Episode #30 Rachel Perry: Private Coaching for the Beginner Entrepreneur

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Episode #30 Rachel Perry: Private Coaching for the Beginner Entrepreneur

On today's episode I'm interviewing Rachel Perry, co-founder of The Tag Team Party Peeps, host of the Making the Leap podcast, and a business coach for lady bosses who want to get beyond the limiting beliefs and stories that are holding them back from making 6-figures in their businesses.

Rachel not only is she an entrepreneur on the cusp of her first 7-figure year but she also juggles being a mom, wife and CEO just like you. She is passionate about helping other ladies walk into their truth so they can be empowered to lead a successful business and still rock it out in other areas of their life.

In this episode you'll hear:

  • How Rachel went from being a teacher to a stay-at-home-mom who wanted nothing more than to be able to maintain that lifestyle so she could remain home with her son. That desire to stay home led Rachel into the direct sales business which would eventually lead to creating her own business.

  • Rachel’s heart and desire behind her business is to help other entrepreneurs learn their business and learn it well-- to take away all the stress and difficulty that comes with creating your business and taking it to the next level.

    • “And while I would not change my business building years for the world, because I learned so much, it was hard at times. There were times when we felt like we were kind of overwhelmed with everything and felt kind of like we didn't fit at times because we didn't understand everything. And so I really just want to take that fear and take that confusion away from others as they as they build their business.

  • Rachel talk about her amazing one-on-one coaching program where she helps beginner entrepreneurs start and grow their business. Beginner entrepreneurs have these ideas of what they want to do but they just don't know how to get there and they have these dreams of what they want to build, but again don't know where to start or don't know how to build it. And that’s what Rachel does, she helps her clients get to exactly where they want to go in their businesses.

    • “Whenever you hire someone, whether it be a personal trainer or personal coach, hiring someone who is looking at your business from the outside is so helpful because they can see the problems, they can see the areas of weakness so much better than you can. When you're taking a course, there's no one who's telling you or helping you do that. that's all self study. So if you are wanting to grow your business, if you are wanting to begin a business, or you're wanting to take it to the next step, or you're just stuck and you don't know where to go, private coaching could definitely be a great option for you.”

LINKS:


If you were inspired hearing from Kate today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #29 Kate Dramis: Creating Compelling Copy

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Episode #29 Kate Dramis: Creating Compelling Copy

On today's episode I'm interviewing Kate Dramis, a copywriter and messaging coach for online experts. She helps passionate entrepreneurs find their unique voice and turn it into copy that converts! Kate began her marketing career as a copywriter for a digital agency, where she led the content team. Kate then went on to take her coaching and copywriting business full-time.

Kate serves as the CEO of Kate Creative, LLC. She is trusted by some of the top online experts in the industry to create copy for their brands. When she’s not crafting content, you can find her traveling, eating copious amounts of French fries, or hanging out at home in Atlanta with her three dogs and cat!

In this episode you'll hear:

  • The passion and bravery behind Kate’s story that led her to pursue her dreams of writing full-time, quit her corporate job (even though she wasn’t completely sure about the next step), and how we can all learn a little something from Kate about pursuing what we’re passionate about.

    • “My purpose is to help people find their voice, share their voice, own their voice, and do that in the online space. And so I became really in tune with the fact that I've been given this gift of copywriting, of helping people unearth their unique messaging, and I made a commitment to really lean into that.”

  • Kate discuss her program called Brand Messaging Academy and the purpose behind that course, which is to focus on your unique messaging that's going to make you stand out online, so that you can infuse that into everything else you do.

  • Kate talk about the best tips and suggestions for finding YOUR unique voice when it comes to creating compelling copy.

    • “If you can get clear on what your purpose is, that reason for service, I think that can fuel your positioning so much, because that's unique to you. We all have different moments in our lives that shifted something for us and made us realize that we can really serve in this area. So, I would first ask yourself what was that moment for [you]?”

  • Why asking questions in your business is essential and why Kate believes the very best business owners are the ones who do ask questions, who hone in on that expertise, and learn to have a conversation with themselves about what will help them stand out in their online space.

  • Kate discuss the best ways to overcome writer’s block and how to push through moments where it seems the content just won’t come out.

LINKS:

If you were inspired hearing from Kate today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #28 Stu McLaren: How to Launch a Successful & Profitable Membership Site

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Episode #28 Stu McLaren: How to Launch a Successful & Profitable Membership Site

On today's episode I'm interviewing Stu McLaren, an entrepreneur who coaches and consults New York Times best-selling authors, top rated speakers, experts and niche celebrities on how to launch, grow and scale high profit recurring revenue streams.

Stu is the former founder of the world’s #1 membership platform for WordPress, WishList Member, where he had the chance to serve and support over 60,000+ online communities and membership sites. Through that experience, he gained a unique insight into the subtle membership nuances that produce massive results. Today he uses that knowledge to help his clients to launch and grow multiple high 6 and 7-figure membership sites.

In this episode you'll hear:

  • Stu talk about the reasons and passions behind why he created WishList Member, the number one membership platform for WordPress where they power over 70,000 online communities and membership sites.

    • “I was at a crossroads in my business, in my life, because the business was going well but the only way to grow the business would have been to give more of my time. And I didn't have any more time to give...If I continued with this business model, I likely was not going to have a healthy marriage and I would be a father that wasn't there for my kids, and that was just not acceptable. So ultimately, after talking with friends and mentors and getting some guidance, one of them suggested that I create a membership site.”

  • Stu break down the mentality many business owners have, which is: “I have to have thousands of followers in order to have a membership site and be successful.” Which is just not true!

  • Stu explain the benefit of the membership site that goes hand-in-hand with a course, and the benefit of having that type of revenue model in your business.

