Colin Boyd:

Converting Stories Into Sales Through the Art of Public Speaking

On today's episode I'm interviewing Colin Boyd, a CSP and keynotes at conferences around the world on topics such as persuasive communication and selling ideas. He’s obsessed with helping experts and entrepreneurs sell from the stage in a non-pushy or sleazy way. His clients include Coca Cola, Suncorp, Fuji Xero and Hewlett Packard. He runs high-level mastermind programs for speakers and content creators and his signature program, “Sell From Stage Academy™” helps people turn every presentation into a money-making machine. He lives in Newport Beach, California with his wife and two crazy kids.

On today's episode I'm interviewing Colin Boyd, a CSP and keynotes at conferences around the world on topics such as persuasive communication and selling ideas. He’s obsessed with helping experts and entrepreneurs sell from the stage in a non-pushy or sleazy way. His clients include Coca Cola, Suncorp, Fuji Xero and Hewlett Packard. He runs high-level mastermind programs for speakers and content creators and his signature program, “Sell From Stage Academy™” helps people turn every presentation into a money-making machine. He lives in Newport Beach, California with his wife and two crazy kids.

In this episode you'll hear:

  • Colin tell the story of how he went from putting flyers up on light poles to speaking in front of thousands, all because of his ability to communicate effectively through speaking.

  • How we all do some form of public speaking, whether that’s through Facebook Lives, in webinars, or on Instagram stories, and how we can all master our speaking platforms, whatever they may be.

    • “Whenever I speak, I am selling. For me, speaking and selling are the same thing…there is no difference.”

  • Some of the common pitfalls of those who are doing public speaking (on Facebook Lives, Instagram, at conferences, etc.) and some of the best strategies to overcome those pitfalls via Colin’s “quadrant model.”

  • Colin tell us how we can all move from the dead-end, pushy, over-entertaining-type speaker to the type of speaker that is irresistible in the content they present.

    • “One of the things that I say to people when they're learning to speak more effectively is that providing clarity of decision is value…A good presentation—the purpose of it, especially if you want to really transform someone's life and get them to join your programs…It’s to help them to get to a place of congruent decision.”

  • Colin explain the power and purpose of storytelling in order to captivate your audience and convert leads into sales. Colin also explains how he came up with his signature guide to help other business owners improve their storytelling with his, Sell With Story Guide.

    LINKS:

    If you loved hearing from Colin today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!

    LINKS:

    If you loved hearing from Colin today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!