Episode #12 Nicole Culver: Growing a Profitable Business

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Episode #12 Nicole Culver: Growing a Profitable Business

On today's episode, I'm interviewing Nicole Culver the creator of the Social Shift Movement!

Nicole shows bloggers and health professionals how to build their expertise and make an impact with any size audience. Nicole is the creator of The Social Shift movement which moves away from the old blog model of counting pageviews and focuses on the new way of running your business based on engagement + relationships. Nicole is a work at home / stay at home mom of three girls. She loves the early morning....and a lot of coffee.

In this episode you'll hear:

  • Nicole’s journey from 4th grade teacher in New York City to the owner of a product-based business that was sold in Whole Foods to online entrepreneur.

  • Some of Nicole’s tips and suggestions (that she shares with her clients!) for women who are in an online business or a products business and how to overcome some of the struggles they face, especially at the beginning of their businesses.

    • “Everything I do comes back to just teaching about simplicity and what is the end purpose. Because growing numbers can be super cool and super great, but if they're not tied to a business model, what is the point of it all at the end of the day?”

  • About the tough decision Nicole and her family had to make when it came to eliminating that product-based business, despite all the hard work put in, for the sake of a business that was less energy-demanding for their family.

  • How Nicole avoids slipping into the trap of getting wrapped up in social media likes, comments, and shares and she instead focuses on the things that truly matter in business.

    • “I totally slide back into that mindset too, I totally get that. But when it comes down to it, how do you actually help your people? And if your people aren't talking back to you, or they're not opening your emails, or they're not coming to you when they have problems to solve, then how are you really measuring if you are helping people? One of the most underutilized things I think we can do is specifically reach out to people into our community, and talk to them, and get them on the phone. A lot of times what you think is resonating may not be what actually is resonating or may not be the problem that they're actually having.”

LINKS:

If you loved hearing from Nicole today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #11 Jessica Killingley: Leveraging Your Impact In Business

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Episode #11 Jessica Killingley: Leveraging Your Impact In Business

On today's episode, I'm interviewing Jessica Killingley, a Publishing Consultant, Coach and Literary Agent from JessicaKillingley.com

Jessica spent 20 years in the UK Publishing industry where she worked for a number of the ‘Big 3’ publishing houses as a Marketing Director, with everyone from first time authors up to household names like John Grisham and Stephen King. She now helps entrepreneurs write and publish books that leave a lasting impact and grow their influence. She is passionate about getting more good books out into the world and helping entrepreneurs identify what ignites their passion, find their voice and share their message in a way that turns all those readers into valuable clients.

In this episode you'll hear:

  • All about Jessica’s back story and how she came to own her own consulting company after working in the corporate publishing industry for so long.

  • Jessica’s honesty shine through as she shares how it wasn’t an overnight success for her, yet she continued to push through the difficulties until she achieved what she was hoping for.

    • “In the midst of all of this, I'm also running a family, and running a household, and I probably only have about 20 to 25 hours a week to work. So, when I stop and look at what I've managed to achieve over the course of the last 18 months within that limited working time, I like to give myself a bit of a break and remember to share those wins as I go with myself and be proud of what I've managed to achieve, and not constantly just be thinking about what's next.”

  • How Jessica sets boundaries within her business so that she can be sure to stay present within her home life as well.

  • About Jessica’s talents of taking all of the jumbled ideas entrepreneurs have in their heads and helps them write and publish the books that are going to leverage their impact and influence.

  • How Jessica overcame the fear of growth in her business and changed her mindset to really set her up for success.

    • “I had a really big realization recently about what was stopping me from growing, and that was this fear that if I grew that meant more obligation, and that frightened me. So, it was a big mindset switch for me to realize that if I manage those boundaries, more success in business does not have to equal more pressure, and more work, and more time on my computer and away from my family.”