    • “A course is great because a course teaches people, it goes deep in terms of learning new skills in a short period of time. But the beauty of a membership is, it helps people implement what they've learned over time. And so they work together in such a beautiful way, because a course teaches people what to do and now a membership site helps them actually do it over a much longer period of time.”

  • The best advice from Stu for the hustling entrepreneur who is seeking to slow down a bit and trying to decide between launching a course or a membership site.

  • Why focusing on one product, one brand, is so important for business owners today.

    • “When you become known for something specific, when you become known for solving a specific problem, when you become known for helping people create a certain transformation– It's so much easier for people to spread the word. It's so much easier for you to attract people into your world.”

LINKS:

If you loved this episode and were excited hearing all about Stu’s journey, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #27 Zach Spuckler: Turning Passion Into Profit

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Episode #27 Zach Spuckler: Turning Passion Into Profit

On today's episode I'm interviewing Zach Spuckler, the founder of Heart, Soul & Hustle and host of a podcast by the same name.  

Zach teaches business owners how to leverage Facebook Ads and Launches to strategically maximize leads, conversions, and sales – and ultimately profit! At just 25, Zach has helped his students execute six-figure launches and create sustainable sales funnels that leverage Facebook Ads that allow them to work less and profit more.

In this episode you'll hear:

  • Zach talk about the power of his 5-day challenges, a sourcing system that people can use so that they're able to maximize their reach, maximize their leads, and really get the highest conversion possible.

  • The passion and purpose behind Zach’s brand and how he’s turned his passions into a profitable business that is truly able to help other business owners succeed.

    • “When I started Heart, Soul, & Hustle, we had two really core values. The first one was that if you put a little heart, soul, and hustle into anything, you can be profitable. And the second was that we would teach from where we were.”

  • How Zach decided it was time to scale back in his business, how that actually helped him bring in more revenue, and his advice on how to know if that’s the right decision for you.

  • Zach’s best advice for when our launches, the ones we’ve put so much time and effort into, don’t go exactly as planned and how we can “flip the switch” to use even those “failures” to help our businesses.

    • “What it really came down to for me, even with my bad launches, is adjusting expectations...Your first launch isn't designed to retire you, right? And there's this perception in the online world because we see the big flash numbers, we see the big revenue, but we don't see a lot of people talk about profit or we don't see a lot of people talk about how much you're taking home...it's easier to get caught up, I think in the flashy revenue numbers and the flashy look.”

  • How you can plug into Zach’s proven system where the return on your investment for investing in something like his system is immediate. You just have to sell a few of your own programs to return that investment and Zach teaches you exactly how to sell your program.

LINKS:


If you loved hearing from Zach today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #26 Jenna Soard: Launching Your Brand Into Success

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Episode #26 Jenna Soard: Launching Your Brand Into Success

On today's episode I'm interviewing Jenna Soard, a brand and design expert, and course creation circus master! Her biggest passion in life is helping entrepreneurs find their confidence through developing design, branding and course creation skills.

Jenna started doing graphic design professionally at the age of 16, with her first licensed t-shirt business that produced t-shirts for all clubs and activities in her high school. She attended the University of Oregon and earned a Bachelor's in Multimedia Design and MBA in Marketing. With her combination of design and marketing skills, she became a little more savvy than the average graphic designer. In 2016 Jenna launched her signature course "The Course Launcher" which was her biggest success. The very first launch brought in $127,000 in revenues. Her method of teaching online courses had 67% of her students launch their very first course within 3 weeks of signing up.  These students went on to do big brilliant things! Many quit their day jobs, a big handful went on to have big 5 figure launches for their very first launch. After The Course Launcher, Jenna went on to have her second $103,000 launch a few months later with her primary signature program called "Launch Your Brand," teaching entrepreneurs how to design for themselves. She had this six figure launch while on vacation in Italy. Her second "travel launching" experience, where the previous Fall she had a $64,000 launch also while traveling Europe!

In this episode you'll hear:

  • About the power of motivation to move a dream to become reality when you listen to Jenna’s story and her desire to stop trading dollars for hours that led her to create her online business with 6-figure launches and hundreds of happy clients.

  • How Jenna overcame several challenges, specifically with the ever-changing world of technology, before launching her successful business.

  • The revolutionary idea behind Jenna’s program, The Course Launcher, where she teaches women entrepreneurs how to create and launch a course in 30 days to 100 beta testers and how she overcomes the common objection of not wanting to give away your stuff for “free.”

    • “The reason for making it free is that you don't really know, unless you survey it extensively or unless you've done a ton of research, of what's really going to sell and if you can't sell somebody into applying for a scholarship for free, then you certainly are going to have a hard time selling it.”

  • Jenna talk about the power of surveys and why they are so important to help you get a big picture idea of how to build your program and who your target audience might be. Jenna will also tell you how to get free access to her first three lessons of her signature program.

    • “A survey is actually going to help you map out your course or your offers. I have this really fun saying that I came up with which is, ‘guessing is expensive.’ So surveys really will give you the answers of how to name things, how to completely flesh out the course structure that you're trying to create, and it's going to give you a waiting list of beta testers for you to actually put into the course.”

LINKS:

  • Follow Jenna on Instagram: @youcanbrand

  • Connect with Jenna on her website and take her survey: www.youcanbrand.com

  • Get access to Jenna Soard's program the Course Launcher where she teaches women entrepreneurs how to create and launch a course in 30 days to 100 beta testers: www.thecourselauncher.com

  • Get access to Jenna's program that teaches course creators and membership owners how to have a six-figure launch: www.theadslauncher.com

  • Follow Rachel on Instagram: @rachelrmcmichael

If you loved this episode and were encouraged hearing Jenna’s story, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #25 Heather Schisler: Why Saving in Business Means More Than Just Money

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Episode #25 Heather Schisler: Why Saving in Business Means More Than Just Money

On today's episode I'm interviewing Heather Schisler, the Founder of PassionForSavings.com which reaches over 15 Million unique people on an annual basis. Heather's expertise in both in store and online shopping as well as her direct connection to consumers in social channels gives her a unique perspective on today's consumer.

