Episode #22 Theresa Loe: Helping Entrepreneurs Regain Control of Their Businesses

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Episode #22 Theresa Loe: Helping Entrepreneurs Regain Control of Their Businesses

On today's episode I'm interviewing Theresa Loe, a Team Building & Digital Marketing Coach for Online Entrepreneurs. She helps CEO/Visionaries find and build their own A-List teams so they can scale their business. She also trains some of the top-level team members for 7-figure CEOs looking to accelerate their team’s growth.

Theresa has the unique experience of having served as both the leader and the 2nd-in-command for two different winning executive teams. For 9 years, she was the Co-Executive TV Producer for the top organic gardening show on PBS. As the 2nd-in-Command for the show, Theresa executed the vision of the show and managed the entire production team. Later, Theresa started her own online business, Living Homegrown Media and moved into the Visionary/CEO role. She learned to shift her thinking from managing to LEADING and became very intentional about building a quality team of top-players who could manage themselves and let her stay in her zone of genius. Today, Theresa pulls from her experience as a team player to a team leader and guides other 6- and 7-figure online CEOs on building and leading their own self-managed teams. She has also personally trained some of the top-level managers for some of the most successful digital CEOs in the industry.

In this episode you'll hear:

  • Theresa’s journey of how she left her Co-Executive TV Producer position at PBS to become an online business owner that helps entrepreneurs build and train their teams.

  • Some of Theresa’s best tips and suggestions for online business owners on when and how to hire a team to help you run your business.

    • “What you're supposed to do, and what most entrepreneurs don't realize because there's really no training on this, is that you need to hand out responsibilities for everything in your business. You make people responsible so that they can be self-managed. And you have to trust enough to let go of that control, which was a very hard thing for me being that that is my natural way of thinking. I wanted to stay in control but I realized very quickly that you can't micromanage.”

  • How Theresa processed the decision to leave her producer position and then later, transform her online business to serve entrepreneurs in their team-building-- a process of change that many online entrepreneurs need to go through themselves, but are too nervous to do so.

  • Theresa break down some of the common misconceptions entrepreneurs have when comes to money-making and time-saving activities.

    • “We're so focused on the vision of what we're trying to create that it's very hard to think about, ‘How do I hand this off?’ I would always get caught up in, ‘I could stop what I'm doing and I could show the V.A. that I had hired how to do this or I could just do it myself in half the time.’ So I would do it myself because I felt like I was saving time. But in the long run you're not saving time.”

LINKS:

  • Follow Theresa on Instagram: @theresaloe

  • Connect with Theresa on her website: https://livinghomegrown.com/

  • Grab Theresa’s Freebie: Team Readiness Assessment [It will help you assess where you need help the most in your business. And you’ll learn if you should focus on building up your team players (assistants, etc.) or if you’re ready for a higher-level team LEADER on your team such as Chief Project Manager.]

  • Follow Rachel on Instagram: @rachelrmcmichael

If you loved this episode and were excited hearing all about Theresa’s journey, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #21 Brooke Rash: The Secret To Being A Social Celebrity

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Episode #21 Brooke Rash: The Secret To Being A Social Celebrity

On today's episode I'm interviewing Brooke Rash, aka the Social Celebrity, who is an influencer marketing expert.

From selling to her network on Facebook, Brooke transformed her natural talent into a money-making skill set that created multiple 6-figure businesses. With her 11+ years of experience as a social media influencer, Brooke and her husband Jason grew their network marketing business from 0 - 40,000+ people in under 2 years. Now, Brooke uses her influence to host fundraisers, earn free trips, land speaking gigs, marketing jobs, and has been hired many times as an online promoter, all while using a free account. Brooke shares all of her social marketing secrets in Facebook Famous, a collection of courses that will teach you how to cash in on your own star power.

In this episode you'll hear:

  • How Brooke uses her social media accounts to connect with her audience and make them really feel like they are a part of her sphere of influence.

  • Brooke’s tips on what to share on social media and how to share it so that it feels natural to you and your audience and allows you to connect with them better.

  • The best way, from Brooke’s personal experience, to deal with naysayers when it comes to running your business in this social media age.

    • “You love them from a distance and keep those boundaries in place. Just stay focused on what your goals are and be confident in where you're going and what you want to accomplish; because if you aren't confident then those naysayers will tear you down-- I've seen it happen.”

  • How Brooke used Facebook as a type of “social experiment” to see what people really connected with and interacted with the most and how she used her findings to curate the perfect posts that connected best with her audience that allowed her to grow her influence.

  • How you don’t actually have to be an extrovert to be successful on social media.

    • “I actually think that social media is a great blessing for people who consider themselves to be introverted because you are able to interact with people without necessarily having any social awkwardness; you do have that protection of being behind the screen so you're not necessarily around people absorbing all of their energy and feeling pressure to start a conversation. I always tell people you get to choose your own edit. It's like you're producing your own reality series on social media. So, I think for introverts it's great because it allows you to connect with people that you maybe wouldn't have because you're not necessarily a social butterfly.”

  • The inside scoop of Brooke’s new Social Celebrity University that is launching this month!

