Episode #38 Sarah Boyd: Resiliency In Our Setbacks

Episode #38 Sarah Boyd: Resiliency In Our Setbacks

Do you have crippling fears that are holding you back from stepping into your purpose?

Are you nervous and anxious about putting yourself out there for fear of failure?
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Girl, I hear you. These are all such incredibly common fears and today I wanted to bring you a message of empowerment and encouragement on THIS subject because friend, you are not alone in this.
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Today on the Business With Impact podcast, I'm interviewing Sarah Boyd, a writer & speaker, and the founder of Resilient Little Hearts – a movement that champions children to build resilience, courage, and kindness through celebrating story-time. Sarah also co-leads a business with her husband, Colin and is the mother of 2 beautiful children.
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In terms of going after our DREAMS and passions, Sarah says, “I believe that they're there for a reason and I believe that it's part of our stewardship and responsibility to actually do something with that desire.”


Sarah is living proof that having resiliency in our setbacks makes all the difference. I'm so excited for you to be encouraged by Sarah's heart today! 

>> At 4:09. you'll hear Sarah's amazing journey of resiliency as she pushed through her journey with cancer, an auto-immune disorder, total hip replacement surgery, all while navigating the waters of being a new mom. 

>> At 11:36, Sarah encourages you on the importance of why you should pursue your dreams and the things you’re passionate about, all while maintaining a healthy balance of business and family life. 

>> At 15:15, you'll hear Sarah talk about her book, "The Boy Who Stood Tall", and how it didn’t actually start out as a success, but instead had a failed Kickstarter Launch– but through that failure, she was able to use it as a launching pad for success.

>>> CLICK HERE TO LISTEN <<<

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Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. 

Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback!  All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode. 

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael

I’m so grateful for you!

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Episode #37 Bobby Klinck: “The Legal Stuff” Made Easy for the Online Entrepreneur

Episode #37 Bobby Klinck: “The Legal Stuff” Made Easy for the Online Entrepreneur

On today's episode I'm interviewing Bobby Klinck, the founder of YourOnlineGenius.com and a lawyer, but he’s not your typical lawyer. He did go to Harvard Law School and worked at prestigious law firms, but if you look at the big whiteboard in his office, you won’t see much about the law. It’s filled with tasks related to platform building, inbound marketing, and sales-funnels.

Bobby is a full-fledged online entrepreneur, whose area of expertise is the law. He helps other online entrepreneurs safeguard their online businesses. And he doesn’t exactly sound like most lawyers either! He tells funny stories and peppers in “dad jokes.” It’s not that he doesn’t think the “legal stuff” is serious. It definitely is. He just figures that being forward about it all might just make it a bit more fun and less daunting for entrepreneurs like you to deal with that “legal stuff.”

In this episode you'll hear:

  • How Bobby went from working in the world of prestigious law firms where he learned that he didn’t enjoy what he was doing, to transitioning to the online world of business where he created at $10,000 launch that totally flopped, to learning from his mistakes and finally becoming a successful online business owner.

  • Something all business owners should be focused on which is learning what your customers really want, adapting your business to that mindset, and providing them with outstanding service.

  • Bobby talk about how his failures really set him up for his successes in life and in his business; and how without his failures, he wouldn’t know what his customers really wanted, which is the “legal stuff” made easy in the form of his templates.

    • “Entrepreneurs need to be able to spot issues...So that's why I try to do it for people, to help them to understand the basics so that they know enough, to kind of have a “spidey sense” of when something might be a problem.”

  • About the standard forms, agreements, and contracts all entrepreneurs should have set up in their business and what that typically looks like.

  • Bobby explain where entrepreneurs go wrong in the legal side of the their business and what they really should be doing.

    • “The legal stuff really is an investment in avoiding a risk...The reality is, there are no cheap legal mistakes...a typical legal mistake is a five or six figure mistake. So it's just not worth it.”

  • What your first steps are if you haven’t done the task of starting to protect your business.

LINKS:

Subscribe & Review on iTunes! Are you subscribed to the Business With Impact podcast? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes! 

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback!  All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode. You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael! I’m so grateful for you!

 
 

Episode #36 Parker Stevenson: Bookkeeping Basics for the Online Business Owner

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Episode #36 Parker Stevenson: Bookkeeping Basics for the Online Business Owner

On today's episode I'm interviewing Parker Stevenson, a co-owner and partner at Evolved Finance, bookkeeping and business education company dedicated to helping online entrepreneurs create profitable and healthy businesses.

Founded in 2010, Evolved Finance began as a small, boutique bookkeeping firm and is now the go-to financial team for some of the most successful online businesses in the industry. Their clients are notable bloggers, authors, coaches, content creators, agencies, consultants, creatives, and course creators. Before joining Evolved Finance, Parker worked in the music industry, the automotive industry, and the sporting goods industry.

In this episode you'll hear:

  • Parker give a brief history of his experience in the corporate workforce and how that helped him realize that he was cut out more for the entrepreneurial world, which led him to co-create Evolved Finance.

  • How Evolved Finance is not like other typical finance or accounting firms, but instead how they are specifically specialized for online business owners, coaches, course creators, and the like.

  • Why Evolved Finance is so passionate about helping online business owners and entrepreneurs, and why their systems and processes are able to truly help so many.

    • “It's hard as an entrepreneur because you don't know what you don't know...We saw this opportunity to not only just do the books (we didn't want to become a commodity and just be like any other bookkeeper where it's [more about] how cheap can we do our bookkeeping in order to attract new business), we said let's provide an experience that we think this industry needs, that we think this market is craving.”