Heather founded PassionForSavings.com in February of 2009 with a passion to help others save money, live on a budget and pay off debt. Heather’s firm belief that you can save money on anything you buy still drives the site today. Passion For Savings averages between 2-7 million page views per month and is a resource for everything from Extreme Couponing to Amazon Deals, Money Saving Hacks, Recipes and Do It Yourself tips.

Heather has extensive experience in all channels of social media including Facebook, Pinterest, Instagram and Twitter. She has helped to build the PassionForSavings.com online presence to almost 1 million Facebook followers and 200K Pinterest followers with an active and engaged community in all areas of social media. Heather has a deep understanding of today's Social Platforms along with driving both paid and organic traffic through social media and engaging with each platform's unique audience. Heather has a bachelor's degree in Marketing from the Sam M. Walton School of Business and over 9 years of experience in social media and the affiliate marketing industry.

In this episode you'll hear:

  • Heather tell her story of how her love for savings and her desire to help support her family on one income led to the creation of a blog to share her couponing tips that eventually exploded into a multi-figure business over the last 10 years.

  • Heather talk about the importance of consistency and how that was a major factor in the growth of her business.

    • “So many people talk about things and they never actually do them-- it's that whole progress over perfection thing. And then, be consistent because it's not going to be huge and massive all in the first day. But you have to be consistent and if you're not willing to put that consistency in, then you're not going to see the results on the back end.”

  • The importance of being willing to pivot and change up your processes when they’re not working so that your business can grow, specifically in the area of social media (a market that is always changing).

  • Heather explain how she knew it was time to hire people to help her in her business and the importance of being willing to let some things go so your business can truly thrive.

    • “You have to do what only you can do. You are the only person who can be a mom to your kids. You are the only person who can be a wife to your husband. You are the only person who can do certain things within your business, but you need to find people who can do all the rest. Do what only you can do and hire the rest. And that has stuck with me for so long because I feel like as entrepreneurs we are the type of people that do it all because we have to. And that’s really hard because then we start to believe that we're the only person that can do those things and the truth is, there's probably people who can do them better than we can. We just have to humble ourselves a little bit and say, ‘Okay, I'm going to find someone who's better at this than I am because they can make it better, or they can do it better than I can do.’”

LINKS:

If you found a ton of valuable information listening to Heather today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #24 Lindsay Maloney: How to Stand Out in the Entrepreneurial World

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Episode #24 Lindsay Maloney: How to Stand Out in the Entrepreneurial World

On today's episode I'm interviewing Lindsay Maloney, a self-made business and success coach who specializes in teaching women how to start and scale their dream coaching businesses with simplicity.

Lindsay believes that you should always choose to use your intuition to guide you as you grow your business. With her step by step, intuitive, and creative guidance you'll feel inspired to take her tips into action, push your business forward, and work with your dream clients. Lindsay works with women who want to get unstuck and structure their brilliance into a coaching business that's sustainable and financially exhilarating. She is also the creator of Stand Out Coaching Academy and is the host of the Book Your Dream Clients podcast.

In this episode you'll hear:

  • The joy behind Lindsay’s story as she searched and found what her true passion and driver was for her own business and how she took that and turned it into something her clients could replicate for their own businesses.

  • Lindsay’s encouragement to other entrepreneurs on the best way to grow your business to be able to find the success you always dreamed of having.

    • “The biggest thing is I let myself evolve. I didn't become attached to anything that I wanted to be or what I thought I should be. I just let myself evolve into where I needed to go and I was totally open to it. This isn't an overnight thing, it's something that I was patient with...I think one of the most important things that we can do as entrepreneurs is to just stop tying yourself up with all of these expectations that mean really nothing, and just let it go.”

  • Lindsay’s thoughts on investing in our businesses and how, more often than not, when you invest in your business (financially or for personal development), you see a return on that investment-- and it’s always worth it.

  • What “going for it” in our businesses means for Lindsay and how she helps encourage other entrepreneurs to not be a “one hit wonder coach.”

    • “I believe we should always be going for it. I think it's really important to always be surrounding yourself with a group of people who you look up to, whether it's a coach or a group program, whatever that may be because it helps you manifest the results for yourself. When you're going at it alone, you can get kind of blindsided. I think that's where a lot of entrepreneurs trip up. They decide to stop investing in themselves because they think they know everything. This is a one hit wonder coach.”

LINKS:


If you were inspired hearing from Lindsay today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #23 Shannon Irvine: The Power Of Our Entrepreneurial Mind

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Episode #23 Shannon Irvine: The Power Of Our Entrepreneurial Mind

On today's episode I'm interviewing Dr. Shannon Irvine, an Entrepreneur, High Achievement Mentor, Host of the Epic Success Podcast and PhD. in Neuro-Pyschology & Philantropist.

Dr. Shannon helps her clients “neuro-hack” their success and build an Epic Life and Business that they love by harnessing the power of the brain to hardwire productivity, goal attainment, and high performance mindset mastery. Through her courses, programs, and Epic Success Podcast, her clients learn the power of neuroachievement™ — her process for shifting how to think, act, and grow, so they can achieve anything they desire. They learn how to hardwire what they want, and delete anything that’s holding them back! Her mission is to help entrepreneurs go for their God given dreams by giving them the step-by-step blueprint to go from “Dream to Launch” in a way that honors what they value most.

In this episode you'll hear:

  • Shannon’s own personal journey of mastering her mindset to take better control of her life and business and how she helps other entrepreneurs do that in their own businesses.