LINKS:

  • Follow Brooke on Instagram: @thesocialcelebrity

  • Follow Brooke on Facebook: https://www.facebook.com/BrookeRash/

  • Sign Up for Brooke’s Masterclass: http://thesocialcelebrity.com/masterclass

  • Listen to Brooke’s new podcast: The Social Celebrity Podcast

  • Connect with Brooke on her website: http://thesocialcelebrity.com/

  • Follow Rachel on Instagram: @rachelrmcmichael

If you loved this episode and were encouraged hearing Brooke’s story, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #20 Mariana Ruiz: The Benefits of Group Coaching

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Episode #20 Mariana Ruiz: The Benefits of Group Coaching

On today's episode I'm interviewing Mariana Ruiz, a Certified Business Coach + Consultant and international best selling author.

Mariana helps seasoned coaches and consultants scale their business by creating and launching their profitable group coaching programs. She uses her background in brain science, hospital administration and 12 years of marketing, sales and business experience to help you get results for your clients at scale, market in a way that attracts your ideal clients and convert followers to group coaching clients through service-based selling. She has been featured in various podcasts, blogs and online courses including the Huffington Post, Today.com, and The Millionaire Insider Extravaganza. Through working with hundreds of businesses, she has empowered them to increase their profit and serve more people all over the world with group coaching. You can catch her podcast The Impact Driven Entrepreneur Podcast on her site ImpactDrivenEntrepreneur.com, iTunes, Stitcher Radio, iHeart Radio or Google Play.

In this episode you'll hear:

  • Mariana’s amazing journey of becoming a nurse, to climbing the corporate ladder in the medical field, to giving birth to a preemie daughter, which led to her trying to find the best way possible to support her family and support others looking to accomplish similar goals.

  • All about Mariana’s love for group coaching and supporting other like-minded business owners to be successful in all that they do.

    • “I've really just leaned in and loved on group coaching because I find that the model is so suitable for the lifestyle that we want, especially when we are moms and we're trying to make it all happen with growing our businesses. But for me, it’s also about the customer service side and being able to have a really good, high-quality transformation for clients-- that’s really important. When I was trying to scale from having a one-on-one coaching practice of 15 clients to courses, what happened was that I felt like I was losing that loving connection with my clients. Group coaching really was that middle ground that allowed me to create a connection and provide really high-quality, high-touch service and I feel really fulfilled doing it.”

  • What Mariana believes to be the biggest mistakes when it comes to leading and running online group coaching programs.

  • How Mariana learned to embrace sales for her business and how that was one of the major attributing factors to her success.

    • “Embracing sales was a really difficult one for me. It was a very difficult lesson because I wanted sales to just naturally come in and attract. Then I realized, ‘hold on a second, if it's going to happen, it's going to be because I'm doing things and I'm showing up and I'm serving my audience.’ So, it was really the mindset around sales that was the biggest shift for me.”

LINKS:

If you loved this episode and found inspiration hearing about Mariana's journey, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!


 
 

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Episode #19 Kendra Hennessy: Running Your Business Like a Modern Mom

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Episode #19 Kendra Hennessy: Running Your Business Like a Modern Mom

On today's episode I'm interviewing Kendra Hennessy, a home management expert and positive motherhood enthusiast.

Kendra is a podcast host and founder of Mother like a Boss, where she helps busy modern moms become homemakerish. Her mission is to redefine homemaking in the 21st century and make the difficult and tedious parts of running your home smoother through systems, routines and mindset shifts. She lives in upstate NY with her husband Adam and their two spunky kiddos, Ava and Everett. Kendra is a Girl Scout co-leader, a coffee junkie and can usually be found in her off time binge watching The Office. She loves giving support and encouragement to the moms of the world and giving them the confidence they need to enjoy life as a mother.

In this episode you'll hear:

  • How Kendra went from running her own cleaning business as a new mom to a successful online business owner that helps moms run their households everyday.

  • All about Kendra’s unique take on the modern mom and modern homemaking and how she helps moms who are looking for a way to enjoy motherhood and enjoy their homes a little bit more. Kendra likes to make the components of home management much easier for moms and by doing that, it enables moms to delegate more.

  • How Kendra’s number one tip to moms and business owners is to not be afraid to ask for and accept more help in their lives.

    • “Women in general do not ask for help nearly as often as they should because we have these ‘superhero complexes’ and we think, especially as moms, we're just going to do everything. So the main tip that I can give is to ask for and accept as much help as possible.”

  • About all the different courses Kendra has created on her website, but outside of that, the amazing community of women and moms she has cultivated that spend their days uplifting and encouraging each other in their day-to-day lives.

  • How Kendra teaches that if you have systems in place, it can really remove some of the stress, anxiety, and feelings of inadequacy most moms feel daily.

    • “The reason that I felt inadequate was because I was trying to be everything to everyone and then you end up being nothing to no one. I was literally trying to go in every different direction-- I wanted to have this perfect home that was run really well, I wanted to have this great business, and I wanted to hire employees; but the truth was I couldn't do any of that because I had absolutely no systems in place. I think that mirrors people's businesses quite a bit because they start out okay and things are going well, but then maybe they start to make more money and things are changing and they realize they had no systems in place. If you don't have any systems then you're going to go down very, very fast.”

LINKS:

If you were inspired listening to Kendra today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #18 Caitlin Bacher: Is Launching Hurting Your Business?

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Episode #18 Caitlin Bacher: Is Launching Hurting Your Business?

On today's episode I'm interviewing Caitlin Bacher from CaitlinBacher.com - Scale Your Online Course and the creator of The Successful Course Creator!

Caitlin helps successful course creators build profitable evergreen funnels so they can stop launching...for good. You can join her free Facebook group, The Successful Course Creator, to learn how you can get off the launch roller coaster and into consistent profits. Caitlin developed The Evergreen S.C.A.L.E. Method so she could scale her business WITHOUT sacrificing time away from her young daughter and husband.

