfish, some gave up, some endured. Even though they were all living in the same conditions – truly suffering – each man had a choice. You and I will likely never fully comprehend the inexplicable suffering that these men and women experienced – and if they can find purpose and meaning through it all – well, that right there is a lesson in and of itself, right?

#2

In this book, Frankl introduces the concept of logotherapy – basically how to find meaning in life. The simplest way to explain it is that he believes that everyone is created for a purpose and on purpose, and that each individual’s purpose is unique and specific. And when we go through trials and tribulations – even of the worst kind – those who can find meaning – or a lesson – will be able to deal with any adversity. Now again, my adversities pale in comparison to what Frankl faced. And yet, how often do I allow them to define me?

#3

When Frankl went to publish the book, he almost didn’t put his name on it. He planned to publish it anonymously and his friends encouraged him to put his name on it. He didn’t write it to get famous – in fact, he wrote it in a matter of days. But he knew that this message – these findings – this story – must be told. And I think this is a huge lesson – because even though he did end up famous for his work, he would have done it anyway. And the same is true for you and your business. The WHY and PURPOSE behind it are what will drive everything forward. Those looking for fame rarely find it (for more than a few minutes, anyway)… but those looking to serve from a place of purpose – well, they’re happy with or without the fame.

I wish we had more time to talk about all of the profound lessons from this book!

Have you read Man's Search for Meaning by Viktor E. Frankl?

What was your biggest takeaway? Don’t forget to tag me @rachelrmcmichael on Instagram or leave a review of the podcast to be entered to win one of 10 copies this week.

And if you’re looking for a list of all of my favorites, head to rachelmcmichael.com/books for a full listing of all of the books I recommend for online business owners. In this list I’m sharing my favorites for leadership, mindset, team building, productivity, audience and traffic growth, content creation, sales, and money.

As a final reminder…

we’re giving away 10 copies of this book

and there are TWO ways to be entered to win a copy:

Z

Leave a Review

Leave a review of our podcast on rachelmcmichael.com/itunes. If you’ve already left a review, update it with a new one. Screenshot your review and send it to us at podcast @ rachelmcmichael . com.
Z

Share a Screenshot

Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael.

We’ll be announcing the winners one week from today… and this is one book you don’t want to miss out on!
Book Review Blog Cover

Check out our New Book Recommendation Guide

For more details on all of my favorite books for online business owners (including books on leadership, mindset, entrepreneurship + team building, productivity, audience + traffic building, content creation, sales, and money + finance, click here.

EVERYTHING YOU NEED IN YOUR BUSINESS…

ALL IN ONE PLACE!

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Why?

Because Kajabi has EVERYTHING you need to build, market and sell your online course, membership site or coaching program with no coding, no hiring, no learning curve, no plugins and no broken integrations. Just a beautiful, professional knowledge business built with just a few clicks.

We use it to run our membership + courses, but it can also be used as a complete CRM – email management, funnel creation, landing pages, thank you pages, websites, and so much more. It's a one-stop shop in the online space, and when you snag Kajabi you don't need ANYTHING else (unless you want it, of course!)

Snag a 14-Day FREE Trial with Kajabi at rachelmcmichael.com/kajabi1.
I know you’ll love Kajabi as much as we do!

And after you join with our link, contact us with the email address you used to register + we'll send you our highest converting Kajabi Sales Page for FREE – our gift to you!

Kajabi Mockup with Logo

WANT TO UPGRADE YOUR EXPERIENCE?

Grab Sales Page that Sells™ for only $27

Create a Sales Page before the end of the week, Without Hours of Research, Hiring a Designer, Or Staring at a Blank Screen…

Sales Page That Sells™ is the step-by-step, done-for-you, plug-and-play system that will have you writing a Sales Page that CONVERTS (in less time that it takes to binge on the latest season of your favorite show)!

Sales Page that Sells Mockup
N
Copywriting Made Simple
N
Designing Your Sales Page
N
The Complete Graphics Pack
N
BONUS: Sales Page Checklists
N
BONUS: The self-liquidating offer sales page
N
BONUS: The affiliate sales page

Yes, we’re talking done-for-you, mad-libs-style sales page content workbooks, graphics packs, templates, checklists, tech-made-simple, and so much more.