LINKS:

If you were inspired listening to Jessica today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #10 Sara Anna Powers: Letting Go of the Mediocre in Our Businesses

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Episode #10 Sara Anna Powers: Letting Go of the Mediocre in Our Businesses

On today's episode, I'm interviewing Sara Anna Powers, a Success Coach and Copywriter over at SaraAnnaPowers.com.

Sara Anna is passionate about helping online business owners create magnetic messaging so they can get more leads and make more sales. After practicing law for 8 years, Anna transitioned into running her own online business and helping other entrepreneurs create bigger impact and make more income. She's helped multi-six, seven and eight-figure business owners create click-worthy copy and also created an eight-week online copywriting course. Anna also hosts a faith-centered mastermind and the Faith Forward Online Business podcast.

In this episode you'll hear:

  • How Sara Anna transitioned from being a full-time attorney of 8 years and left that world to be a full-time entrepreneur who helps multi-six, seven and eight-figure business owners create click-worthy copy.

    • “I want your listeners to hear that if you desire to make a change -- whatever you've been doing up to this point, it's not wasted. It's just going to be a foundational block for you to build on.”

  • How Sara Anna believes your mindset is key when it comes to overcoming doubt and transforming into the role you are meant to take in your business -- and how Sara Anna overcame that herself.

  • One of the biggest lessons Sara Anna had to learn in order to transform her business was how to say “no” to the mediocre, so she could say “yes” to the best.

    • “It's a faith journey. We were not created to work 24/7, so I had to be willing to let go of clients and say “no” to work that was no longer in alignment with that higher vision. And it is a scary place. But what I've seen is that when I was willing to do that, God would bless me with such a better fit for my business.”

  • Sara Anna’s one tip on what she sees most people doing wrong when it comes to copy and the one thing they could tweak or change to make their message more magnetic and more powerful.

LINKS:


If you heard a ton of great information listening to Anna today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #9 Jen Casey: Transforming Doubt Into Success

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Episode #9 Jen Casey: Transforming Doubt Into Success

On today's episode, I'm interviewing Jen Casey a business strategy and mindset coach and the host of the Inner Boss Podcast.  

Along with running her business and podcast, Jen has certifications in NLP, EFT, Hypnosis & Time Technique. After building her own health coaching, group fitness, and NWM business, and identifying the gaps that prevented women from growing profitable businesses, Jen created her “Pitch to Your Niche Method.” Through her courses and programs, she blends her experience in online marketing with her love of psychology to teach network marketers and online coaches how to think like a top earner and turn their social media into sales.

In this episode you'll hear:

  • How Jen turned what was just an idea of online business coaching (before online business coaching was really a thing, way back in 2011) into a super successful online business for group coaching, network marketing coaching, and social media marketing where she has served thousands of clients and helped them grow and scale their businesses.

  • About the time a former upline of Jen’s told her, “you can’t make money that way…” and how Jen took that as a challenge and ran with it.

    • “The first moment where I decided to quit my job and go all in, I think that was the first moment where I really learned how to trust my gut. I think my intuition is never wrong because it's for me and I think learning to really tune in to what feels aligned to me has been one of the biggest, if not THE biggest reason why I think I am where I am today.”

  • Jen’s tips for how to keep going in the online space even when you don’t feel capable, smart enough, or big enough -- and how to stay positive through it all, even through the ups and downs.

  • How Jen teaches her clients to transform their mindset and overcome their fears so that they can transform the way they do sales on social media.

    • “What I've noticed is the people who are the most successful -- not necessarily the people who were the top students in school, they don't have to be the most attractive, or the most anything -- they're the people with the most certainty. They have the most certainty and when people have certainty, then they are going to get to that end result no matter what.”

LINKS:

If you loved listening to Jen today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #8 Christy Westerfeld: The Basics of Protecting Your Business

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Episode #8 Christy Westerfeld: The Basics of Protecting Your Business

On today's episode, I'm interviewing Christy Westerfeld, Esq. is an attorney and legal resource for online entrepreneurs and coaches over at ChristyWesterfeld.com.

