Rachel Mcmichael:

Building An Audience of Buyers

Welcome to Part Three of our five part series!

Today, we're talking all about building an audience or driving traffic to that content that we created in Part 1 and Part 2 from the last couple of weeks! So if you haven't yet listened to those two episodes, start there first!

Let's be honest… We don't just want to build an audience, we want to build an audience of people who actually need our product, program, or service!

I mean, that's why we got into business in the first place (right?!)… to help people who are struggling with the problem we know how to fix.

So how do we do that?

We’re talking all about that today! Let’s dive in…


At 4:42, before we can talk about driving traffic to our audience, I have to start out by giving you some tough love when it comes to audience and follower count: stop comparing and start cultivating!


At 9:59, we dive into step one in this process of building an audience: figuring out your ONE THING — specifically what will be your ONE platform? Because a divided focus will lead to divided results.


At 14:51, after quickly discussing step two (listing all the reasons you follow your favorite influencers or entrepreneurs), we move into step three: figuring out how to show up with your current audience. How are we showing up in integrity? Are we offering our experience? Are we being authentic? Are we being honest?


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We joined Kajabi as a founding member, and it's been a key software in our business


Because Kajabi has EVERYTHING you need to build, market and sell your online course, membership site or coaching program with no coding, no hiring, no learning curve, no plugins and no broken integrations. Just a beautiful, professional knowledge business built with just a few clicks.

We use it to run our membership + courses, but it can also be used as a complete CRM – email management, funnel creation, landing pages, thank you pages, websites, and so much more. It's a one-stop shop in the online space, and when you snag Kajabi you don't need ANYTHING else (unless you want it, of course!)

Snag a 14-Day FREE Trial with Kajabi at rachelmcmichael.com/kajabi1.
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The Business With Impact Society

The Business with Impact Society gives you PROVEN step-by-step, done-for-you, plug-and-play systems so that you can stop spinning your wheels and start generating more leads, making more sales, and creating a bigger impact!

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I’m so grateful for you!

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Links mentioned in this episode:

Join the Business with Impact Society™: rachelmcmichael.com/society

Listen to Part 1 and Part 2 of this five-part series: How to Create Content that Converts rachelmcmichael.com/society

Follow Rachel on Instagram: @rachelrmcmichael

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