In this episode you'll hear:

  • How Caitlin has developed a system to help course creators get off the launch roller coaster and into a consistent system for growing their business.

  • How Caitlin was able to drown out the noise of so many different sources telling her what to do and what not to do in her business, and really hone in on what mattered.

    • “What I really think is going on is that we don't have a time problem, we actually have a priority problem. I would say 85% of the things on your to-do list are actually not money-generating activities. I feel like so many people out there are spending so much time trying to grow and scale their business in the hardest way possible. But there is more than one way to do something, you can do it one way or you can choose to do it a different way.”

  • How Caitlin made a million dollars with only one course after she decided to stop the busy lifestyle of launching course after course.

  • Caitlin peel back the facade that if you are in business, you must be busy all the time to get results and be successful.

    • “Honestly, for me it's my ability to focus and to strip away all of the excess stuff that doesn't matter. I really feel like we are living in a society that values being busy. That somehow we’ll make people think we’re  important or valuable because we’re busy. But what that does is it causes us to fill our plates with stuff that doesn't matter.”

LINKS:


If you found a ton of valuable information listening to Caitlin today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #17 Noor Hibbert: The Truth About Online Coaching

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Episode #17 Noor Hibbert: The Truth About Online Coaching

On today's episode I'm interviewing Noor Hibbert, a business and mindset coach and the founder of ThisIsYourDream.com.

Noor is a qualified international business and mindset coach, TEDx speaker, and author of her first book that is coming out in April 2019.  Her mission is to help women to uncover their own limiting stories, recognize their amazingness and slay their massive goals. She helps women across the world to create businesses that give them freedom and the income to fuel their desired lifestyle. She is a mother to 3 little queens and her passion to see others has come from a desire to be the best role model to her girls.

In this episode you'll hear:

  • How Noor was desperate to make a change for the better for her and her family so that she could stay home with her daughters and be the primary caregiver for them; and how that led to Noor pursuing a career in the online business world of coaching.

  • How Noor has been able to GROW her business while KEEPING her profits! And how she teaches women not just how to create a business, but how to create a profitable business so they can keep their money and use it to for their families, for their communities, and to be generous.

    • “What is really necessary to spend on your business to make it grow and what can you step away from? I think it's about taking yourself out of the mindset that you need to be a total ‘diva’ or on a first class flight just because you think it's going to get you clients. It really isn't the revenue that matters; it really is the profit. And that's all I will be focusing on for the rest of my business and to help instill in my clients as well.”

  • Noor’s suggestions when it comes what investments are worth it for your business and which investments you should leave behind.

  • Noor’s tips on how to hire the best coach for your business.

    • “What I also would say to people is if you're looking for somebody to give you results and you just want to click your fingers and expect them to give it to you, then that's something you should really sit down and think about. A coach is there to facilitate your learning and to give you the tools and strategies you need. At the end of the day, it's up to us as individuals to implement our responsibilities to take action or not.”

LINKS:

  • Connect with Noor on her website: ThisIsYourDream.com

  • Follow Noor on Instagram: @mumprenoor

  • Follow Rachel on Instagram: @rachelrmcmichael

If you were inspired hearing from Noor today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #16 Tiffany Lee Bymaster: Confidently Owning Your Brand

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Episode #16 Tiffany Lee Bymaster: Confidently Owning Your Brand

On today's episode I'm interviewing Tiffany Lee Bymaster, aka Coach Glitter, a camera confidence coach, branding expert, and pro make-up artist and stylist from CoachGlitter.com.

Tiffany has worked in the production world as a makeup artist, wardrobe stylist and set designer for nearly two decades in Film, TV, Commercial, Runway as well as with Top Online Marketers, Authors and Speakers. She has built her own Personal Brand from the ground up in the online space as a blogger, business consultant, affiliate marketer, educator and Camera Confidence Coach! Her online course, Lights Camera Branding combines her vast knowledge of experience working behind the camera helping her clients look and most importantly, feel their personal best! Tiffany is obsessed with coaching her students to gain clarity in their brand, skyrocket their confidence and increase their visibility through the power of live video in the online marketing space! Tiffany's own personal experience, brand evolution and breakthroughs began when she finally stepped in front of the camera to share her knowledge and teach others how to feel more confident on camera, identify and grow their personal brands while refining their Visual Branding.

Tiffany’s work has been featured in Oxygen Magazine, Shape, Fitness, Beverly Hills Lifestyle, Riviera, Teen Prom Magazines and 7 seasons at LA Fashion Week many of which she was the Key Artist. Her extensive TV work includes Beverly Hills Nannies, The Real Housewives of Orange County, America’s Next Top Model, The Bachelor, The Bachelorette and various shows and specials on The Travel Channel, Bravo, VH1, MTV, ABC, CNN and Fox News.

In this episode you'll hear:

  • How Tiffany’s experience as a professional makeup artist, wardrobe stylist, and set designer put her in front of the right people to help expose her to the world of online marketing and how that helped her launch into the online business realm.

  • Tiffany explain how she has always just trusted her gut when it came to making the best and the right decisions for her brand and business-- and what that might look like for you too.

    • “I have always trusted my gut. I have always looked for opportunities to serve. I've always looked for where my audience had common questions. I think entrepreneurship is as simple as that, identifying the problem and offering a solution.”

  • The honest truth from Tiffany that you DO NOT need to have it all together to start your business or grow your business. Instead, you just need to dive in and work with people and gain experience on the job.