Christy was offered an awesome job after law school and worked her way to the top, but there came a day where she said 'enough is enough - it's time to live life on my own terms!' ...and now she does! Christy now gets to spend her days with her two babies - her 14 month old son, and her growing business filled with amazing customers. Christy is SO passionate about teaching other female business owners all about the "legal stuff" - it doesn't have to be complicated, scary, or expensive, and is a HUGELY important piece to running a successful business. Christy is determined to get the conversation going about legal, and to change the stigma from "ew" to "woo!" about diving in to legal as an online business owner. Christy also prides herself on being relatable, real, and easy to talk to, unlike the stereotypical attorney many of us expect to find, and can't wait to help YOU legally protect your business, too!

In this episode you'll hear:

  • How Christy moved from corporate lawyer who was on the fast track to becoming a partner, to an online legal business coach (plus mom of two!) helping entrepreneurs everywhere safely protect their business the easy and uncomplicated way.

  • Some of Christy’s tips on what entrepreneurs need to be doing now to protect their businesses.

    • “From the moment you take your first email address, the moment you start to build your list, from the moment that you have a freebie available and you put it out there, and before you're even signing clients-- you are opening yourself up to liability. There are just a few things that you need to definitely have in place before all of that.”

  • How Christy changed from a more “employee mindset” individual to an entrepreneur eager to help other women start and protect their businesses.

    • “I was very much living in employee space. I had never even considered opening my own firm or my own business. It was never anything I wanted to do. So that was definitely a lot for me in the personal space of seeing this as something that I am going to have to do because I'm feeling this calling to do it. I could see the vision of creating this flexible schedule on this kind of life plan as a mom. So, I just knew I had to take that leap even though it wasn't something I ever thought I was going to do.”

  • All about Christy’s one page, free legal checklist and reference guide that she has offered to you on her website that helps you get protected legally, wherever you are at in your business! So whether you are building a website, working with clients privately, in the process of building an online course or a group coaching program, hiring employees, or if you’re in the stage of hosting an event-- this checklist can help you!

LINKS:

If you found a ton of valuable information listening to Christy today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael

 
 

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Episode #7 Christina Jandali: Overcoming the Fear of Failure

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Episode #7 Christina Jandali: Overcoming the Fear of Failure

On today's episode, I'm interviewing Christina Jandali, the business strategist and entrepreneur behind DeliverYourGenius.com.

Christina is a confidence boosting, cash-creating, Business Growth Strategist who helps online business owners stand out, get seen, and create 6-figure profits using the power of Facebook groups. After becoming a millionaire in her mid-20’s (losing it and rebuilding it over again) and climbing the corporate ladder, she realized she was ready to build her own dream business, not someone else’s. She's since helped thousands of female entrepreneurs start, grow, and scale their online business while serving on the Forbes Coaches Council. She’s a mama of two and you can find Christina running, adventuring outdoors, drinking froo-frooey coffee, and hanging out with her family in Vancouver or in the chilly winter months, hiking and poolside in sunny Palm Springs.

In this episode you'll hear:

  • Christina’s back-story and how she moved away from the corporate world to become a Facebook Group guru that helps thousands of entrepreneurs grow, scale, and leverage their communities to convert sales from Facebook groups.

  • About the struggles Christina faced to create the perfect system she has in place now and how she overcame them to now have a super successful, 6-figure business.

    • “I started tuning into the fact that what I was going to teach them was in fact, starting their Facebook group. What I wanted to teach them was in fact, creating that connection and creating those relationships with people, [and helping them] tune into exactly what their people wanted so that they would have offers that would sell out, so they would have that raving fan-base, so they'd have those people that were hanging on their every word excited about the next thing they were going to offer. And I was like, ‘that's exactly what I’m going to teach them.’”

  • How Christina did what so many other women in this industry are often afraid of doing: admitting what was going wrong, choosing to not do what everyone else was doing for the sake of being like everyone else, evaluating, and completely changing a program to work and serve people better (and doing all of this mid-launch AFTER people had already paid to be in her program!).