  • The best tips and suggestions from Shannon on how to “reprogram” your mind and to turn off the negative self-talk that goes on within our own minds.

    • “The first step is truly taking those negative thoughts off autopilot and starting to recognize when you're getting stressed, when things aren't going the way you want them to go, when you're feeling resistance. That to me, is the magical time because that's when those stories come close to the surface and we start to hear what we're saying to ourselves.”

  • The science behind all of these practices and how it’s not only just a belief or practice, but it’s rooted in truth for each of us.

  • How to make this a lifelong practice for you to help you overcome any negative self-talk you have now and how to handle any negative self-talk or situations that arise in the future.

    • “If we want to be the very best version of ourselves, if we want to show up and enter into that level of a dream that we have as a visionary, if we really want that, it's available to us when we need it. We just need to step into the daily practice of truly being the creator of our thoughts and when the limiting belief comes up, we go after it just like we would anything that was threatening the very future that we wanted.”

LINKS:

If you loved hearing from Shannon today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #22 Theresa Loe: Helping Entrepreneurs Regain Control of Their Businesses

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Episode #22 Theresa Loe: Helping Entrepreneurs Regain Control of Their Businesses

On today's episode I'm interviewing Theresa Loe, a Team Building & Digital Marketing Coach for Online Entrepreneurs. She helps CEO/Visionaries find and build their own A-List teams so they can scale their business. She also trains some of the top-level team members for 7-figure CEOs looking to accelerate their team’s growth.

Theresa has the unique experience of having served as both the leader and the 2nd-in-command for two different winning executive teams. For 9 years, she was the Co-Executive TV Producer for the top organic gardening show on PBS. As the 2nd-in-Command for the show, Theresa executed the vision of the show and managed the entire production team. Later, Theresa started her own online business, Living Homegrown Media and moved into the Visionary/CEO role. She learned to shift her thinking from managing to LEADING and became very intentional about building a quality team of top-players who could manage themselves and let her stay in her zone of genius. Today, Theresa pulls from her experience as a team player to a team leader and guides other 6- and 7-figure online CEOs on building and leading their own self-managed teams. She has also personally trained some of the top-level managers for some of the most successful digital CEOs in the industry.

In this episode you'll hear:

  • Theresa’s journey of how she left her Co-Executive TV Producer position at PBS to become an online business owner that helps entrepreneurs build and train their teams.

  • Some of Theresa’s best tips and suggestions for online business owners on when and how to hire a team to help you run your business.

    • “What you're supposed to do, and what most entrepreneurs don't realize because there's really no training on this, is that you need to hand out responsibilities for everything in your business. You make people responsible so that they can be self-managed. And you have to trust enough to let go of that control, which was a very hard thing for me being that that is my natural way of thinking. I wanted to stay in control but I realized very quickly that you can't micromanage.”

  • How Theresa processed the decision to leave her producer position and then later, transform her online business to serve entrepreneurs in their team-building-- a process of change that many online entrepreneurs need to go through themselves, but are too nervous to do so.

  • Theresa break down some of the common misconceptions entrepreneurs have when comes to money-making and time-saving activities.

    • “We're so focused on the vision of what we're trying to create that it's very hard to think about, ‘How do I hand this off?’ I would always get caught up in, ‘I could stop what I'm doing and I could show the V.A. that I had hired how to do this or I could just do it myself in half the time.’ So I would do it myself because I felt like I was saving time. But in the long run you're not saving time.”

LINKS:

  • Follow Theresa on Instagram: @theresaloe

  • Connect with Theresa on her website: https://livinghomegrown.com/

  • Grab Theresa’s Freebie: Team Readiness Assessment [It will help you assess where you need help the most in your business. And you’ll learn if you should focus on building up your team players (assistants, etc.) or if you’re ready for a higher-level team LEADER on your team such as Chief Project Manager.]

  • Follow Rachel on Instagram: @rachelrmcmichael

If you loved this episode and were excited hearing all about Theresa’s journey, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #21 Brooke Rash: The Secret To Being A Social Celebrity

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Episode #21 Brooke Rash: The Secret To Being A Social Celebrity

On today's episode I'm interviewing Brooke Rash, aka the Social Celebrity, who is an influencer marketing expert.

From selling to her network on Facebook, Brooke transformed her natural talent into a money-making skill set that created multiple 6-figure businesses. With her 11+ years of experience as a social media influencer, Brooke and her husband Jason grew their network marketing business from 0 - 40,000+ people in under 2 years. Now, Brooke uses her influence to host fundraisers, earn free trips, land speaking gigs, marketing jobs, and has been hired many times as an online promoter, all while using a free account. Brooke shares all of her social marketing secrets in Facebook Famous, a collection of courses that will teach you how to cash in on your own star power.

In this episode you'll hear:

  • How Brooke uses her social media accounts to connect with her audience and make them really feel like they are a part of her sphere of influence.

  • Brooke’s tips on what to share on social media and how to share it so that it feels natural to you and your audience and allows you to connect with them better.

  • The best way, from Brooke’s personal experience, to deal with naysayers when it comes to running your business in this social media age.

    • “You love them from a distance and keep those boundaries in place. Just stay focused on what your goals are and be confident in where you're going and what you want to accomplish; because if you aren't confident then those naysayers will tear you down-- I've seen it happen.”

  • How Brooke used Facebook as a type of “social experiment” to see what people really connected with and interacted with the most and how she used her findings to curate the perfect posts that connected best with her audience that allowed her to grow her influence.

  • How you don’t actually have to be an extrovert to be successful on social media.

    • “I actually think that social media is a great blessing for people who consider themselves to be introverted because you are able to interact with people without necessarily having any social awkwardness; you do have that protection of being behind the screen so you're not necessarily around people absorbing all of their energy and feeling pressure to start a conversation. I always tell people you get to choose your own edit. It's like you're producing your own reality series on social media. So, I think for introverts it's great because it allows you to connect with people that you maybe wouldn't have because you're not necessarily a social butterfly.”