  • Parker talk about some of the biggest mistakes he sees online entrepreneurs making when it comes to bookkeeping.

  • How and when spending money on continuing education products as an online business owner (coaches, courses, etc.) can be helpful, but also how and when it can be harmful to the life of your business.

  • The importance of profit, margin, and revenue— and the trap a lot of entrepreneurs fall in, which is making a lot of revenue, but not making a profit.

    • “A lot of business coaches talk about how much revenue they generate in their launch or how much revenue their business did [and] we always [ask], ‘Well what was your profit?’ Because at the end of the day most of our clients will not be selling their businesses, it's just the nature of these online businesses— they're not really going to be a business someone's going to sell. So it's so important that our clients are making as much money, as much profit, as they can to build their personal wealth because they're never going to have a big payday at the end of their businesses lifecycle.”

LINKS:


If you loved hearing from Parker today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #35 Adda Birnir: Coding Made Simple for the Female Entrepreneur

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Episode #35 Adda Birnir: Coding Made Simple for the Female Entrepreneur

On today's episode I'm interviewing Adda Birnir, the founder and CEO of Skillcrush, a leading online tech education company with a mission to empower women to learn the digital skills they need to enter high-paying and flexible careers. Adda is passionate about making tech and flexible careers more accessible and inclusive to all. She was named one of the 30 Most Important Women in Tech by Business Insider and she has served over 18,000 students from 127 countries with Skillcrush.

In this episode you'll hear:

  • How Adda went from having zero experience in the computer science/coding realm after college to becoming this highly successful business owner that now teaches thousands of women how to code online. It’s such a fascinating story!

  • Adda explain why learning to code isn’t scary at all, and how it is totally feasible to learn (and somewhat important to learn!) for your online business.

    • “What we work on is really making [coding] more transparent; demystifying and explaining it to people, making it as fun as possible in the process. And for a lot of students, it's really fun and exciting and inspiring to sort of realize that they can actually [be] active participants in the digital spheres, instead of just passive consumers.”

  • How you don’t have to have any experience or qualifications to even begin coding, all you need is the interest in doing it. Adda also describes her free Coding Camp program that is designed for people who have never coded a single line of code before in their lives.

  • Adda strip away some of the common jargon and stereotypes that have traditionally been associated with coding in the tech industry and you’ll see how it’s much more colloquial and related to our real lives than what you maybe ever realized:

    • “When I look at a lot of the tech education that's out there, it's [all] really uniform and kind of the same thing; and it's as if tech education has to be this way, like it has to be [kind of] dry and boring and white and black...and the truth is, there's nothing that says that it needs to be that way at all.”

LINKS:


If you were inspired hearing from Brandon today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #34 Brandon Lucero: Clarifying Your Message Through Video

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Episode #34 Brandon Lucero: Clarifying Your Message Through Video

On today's episode I'm interviewing Brandon Lucero, the founder of Sold With Video and creator of the Video 4x Effect. His proven methodology shifts how online content is created and distributed by changing beliefs, shifting perspective and the psychology of selling products online so you can move your audience into a buying state of mind while growing your brand.

He has done over 8 six-figure launches, generated millions of views online, helped create million dollar sales funnels and worked with multiple 7-figure entrepreneurs like James Wedmore, Carrie Green, Caitlin Bacher, Rick Mulready, and more.

In this episode you'll hear:

  • All about Sold With Video and their expertise with messaging for entrepreneurs and entrepreneurs who have a mission to change the world, and how they use video as their vehicle to deliver their message. More specifically, how they can make that messaging so uniquely you and so different so that it allows you to stand out in the marketplace and get really fast traction because of video.

  • Brandon talk about the importance of having a mentor in business in order to see your business be successful.

    • “You absolutely have to have mentors if you're going to be successful in business-- there's no ifs, ands, or buts about it. You need that. And if you aren't successful yet, chances are you probably don't have a mentor to lean on or you don't have coaching advice or someone that you lean on to give you advice, who's been through that process before.”

  • How Brandon became an expert at messaging and really being able to help business owners have that clarity for their unique vision through the power of his program, the Video 4X Effect-- which takes their messaging, adds a unique market-level sophistication to it, value through content, and then helps them create content that does about 70% of their selling.

  • Brandon talk about what level of sophistication your videos need to have in order to stand out in the marketplace and create revenue.

    • “We have basically gotten to a place where we have no competitors and that's where you want to be competing...If you do see yourself as someone who is operating at [a low level], you can start to think of different ways to move [up the levels], moving yourself into a different place so that you're different than all your other competitors.”

LINKS:


If you were inspired hearing from Brandon today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #33 Colin Boyd: Converting Stories Into Sales Through the Art of Public Speaking

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Episode #33 Colin Boyd: Converting Stories Into Sales Through the Art of Public Speaking

On today's episode I'm interviewing Colin Boyd, a CSP and keynotes at conferences around the world on topics such as persuasive communication and selling ideas. He’s obsessed with helping experts and entrepreneurs sell from the stage in a non-pushy or sleazy way. His clients include Coca Cola, Suncorp, Fuji Xero and Hewlett Packard. He runs high-level mastermind programs for speakers and content creators and his signature program, “Sell From Stage Academy™” helps people turn every presentation into a money-making machine. He lives in Newport Beach, California with his wife and two crazy kids.

In this episode you'll hear:

  • Colin tell the story of how he went from putting flyers up on light poles to speaking in front of thousands, all because of his ability to communicate effectively through speaking.

  • How we all do some form of public speaking, whether that’s through Facebook Lives, in webinars, or on Instagram stories, and how we can all master our speaking platforms, whatever they may be.

    • “Whenever I speak, I am selling. For me, speaking and selling are the same thing...there is no difference.”