  • How Tiffany is the Live video expert and her best tips when it comes to conquering the fear of the live camera.

    • “We can all take a giant exhale and say, ‘nobody starts off being good on video.’ Video is a journey. Video is a long journey. The thing is whether you do recorded videos or you're doing live video, this is a journey where you get better with practice, like anything else. I believe that you have to start messy and that you get better as you do more and everyone improves with little baby steps.”

  • Tiffany’s best piece of advice for the person in the entrepreneurial space who has a desire to impact people but is having a hard time conquering their fears.

LINKS:


If you loved hearing from Tiffany today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #15 Erin Mullins Sanderson: Remaining Confident in Our Business Pursuits

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Episode #15 Erin Mullins Sanderson: Remaining Confident in Our Business Pursuits

On today's episode, I'm interviewing Erin Mullins Sanderson (aka “Fit Rocker Chick”), who is an internationally recognized thyroid health advocate, certified health coach, personal style influencer, non-toxic beauty junkie, skilled musician, and online personality.  

Erin has shared the stage with acts like Evanescence, Halestorm, Candlebox, Skillet, with songs featured on MTV, Keeping Up With The Kardashians, Fuse TV, and many more. But her passion is creating content for women that helps them live their most amazing lives! As the author of Energy Eats, creator of Thyroid Jumpstart,  the "She's A Rock Chick Girl-Gang", and COO of the company she founded.. it's her no B.S. approach to health and life that has has allowed her to help thousands of women gain confidence and get their lives back! With an online reach over 300,000, Erin has built a loyal and dedicated community all over the world.

In this episode you'll hear:

  • How Erin decides what changes are necessary to make and what areas to keep the same when it comes to her day-to-day business decisions.

  • Erin’s tips and suggestions on how to stay true to who you are and your brand instead of getting lost in constantly changing everything.

    • “Part of our gifting that we can share with other people are the things that we've learned and what we've been through...What I found over the years of really taking control of my health is what came from that was even more confidence, even more assuredness in what I have to say, even more strength in speaking up for myself because I've been on the other side of sick. I know what it's like to have to fight for yourself. I wanted to help women fight for themselves, not just with health, but just with owning their life.”

  • How Erin remains confident in her business despite the pressures that come up everyday.

  • All about how Erin daily gets her courage to fight fears and doubts that creep in while running her business so she can keep moving her business forward.

    • “The thing with courage is, you do not get courage unless you walk through the fear. Fear doesn't go away. It never does, ever. So if you want to live a fearless life, that's not happening. You can live a courageous life because you face fear and you walk through it regardless of the outcome. At the end of the day you have to ask yourself what really matters to you. And if those things are still going to be there at the end of the day, do it scared, do whatever it is.”

  • Erin’s tips when it comes to social media and how she protects herself from the comparison trap.

LINKS:


If you were inspired listening to Erin today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #14 Emily Saunders: Faithfully Pursuing Your Dreams

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Episode #14 Emily Saunders: Faithfully Pursuing Your Dreams

On today's episode, I'm interviewing Emily Saunders, the Co-Founder of Momsanity and Raise Them Well and the Keeper of Cross Training Couture.

Emily is passionate about pursuing health. She feels called to encourage women to walk out their faith boldly and steward their bodies well, with much grace. Emily struggled with under-eating and over-exercising for years before God broke the chains of obsession and led her to a healthier relationship with food and fitness. That experience ignited a fire that turned into beginning Momsanity, a community of women seeking to put Jesus in the center of their motherhood, fitness and nutrition journeys and later to Cross Training Couture.  Emily is married to her college sweetheart, Wiggy, an Integrative MD and together they founded Raise Them Well, a company dedicated to creating toxic-free and innovative products for families that value wellness. Emily and Wiggy love celebrating marriage and are blessed to be the parents of two sons, Adler (5) and Hutch (2), and are currently in the process of becoming licensed foster parents.  

In this episode you'll hear:

  • How Emily desired to move away from Corporate America after having her first baby to form her own business that focused on faith, nutrition, and fitness.

    • “We really saw a need for moms who wanted to prioritize motherhood, faith, fitness, and nutrition. I saw that there were a lot of opportunities for moms who were focused on fitness and nutrition, and then there were a lot of ‘mom Bible study kind of things,’ but there wasn't a whole lot that brought it all together. So we put our heads and our hearts together, and had no idea what we were doing, and started a website and a blog.”

  • The amazing backstory of how Emily and her husband went on an incredible journey together to create a great and natural BCAA powder with a business partner that actually tasted good and worked!

  • Emily’s heart and passion to create natural and safe products for families to use which led to the creation of a second business, Raise Them Well.

  • How Emily learned to balance 3 businesses and how she decided when the time was right to begin outsourcing her business.

    • “That very first decision was a little bit challenging just because it was brand new territory for me and it's always hard to let go of our ‘baby.’ But as I realized how much more freedom I had to do the things that were important versus the nitty-gritty things that I wasn't good at, that's when our business really started growing. When we started letting go a little bit at a time and focusing on the things that we needed to do to grow our businesses, or to scale them, or to do some of the things better that only we can do, that was when things started really moving.”

LINKS:

If you found a ton of valuable information listening to Emily today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #13 Tracy Campoli: For the Health of Your Business

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Episode #13 Tracy Campoli: For the Health of Your Business

On today's episode, I'm interviewing Tracy Campoli from TracyCampoli.com and the creator of Total Body Transformation.

