Welcome to Part Three of our five part series!
Today, we're talking all about building an audience or driving traffic to that content that we created in Part 1 and Part 2 from the last couple of weeks! So if you haven't yet listened to those two episodes, start there first!
Let's be honest… We don't just want to build an audience, we want to build an audience of people who actually need our product, program, or service!
I mean, that's why we got into business in the first place (right?!)… to help people who are struggling with the problem we know how to fix.
So how do we do that?
We’re talking all about that today! Let’s dive in…
At 4:42, before we can talk about driving traffic to our audience, I have to start out by giving you some tough love when it comes to audience and follower count: stop comparing and start cultivating!
At 9:59, we dive into step one in this process of building an audience: figuring out your ONE THING — specifically what will be your ONE platform? Because a divided focus will lead to divided results.
At 14:51, after quickly discussing step two (listing all the reasons you follow your favorite influencers or entrepreneurs), we move into step three: figuring out how to show up with your current audience. How are we showing up in integrity? Are we offering our experience? Are we being authentic? Are we being honest?
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Links mentioned in this episode:
Listen to Part 1 and Part 2 of this five-part series: How to Create Content that Converts rachelmcmichael.com/society
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