  • The inside scoop of Brooke’s new Social Celebrity University that is launching this month!

LINKS:

  • Follow Brooke on Instagram: @thesocialcelebrity

  • Follow Brooke on Facebook: https://www.facebook.com/BrookeRash/

  • Sign Up for Brooke’s Masterclass: http://thesocialcelebrity.com/masterclass

  • Listen to Brooke’s new podcast: The Social Celebrity Podcast

  • Connect with Brooke on her website: http://thesocialcelebrity.com/

  • Follow Rachel on Instagram: @rachelrmcmichael

If you loved this episode and were encouraged hearing Brooke’s story, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #20 Mariana Ruiz: The Benefits of Group Coaching

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Episode #20 Mariana Ruiz: The Benefits of Group Coaching

On today's episode I'm interviewing Mariana Ruiz, a Certified Business Coach + Consultant and international best selling author.

Mariana helps seasoned coaches and consultants scale their business by creating and launching their profitable group coaching programs. She uses her background in brain science, hospital administration and 12 years of marketing, sales and business experience to help you get results for your clients at scale, market in a way that attracts your ideal clients and convert followers to group coaching clients through service-based selling. She has been featured in various podcasts, blogs and online courses including the Huffington Post, Today.com, and The Millionaire Insider Extravaganza. Through working with hundreds of businesses, she has empowered them to increase their profit and serve more people all over the world with group coaching. You can catch her podcast The Impact Driven Entrepreneur Podcast on her site ImpactDrivenEntrepreneur.com, iTunes, Stitcher Radio, iHeart Radio or Google Play.

In this episode you'll hear:

  • Mariana’s amazing journey of becoming a nurse, to climbing the corporate ladder in the medical field, to giving birth to a preemie daughter, which led to her trying to find the best way possible to support her family and support others looking to accomplish similar goals.

  • All about Mariana’s love for group coaching and supporting other like-minded business owners to be successful in all that they do.

    • “I've really just leaned in and loved on group coaching because I find that the model is so suitable for the lifestyle that we want, especially when we are moms and we're trying to make it all happen with growing our businesses. But for me, it’s also about the customer service side and being able to have a really good, high-quality transformation for clients-- that’s really important. When I was trying to scale from having a one-on-one coaching practice of 15 clients to courses, what happened was that I felt like I was losing that loving connection with my clients. Group coaching really was that middle ground that allowed me to create a connection and provide really high-quality, high-touch service and I feel really fulfilled doing it.”

  • What Mariana believes to be the biggest mistakes when it comes to leading and running online group coaching programs.

  • How Mariana learned to embrace sales for her business and how that was one of the major attributing factors to her success.

    • “Embracing sales was a really difficult one for me. It was a very difficult lesson because I wanted sales to just naturally come in and attract. Then I realized, ‘hold on a second, if it's going to happen, it's going to be because I'm doing things and I'm showing up and I'm serving my audience.’ So, it was really the mindset around sales that was the biggest shift for me.”

LINKS:

If you loved this episode and found inspiration hearing about Mariana's journey, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!


 
 

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Episode #19 Kendra Hennessy: Running Your Business Like a Modern Mom

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Episode #19 Kendra Hennessy: Running Your Business Like a Modern Mom

On today's episode I'm interviewing Kendra Hennessy, a home management expert and positive motherhood enthusiast.

Kendra is a podcast host and founder of Mother like a Boss, where she helps busy modern moms become homemakerish. Her mission is to redefine homemaking in the 21st century and make the difficult and tedious parts of running your home smoother through systems, routines and mindset shifts. She lives in upstate NY with her husband Adam and their two spunky kiddos, Ava and Everett. Kendra is a Girl Scout co-leader, a coffee junkie and can usually be found in her off time binge watching The Office. She loves giving support and encouragement to the moms of the world and giving them the confidence they need to enjoy life as a mother.

In this episode you'll hear:

  • How Kendra went from running her own cleaning business as a new mom to a successful online business owner that helps moms run their households everyday.

  • All about Kendra’s unique take on the modern mom and modern homemaking and how she helps moms who are looking for a way to enjoy motherhood and enjoy their homes a little bit more. Kendra likes to make the components of home management much easier for moms and by doing that, it enables moms to delegate more.

  • How Kendra’s number one tip to moms and business owners is to not be afraid to ask for and accept more help in their lives.

    • “Women in general do not ask for help nearly as often as they should because we have these ‘superhero complexes’ and we think, especially as moms, we're just going to do everything. So the main tip that I can give is to ask for and accept as much help as possible.”

  • About all the different courses Kendra has created on her website, but outside of that, the amazing community of women and moms she has cultivated that spend their days uplifting and encouraging each other in their day-to-day lives.

  • How Kendra teaches that if you have systems in place, it can really remove some of the stress, anxiety, and feelings of inadequacy most moms feel daily.

    • “The reason that I felt inadequate was because I was trying to be everything to everyone and then you end up being nothing to no one. I was literally trying to go in every different direction-- I wanted to have this perfect home that was run really well, I wanted to have this great business, and I wanted to hire employees; but the truth was I couldn't do any of that because I had absolutely no systems in place. I think that mirrors people's businesses quite a bit because they start out okay and things are going well, but then maybe they start to make more money and things are changing and they realize they had no systems in place. If you don't have any systems then you're going to go down very, very fast.”

LINKS:

If you were inspired listening to Kendra today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #18 Caitlin Bacher: Is Launching Hurting Your Business?

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Episode #18 Caitlin Bacher: Is Launching Hurting Your Business?

On today's episode I'm interviewing Caitlin Bacher from CaitlinBacher.com - Scale Your Online Course and the creator of The Successful Course Creator!