  • Some of the common pitfalls of those who are doing public speaking (on Facebook Lives, Instagram, at conferences, etc.) and some of the best strategies to overcome those pitfalls via Colin’s “quadrant model.”

  • Colin tell us how we can all move from the dead-end, pushy, over-entertaining-type speaker to the type of speaker that is irresistible in the content they present.

    • “One of the things that I say to people when they're learning to speak more effectively is that providing clarity of decision is value...A good presentation—the purpose of it, especially if you want to really transform someone's life and get them to join your programs…It’s to help them to get to a place of congruent decision.”

  • Colin explain the power and purpose of storytelling in order to captivate your audience and convert leads into sales. Colin also explains how he came up with his signature guide to help other business owners improve their storytelling with his, Sell With Story Guide.

LINKS:

If you loved hearing from Colin today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #32 Rachel Ngom: Leveraging the Power of Pinterest for Your Business

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Episode #32 Rachel Ngom: Leveraging the Power of Pinterest for Your Business

On today's episode I'm interviewing Rachel Ngom, the host of She’s Making an Impact Podcast, as well as a business and lead generation expert, whose passion is helping purpose-driven female entrepreneurs drive more traffic, leads and sales with Pinterest, blogging, and strategic use of automation.

Rachel went from being on food stamps with negative $400 in her checking account to a multiple 6 figure online business, she now helps others do the same with her signature courses & programs. Rachel has lived in Kenya, met her husband in Senegal, got married in Morocco, and now lives in France.

In this episode you'll hear:

  • How Rachel Ngom went from being in debt after grad school to building her network marketing partnership to a six-figure business in two years by leveraging the power of Pinterest.

  • Rachel offer advice for the entrepreneur who is struggling to create content and make it relatable to their audience.

    • “You need to make sure that you have a niche. You'll find that that's got to be the one place where you start...You have to know who it is that you're trying to help and you got to make sure that the content is there for them.”

  • Rachel explain why Pinterest is a MUST for any entrepreneur to grow their online business for the long haul, but also why diversifying your traffic sources is important.

  • Why Pinterest can work for any business and the best tips on getting started in using it for your business.

    • “You have to create content that's really going to build that know-like-trust factor with people...Even if you’re [selling] physical products, you should be creating content too and then the biggest thing that you want to use Pinterest for is to build your email list.”

  • Rachel discuss how she overcomes the entrepreneurial urge to keep creating content and instead just focus on perfecting one thing at a time.

    • “In my heart, I really want to serve my people well and I can't do that if I do a million other things...So I come up with the ideas and then whatever I don't have time to do, I delegate to somebody else.”

LINKS:

If you were inspired hearing from Rachel Ngom today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #31 Rick Mulready: Why Every Business Owner Should Invest in Ads

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Episode #31 Rick Mulready: Why Every Business Owner Should Invest in Ads

On today's episode I'm interviewing Rick Mulready, an industry-leading authority on simplifying Facebook ads and online marketing for entrepreneurs and small businesses. He's the host of The Art of Paid Traffic podcast.

Rick's Facebook ads programs are based on his years of testing, the hundreds of thousands of dollars spent figuring out what works, and case studies from his own daily ads as well as those of his clients and students. With 12 years corporate Internet advertising experience, Rick has worked with the likes of AOL, Yahoo!, Funny or Die and Vibrant Media where he sold and managed online ad campaigns for some of the largest brands in the world. In addition to creating industry-leading training courses, Rick consults with entrepreneurs and businesses on their Facebook advertising & marketing strategy.

In this episode you'll hear:

  • Rick’s amazing story as he started in the advertising world 19 years ago in the early days of the internet and then the slow progression into the world of Facebook ads as the landscape shifted and changed so that Rick could then open his first online business.

  • Rick talk about ads as the foundational piece for a business, but how that is simply one piece of a larger puzzle for your whole business.

    • “Ads are the foundation of the business from a perspective of they give you the opportunity to bring in leads and sales consistently, but that's just one piece of the whole puzzle. As you are bringing in more leads and sales from your ads, you will learn ads...once the ads are working for you, then there's just all kinds of other things that come up like, positioning and offers and building a team and structuring your business and all that type of stuff. That's where ads fit into the whole thing.”

  • All about ads and Rick’s advice to the three types of people in the business world: those who have never tried ads, those who want to try ads but are unsure, and those who have tried ads but it didn’t work out in their favor.

  • Advice for the struggling entrepreneur who doesn’t understand their audience. You’ll learn that when you ask better questions, you'll get a better audience and a better position for your offer.

  • How to make sure your messaging is crystal clear so that you are solving a pain point for your audience and really leading with that transformation so that your ads will do better.

  • Some of Rick’s best advice for business owners when it comes to the temptation to compare ourselves to other business owners.

    • “Be careful in comparing yourself to other people in other businesses...One of the best things we can do for our business and for ourselves is just stay in our lane and do our thing. Don't worry about what other people are doing and saying, and just keep moving forward in your own lane.”

LINKS:


If you loved hearing from Rick today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #30 Rachel Perry: Private Coaching for the Beginner Entrepreneur

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Episode #30 Rachel Perry: Private Coaching for the Beginner Entrepreneur

On today's episode I'm interviewing Rachel Perry, co-founder of The Tag Team Party Peeps, host of the Making the Leap podcast, and a business coach for lady bosses who want to get beyond the limiting beliefs and stories that are holding them back from making 6-figures in their businesses.

Rachel not only is she an entrepreneur on the cusp of her first 7-figure year but she also juggles being a mom, wife and CEO just like you. She is passionate about helping other ladies walk into their truth so they can be empowered to lead a successful business and still rock it out in other areas of their life.