Grab it now for only $27 before the price goes up.

Subscribe & Review On iTUNES!

Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

I’m so grateful for you!

Subscribe to itunes

The eMyth Revisited Book Review

The 4-Hour Work Week [Book Review]

Rachel McMichael:

The 4-Hour Work Week [Book Review]
In this post you may find affiliate links, which means that I may receive some compensation if you purchase something through that link. However, please know that I only ever recommend products I love and have personally used!

I am SO excited about this week’s 5-minute book review segment.

If you haven’t heard, one of my goals this year was to read at least one book a week. And so far I’ve almost doubled that goal!

But more importantly, I’ve committed to implementing at least one new thing from each book I read.

Imagine how much your business would change if you implemented one new thing every single week?

And here’s the best part —

not only am I going to share what I read and what I learned, but I’m also giving away 10 copies of this book.

Here’s how to enter to win…

Z

Leave a Review

Leave a review of our podcast on rachelmcmichael.com/itunes. If you’ve already left a review, update it with a new one. Screenshot your review and send it to us at podcast @ rachelmcmichael . com.
Z

Share a Screenshot

Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael and Tim Ferriss @timferriss on Instagram.
We’re picking 10 new winners every week! And I’m sure some of you unicorns will end up winning time and time again.

Ok without further ado, today I’m excited to introduce you to

The 4-Hour Work Week by Tim Ferriss.

For years my friends have told me to read Tim’s book… I’ve had so many people tell me that the way I teach my Business with Impact Society™ members productivity and how I’ve worked so diligently to master the art of working only 4 hours a day 4 days a week is something that needs its own book.

My only hesitation was that this book was that Audible told me it was going to take 13 hours to listen to it at regular speed. “Ummm…. Tim… that’s more than three WEEKS of work according to your four hours a week title!”

And yet, as I’m constantly telling my clients “the fact that you think you don’t have time to put in automations is the EXACT reason you MUST get them in place!” – It’s a total catch-22, am I right?!

Now I always want to give you the whole story when it comes to a book – and this one is excellent. While many of the concepts weren’t “new” to me, hearing Tim share how and when he’d implemented them was fantastic… and it gave me even more ideas as I continue to work to whittle down my already limited hours each week.

But I do want to warn you that you will want to apply your own filter to this book. When he wrote this, Tim was a single man who was looking for a way to travel the world without being tied down to one location. And he did this with a products-based approach.

I have no desire to be location independent – my husband and I feel very called to live where we are. We are here on purpose and for a purpose. So if you’re like me and location independence isn’t what you’re striving for, this book is still for you.

I also have no desire to have a products business. I help online business owners, course creators, coaches, and freelancers grow and scale their business using the power of automation – so they can start and scale their businesses without sacrificing their family, free time, or sanity.

And while I’ve helped many products-based do the same – it’s not my calling. So if you’re like me and a products business isn’t what you’re growing, this book is still for you.

I applied WAY more than three things that I learned while listening to this audiobook – and if I can take away that many things as a parent who has different ambitions than Tim, then I’m confident you can too.

… it gave me even more ideas as I continue to work to whittle down my already limited hours each week.

These are my top 3 takeaways from The 4-Hour Work Week by Tim Ferriss

#1

#1 – The Pareto Principle

otherwise known as the 80/20 rule. Now we’ve talked about this before – in fact the entire premise behind my Business with Impact Society™ is the fact that 80% of the results come from 20% of the activities – so in The Business with Impact Society™ we focus on the 20% so that we can grow and scale more quickly while living a priority based life.

But what I love about the way that Tim approaches it. He says “Doing something unimportant well doesn’t make it important.”

When I heard him say that it immediately got me thinking about my own life and business — are there areas that I’m naturally good at but that aren’t actually important to the business? Are there areas I’m spending time on that aren’t really affecting the bottom line? Are there things we’re investing in that we aren’t really seeing a Return on Investment from?