Caitlin helps successful course creators build profitable evergreen funnels so they can stop launching...for good. You can join her free Facebook group, The Successful Course Creator, to learn how you can get off the launch roller coaster and into consistent profits. Caitlin developed The Evergreen S.C.A.L.E. Method so she could scale her business WITHOUT sacrificing time away from her young daughter and husband.

In this episode you'll hear:

  • How Caitlin has developed a system to help course creators get off the launch roller coaster and into a consistent system for growing their business.

  • How Caitlin was able to drown out the noise of so many different sources telling her what to do and what not to do in her business, and really hone in on what mattered.

    • “What I really think is going on is that we don't have a time problem, we actually have a priority problem. I would say 85% of the things on your to-do list are actually not money-generating activities. I feel like so many people out there are spending so much time trying to grow and scale their business in the hardest way possible. But there is more than one way to do something, you can do it one way or you can choose to do it a different way.”

  • How Caitlin made a million dollars with only one course after she decided to stop the busy lifestyle of launching course after course.

  • Caitlin peel back the facade that if you are in business, you must be busy all the time to get results and be successful.

    • “Honestly, for me it's my ability to focus and to strip away all of the excess stuff that doesn't matter. I really feel like we are living in a society that values being busy. That somehow we’ll make people think we’re  important or valuable because we’re busy. But what that does is it causes us to fill our plates with stuff that doesn't matter.”

LINKS:


If you found a ton of valuable information listening to Caitlin today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #17 Noor Hibbert: The Truth About Online Coaching

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Episode #17 Noor Hibbert: The Truth About Online Coaching

On today's episode I'm interviewing Noor Hibbert, a business and mindset coach and the founder of ThisIsYourDream.com.

Noor is a qualified international business and mindset coach, TEDx speaker, and author of her first book that is coming out in April 2019.  Her mission is to help women to uncover their own limiting stories, recognize their amazingness and slay their massive goals. She helps women across the world to create businesses that give them freedom and the income to fuel their desired lifestyle. She is a mother to 3 little queens and her passion to see others has come from a desire to be the best role model to her girls.

In this episode you'll hear:

  • How Noor was desperate to make a change for the better for her and her family so that she could stay home with her daughters and be the primary caregiver for them; and how that led to Noor pursuing a career in the online business world of coaching.

  • How Noor has been able to GROW her business while KEEPING her profits! And how she teaches women not just how to create a business, but how to create a profitable business so they can keep their money and use it to for their families, for their communities, and to be generous.

    • “What is really necessary to spend on your business to make it grow and what can you step away from? I think it's about taking yourself out of the mindset that you need to be a total ‘diva’ or on a first class flight just because you think it's going to get you clients. It really isn't the revenue that matters; it really is the profit. And that's all I will be focusing on for the rest of my business and to help instill in my clients as well.”

  • Noor’s suggestions when it comes what investments are worth it for your business and which investments you should leave behind.

  • Noor’s tips on how to hire the best coach for your business.

    • “What I also would say to people is if you're looking for somebody to give you results and you just want to click your fingers and expect them to give it to you, then that's something you should really sit down and think about. A coach is there to facilitate your learning and to give you the tools and strategies you need. At the end of the day, it's up to us as individuals to implement our responsibilities to take action or not.”

LINKS:

  • Connect with Noor on her website: ThisIsYourDream.com

  • Follow Noor on Instagram: @mumprenoor

  • Follow Rachel on Instagram: @rachelrmcmichael

If you were inspired hearing from Noor today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #16 Tiffany Lee Bymaster: Confidently Owning Your Brand

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Episode #16 Tiffany Lee Bymaster: Confidently Owning Your Brand

On today's episode I'm interviewing Tiffany Lee Bymaster, aka Coach Glitter, a camera confidence coach, branding expert, and pro make-up artist and stylist from CoachGlitter.com.

Tiffany has worked in the production world as a makeup artist, wardrobe stylist and set designer for nearly two decades in Film, TV, Commercial, Runway as well as with Top Online Marketers, Authors and Speakers. She has built her own Personal Brand from the ground up in the online space as a blogger, business consultant, affiliate marketer, educator and Camera Confidence Coach! Her online course, Lights Camera Branding combines her vast knowledge of experience working behind the camera helping her clients look and most importantly, feel their personal best! Tiffany is obsessed with coaching her students to gain clarity in their brand, skyrocket their confidence and increase their visibility through the power of live video in the online marketing space! Tiffany's own personal experience, brand evolution and breakthroughs began when she finally stepped in front of the camera to share her knowledge and teach others how to feel more confident on camera, identify and grow their personal brands while refining their Visual Branding.

Tiffany’s work has been featured in Oxygen Magazine, Shape, Fitness, Beverly Hills Lifestyle, Riviera, Teen Prom Magazines and 7 seasons at LA Fashion Week many of which she was the Key Artist. Her extensive TV work includes Beverly Hills Nannies, The Real Housewives of Orange County, America’s Next Top Model, The Bachelor, The Bachelorette and various shows and specials on The Travel Channel, Bravo, VH1, MTV, ABC, CNN and Fox News.

In this episode you'll hear:

  • How Tiffany’s experience as a professional makeup artist, wardrobe stylist, and set designer put her in front of the right people to help expose her to the world of online marketing and how that helped her launch into the online business realm.

  • Tiffany explain how she has always just trusted her gut when it came to making the best and the right decisions for her brand and business-- and what that might look like for you too.

    • “I have always trusted my gut. I have always looked for opportunities to serve. I've always looked for where my audience had common questions. I think entrepreneurship is as simple as that, identifying the problem and offering a solution.”

  • The honest truth from Tiffany that you DO NOT need to have it all together to start your business or grow your business. Instead, you just need to dive in and work with people and gain experience on the job.

