On today's episode I'm interviewing Rick Mulready, an industry-leading authority on simplifying Facebook ads and online marketing for entrepreneurs and small businesses. He's the host of The Art of Paid Traffic podcast.

Rick's Facebook ads programs are based on his years of testing, the hundreds of thousands of dollars spent figuring out what works, and case studies from his own daily ads as well as those of his clients and students. With 12 years corporate Internet advertising experience, Rick has worked with the likes of AOL, Yahoo!, Funny or Die and Vibrant Media where he sold and managed online ad campaigns for some of the largest brands in the world. In addition to creating industry-leading training courses, Rick consults with entrepreneurs and businesses on their Facebook advertising & marketing strategy.

In this episode you'll hear:

  • Rick’s amazing story as he started in the advertising world 19 years ago in the early days of the internet and then the slow progression into the world of Facebook ads as the landscape shifted and changed so that Rick could then open his first online business.

  • Rick talk about ads as the foundational piece for a business, but how that is simply one piece of a larger puzzle for your whole business.

    • “Ads are the foundation of the business from a perspective of they give you the opportunity to bring in leads and sales consistently, but that's just one piece of the whole puzzle. As you are bringing in more leads and sales from your ads, you will learn ads...once the ads are working for you, then there's just all kinds of other things that come up like, positioning and offers and building a team and structuring your business and all that type of stuff. That's where ads fit into the whole thing.”

  • All about ads and Rick’s advice to the three types of people in the business world: those who have never tried ads, those who want to try ads but are unsure, and those who have tried ads but it didn’t work out in their favor.

  • Advice for the struggling entrepreneur who doesn’t understand their audience. You’ll learn that when you ask better questions, you'll get a better audience and a better position for your offer.

  • How to make sure your messaging is crystal clear so that you are solving a pain point for your audience and really leading with that transformation so that your ads will do better.

  • Some of Rick’s best advice for business owners when it comes to the temptation to compare ourselves to other business owners.

    • “Be careful in comparing yourself to other people in other businesses...One of the best things we can do for our business and for ourselves is just stay in our lane and do our thing. Don't worry about what other people are doing and saying, and just keep moving forward in your own lane.”


If you loved hearing from Rick today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!