In this episode you'll hear:

  • How Rachel went from being a teacher to a stay-at-home-mom who wanted nothing more than to be able to maintain that lifestyle so she could remain home with her son. That desire to stay home led Rachel into the direct sales business which would eventually lead to creating her own business.

  • Rachel’s heart and desire behind her business is to help other entrepreneurs learn their business and learn it well-- to take away all the stress and difficulty that comes with creating your business and taking it to the next level.

    • “And while I would not change my business building years for the world, because I learned so much, it was hard at times. There were times when we felt like we were kind of overwhelmed with everything and felt kind of like we didn't fit at times because we didn't understand everything. And so I really just want to take that fear and take that confusion away from others as they as they build their business.

  • Rachel talk about her amazing one-on-one coaching program where she helps beginner entrepreneurs start and grow their business. Beginner entrepreneurs have these ideas of what they want to do but they just don't know how to get there and they have these dreams of what they want to build, but again don't know where to start or don't know how to build it. And that’s what Rachel does, she helps her clients get to exactly where they want to go in their businesses.

    • “Whenever you hire someone, whether it be a personal trainer or personal coach, hiring someone who is looking at your business from the outside is so helpful because they can see the problems, they can see the areas of weakness so much better than you can. When you're taking a course, there's no one who's telling you or helping you do that. that's all self study. So if you are wanting to grow your business, if you are wanting to begin a business, or you're wanting to take it to the next step, or you're just stuck and you don't know where to go, private coaching could definitely be a great option for you.”

LINKS:


If you were inspired hearing from Kate today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #29 Kate Dramis: Creating Compelling Copy

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Episode #29 Kate Dramis: Creating Compelling Copy

On today's episode I'm interviewing Kate Dramis, a copywriter and messaging coach for online experts. She helps passionate entrepreneurs find their unique voice and turn it into copy that converts! Kate began her marketing career as a copywriter for a digital agency, where she led the content team. Kate then went on to take her coaching and copywriting business full-time.

Kate serves as the CEO of Kate Creative, LLC. She is trusted by some of the top online experts in the industry to create copy for their brands. When she’s not crafting content, you can find her traveling, eating copious amounts of French fries, or hanging out at home in Atlanta with her three dogs and cat!

In this episode you'll hear:

  • The passion and bravery behind Kate’s story that led her to pursue her dreams of writing full-time, quit her corporate job (even though she wasn’t completely sure about the next step), and how we can all learn a little something from Kate about pursuing what we’re passionate about.

    • “My purpose is to help people find their voice, share their voice, own their voice, and do that in the online space. And so I became really in tune with the fact that I've been given this gift of copywriting, of helping people unearth their unique messaging, and I made a commitment to really lean into that.”

  • Kate discuss her program called Brand Messaging Academy and the purpose behind that course, which is to focus on your unique messaging that's going to make you stand out online, so that you can infuse that into everything else you do.

  • Kate talk about the best tips and suggestions for finding YOUR unique voice when it comes to creating compelling copy.

    • “If you can get clear on what your purpose is, that reason for service, I think that can fuel your positioning so much, because that's unique to you. We all have different moments in our lives that shifted something for us and made us realize that we can really serve in this area. So, I would first ask yourself what was that moment for [you]?”

  • Why asking questions in your business is essential and why Kate believes the very best business owners are the ones who do ask questions, who hone in on that expertise, and learn to have a conversation with themselves about what will help them stand out in their online space.

  • Kate discuss the best ways to overcome writer’s block and how to push through moments where it seems the content just won’t come out.

LINKS:

If you were inspired hearing from Kate today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #28 Stu McLaren: How to Launch a Successful &amp; Profitable Membership Site

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Episode #28 Stu McLaren: How to Launch a Successful & Profitable Membership Site

On today's episode I'm interviewing Stu McLaren, an entrepreneur who coaches and consults New York Times best-selling authors, top rated speakers, experts and niche celebrities on how to launch, grow and scale high profit recurring revenue streams.

Stu is the former founder of the world’s #1 membership platform for WordPress, WishList Member, where he had the chance to serve and support over 60,000+ online communities and membership sites. Through that experience, he gained a unique insight into the subtle membership nuances that produce massive results. Today he uses that knowledge to help his clients to launch and grow multiple high 6 and 7-figure membership sites.

In this episode you'll hear:

  • Stu talk about the reasons and passions behind why he created WishList Member, the number one membership platform for WordPress where they power over 70,000 online communities and membership sites.

    • “I was at a crossroads in my business, in my life, because the business was going well but the only way to grow the business would have been to give more of my time. And I didn't have any more time to give...If I continued with this business model, I likely was not going to have a healthy marriage and I would be a father that wasn't there for my kids, and that was just not acceptable. So ultimately, after talking with friends and mentors and getting some guidance, one of them suggested that I create a membership site.”

  • Stu break down the mentality many business owners have, which is: “I have to have thousands of followers in order to have a membership site and be successful.” Which is just not true!

  • Stu explain the benefit of the membership site that goes hand-in-hand with a course, and the benefit of having that type of revenue model in your business.

    • “A course is great because a course teaches people, it goes deep in terms of learning new skills in a short period of time. But the beauty of a membership is, it helps people implement what they've learned over time. And so they work together in such a beautiful way, because a course teaches people what to do and now a membership site helps them actually do it over a much longer period of time.”

  • The best advice from Stu for the hustling entrepreneur who is seeking to slow down a bit and trying to decide between launching a course or a membership site.

  • Why focusing on one product, one brand, is so important for business owners today.