  • What kept Christina motivated to keep going, evaluate, and change in the midst of a lonely struggle.

    • “My mission became bigger than me and it wasn't about me anymore. I was coming from a place of service and coming from a place of not wanting to let them down.”

LINKS:

If you were inspired hearing from Christina today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #6 Allison Hardy: Cultivating Authentic Community in Your Business

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Episode #6 Allison Hardy: Cultivating Authentic Community in Your Business

On today's episode, I'm interviewing Allison Hardy, a business strategist for Mompreneurs and the creator of the Life by Design Podcast.

 

Through infusing their business with a hearty dose of automation, authentic social media driven by Facebook Live, and stepping into the role of an influencer through email marketing, Allison helps women raise their businesses while they are raising their families, so that they can live life by design. Allison is the creator of the Life by Design Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. She's also wife to Teer, and mom to four year old Camden and 8 month old Nora.

In this episode you'll hear:

  • The three ways Allison helps Mompreneurs raise their businesses while they raise their families: Automations, Social Media, and Email Marketing.

  • Why Allison believes Facebook Lives are the way of the future when it comes to online businesses and her best tips for overcoming fear and anxiety before stepping in front of the camera.

    • “I think it comes down to you just knowing that you have a message to tell people, you owe it to your people to tell them your message. And just knowing that it's really not about you. It's really about them and how you can serve them and how you can help them to move forward.”

  • Allison’s take on Facebook Groups and how she’s mastered nurturing them, growing them, and keeping them inspired.

  • How Allison perfected the system she has in place now that really nurtures and supports her clients, how she overcame the obstacles to get there, and how she helps her clients do the same.

    • “First and foremost, it's [realizing] it’s never going to be perfect...There's going to be times where you fail, times where you stumble, there will be times when your automation just stops working and you have to figure it out. I think knowing that is imperative. For me, it's really going back to, ‘What do I want, how do I want to work, and how do I want to make an impact?’”

LINKS:

If you loved hearing from Allison today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!


 
 

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Episode #5: Haley Burkhead: Taking Back Control in Your Business

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Episode #5: Haley Burkhead: Taking Back Control in Your Business

On today's episode, I'm interviewing Haley Burkhead, the founder of Profit Planner, about the growth of her business and the impact the Profit Planner Lounge has on its customers.

Haley Burkhead is the Founder of Profit Planner and host of the Profit Planner podcast. She helps emotionally drained, workaholic women find which tasks drive profit so they can transform the hamster wheel they call their business into something simple and automated. Haley is a consultant, podcaster, speaker and educator who has been featured in the Huffington Post, Thrive Global Magazine and Radiant CEO. Find free productivity and profit secrets at profitplanner.co.

In this episode you'll hear:

  • Haley's back story and how she got started doing what she loves-- helping entrepreneurs step into the CEO role of their businesses.

  • How Haley actually took a job to escape the chaos of her entrepreneurial life that was making her sick (wow!) and how that season taught her the best ways to run and simplify her own business.

    • "I was so overworked that I actually took a job to escape entrepreneurship because just hated being a business owner. And I thought all entrepreneurs had to work that hard...I just didn't understand why people had successful businesses without running themselves ragged."

  • How Haley overcame the fear of loneliness (that many entrepreneurs face) and really took control of her thoughts, her life, and her business in order to become a successful business owner!

  • Haley's heart and mission, which is helping people prioritize themselves, while giving them time and financial freedom.

    • "I think a lot of us don't think about what would actually make us happy. And I think the reason why is because we don't have either time freedom or financial freedom or both. So if I can help someone have financial freedom and time freedom, they'll be freed up to where they can figure out, "what do I want?"

LINKS:

If you loved hearing all about Haley's story and journey, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!