Tracy helps "busy babes" who struggle with loving their body, lose weight without dumb diets, embrace the "la dolce vita" lifestyle, and become fit fashionistas. She has a successful YouTube channel with over 17.5 million views, and was awarded the prestigious title of one of YouTube's Next Up Creators. Tracy has been featured in Well + Good, Pilates Style Magazine, USA Today, Good Morning America and ABC 7. She has spoken at YouTube's Creator Studio to discuss growing your business using YouTube. She is the creator of Total Body Transformation, an online global fitness community, as well as Your Hottest Body Ever and Lighten Up a group coaching program for women worldwide. She is a NYC girl that now lives in Miami with her husband and loves a good glass of red wine :)

In this episode you'll hear:

  • How Tracy connects health and wellness to the success of her entrepreneurial business and how she helps her clients see this connections as well.

    • “As entrepreneurs we know that the way you do one thing is really the way you do everything, and that goes for your health and your wellness. In the entrepreneurial community, the one place where a lot of people miss out is their health. You can have a seven figure business, you can have multiple seven figure businesses, but if you don't have your health, you don't have anything.”

  • Tracy’s tips and tricks on how to commit to show up daily for yourself without sacrificing the needs of your business.

  • How Tracy pushed through her struggles and difficulties in business and health management, to now having a viewership of over 17 million views on YouTube, all while being the most healthy version of herself.

  • How Tracy practices mindset management in her business, especially when it comes to social media.

    • “When it comes to social media, it can be so easy to play that ‘compare and despair’ game. It's so easy to go down that rabbit hole. But, it's a daily choice of managing the mindset to say, ‘okay, step away.’ If you're feeling triggered by social media, just step away.”

  • All about Tracy’s different programs that she has created for busy entrepreneurial women so that they can get into the best health and shape of their lives.

LINKS:

  • Connect with Tracy on her website: https://tracycampoli.com/

  • Join Tracy’s membership area: TracyCampoliMembers.com

  • Watch Tracy over on her YouTube channel: https://www.youtube.com/channel/UC2sXkXBWd51cpk_5nyUha2w

  • Follow Tracy on Instagram: @tracycampoli

  • Follow Rachel on Instagram: @rachelrmcmichael

If you were inspired hearing from Tracy today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #12 Nicole Culver: Growing a Profitable Business

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Episode #12 Nicole Culver: Growing a Profitable Business

On today's episode, I'm interviewing Nicole Culver the creator of the Social Shift Movement!

Nicole shows bloggers and health professionals how to build their expertise and make an impact with any size audience. Nicole is the creator of The Social Shift movement which moves away from the old blog model of counting pageviews and focuses on the new way of running your business based on engagement + relationships. Nicole is a work at home / stay at home mom of three girls. She loves the early morning....and a lot of coffee.

In this episode you'll hear:

  • Nicole’s journey from 4th grade teacher in New York City to the owner of a product-based business that was sold in Whole Foods to online entrepreneur.

  • Some of Nicole’s tips and suggestions (that she shares with her clients!) for women who are in an online business or a products business and how to overcome some of the struggles they face, especially at the beginning of their businesses.

    • “Everything I do comes back to just teaching about simplicity and what is the end purpose. Because growing numbers can be super cool and super great, but if they're not tied to a business model, what is the point of it all at the end of the day?”

  • About the tough decision Nicole and her family had to make when it came to eliminating that product-based business, despite all the hard work put in, for the sake of a business that was less energy-demanding for their family.

  • How Nicole avoids slipping into the trap of getting wrapped up in social media likes, comments, and shares and she instead focuses on the things that truly matter in business.

    • “I totally slide back into that mindset too, I totally get that. But when it comes down to it, how do you actually help your people? And if your people aren't talking back to you, or they're not opening your emails, or they're not coming to you when they have problems to solve, then how are you really measuring if you are helping people? One of the most underutilized things I think we can do is specifically reach out to people into our community, and talk to them, and get them on the phone. A lot of times what you think is resonating may not be what actually is resonating or may not be the problem that they're actually having.”

LINKS:

If you loved hearing from Nicole today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #11 Jessica Killingley: Leveraging Your Impact In Business

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Episode #11 Jessica Killingley: Leveraging Your Impact In Business

On today's episode, I'm interviewing Jessica Killingley, a Publishing Consultant, Coach and Literary Agent from JessicaKillingley.com

Jessica spent 20 years in the UK Publishing industry where she worked for a number of the ‘Big 3’ publishing houses as a Marketing Director, with everyone from first time authors up to household names like John Grisham and Stephen King. She now helps entrepreneurs write and publish books that leave a lasting impact and grow their influence. She is passionate about getting more good books out into the world and helping entrepreneurs identify what ignites their passion, find their voice and share their message in a way that turns all those readers into valuable clients.

In this episode you'll hear:

  • All about Jessica’s back story and how she came to own her own consulting company after working in the corporate publishing industry for so long.

  • Jessica’s honesty shine through as she shares how it wasn’t an overnight success for her, yet she continued to push through the difficulties until she achieved what she was hoping for.

    • “In the midst of all of this, I'm also running a family, and running a household, and I probably only have about 20 to 25 hours a week to work. So, when I stop and look at what I've managed to achieve over the course of the last 18 months within that limited working time, I like to give myself a bit of a break and remember to share those wins as I go with myself and be proud of what I've managed to achieve, and not constantly just be thinking about what's next.”

  • How Jessica sets boundaries within her business so that she can be sure to stay present within her home life as well.