    • “When you become known for something specific, when you become known for solving a specific problem, when you become known for helping people create a certain transformation– It's so much easier for people to spread the word. It's so much easier for you to attract people into your world.”

LINKS:

If you loved this episode and were excited hearing all about Stu’s journey, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #27 Zach Spuckler: Turning Passion Into Profit

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Episode #27 Zach Spuckler: Turning Passion Into Profit

On today's episode I'm interviewing Zach Spuckler, the founder of Heart, Soul & Hustle and host of a podcast by the same name.  

Zach teaches business owners how to leverage Facebook Ads and Launches to strategically maximize leads, conversions, and sales – and ultimately profit! At just 25, Zach has helped his students execute six-figure launches and create sustainable sales funnels that leverage Facebook Ads that allow them to work less and profit more.

In this episode you'll hear:

  • Zach talk about the power of his 5-day challenges, a sourcing system that people can use so that they're able to maximize their reach, maximize their leads, and really get the highest conversion possible.

  • The passion and purpose behind Zach’s brand and how he’s turned his passions into a profitable business that is truly able to help other business owners succeed.

    • “When I started Heart, Soul, & Hustle, we had two really core values. The first one was that if you put a little heart, soul, and hustle into anything, you can be profitable. And the second was that we would teach from where we were.”

  • How Zach decided it was time to scale back in his business, how that actually helped him bring in more revenue, and his advice on how to know if that’s the right decision for you.

  • Zach’s best advice for when our launches, the ones we’ve put so much time and effort into, don’t go exactly as planned and how we can “flip the switch” to use even those “failures” to help our businesses.

    • “What it really came down to for me, even with my bad launches, is adjusting expectations...Your first launch isn't designed to retire you, right? And there's this perception in the online world because we see the big flash numbers, we see the big revenue, but we don't see a lot of people talk about profit or we don't see a lot of people talk about how much you're taking home...it's easier to get caught up, I think in the flashy revenue numbers and the flashy look.”

  • How you can plug into Zach’s proven system where the return on your investment for investing in something like his system is immediate. You just have to sell a few of your own programs to return that investment and Zach teaches you exactly how to sell your program.

LINKS:


If you loved hearing from Zach today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #26 Jenna Soard: Launching Your Brand Into Success

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Episode #26 Jenna Soard: Launching Your Brand Into Success

On today's episode I'm interviewing Jenna Soard, a brand and design expert, and course creation circus master! Her biggest passion in life is helping entrepreneurs find their confidence through developing design, branding and course creation skills.

Jenna started doing graphic design professionally at the age of 16, with her first licensed t-shirt business that produced t-shirts for all clubs and activities in her high school. She attended the University of Oregon and earned a Bachelor's in Multimedia Design and MBA in Marketing. With her combination of design and marketing skills, she became a little more savvy than the average graphic designer. In 2016 Jenna launched her signature course "The Course Launcher" which was her biggest success. The very first launch brought in $127,000 in revenues. Her method of teaching online courses had 67% of her students launch their very first course within 3 weeks of signing up.  These students went on to do big brilliant things! Many quit their day jobs, a big handful went on to have big 5 figure launches for their very first launch. After The Course Launcher, Jenna went on to have her second $103,000 launch a few months later with her primary signature program called "Launch Your Brand," teaching entrepreneurs how to design for themselves. She had this six figure launch while on vacation in Italy. Her second "travel launching" experience, where the previous Fall she had a $64,000 launch also while traveling Europe!

In this episode you'll hear:

  • About the power of motivation to move a dream to become reality when you listen to Jenna’s story and her desire to stop trading dollars for hours that led her to create her online business with 6-figure launches and hundreds of happy clients.

  • How Jenna overcame several challenges, specifically with the ever-changing world of technology, before launching her successful business.

  • The revolutionary idea behind Jenna’s program, The Course Launcher, where she teaches women entrepreneurs how to create and launch a course in 30 days to 100 beta testers and how she overcomes the common objection of not wanting to give away your stuff for “free.”

    • “The reason for making it free is that you don't really know, unless you survey it extensively or unless you've done a ton of research, of what's really going to sell and if you can't sell somebody into applying for a scholarship for free, then you certainly are going to have a hard time selling it.”

  • Jenna talk about the power of surveys and why they are so important to help you get a big picture idea of how to build your program and who your target audience might be. Jenna will also tell you how to get free access to her first three lessons of her signature program.

    • “A survey is actually going to help you map out your course or your offers. I have this really fun saying that I came up with which is, ‘guessing is expensive.’ So surveys really will give you the answers of how to name things, how to completely flesh out the course structure that you're trying to create, and it's going to give you a waiting list of beta testers for you to actually put into the course.”

LINKS:

  • Follow Jenna on Instagram: @youcanbrand

  • Connect with Jenna on her website and take her survey: www.youcanbrand.com

  • Get access to Jenna Soard's program the Course Launcher where she teaches women entrepreneurs how to create and launch a course in 30 days to 100 beta testers: www.thecourselauncher.com

  • Get access to Jenna's program that teaches course creators and membership owners how to have a six-figure launch: www.theadslauncher.com

  • Follow Rachel on Instagram: @rachelrmcmichael

If you loved this episode and were encouraged hearing Jenna’s story, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #25 Heather Schisler: Why Saving in Business Means More Than Just Money

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Episode #25 Heather Schisler: Why Saving in Business Means More Than Just Money

On today's episode I'm interviewing Heather Schisler, the Founder of PassionForSavings.com which reaches over 15 Million unique people on an annual basis. Heather's expertise in both in store and online shopping as well as her direct connection to consumers in social channels gives her a unique perspective on today's consumer.

