On today's episode I'm interviewing Heather Schisler, the Founder of PassionForSavings.com which reaches over 15 Million unique people on an annual basis. Heather's expertise in both in store and online shopping as well as her direct connection to consumers in social channels gives her a unique perspective on today's consumer.
Heather founded PassionForSavings.com in February of 2009 with a passion to help others save money, live on a budget and pay off debt. Heather’s firm belief that you can save money on anything you buy still drives the site today. Passion For Savings averages between 2-7 million page views per month and is a resource for everything from Extreme Couponing to Amazon Deals, Money Saving Hacks, Recipes and Do It Yourself tips.
Heather has extensive experience in all channels of social media including Facebook, Pinterest, Instagram and Twitter. She has helped to build the PassionForSavings.com online presence to almost 1 million Facebook followers and 200K Pinterest followers with an active and engaged community in all areas of social media. Heather has a deep understanding of today's Social Platforms along with driving both paid and organic traffic through social media and engaging with each platform's unique audience. Heather has a bachelor's degree in Marketing from the Sam M. Walton School of Business and over 9 years of experience in social media and the affiliate marketing industry.
In this episode you'll hear:
Heather tell her story of how her love for savings and her desire to help support her family on one income led to the creation of a blog to share her couponing tips that eventually exploded into a multi-figure business over the last 10 years.
Heather talk about the importance of consistency and how that was a major factor in the growth of her business.
“So many people talk about things and they never actually do them-- it's that whole progress over perfection thing. And then, be consistent because it's not going to be huge and massive all in the first day. But you have to be consistent and if you're not willing to put that consistency in, then you're not going to see the results on the back end.”
The importance of being willing to pivot and change up your processes when they’re not working so that your business can grow, specifically in the area of social media (a market that is always changing).
Heather explain how she knew it was time to hire people to help her in her business and the importance of being willing to let some things go so your business can truly thrive.
“You have to do what only you can do. You are the only person who can be a mom to your kids. You are the only person who can be a wife to your husband. You are the only person who can do certain things within your business, but you need to find people who can do all the rest. Do what only you can do and hire the rest. And that has stuck with me for so long because I feel like as entrepreneurs we are the type of people that do it all because we have to. And that’s really hard because then we start to believe that we're the only person that can do those things and the truth is, there's probably people who can do them better than we can. We just have to humble ourselves a little bit and say, ‘Okay, I'm going to find someone who's better at this than I am because they can make it better, or they can do it better than I can do.’”
Follow Heather on Instagram: @passion4savings
Follow Passion For Savings on Facebook: https://www.facebook.com/PassionForSavings
Connect with Heather on Pinterest: https://www.pinterest.com/Passion4Savings/
Watch Heather on YouTube: https://www.youtube.com/user/Passion4Savings
Follow Rachel on Instagram: @rachelrmcmichael
If you found a ton of valuable information listening to Heather today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!