On today's episode, I'm interviewing Allison Hardy, a business strategist for Mompreneurs and the creator of the Life by Design Podcast.


Through infusing their business with a hearty dose of automation, authentic social media driven by Facebook Live, and stepping into the role of an influencer through email marketing, Allison helps women raise their businesses while they are raising their families, so that they can live life by design. Allison is the creator of the Life by Design Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. She's also wife to Teer, and mom to four year old Camden and 8 month old Nora.

In this episode you'll hear:

  • The three ways Allison helps Mompreneurs raise their businesses while they raise their families: Automations, Social Media, and Email Marketing.

  • Why Allison believes Facebook Lives are the way of the future when it comes to online businesses and her best tips for overcoming fear and anxiety before stepping in front of the camera.

    • “I think it comes down to you just knowing that you have a message to tell people, you owe it to your people to tell them your message. And just knowing that it's really not about you. It's really about them and how you can serve them and how you can help them to move forward.”

  • Allison’s take on Facebook Groups and how she’s mastered nurturing them, growing them, and keeping them inspired.

  • How Allison perfected the system she has in place now that really nurtures and supports her clients, how she overcame the obstacles to get there, and how she helps her clients do the same.

    • “First and foremost, it's [realizing] it’s never going to be perfect...There's going to be times where you fail, times where you stumble, there will be times when your automation just stops working and you have to figure it out. I think knowing that is imperative. For me, it's really going back to, ‘What do I want, how do I want to work, and how do I want to make an impact?’”


If you loved hearing from Allison today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!