Heather founded PassionForSavings.com in February of 2009 with a passion to help others save money, live on a budget and pay off debt. Heather’s firm belief that you can save money on anything you buy still drives the site today. Passion For Savings averages between 2-7 million page views per month and is a resource for everything from Extreme Couponing to Amazon Deals, Money Saving Hacks, Recipes and Do It Yourself tips.

Heather has extensive experience in all channels of social media including Facebook, Pinterest, Instagram and Twitter. She has helped to build the PassionForSavings.com online presence to almost 1 million Facebook followers and 200K Pinterest followers with an active and engaged community in all areas of social media. Heather has a deep understanding of today's Social Platforms along with driving both paid and organic traffic through social media and engaging with each platform's unique audience. Heather has a bachelor's degree in Marketing from the Sam M. Walton School of Business and over 9 years of experience in social media and the affiliate marketing industry.

In this episode you'll hear:

  • Heather tell her story of how her love for savings and her desire to help support her family on one income led to the creation of a blog to share her couponing tips that eventually exploded into a multi-figure business over the last 10 years.

  • Heather talk about the importance of consistency and how that was a major factor in the growth of her business.

    • “So many people talk about things and they never actually do them-- it's that whole progress over perfection thing. And then, be consistent because it's not going to be huge and massive all in the first day. But you have to be consistent and if you're not willing to put that consistency in, then you're not going to see the results on the back end.”

  • The importance of being willing to pivot and change up your processes when they’re not working so that your business can grow, specifically in the area of social media (a market that is always changing).

  • Heather explain how she knew it was time to hire people to help her in her business and the importance of being willing to let some things go so your business can truly thrive.

    • “You have to do what only you can do. You are the only person who can be a mom to your kids. You are the only person who can be a wife to your husband. You are the only person who can do certain things within your business, but you need to find people who can do all the rest. Do what only you can do and hire the rest. And that has stuck with me for so long because I feel like as entrepreneurs we are the type of people that do it all because we have to. And that’s really hard because then we start to believe that we're the only person that can do those things and the truth is, there's probably people who can do them better than we can. We just have to humble ourselves a little bit and say, ‘Okay, I'm going to find someone who's better at this than I am because they can make it better, or they can do it better than I can do.’”

LINKS:

If you found a ton of valuable information listening to Heather today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #24 Lindsay Maloney: How to Stand Out in the Entrepreneurial World

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Episode #24 Lindsay Maloney: How to Stand Out in the Entrepreneurial World

On today's episode I'm interviewing Lindsay Maloney, a self-made business and success coach who specializes in teaching women how to start and scale their dream coaching businesses with simplicity.

Lindsay believes that you should always choose to use your intuition to guide you as you grow your business. With her step by step, intuitive, and creative guidance you'll feel inspired to take her tips into action, push your business forward, and work with your dream clients. Lindsay works with women who want to get unstuck and structure their brilliance into a coaching business that's sustainable and financially exhilarating. She is also the creator of Stand Out Coaching Academy and is the host of the Book Your Dream Clients podcast.

In this episode you'll hear:

  • The joy behind Lindsay’s story as she searched and found what her true passion and driver was for her own business and how she took that and turned it into something her clients could replicate for their own businesses.

  • Lindsay’s encouragement to other entrepreneurs on the best way to grow your business to be able to find the success you always dreamed of having.

    • “The biggest thing is I let myself evolve. I didn't become attached to anything that I wanted to be or what I thought I should be. I just let myself evolve into where I needed to go and I was totally open to it. This isn't an overnight thing, it's something that I was patient with...I think one of the most important things that we can do as entrepreneurs is to just stop tying yourself up with all of these expectations that mean really nothing, and just let it go.”

  • Lindsay’s thoughts on investing in our businesses and how, more often than not, when you invest in your business (financially or for personal development), you see a return on that investment-- and it’s always worth it.

  • What “going for it” in our businesses means for Lindsay and how she helps encourage other entrepreneurs to not be a “one hit wonder coach.”

    • “I believe we should always be going for it. I think it's really important to always be surrounding yourself with a group of people who you look up to, whether it's a coach or a group program, whatever that may be because it helps you manifest the results for yourself. When you're going at it alone, you can get kind of blindsided. I think that's where a lot of entrepreneurs trip up. They decide to stop investing in themselves because they think they know everything. This is a one hit wonder coach.”

LINKS:


If you were inspired hearing from Lindsay today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #23 Shannon Irvine: The Power Of Our Entrepreneurial Mind

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Episode #23 Shannon Irvine: The Power Of Our Entrepreneurial Mind

On today's episode I'm interviewing Dr. Shannon Irvine, an Entrepreneur, High Achievement Mentor, Host of the Epic Success Podcast and PhD. in Neuro-Pyschology & Philantropist.

Dr. Shannon helps her clients “neuro-hack” their success and build an Epic Life and Business that they love by harnessing the power of the brain to hardwire productivity, goal attainment, and high performance mindset mastery. Through her courses, programs, and Epic Success Podcast, her clients learn the power of neuroachievement™ — her process for shifting how to think, act, and grow, so they can achieve anything they desire. They learn how to hardwire what they want, and delete anything that’s holding them back! Her mission is to help entrepreneurs go for their God given dreams by giving them the step-by-step blueprint to go from “Dream to Launch” in a way that honors what they value most.

In this episode you'll hear:

  • Shannon’s own personal journey of mastering her mindset to take better control of her life and business and how she helps other entrepreneurs do that in their own businesses.

  • The best tips and suggestions from Shannon on how to “reprogram” your mind and to turn off the negative self-talk that goes on within our own minds.