  • How Tiffany is the Live video expert and her best tips when it comes to conquering the fear of the live camera.

    • “We can all take a giant exhale and say, ‘nobody starts off being good on video.’ Video is a journey. Video is a long journey. The thing is whether you do recorded videos or you're doing live video, this is a journey where you get better with practice, like anything else. I believe that you have to start messy and that you get better as you do more and everyone improves with little baby steps.”

  • Tiffany’s best piece of advice for the person in the entrepreneurial space who has a desire to impact people but is having a hard time conquering their fears.

LINKS:


If you loved hearing from Tiffany today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #15 Erin Mullins Sanderson: Remaining Confident in Our Business Pursuits

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Episode #15 Erin Mullins Sanderson: Remaining Confident in Our Business Pursuits

On today's episode, I'm interviewing Erin Mullins Sanderson (aka “Fit Rocker Chick”), who is an internationally recognized thyroid health advocate, certified health coach, personal style influencer, non-toxic beauty junkie, skilled musician, and online personality.  

Erin has shared the stage with acts like Evanescence, Halestorm, Candlebox, Skillet, with songs featured on MTV, Keeping Up With The Kardashians, Fuse TV, and many more. But her passion is creating content for women that helps them live their most amazing lives! As the author of Energy Eats, creator of Thyroid Jumpstart,  the "She's A Rock Chick Girl-Gang", and COO of the company she founded.. it's her no B.S. approach to health and life that has has allowed her to help thousands of women gain confidence and get their lives back! With an online reach over 300,000, Erin has built a loyal and dedicated community all over the world.

In this episode you'll hear:

  • How Erin decides what changes are necessary to make and what areas to keep the same when it comes to her day-to-day business decisions.

  • Erin’s tips and suggestions on how to stay true to who you are and your brand instead of getting lost in constantly changing everything.

    • “Part of our gifting that we can share with other people are the things that we've learned and what we've been through...What I found over the years of really taking control of my health is what came from that was even more confidence, even more assuredness in what I have to say, even more strength in speaking up for myself because I've been on the other side of sick. I know what it's like to have to fight for yourself. I wanted to help women fight for themselves, not just with health, but just with owning their life.”

  • How Erin remains confident in her business despite the pressures that come up everyday.

  • All about how Erin daily gets her courage to fight fears and doubts that creep in while running her business so she can keep moving her business forward.

    • “The thing with courage is, you do not get courage unless you walk through the fear. Fear doesn't go away. It never does, ever. So if you want to live a fearless life, that's not happening. You can live a courageous life because you face fear and you walk through it regardless of the outcome. At the end of the day you have to ask yourself what really matters to you. And if those things are still going to be there at the end of the day, do it scared, do whatever it is.”

  • Erin’s tips when it comes to social media and how she protects herself from the comparison trap.

LINKS:


If you were inspired listening to Erin today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #14 Emily Saunders: Faithfully Pursuing Your Dreams

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Episode #14 Emily Saunders: Faithfully Pursuing Your Dreams

On today's episode, I'm interviewing Emily Saunders, the Co-Founder of Momsanity and Raise Them Well and the Keeper of Cross Training Couture.

Emily is passionate about pursuing health. She feels called to encourage women to walk out their faith boldly and steward their bodies well, with much grace. Emily struggled with under-eating and over-exercising for years before God broke the chains of obsession and led her to a healthier relationship with food and fitness. That experience ignited a fire that turned into beginning Momsanity, a community of women seeking to put Jesus in the center of their motherhood, fitness and nutrition journeys and later to Cross Training Couture.  Emily is married to her college sweetheart, Wiggy, an Integrative MD and together they founded Raise Them Well, a company dedicated to creating toxic-free and innovative products for families that value wellness. Emily and Wiggy love celebrating marriage and are blessed to be the parents of two sons, Adler (5) and Hutch (2), and are currently in the process of becoming licensed foster parents.  

In this episode you'll hear:

  • How Emily desired to move away from Corporate America after having her first baby to form her own business that focused on faith, nutrition, and fitness.

    • “We really saw a need for moms who wanted to prioritize motherhood, faith, fitness, and nutrition. I saw that there were a lot of opportunities for moms who were focused on fitness and nutrition, and then there were a lot of ‘mom Bible study kind of things,’ but there wasn't a whole lot that brought it all together. So we put our heads and our hearts together, and had no idea what we were doing, and started a website and a blog.”

  • The amazing backstory of how Emily and her husband went on an incredible journey together to create a great and natural BCAA powder with a business partner that actually tasted good and worked!

  • Emily’s heart and passion to create natural and safe products for families to use which led to the creation of a second business, Raise Them Well.

  • How Emily learned to balance 3 businesses and how she decided when the time was right to begin outsourcing her business.

    • “That very first decision was a little bit challenging just because it was brand new territory for me and it's always hard to let go of our ‘baby.’ But as I realized how much more freedom I had to do the things that were important versus the nitty-gritty things that I wasn't good at, that's when our business really started growing. When we started letting go a little bit at a time and focusing on the things that we needed to do to grow our businesses, or to scale them, or to do some of the things better that only we can do, that was when things started really moving.”

LINKS:

If you found a ton of valuable information listening to Emily today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #13 Tracy Campoli: For the Health of Your Business

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Episode #13 Tracy Campoli: For the Health of Your Business

On today's episode, I'm interviewing Tracy Campoli from TracyCampoli.com and the creator of Total Body Transformation.