 
 

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Episode #4: James Wedmore: Mastering Your Mindset

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Episode #4: James Wedmore: Mastering Your Mindset

On today's episode, I'm interviewing my mentor, coach, and good friend James Wedmore about the growth of his business and the impact he is making on digital entrepreneurs and CEOs everywhere.

James Wedmore is an introvert from Laguna Beach, CA who has spent the past 8 years teaching online entrepreneurs how to leverage the power of online video and YouTube with such courses and programs like Video Traffic Academy and 48Hr Film School. Starting in 2016, he made a massive shift to focus on a big gap that he saw missing in the marketplace: The Mindset of Entrepreneurs. He launched a podcast (Mind Your Business) and a new flagship program (Business By Design) to help other content creators, authors and coaches thrive online. James also facilitates a high-level mastermind called The Inner Circle (which I’m a member of). When James isn’t working, he can be found surfing, traveling with his beautiful wife or restoring his old Volkswagen. His motto is simple: Work hard, play harder!

In this episode you'll hear:

  • James' mission of truly wanting to help the digital entrepreneur step into the CEO role of their business and leave behind the mentality of working like the underpaid, overworked intern.

    • "It's like your business demands more of you than five of the worst jobs or bosses you've ever worked for, and that's because people are operating their business backwards. We really want to fix that, so that's what I help entrepreneurs do."

  • How James has been able to build an entire program that helps entrepreneurs automatize and systematize the whole process of business-owning.

  • How an entrepreneur's mindset is "make or break" for them in their businesses and how changing your mindset is key.

    • "Forbes released a stat a year or two ago saying, 'eight out of 10 businesses fail within the first 18 months.' Maybe this is why people have given up in their mind before they've even started-- They didn't really believe in the vision, in the outcome. They didn't really say, 'no matter what, I'm going to do what it takes, I'm going to find a way.' And that's really what I help entrepreneurs with."

  • What James' number one success quality is that he sees in entrepreneurs who are able to leave behind the overworked intern and become the CEO in their business.

LINKS:

If you are an entrepreneur and were pumped up hearing from James, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #3: Jasmin Niemiec: Boldly Leading in Business

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Episode #3: Jasmin Niemiec: Boldly Leading in Business

On today’s episode, I’m interviewing Jasmin Niemiec, the business coach and mentor from CoachJasmin.com, about how she stands out boldly as a leader and how she is able to have such an amazing impact on her team, all while maintaining the growth of her business.

Jasmin Niemiec is the Business Coach and Network Marketing Mentor behind CoachJasmin.com. She helps Moms build a business from home that allows them to replace their salary and be home with their kids. She has built 6 figure businesses in the health, social media consulting, and soon to be beauty industry through her recent Luxury Hair Care Partnership, where she has built an organization of nearly 2,500 other business builders and healthy hair activists. She currently lives in Michigan with her husband Joe, daughter and son (with baby 3 on the way!), but is soon moving to South Carolina, to allow her husband to train on a professional running team, in hopes to qualify for the Olympic Marathon Trials 2020. Jasmin loves quality time with friends and family, big salads (but also donuts), all forms of exercise (especially running) and spending time outside.

In this episode you'll hear:

  • Jasmin’s amazing backstory and how she went from a classroom teacher to a 6-figure business owner.

  • How she maintains 3 online businesses while being a mom of two (soon to be three!), a wife, and a still enjoys her favorite things day to day.

    • “I had to come to a point where I had to be okay with asking for help-- and I think as women, as moms, that can be really hard. But for me it definitely came little pieces at a time. [Sometimes you have to] get over yourself, ask for help, and just do it a little bit at a time.”

  • How Jasmin finds it within her to step out of her comfort zone and really make a lasting impact on the people she serves and who are on her team.

  • Jasmin’s thoughts on how she conquered her fear of using her personal social media pages (alongside her business page) to build her businesses and reach more people.

    • “I know I need to do it to lead my team to show them that they can do this. You can build this on multiple platforms. And also just as a reminder to myself that as long as I'm showing up and sharing value, then I'm speaking to that person I know needs to hear these things.”