  • About Jessica’s talents of taking all of the jumbled ideas entrepreneurs have in their heads and helps them write and publish the books that are going to leverage their impact and influence.

  • How Jessica overcame the fear of growth in her business and changed her mindset to really set her up for success.

    • “I had a really big realization recently about what was stopping me from growing, and that was this fear that if I grew that meant more obligation, and that frightened me. So, it was a big mindset switch for me to realize that if I manage those boundaries, more success in business does not have to equal more pressure, and more work, and more time on my computer and away from my family.”

LINKS:

If you were inspired listening to Jessica today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #10 Sara Anna Powers: Letting Go of the Mediocre in Our Businesses

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Episode #10 Sara Anna Powers: Letting Go of the Mediocre in Our Businesses

On today's episode, I'm interviewing Sara Anna Powers, a Success Coach and Copywriter over at SaraAnnaPowers.com.

Sara Anna is passionate about helping online business owners create magnetic messaging so they can get more leads and make more sales. After practicing law for 8 years, Anna transitioned into running her own online business and helping other entrepreneurs create bigger impact and make more income. She's helped multi-six, seven and eight-figure business owners create click-worthy copy and also created an eight-week online copywriting course. Anna also hosts a faith-centered mastermind and the Faith Forward Online Business podcast.

In this episode you'll hear:

  • How Sara Anna transitioned from being a full-time attorney of 8 years and left that world to be a full-time entrepreneur who helps multi-six, seven and eight-figure business owners create click-worthy copy.

    • “I want your listeners to hear that if you desire to make a change -- whatever you've been doing up to this point, it's not wasted. It's just going to be a foundational block for you to build on.”

  • How Sara Anna believes your mindset is key when it comes to overcoming doubt and transforming into the role you are meant to take in your business -- and how Sara Anna overcame that herself.

  • One of the biggest lessons Sara Anna had to learn in order to transform her business was how to say “no” to the mediocre, so she could say “yes” to the best.

    • “It's a faith journey. We were not created to work 24/7, so I had to be willing to let go of clients and say “no” to work that was no longer in alignment with that higher vision. And it is a scary place. But what I've seen is that when I was willing to do that, God would bless me with such a better fit for my business.”

  • Sara Anna’s one tip on what she sees most people doing wrong when it comes to copy and the one thing they could tweak or change to make their message more magnetic and more powerful.

LINKS:


If you heard a ton of great information listening to Anna today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #9 Jen Casey: Transforming Doubt Into Success

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Episode #9 Jen Casey: Transforming Doubt Into Success

On today's episode, I'm interviewing Jen Casey a business strategy and mindset coach and the host of the Inner Boss Podcast.  

Along with running her business and podcast, Jen has certifications in NLP, EFT, Hypnosis & Time Technique. After building her own health coaching, group fitness, and NWM business, and identifying the gaps that prevented women from growing profitable businesses, Jen created her “Pitch to Your Niche Method.” Through her courses and programs, she blends her experience in online marketing with her love of psychology to teach network marketers and online coaches how to think like a top earner and turn their social media into sales.

In this episode you'll hear:

  • How Jen turned what was just an idea of online business coaching (before online business coaching was really a thing, way back in 2011) into a super successful online business for group coaching, network marketing coaching, and social media marketing where she has served thousands of clients and helped them grow and scale their businesses.

  • About the time a former upline of Jen’s told her, “you can’t make money that way…” and how Jen took that as a challenge and ran with it.

    • “The first moment where I decided to quit my job and go all in, I think that was the first moment where I really learned how to trust my gut. I think my intuition is never wrong because it's for me and I think learning to really tune in to what feels aligned to me has been one of the biggest, if not THE biggest reason why I think I am where I am today.”

  • Jen’s tips for how to keep going in the online space even when you don’t feel capable, smart enough, or big enough -- and how to stay positive through it all, even through the ups and downs.

  • How Jen teaches her clients to transform their mindset and overcome their fears so that they can transform the way they do sales on social media.

    • “What I've noticed is the people who are the most successful -- not necessarily the people who were the top students in school, they don't have to be the most attractive, or the most anything -- they're the people with the most certainty. They have the most certainty and when people have certainty, then they are going to get to that end result no matter what.”

LINKS:

If you loved listening to Jen today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #8 Christy Westerfeld: The Basics of Protecting Your Business

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Episode #8 Christy Westerfeld: The Basics of Protecting Your Business

On today's episode, I'm interviewing Christy Westerfeld, Esq. is an attorney and legal resource for online entrepreneurs and coaches over at ChristyWesterfeld.com.

Christy was offered an awesome job after law school and worked her way to the top, but there came a day where she said 'enough is enough - it's time to live life on my own terms!' ...and now she does! Christy now gets to spend her days with her two babies - her 14 month old son, and her growing business filled with amazing customers. Christy is SO passionate about teaching other female business owners all about the "legal stuff" - it doesn't have to be complicated, scary, or expensive, and is a HUGELY important piece to running a successful business. Christy is determined to get the conversation going about legal, and to change the stigma from "ew" to "woo!" about diving in to legal as an online business owner. Christy also prides herself on being relatable, real, and easy to talk to, unlike the stereotypical attorney many of us expect to find, and can't wait to help YOU legally protect your business, too!

In this episode you'll hear:

  • How Christy moved from corporate lawyer who was on the fast track to becoming a partner, to an online legal business coach (plus mom of two!) helping entrepreneurs everywhere safely protect their business the easy and uncomplicated way.