    • “The first step is truly taking those negative thoughts off autopilot and starting to recognize when you're getting stressed, when things aren't going the way you want them to go, when you're feeling resistance. That to me, is the magical time because that's when those stories come close to the surface and we start to hear what we're saying to ourselves.”

  • The science behind all of these practices and how it’s not only just a belief or practice, but it’s rooted in truth for each of us.

  • How to make this a lifelong practice for you to help you overcome any negative self-talk you have now and how to handle any negative self-talk or situations that arise in the future.

    • “If we want to be the very best version of ourselves, if we want to show up and enter into that level of a dream that we have as a visionary, if we really want that, it's available to us when we need it. We just need to step into the daily practice of truly being the creator of our thoughts and when the limiting belief comes up, we go after it just like we would anything that was threatening the very future that we wanted.”

LINKS:

If you loved hearing from Shannon today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #22 Theresa Loe: Helping Entrepreneurs Regain Control of Their Businesses

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Episode #22 Theresa Loe: Helping Entrepreneurs Regain Control of Their Businesses

On today's episode I'm interviewing Theresa Loe, a Team Building & Digital Marketing Coach for Online Entrepreneurs. She helps CEO/Visionaries find and build their own A-List teams so they can scale their business. She also trains some of the top-level team members for 7-figure CEOs looking to accelerate their team’s growth.

Theresa has the unique experience of having served as both the leader and the 2nd-in-command for two different winning executive teams. For 9 years, she was the Co-Executive TV Producer for the top organic gardening show on PBS. As the 2nd-in-Command for the show, Theresa executed the vision of the show and managed the entire production team. Later, Theresa started her own online business, Living Homegrown Media and moved into the Visionary/CEO role. She learned to shift her thinking from managing to LEADING and became very intentional about building a quality team of top-players who could manage themselves and let her stay in her zone of genius. Today, Theresa pulls from her experience as a team player to a team leader and guides other 6- and 7-figure online CEOs on building and leading their own self-managed teams. She has also personally trained some of the top-level managers for some of the most successful digital CEOs in the industry.

In this episode you'll hear:

  • Theresa’s journey of how she left her Co-Executive TV Producer position at PBS to become an online business owner that helps entrepreneurs build and train their teams.

  • Some of Theresa’s best tips and suggestions for online business owners on when and how to hire a team to help you run your business.

    • “What you're supposed to do, and what most entrepreneurs don't realize because there's really no training on this, is that you need to hand out responsibilities for everything in your business. You make people responsible so that they can be self-managed. And you have to trust enough to let go of that control, which was a very hard thing for me being that that is my natural way of thinking. I wanted to stay in control but I realized very quickly that you can't micromanage.”

  • How Theresa processed the decision to leave her producer position and then later, transform her online business to serve entrepreneurs in their team-building-- a process of change that many online entrepreneurs need to go through themselves, but are too nervous to do so.

  • Theresa break down some of the common misconceptions entrepreneurs have when comes to money-making and time-saving activities.

    • “We're so focused on the vision of what we're trying to create that it's very hard to think about, ‘How do I hand this off?’ I would always get caught up in, ‘I could stop what I'm doing and I could show the V.A. that I had hired how to do this or I could just do it myself in half the time.’ So I would do it myself because I felt like I was saving time. But in the long run you're not saving time.”

LINKS:

  • Follow Theresa on Instagram: @theresaloe

  • Connect with Theresa on her website: https://livinghomegrown.com/

  • Grab Theresa’s Freebie: Team Readiness Assessment [It will help you assess where you need help the most in your business. And you’ll learn if you should focus on building up your team players (assistants, etc.) or if you’re ready for a higher-level team LEADER on your team such as Chief Project Manager.]

  • Follow Rachel on Instagram: @rachelrmcmichael

If you loved this episode and were excited hearing all about Theresa’s journey, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #21 Brooke Rash: The Secret To Being A Social Celebrity

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Episode #21 Brooke Rash: The Secret To Being A Social Celebrity

On today's episode I'm interviewing Brooke Rash, aka the Social Celebrity, who is an influencer marketing expert.

From selling to her network on Facebook, Brooke transformed her natural talent into a money-making skill set that created multiple 6-figure businesses. With her 11+ years of experience as a social media influencer, Brooke and her husband Jason grew their network marketing business from 0 - 40,000+ people in under 2 years. Now, Brooke uses her influence to host fundraisers, earn free trips, land speaking gigs, marketing jobs, and has been hired many times as an online promoter, all while using a free account. Brooke shares all of her social marketing secrets in Facebook Famous, a collection of courses that will teach you how to cash in on your own star power.

In this episode you'll hear:

  • How Brooke uses her social media accounts to connect with her audience and make them really feel like they are a part of her sphere of influence.

  • Brooke’s tips on what to share on social media and how to share it so that it feels natural to you and your audience and allows you to connect with them better.

  • The best way, from Brooke’s personal experience, to deal with naysayers when it comes to running your business in this social media age.

    • “You love them from a distance and keep those boundaries in place. Just stay focused on what your goals are and be confident in where you're going and what you want to accomplish; because if you aren't confident then those naysayers will tear you down-- I've seen it happen.”

  • How Brooke used Facebook as a type of “social experiment” to see what people really connected with and interacted with the most and how she used her findings to curate the perfect posts that connected best with her audience that allowed her to grow her influence.

  • How you don’t actually have to be an extrovert to be successful on social media.