LINKS:

If you loved this episode and were pumped up hearing all about Jasmin’s journey, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael

 
 

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Episode #2: Stacy Tuschl: Excelling in the Digital Age of Business

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Episode #2: Stacy Tuschl: Excelling in the Digital Age of Business

On today’s episode, I’m interviewing Stacy Tuschl, the founder of She’s Building Her Empire, about the growth of her business and how she does it all as a mom, an entrepreneur, and a studio owner.

Stacy Tuschl is the founder and creator of She’s Building Her Empire where she helps empower women to raise their standards in business and in life. Stacy started her first business in her parents’ backyard and turned her hobby into a 7 figure company she still runs today. Stacy is a podcaster, bestselling author, wife, and mom of 2.

In this episode you'll hear:

  • How Stacy took a simple backyard business and hobby and turned it into a million-dollar-a-year business that now runs itself and allows her to do all the fun things she enjoys day to day.

  • How she transitioned from her brick and mortar business and had such quick success in the online realm of business.

    • “I think I am very disciplined in the sense that not a lot of people want to wait...I don't think people are willing to put in the work, put in the time-- they want it tomorrow, but they really wanted it yesterday...But I realized that there are some things you need to do and put into place to really have the success you want to have.”

  • Stacy’s thoughts on what you really need to be disciplined and focused on during your first few months of business.

  • What kind of framework to put in place for yourself and for your business when it comes to investing and knowing when to invest.

    • “I'm just constantly learning and growing, and for me that's part of the fun. I love investing back in myself. I love just getting inspired to learn and do more. So, I think that eventually becomes your new norm in business.”

  • Stacy’s thoughts on courses, masterminds, and group coaching programs and what she tells her clients to look for.

LINKS:

If you loved this episode and were encouraged hearing Stacy’s story, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #1: Michelle Myers: Pursuing a Purpose-Filled Business

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Episode #1: Michelle Myers: Pursuing a Purpose-Filled Business

On today's episode, I'm interviewing Michelle Myers, the founder of she works His way, about the growth of her business and how she prioritizes making an impact in her field.

Michelle had no idea what started as a Google hangout at 5am with three friends would one day result in the title of "founder" of she works His way. But here we are, almost five years later, with hundreds of women gathered for the same reason we started: How can I glorify God, honor my family, and serve others at work? She's the creator of Network Marketing Nobility and the swHw Business Tracker, the author of Famous in Heaven and at Home, and a certified StoryBrand Guide and Copywriter. Basically, her work happy place is pulling out of others what God already put in them. Home will always be her favorite place to be, which is wherever her family is: her husband, James, and their three children, Noah (7), Cole (4) and Shea (2).

In this episode you'll hear:

  • How Michelle took what was just a simple social media account for community and inspiration and turned it into a huge platform for women entrepreneurs to build their faith and their businesses.

  • Michelle will share her best tips and advice on how to deal with unexpected bumps along the road in the entrepreneurial journey.

    • "I think the first thing to recognize is that you're human and so you're not going to be perfect and so don't expect that it's all going to go to perfection." She continues, "if you constantly battle and cave to the preferences of people rather than really staying committed to the purpose of why you begin you're never going to build a business that satisfies anyone."

  • How Michelle stays grounded and authentic in a social media driven world where being misunderstood happens all too often.

  • You'll also hear how Michelle balances real life vs. social media-- recognizing that social media is essential to her business but that our daily lives outside of that are also so important.

    • "I plan as much of my social media content ahead of time as possible...so I do have lots of screen free and scroll free time installed in my life to where when I come to social media, I'm happy and excited to interact with the people that I follow and connect with there."

  • I conclude the interview by asking Michelle what the phrase, "making an impact," means to her business and to her personal life-- and her answer is so, so good!

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LINKS:

If you loved this episode and found inspiration hearing about Michelle's journey, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 

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