  • Some of Christy’s tips on what entrepreneurs need to be doing now to protect their businesses.

    • “From the moment you take your first email address, the moment you start to build your list, from the moment that you have a freebie available and you put it out there, and before you're even signing clients-- you are opening yourself up to liability. There are just a few things that you need to definitely have in place before all of that.”

  • How Christy changed from a more “employee mindset” individual to an entrepreneur eager to help other women start and protect their businesses.

    • “I was very much living in employee space. I had never even considered opening my own firm or my own business. It was never anything I wanted to do. So that was definitely a lot for me in the personal space of seeing this as something that I am going to have to do because I'm feeling this calling to do it. I could see the vision of creating this flexible schedule on this kind of life plan as a mom. So, I just knew I had to take that leap even though it wasn't something I ever thought I was going to do.”

  • All about Christy’s one page, free legal checklist and reference guide that she has offered to you on her website that helps you get protected legally, wherever you are at in your business! So whether you are building a website, working with clients privately, in the process of building an online course or a group coaching program, hiring employees, or if you’re in the stage of hosting an event-- this checklist can help you!

LINKS:

If you found a ton of valuable information listening to Christy today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael

 
 

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Episode #7 Christina Jandali: Overcoming the Fear of Failure

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Episode #7 Christina Jandali: Overcoming the Fear of Failure

On today's episode, I'm interviewing Christina Jandali, the business strategist and entrepreneur behind DeliverYourGenius.com.

Christina is a confidence boosting, cash-creating, Business Growth Strategist who helps online business owners stand out, get seen, and create 6-figure profits using the power of Facebook groups. After becoming a millionaire in her mid-20’s (losing it and rebuilding it over again) and climbing the corporate ladder, she realized she was ready to build her own dream business, not someone else’s. She's since helped thousands of female entrepreneurs start, grow, and scale their online business while serving on the Forbes Coaches Council. She’s a mama of two and you can find Christina running, adventuring outdoors, drinking froo-frooey coffee, and hanging out with her family in Vancouver or in the chilly winter months, hiking and poolside in sunny Palm Springs.

In this episode you'll hear:

  • Christina’s back-story and how she moved away from the corporate world to become a Facebook Group guru that helps thousands of entrepreneurs grow, scale, and leverage their communities to convert sales from Facebook groups.

  • About the struggles Christina faced to create the perfect system she has in place now and how she overcame them to now have a super successful, 6-figure business.

    • “I started tuning into the fact that what I was going to teach them was in fact, starting their Facebook group. What I wanted to teach them was in fact, creating that connection and creating those relationships with people, [and helping them] tune into exactly what their people wanted so that they would have offers that would sell out, so they would have that raving fan-base, so they'd have those people that were hanging on their every word excited about the next thing they were going to offer. And I was like, ‘that's exactly what I’m going to teach them.’”

  • How Christina did what so many other women in this industry are often afraid of doing: admitting what was going wrong, choosing to not do what everyone else was doing for the sake of being like everyone else, evaluating, and completely changing a program to work and serve people better (and doing all of this mid-launch AFTER people had already paid to be in her program!).

  • What kept Christina motivated to keep going, evaluate, and change in the midst of a lonely struggle.

    • “My mission became bigger than me and it wasn't about me anymore. I was coming from a place of service and coming from a place of not wanting to let them down.”

LINKS:

If you were inspired hearing from Christina today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #6 Allison Hardy: Cultivating Authentic Community in Your Business

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Episode #6 Allison Hardy: Cultivating Authentic Community in Your Business

On today's episode, I'm interviewing Allison Hardy, a business strategist for Mompreneurs and the creator of the Life by Design Podcast.

 

Through infusing their business with a hearty dose of automation, authentic social media driven by Facebook Live, and stepping into the role of an influencer through email marketing, Allison helps women raise their businesses while they are raising their families, so that they can live life by design. Allison is the creator of the Life by Design Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. She's also wife to Teer, and mom to four year old Camden and 8 month old Nora.

In this episode you'll hear:

  • The three ways Allison helps Mompreneurs raise their businesses while they raise their families: Automations, Social Media, and Email Marketing.

  • Why Allison believes Facebook Lives are the way of the future when it comes to online businesses and her best tips for overcoming fear and anxiety before stepping in front of the camera.

    • “I think it comes down to you just knowing that you have a message to tell people, you owe it to your people to tell them your message. And just knowing that it's really not about you. It's really about them and how you can serve them and how you can help them to move forward.”

  • Allison’s take on Facebook Groups and how she’s mastered nurturing them, growing them, and keeping them inspired.

  • How Allison perfected the system she has in place now that really nurtures and supports her clients, how she overcame the obstacles to get there, and how she helps her clients do the same.

    • “First and foremost, it's [realizing] it’s never going to be perfect...There's going to be times where you fail, times where you stumble, there will be times when your automation just stops working and you have to figure it out. I think knowing that is imperative. For me, it's really going back to, ‘What do I want, how do I want to work, and how do I want to make an impact?’”

LINKS:

If you loved hearing from Allison today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!


 
 

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Episode #5: Haley Burkhead: Taking Back Control in Your Business

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Episode #5: Haley Burkhead: Taking Back Control in Your Business

On today's episode, I'm interviewing Haley Burkhead, the founder of Profit Planner, about the growth of her business and the impact the Profit Planner Lounge has on its customers.