And that combined with a few other things was the catalyst for my most recent social media fast, which I talk about more in Episode 146. And (spoiler alert) doing so didn’t hurt my business at all!

#2

#2 – The tools, templates, scripts, and systems.

The 4-Hour Work Week is broken down into four themes:

Definition
Elimination
Automation
Liberation

And in each theme, Tim doesn’t hold back – he shares all of the books he read, the systems he used, the emails he sent, the conversations he had, and more.

Now in the definition phase, we start by defining what success looks like on our terms – not what we’ve been taught or what others are doing – but what we want. Tim wants to travel the world and work only four hours a week. I want to fulfill two purposes at once – spending more time with my family while serving more people through the Business with Impact Society™.

In the elimination phase, we take things off of our plate that aren’t in the 20%. Here Tim shares ideas like his “media fast” which I now have a low-diet of, and it has changed so many things for me! He talks about stopping a book that you just don’t like and never picking it up again. And he talks about how to say no – tactfully and gracefully.

In the automation phase, he shares all kinds of tools and systems he uses – this section was so valuable as we started using several in our business too! He shares scripts + templates and so many high-value pieces that we found so useful in this phase.

In the liberation phase, he talks about how everyone from employees to entrepreneurs can embrace a freedom lifestyle – and again gave so many ideas, worked through difficult conversations, and shared the strategies and techniques that have worked for him and his students.

#3

#3 – Validating Your Business Idea BEFORE You Create It

in the Business with Impact Society™ we teach a concept that we call “Getting Paid to Create Your Offer” – what I mean by that is that when I have an idea for a course or program, I validate it by asking people “if I created this, would you want it?”.

If I get enough of a response, then I create the Sales Page using my Sales Page that Sells™ framework and I “launch” the offer as a “Beta” – meaning the first round or “paid test group.”

The test group knows that we are creating this together and they get the benefit of group calls that future customers may not have access to. They also get a discounted rate. And I get paid to create the program + the accountability to get it finished WITH them.

This concept is true whether you’re creating a digital product or a physical one — validate the idea through pre-sales.

As you can see when it comes to how he’s created a life he loves to live, Tim covers #allthingssales in this book.

Have you read The 4-Hour Work Week by Tim Ferriss?

What was your biggest takeaway? Tag me @rachelrmcmichael and Tim Ferriss @timferriss on Instagram to be entered to win one of 10 copies this week.

And if you’re looking for a list of all of my favorites, head to rachelmcmichael.com/books for a full listing of all of the books I recommend for online business owners. In this list I’m sharing my favorites for leadership, mindset, team building, productivity, audience and traffic growth, content creation, sales, and money.

As a final reminder…

we’re giving away 10 copies of this book

and there are TWO ways to be entered to win a copy:

Z

Leave a Review

Leave a review of our podcast on rachelmcmichael.com/itunes. If you’ve already left a review, update it with a new one. Screenshot your review and send it to us at podcast @ rachelmcmichael . com.
Z

Share a Screenshot

Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael and Tim Ferriss @timferriss on Instagram.
We’ll be announcing the winners one week from today… and this is one book you don’t want to miss out on!
Book Review Blog Cover

Check out our New Book Recommendation Guide

For more details on all of my favorite books for online business owners (including books on leadership, mindset, entrepreneurship + team building, productivity, audience + traffic building, content creation, sales, and money + finance, click here.

DO MORE THAN AUTOMATE YOUR EMAIL…

CREATE BUYERS AND CUSTOMERS!

One of the most important softwares we use in our business every day is ActiveCampaign. We use it to communicate with our email list and to create funnels to take potential customers from “who's this” to “I'm ready to work with you”… but there are so many things you can use it for!

ActiveCampaign is Louis Vuitton quality CRM at a Target price! With it you can create unlimited funnels, create tags and workflows, add notes to your customer files, manage #allthethings, and there are additional upgrades that even allow for texting and DMing, all from the platform!

Snag a 14-day free trial when you go to rachelmcmichael.com/active (the “lite” plan at $9/month has EVERYTHING you need!)

