Rachel Mcmichael:

Branding Your Business Well with Rachel Scott

Today on the Business With Impact podcast I'm excited to introduce you to my new friend and branding strategist, Rachel Scott!

On today's episode, Rachel is diving into the impact a strong brand has on your business revenue. She's going to teach you about a surprising color that you might want to use, why color matters, whether to have a personal brand or more of a business brand, when to rebrand, and how to rebrand.

I can't wait for you to listen to this episode and to hear about your biggest takeaways. Let's dive in!


At 4:09, we get started by talking about one of the biggest mistakes Rachel sees business owners make when creating or coming up with their personal brand and image.


At 8:00, Rachel takes all through the process of personal branding and answers questions like: Do I put myself as the face of the brand or should I use a business as the face of my brand? Is there a right or wrong way to do this? Once I pick a brand, am I stuck with it forever? How could I even pick a brand that encompasses all my unique gifts and talents?


At 12:56, we start talking all about COLORS and why they are important to your brand! We even talk about a surprising new color that Rachel says she wishes more brands would use to help them stand out from the crowd.


Want to grab our FREE Branding Template and get updates on our latest podcast episodes?

Text “PODCAST” to 214-225-5727 or CLICK HERE from your mobile device. When you do, I’ll send you the direct link to grab your free branding template!

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Subscribe & Review On iTUNES!

 Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!

And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.

You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

I’m so grateful for you!

Rachel McMichael Headshot

Links mentioned in this episode:

Follow Rachel on Instagram: @rachelrmcmichael

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