Haley Burkhead is the Founder of Profit Planner and host of the Profit Planner podcast. She helps emotionally drained, workaholic women find which tasks drive profit so they can transform the hamster wheel they call their business into something simple and automated. Haley is a consultant, podcaster, speaker and educator who has been featured in the Huffington Post, Thrive Global Magazine and Radiant CEO. Find free productivity and profit secrets at profitplanner.co.

In this episode you'll hear:

  • Haley's back story and how she got started doing what she loves-- helping entrepreneurs step into the CEO role of their businesses.

  • How Haley actually took a job to escape the chaos of her entrepreneurial life that was making her sick (wow!) and how that season taught her the best ways to run and simplify her own business.

    • "I was so overworked that I actually took a job to escape entrepreneurship because just hated being a business owner. And I thought all entrepreneurs had to work that hard...I just didn't understand why people had successful businesses without running themselves ragged."

  • How Haley overcame the fear of loneliness (that many entrepreneurs face) and really took control of her thoughts, her life, and her business in order to become a successful business owner!

  • Haley's heart and mission, which is helping people prioritize themselves, while giving them time and financial freedom.

    • "I think a lot of us don't think about what would actually make us happy. And I think the reason why is because we don't have either time freedom or financial freedom or both. So if I can help someone have financial freedom and time freedom, they'll be freed up to where they can figure out, "what do I want?"

LINKS:

If you loved hearing all about Haley's story and journey, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!


 
 

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Episode #4: James Wedmore: Mastering Your Mindset

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Episode #4: James Wedmore: Mastering Your Mindset

On today's episode, I'm interviewing my mentor, coach, and good friend James Wedmore about the growth of his business and the impact he is making on digital entrepreneurs and CEOs everywhere.

James Wedmore is an introvert from Laguna Beach, CA who has spent the past 8 years teaching online entrepreneurs how to leverage the power of online video and YouTube with such courses and programs like Video Traffic Academy and 48Hr Film School. Starting in 2016, he made a massive shift to focus on a big gap that he saw missing in the marketplace: The Mindset of Entrepreneurs. He launched a podcast (Mind Your Business) and a new flagship program (Business By Design) to help other content creators, authors and coaches thrive online. James also facilitates a high-level mastermind called The Inner Circle (which I’m a member of). When James isn’t working, he can be found surfing, traveling with his beautiful wife or restoring his old Volkswagen. His motto is simple: Work hard, play harder!

In this episode you'll hear:

  • James' mission of truly wanting to help the digital entrepreneur step into the CEO role of their business and leave behind the mentality of working like the underpaid, overworked intern.

    • "It's like your business demands more of you than five of the worst jobs or bosses you've ever worked for, and that's because people are operating their business backwards. We really want to fix that, so that's what I help entrepreneurs do."

  • How James has been able to build an entire program that helps entrepreneurs automatize and systematize the whole process of business-owning.

  • How an entrepreneur's mindset is "make or break" for them in their businesses and how changing your mindset is key.

    • "Forbes released a stat a year or two ago saying, 'eight out of 10 businesses fail within the first 18 months.' Maybe this is why people have given up in their mind before they've even started-- They didn't really believe in the vision, in the outcome. They didn't really say, 'no matter what, I'm going to do what it takes, I'm going to find a way.' And that's really what I help entrepreneurs with."

  • What James' number one success quality is that he sees in entrepreneurs who are able to leave behind the overworked intern and become the CEO in their business.

LINKS:

If you are an entrepreneur and were pumped up hearing from James, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #3: Jasmin Niemiec: Boldly Leading in Business

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Episode #3: Jasmin Niemiec: Boldly Leading in Business

On today’s episode, I’m interviewing Jasmin Niemiec, the business coach and mentor from CoachJasmin.com, about how she stands out boldly as a leader and how she is able to have such an amazing impact on her team, all while maintaining the growth of her business.

Jasmin Niemiec is the Business Coach and Network Marketing Mentor behind CoachJasmin.com. She helps Moms build a business from home that allows them to replace their salary and be home with their kids. She has built 6 figure businesses in the health, social media consulting, and soon to be beauty industry through her recent Luxury Hair Care Partnership, where she has built an organization of nearly 2,500 other business builders and healthy hair activists. She currently lives in Michigan with her husband Joe, daughter and son (with baby 3 on the way!), but is soon moving to South Carolina, to allow her husband to train on a professional running team, in hopes to qualify for the Olympic Marathon Trials 2020. Jasmin loves quality time with friends and family, big salads (but also donuts), all forms of exercise (especially running) and spending time outside.

In this episode you'll hear:

  • Jasmin’s amazing backstory and how she went from a classroom teacher to a 6-figure business owner.

  • How she maintains 3 online businesses while being a mom of two (soon to be three!), a wife, and a still enjoys her favorite things day to day.

    • “I had to come to a point where I had to be okay with asking for help-- and I think as women, as moms, that can be really hard. But for me it definitely came little pieces at a time. [Sometimes you have to] get over yourself, ask for help, and just do it a little bit at a time.”

  • How Jasmin finds it within her to step out of her comfort zone and really make a lasting impact on the people she serves and who are on her team.

  • Jasmin’s thoughts on how she conquered her fear of using her personal social media pages (alongside her business page) to build her businesses and reach more people.

    • “I know I need to do it to lead my team to show them that they can do this. You can build this on multiple platforms. And also just as a reminder to myself that as long as I'm showing up and sharing value, then I'm speaking to that person I know needs to hear these things.”

LINKS:

If you loved this episode and were pumped up hearing all about Jasmin’s journey, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael

 
 

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