I know you’ll love ActiveCampaign as much as we do!

And after you join with our link, contact us with the email address you used to register so we can send you our highest converting email funnel for FREE - our gift to you!

ActiveCampaign Mockup with Logo

WANT TO UPGRADE YOUR EXPERIENCE?

Grab Sales Page that Sells™ for only $27

Create a Sales Page before the end of the week, Without Hours of Research, Hiring a Designer, Or Staring at a Blank Screen…

Sales Page That Sells™ is the step-by-step, done-for-you, plug-and-play system that will have you writing a Sales Page that CONVERTS (in less time that it takes to binge on the latest season of your favorite show)!

Sales Page that Sells Mockup
N
Copywriting Made Simple
N
Designing Your Sales Page
N
The Complete Graphics Pack
N
BONUS: Sales Page Checklists
N
BONUS: The self-liquidating offer sales page
N
BONUS: The affiliate sales page

Yes, we’re talking done-for-you, mad-libs-style sales page content workbooks, graphics packs, templates, checklists, tech-made-simple, and so much more.

Grab it now for only $27 before the price goes up.

Subscribe & Review On iTUNES!

Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

I’m so grateful for you!

Subscribe to itunes

The eMyth Revisited Book Review

RocketFuel by Gino Wickman and Mark C. Winters [Book Review]

Rachel McMichael:

RocketFuel by Gino Wickman and Mark C. Winters [Book Review]
In this post you may find affiliate links, which means that I may receive some compensation if you purchase something through that link. However, please know that I only ever recommend products I love and have personally used!

I am SO excited about this week’s 5-minute book review segment.

If you haven’t heard, one of my goals this year was to read at least one book a week. And so far I’ve almost doubled that goal!

But more importantly, I’ve committed to implementing at least one new thing from each book I read.

Imagine how much your business would change if you implemented one new thing every single week?

And here’s the best part —

not only am I going to share what I read and what I learned, but I’m also giving away 10 copies of this book.

Here’s how to enter to win…

Z

Leave a Review

Leave a review of our podcast on rachelmcmichael.com/itunes. If you’ve already left a review, update it with a new one. Screenshot your review and send it to us at podcast @ rachelmcmichael . com.
Z

Share a Screenshot

Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael and Gino Wickman @entrepreneurialoperatingsystem on Instagram.

We’re picking 10 new winners every week! And I’m sure some of you unicorns will end up winning time and time again.

Ok without further ado, today I’m excited to introduce you to

RocketFuel by Gino Wickman and Mark Winters

This book and his prequel book, Traction, are both in my Top Books for Entrepreneurs. In Traction, we learn how to create a business plan… from setting goals and intentions to filling our org chart to leading a team, Traction is a fantastic tool for the online business owner who is ready to step away as the overwhelmed hobbyist and into the Impactful CEO.

And in the follow-up book, RocketFuel Wickman and Winters dive into the two leadership styles every small business needs: the Visionary who sees the future and the Integrator who makes it happen.

This book has helped me to make some lasting changes in the way we run our team internally, and these changes contributed to a quantum leap in service, sales, and morale in our team.

Now as you know, whenever I read something, I try and find at least ONE thing I can implement now in my business or life (and ideally THREE great things).

This book has helped me to make some lasting changes in the way we run our team internally, and these changes contributed to a quantum leap in service, sales, and morale in our team.

Here’s my top 3 takeaways from RocketFuel by Gino Wickman and Mark Winters.

#1

#1 – Are you a visionary or an integrator?

In the first part of this book, Gino + Mark dive into the difference between the Visionary and the Integrator. They give a quick test so you can see which you fall into, and they talk through why these two roles matter and help you learn how to best interact with the person in the opposite role from you.

The Visionary is the “ideas person” – they are constantly coming up with new thoughts and new ideas for the business (some great, some not-so-great). They see the big picture and are great at solving problems. But this person also struggles with reigning in their ideas. Because they aren’t a detailed person, they can move from one idea to the next without fully implementing… and they can sometimes be disorganized in process.