    • “I actually think that social media is a great blessing for people who consider themselves to be introverted because you are able to interact with people without necessarily having any social awkwardness; you do have that protection of being behind the screen so you're not necessarily around people absorbing all of their energy and feeling pressure to start a conversation. I always tell people you get to choose your own edit. It's like you're producing your own reality series on social media. So, I think for introverts it's great because it allows you to connect with people that you maybe wouldn't have because you're not necessarily a social butterfly.”

  • The inside scoop of Brooke’s new Social Celebrity University that is launching this month!

LINKS:

  • Follow Brooke on Instagram: @thesocialcelebrity

  • Follow Brooke on Facebook: https://www.facebook.com/BrookeRash/

  • Sign Up for Brooke’s Masterclass: http://thesocialcelebrity.com/masterclass

  • Listen to Brooke’s new podcast: The Social Celebrity Podcast

  • Connect with Brooke on her website: http://thesocialcelebrity.com/

  • Follow Rachel on Instagram: @rachelrmcmichael

If you loved this episode and were encouraged hearing Brooke’s story, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #20 Mariana Ruiz: The Benefits of Group Coaching

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Episode #20 Mariana Ruiz: The Benefits of Group Coaching

On today's episode I'm interviewing Mariana Ruiz, a Certified Business Coach + Consultant and international best selling author.

Mariana helps seasoned coaches and consultants scale their business by creating and launching their profitable group coaching programs. She uses her background in brain science, hospital administration and 12 years of marketing, sales and business experience to help you get results for your clients at scale, market in a way that attracts your ideal clients and convert followers to group coaching clients through service-based selling. She has been featured in various podcasts, blogs and online courses including the Huffington Post, Today.com, and The Millionaire Insider Extravaganza. Through working with hundreds of businesses, she has empowered them to increase their profit and serve more people all over the world with group coaching. You can catch her podcast The Impact Driven Entrepreneur Podcast on her site ImpactDrivenEntrepreneur.com, iTunes, Stitcher Radio, iHeart Radio or Google Play.

In this episode you'll hear:

  • Mariana’s amazing journey of becoming a nurse, to climbing the corporate ladder in the medical field, to giving birth to a preemie daughter, which led to her trying to find the best way possible to support her family and support others looking to accomplish similar goals.

  • All about Mariana’s love for group coaching and supporting other like-minded business owners to be successful in all that they do.

    • “I've really just leaned in and loved on group coaching because I find that the model is so suitable for the lifestyle that we want, especially when we are moms and we're trying to make it all happen with growing our businesses. But for me, it’s also about the customer service side and being able to have a really good, high-quality transformation for clients-- that’s really important. When I was trying to scale from having a one-on-one coaching practice of 15 clients to courses, what happened was that I felt like I was losing that loving connection with my clients. Group coaching really was that middle ground that allowed me to create a connection and provide really high-quality, high-touch service and I feel really fulfilled doing it.”

  • What Mariana believes to be the biggest mistakes when it comes to leading and running online group coaching programs.

  • How Mariana learned to embrace sales for her business and how that was one of the major attributing factors to her success.

    • “Embracing sales was a really difficult one for me. It was a very difficult lesson because I wanted sales to just naturally come in and attract. Then I realized, ‘hold on a second, if it's going to happen, it's going to be because I'm doing things and I'm showing up and I'm serving my audience.’ So, it was really the mindset around sales that was the biggest shift for me.”

LINKS:

If you loved this episode and found inspiration hearing about Mariana's journey, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!


 
 

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Episode #19 Kendra Hennessy: Running Your Business Like a Modern Mom

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Episode #19 Kendra Hennessy: Running Your Business Like a Modern Mom

On today's episode I'm interviewing Kendra Hennessy, a home management expert and positive motherhood enthusiast.

Kendra is a podcast host and founder of Mother like a Boss, where she helps busy modern moms become homemakerish. Her mission is to redefine homemaking in the 21st century and make the difficult and tedious parts of running your home smoother through systems, routines and mindset shifts. She lives in upstate NY with her husband Adam and their two spunky kiddos, Ava and Everett. Kendra is a Girl Scout co-leader, a coffee junkie and can usually be found in her off time binge watching The Office. She loves giving support and encouragement to the moms of the world and giving them the confidence they need to enjoy life as a mother.

In this episode you'll hear:

  • How Kendra went from running her own cleaning business as a new mom to a successful online business owner that helps moms run their households everyday.

  • All about Kendra’s unique take on the modern mom and modern homemaking and how she helps moms who are looking for a way to enjoy motherhood and enjoy their homes a little bit more. Kendra likes to make the components of home management much easier for moms and by doing that, it enables moms to delegate more.

  • How Kendra’s number one tip to moms and business owners is to not be afraid to ask for and accept more help in their lives.

    • “Women in general do not ask for help nearly as often as they should because we have these ‘superhero complexes’ and we think, especially as moms, we're just going to do everything. So the main tip that I can give is to ask for and accept as much help as possible.”

  • About all the different courses Kendra has created on her website, but outside of that, the amazing community of women and moms she has cultivated that spend their days uplifting and encouraging each other in their day-to-day lives.

  • How Kendra teaches that if you have systems in place, it can really remove some of the stress, anxiety, and feelings of inadequacy most moms feel daily.

    • “The reason that I felt inadequate was because I was trying to be everything to everyone and then you end up being nothing to no one. I was literally trying to go in every different direction-- I wanted to have this perfect home that was run really well, I wanted to have this great business, and I wanted to hire employees; but the truth was I couldn't do any of that because I had absolutely no systems in place. I think that mirrors people's businesses quite a bit because they start out okay and things are going well, but then maybe they start to make more money and things are changing and they realize they had no systems in place. If you don't have any systems then you're going to go down very, very fast.”

LINKS:

If you were inspired listening to Kendra today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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