Tracy helps "busy babes" who struggle with loving their body, lose weight without dumb diets, embrace the "la dolce vita" lifestyle, and become fit fashionistas. She has a successful YouTube channel with over 17.5 million views, and was awarded the prestigious title of one of YouTube's Next Up Creators. Tracy has been featured in Well + Good, Pilates Style Magazine, USA Today, Good Morning America and ABC 7. She has spoken at YouTube's Creator Studio to discuss growing your business using YouTube. She is the creator of Total Body Transformation, an online global fitness community, as well as Your Hottest Body Ever and Lighten Up a group coaching program for women worldwide. She is a NYC girl that now lives in Miami with her husband and loves a good glass of red wine :)

In this episode you'll hear:

  • How Tracy connects health and wellness to the success of her entrepreneurial business and how she helps her clients see this connections as well.

    • “As entrepreneurs we know that the way you do one thing is really the way you do everything, and that goes for your health and your wellness. In the entrepreneurial community, the one place where a lot of people miss out is their health. You can have a seven figure business, you can have multiple seven figure businesses, but if you don't have your health, you don't have anything.”

  • Tracy’s tips and tricks on how to commit to show up daily for yourself without sacrificing the needs of your business.

  • How Tracy pushed through her struggles and difficulties in business and health management, to now having a viewership of over 17 million views on YouTube, all while being the most healthy version of herself.

  • How Tracy practices mindset management in her business, especially when it comes to social media.

    • “When it comes to social media, it can be so easy to play that ‘compare and despair’ game. It's so easy to go down that rabbit hole. But, it's a daily choice of managing the mindset to say, ‘okay, step away.’ If you're feeling triggered by social media, just step away.”

  • All about Tracy’s different programs that she has created for busy entrepreneurial women so that they can get into the best health and shape of their lives.

LINKS:

  • Connect with Tracy on her website: https://tracycampoli.com/

  • Join Tracy’s membership area: TracyCampoliMembers.com

  • Watch Tracy over on her YouTube channel: https://www.youtube.com/channel/UC2sXkXBWd51cpk_5nyUha2w

  • Follow Tracy on Instagram: @tracycampoli

  • Follow Rachel on Instagram: @rachelrmcmichael

If you were inspired hearing from Tracy today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #12 Nicole Culver: Growing a Profitable Business

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Episode #12 Nicole Culver: Growing a Profitable Business

On today's episode, I'm interviewing Nicole Culver the creator of the Social Shift Movement!

Nicole shows bloggers and health professionals how to build their expertise and make an impact with any size audience. Nicole is the creator of The Social Shift movement which moves away from the old blog model of counting pageviews and focuses on the new way of running your business based on engagement + relationships. Nicole is a work at home / stay at home mom of three girls. She loves the early morning....and a lot of coffee.

In this episode you'll hear:

  • Nicole’s journey from 4th grade teacher in New York City to the owner of a product-based business that was sold in Whole Foods to online entrepreneur.

  • Some of Nicole’s tips and suggestions (that she shares with her clients!) for women who are in an online business or a products business and how to overcome some of the struggles they face, especially at the beginning of their businesses.

    • “Everything I do comes back to just teaching about simplicity and what is the end purpose. Because growing numbers can be super cool and super great, but if they're not tied to a business model, what is the point of it all at the end of the day?”

  • About the tough decision Nicole and her family had to make when it came to eliminating that product-based business, despite all the hard work put in, for the sake of a business that was less energy-demanding for their family.

  • How Nicole avoids slipping into the trap of getting wrapped up in social media likes, comments, and shares and she instead focuses on the things that truly matter in business.

    • “I totally slide back into that mindset too, I totally get that. But when it comes down to it, how do you actually help your people? And if your people aren't talking back to you, or they're not opening your emails, or they're not coming to you when they have problems to solve, then how are you really measuring if you are helping people? One of the most underutilized things I think we can do is specifically reach out to people into our community, and talk to them, and get them on the phone. A lot of times what you think is resonating may not be what actually is resonating or may not be the problem that they're actually having.”

LINKS:

If you loved hearing from Nicole today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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Episode #11 Jessica Killingley: Leveraging Your Impact In Business

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Episode #11 Jessica Killingley: Leveraging Your Impact In Business

On today's episode, I'm interviewing Jessica Killingley, a Publishing Consultant, Coach and Literary Agent from JessicaKillingley.com

Jessica spent 20 years in the UK Publishing industry where she worked for a number of the ‘Big 3’ publishing houses as a Marketing Director, with everyone from first time authors up to household names like John Grisham and Stephen King. She now helps entrepreneurs write and publish books that leave a lasting impact and grow their influence. She is passionate about getting more good books out into the world and helping entrepreneurs identify what ignites their passion, find their voice and share their message in a way that turns all those readers into valuable clients.

In this episode you'll hear:

  • All about Jessica’s back story and how she came to own her own consulting company after working in the corporate publishing industry for so long.

  • Jessica’s honesty shine through as she shares how it wasn’t an overnight success for her, yet she continued to push through the difficulties until she achieved what she was hoping for.

    • “In the midst of all of this, I'm also running a family, and running a household, and I probably only have about 20 to 25 hours a week to work. So, when I stop and look at what I've managed to achieve over the course of the last 18 months within that limited working time, I like to give myself a bit of a break and remember to share those wins as I go with myself and be proud of what I've managed to achieve, and not constantly just be thinking about what's next.”

  • How Jessica sets boundaries within her business so that she can be sure to stay present within her home life as well.

  • About Jessica’s talents of taking all of the jumbled ideas entrepreneurs have in their heads and helps them write and publish the books that are going to leverage their impact and influence.

  • How Jessica overcame the fear of growth in her business and changed her mindset to really set her up for success.

    • “I had a really big realization recently about what was stopping me from growing, and that was this fear that if I grew that meant more obligation, and that frightened me. So, it was a big mindset switch for me to realize that if I manage those boundaries, more success in business does not have to equal more pressure, and more work, and more time on my computer and away from my family.”

LINKS:

If you were inspired listening to Jessica today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

 
 

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