The integrator on the other hand is great at management and holding others accountable. They are consistent, able to clarify the vision, and execute. They roll up their sleeves and know how to make things happen. The Integrator is good at poking holes in ideas, and helps the visionary see what’s required to execute an idea.

As the visionary of the business with a strong affinity for Integration, this was so good for me to see how I can continue to work with those on my team who are helping to oversee the day to day operations.

#2

#2 – Every organization needs an organizational chart.

Even if it’s you in every single role right now, it won’t be possible to eventually delegate and outsource if you don’t know the roles, own the roles, and document the roles.

These roles include: Visionary, Integrator, Sales/Marketing, Operations, and Finance.

Creating this in our business was eye-opening for us. And if you haven’t done so yet, I highly recommend it. I remember when I first sat down to do this years ago, and realized I had been burying my head in the sand when it came to the finances piece. But like we teach in the Business with Impact Society™, you can’t grow what you don’t track. And making sure to keep the pulse on every area of your business – whether you’re just getting started or are running a multi seven-figure business – well, it matters!

#3

#3 – The Team Meeting.

In the Bonus Chapter on Audible, they included a sample team meeting structure. We implemented this exact structure back in Q1, and it led to the greatest output and productivity our team has ever seen. Not only is team morale higher than ever, but we are able to plan out two weeks in just 45 minutes. And solve issues. And easily spot where any issues are. The bonus chapter alone was worth it’s weight in gold for this book.

My only regret when it comes to this book is that I wish I would have read it sooner. If I had read Traction and RocketFuel before ever hiring my first contractor, I would have saved myself hundreds of hours and thousands of dollars in productivity, time, mistakes, and headaches. And that’s why this book is one of my top recommendations for entrepreneurs.

Have you read RocketFuel by Gino Wickman?

What was your biggest takeaway? Tag me @rachelrmcmichael and Gino Wickman @entrepreneurialoperatingsystem on Instagram to be entered to win one of 10 copies this week.

And if you’re looking for a list of all of my favorites, head to rachelmcmichael.com/books for a full listing of all of the books I recommend for online business owners. In this list I’m sharing my favorites for leadership, mindset, team building, productivity, audience and traffic growth, content creation, sales, and money.

As a final reminder…

we’re giving away 10 copies of this book

and there are TWO ways to be entered to win a copy:

Z

Leave a Review

Leave a review of our podcast on rachelmcmichael.com/itunes. If you’ve already left a review, update it with a new one. Screenshot your review and send it to us at podcast @ rachelmcmichael . com.
Z

Share a Screenshot

 Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael and Gino Wickman @entrepreneurialoperatingsystem on Instagram.

We’ll be announcing the winners one week from today… and this is one book you don’t want to miss out on!
Book Review Blog Cover

Check out our New Book Recommendation Guide

For more details on all of my favorite books for online business owners (including books on leadership, mindset, entrepreneurship + team building, productivity, audience + traffic building, content creation, sales, and money + finance, click here.

READY TO TURN CLICKS INTO CUSTOMERS?

One of the most important softwares we use in our business every day is LeadPages. We use it for carefully curated and high-converting landing pages + thank you pages, but there are so many things you can use it for!
With LeadPages you can create a website, build high-converting landing pages and sales page, and get the analytics you need to make informed decisions.

Snag a 14-day free trial when you go to rachelmcmichael.com/leadpages (the basic plan at $25/month has EVERYTHING you need!)

I know you’ll love Leadpages as much as we do!

And after you join with our link, contact us with the email address you used to register and we'll send you our highest converting landing page + thank you page for FREE- our gift to you!

Leadpages Mockup with Logo

WANT TO UPGRADE YOUR EXPERIENCE?

Grab Sales Page that Sells™ for only $27

Create a Sales Page before the end of the week, Without Hours of Research, Hiring a Designer, Or Staring at a Blank Screen… Sales Page That Sells™ is the step-by-step, done-for-you, plug-and-play system that will have you writing a Sales Page that CONVERTS (in less time that it takes to binge on the latest season of your favorite show)!

Sales Page that Sells Mockup
N
Copywriting Made Simple
N
Designing Your Sales Page
N
The Complete Graphics Pack
N
BONUS: Sales Page Checklists
N
BONUS: The self-liquidating offer sales page
N
BONUS: The affiliate sales page

Yes, we’re talking done-for-you, mad-libs-style sales page content workbooks, graphics packs, templates, checklists, tech-made-simple, and so much more.

Grab it now for only $27 before the price goes up.

Subscribe & Review On iTUNES!

Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes! And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode. You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael! I’m so grateful for you!

Subscribe to itunes
Other ways to enjoy this episode:
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The eMyth Revisited Book Review

The 21 Irrefutable Laws of Leadership by John C. Maxwell [Book Review]

Rachel McMichael:

The 21 Irrefutable Laws of Leadership by John C. Maxwell [Book Review]
In this post you may find affiliate links, which means that I may receive some compensation if you purchase something through that link. However, please know that I only ever recommend products I love and have personally used!

I am SO excited about this week’s 5-minute book review segment.

If you haven’t heard, one of my goals this year was to read at least one book a week. And so far I’ve almost doubled that goal! But more importantly, I’ve committed to implementing at least one new thing from each book I read. Imagine how much your business would change if you implemented one new thing every single week?

And here’s the best part —

not only am I going to share what I read and what I learned, but I’m also giving away 10 copies of this book.

Here’s how to enter to win…

Z

Leave a Review

Leave a review of our podcast on rachelmcmichael.com/itunes. If you’ve already left a review, update it with a new one. Screenshot your review and send it to us at podcast @ rachelmcmichael . com.
Z

Share a Screenshot

Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael and John C. Maxwell @johncmaxwell on Instagram.
We’re picking 10 new winners every week! And I’m sure some of you unicorns will end up winning time and time again.
Back in 2018 I had the honor of hearing John C. Maxwell speak on stage at an event I attended. I remember adding his book to my wish list on Amazon, and then (to be fully truthful) forgetting all about it. This year, as I was lining up the Top 50+ books I wanted to read, his popped up and I have to say it did NOT disappoint. Here’s why The 21 Irrefutable Laws of Leadership is so good… You know those mornings where you just aren’t feeling like working? Maybe that never happens for you – but it does for me. Well, after reading Atomic Habits, I knew that I had to create a new habit – listening to something that would get me ready to accomplish my goals. Enter practically any book by John Maxwell. And with the 21 Irrefutable Laws of Leadership, I committed to listening to just one per day for 21 days. Each day I would turn it on and he would speak for 10-15 minutes about what a leader does… what leadership looks like — and at that point, I was so convinced that I needed to lead from the front, take action, and walk my talk that I couldn’t help but be EXCITED about implementing for the day.

Enter practically any book by John Maxwell. And with the 21 Irrefutable Laws of Leadership, I committed to listening to just one per day for 21 days.

This is a book I plan to listen to over and over again… and here are just 3 of my top takeaways from The 21 Irrefutable Laws of Leadership:

#1

#1 – The law of the lid. In this chapter, John Maxwell explains that a person’s leadership ability will determine their effectiveness. Said differently, the lower someone’s ability to lead is, the lower their potential will be. When explaining the law of the lid, he gives a great example – the McDonald brothers. They were incredible single restaurant owners. They were making more money in their day than they knew what to do with. They knew how to fill the doors. How to cut costs. How to improve processes. But they lacked the vision to incorporate and franchise the business. Along came Ray Kroc who had this vision – and within three years, the company had sold its 100 millionth hamburger. Without leadership ability, impact stalls. To be the most effective you can be, you have to raise the lid.

#2

#2 – The law of process. Leadership develops daily – not in a day. In this chapter, John Maxwell shares the story of Anne Scheiber, a widow who retired from the IRS at the age of 51 and at her passing, willed a fortune to Yeshiva University. To the outside world, she was unassuming. She lived in a small, rent-controlled apartment, went to the library once a week to read the Wall Street Journal, but her estate was worth $22 million. How in the world did she build an eight figure fortune? In the 1940s when she retired she had saved $5,000 to invest in stocks. When it came to finances she applied the law of process. Becoming a leader is similar – we don’t make it rich by day-trading. Our success comes from continued habits developed and nurtured daily. What is your plan for personal growth? Do you have a daily discipline of personal growth? To be come an excellent leader, work on it every day.

#3

#3 – The law of the picture. People do what people see. If you’ve read or seen Band of Brothers, you know that the leadership determined the outcome. One example was Officer Winters. He was in front leading the charge. People do what people see. When leaders show the way with right actions, people see this and they follow. Just like our children are always watching what we do, and we can tell them to do things but they model our behavior. No matter what we teach our kids, they insist on modeling our behavior. The same is true with the people we lead. People do what people see. Nothing is more convincing than people who give great advice and set a great example.
These are just three of the 21 principles that John shares in this book in a way that’s relatable, conversational, and implementable.

Have you read The 21 Irrefutable Laws of Leadership by John C. Maxwell?

What was your biggest takeaway? Tag me @rachelrmcmichael and John C. Maxwell @johncmaxwell on Instagram to be entered to win one of 10 copies this week. And if you’re looking for a list of all of my favorites, head to rachelmcmichael.com/books for a full listing of all of the books I recommend for online business owners. In this list I’m sharing my favorites for leadership, mindset, team building, productivity, audience and traffic growth, content creation, sales, and money.

As a final reminder…

we’re giving away 10 copies of this book

and there are TWO ways to be entered to win a copy:

Z

Leave a Review

Leave a review of our podcast on rachelmcmichael.com/itunes. If you’ve already left a review, update it with a new one. Screenshot your review and send it to us at podcast @ rachelmcmichael . com.
Z

Share a Screenshot

 Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael and John C. Maxwell @johncmaxwell on Instagram.
We’ll be announcing the winners one week from today… and this is one book you don’t want to miss out on!
Book Review Blog Cover

Check out our New Book Recommendation Guide

For more details on all of my favorite books for online business owners (including books on leadership, mindset, entrepreneurship + team building, productivity, audience + traffic building, content creation, sales, and money + finance, click here.

EVERYTHING YOU NEED IN YOUR BUSINESS…

ALL IN ONE PLACE!

We joined Kajabi as a founding member, and it's been a key software in our business Why? Because Kajabi has EVERYTHING you need to build, market and sell your online course, membership site or coaching program with no coding, no hiring, no learning curve, no plugins and no broken integrations. Just a beautiful, professional knowledge business built with just a few clicks. We use it to run our membership + courses, but it can also be used as a complete CRM – email management, funnel creation, landing pages, thank you pages, websites, and so much more. It's a one-stop shop in the online space, and when you snag Kajabi you don't need ANYTHING else (unless you want it, of course!) Snag a 14-Day FREE Trial with Kajabi at rachelmcmichael.com/kajabi1. I know you’ll love Kajabi as much as we do! And after you join with our link, contact us with the email address you used to register + we'll send you our highest converting Kajabi Sales Page for FREE – our gift to you!
Kajabi Mockup with Logo

WANT TO UPGRADE YOUR EXPERIENCE?

Grab Sales Page that Sells™ for only $27

Create a Sales Page before the end of the week, Without Hours of Research, Hiring a Designer, Or Staring at a Blank Screen… Sales Page That Sells™ is the step-by-step, done-for-you, plug-and-play system that will have you writing a Sales Page that CONVERTS (in less time that it takes to binge on the latest season of your favorite show)!

Sales Page that Sells Mockup
N
Copywriting Made Simple
N
Designing Your Sales Page
N
The Complete Graphics Pack
N
BONUS: Sales Page Checklists
N
BONUS: The self-liquidating offer sales page
N
BONUS: The affiliate sales page

Yes, we’re talking done-for-you, mad-libs-style sales page content workbooks, graphics packs, templates, checklists, tech-made-simple, and so much more.

Grab it now for only $27 before the price goes up.

Subscribe & Review On iTUNES!

Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes! And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode. You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael! I’m so grateful for you!

Subscribe to itunes
Other ways to enjoy this episode:
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