Rachel Mcmichael:

Creating Content That Converts [Part 1]
When it comes to creating content for your business…whether that's a social media post, a blog post, a podcast, a video, a reel or whatever type of content…I found that there are two ends of the spectrum.

On one end, we have those who are so clear on who they are and who they serve and the direction they want to take their audience, that it all flows organically.

If you're on this side, you might find yourself wondering why people even feel the need to talk about content creation. You might find content to come super easy. You probably don't waste time worrying about what anyone else is thinking. And you can't even imagine scrolling for inspiration because inspiration is everywhere!

But maybe you tend to fall more on the other side of the spectrum. Maybe when it comes to writing that email, it feels like that blinking cursor just won't stop blinking. Maybe you've spent what feels like hours typing out the perfect caption only to second guess it minutes later. Maybe you haven't put any content out there for a while, or maybe you're putting content out there but it doesn't seem to have the desired result.

If content hasn't felt simple, we're going to break down three things you can start doing now to simplify your content creation.

We're talking HOW to create content in as little as 30 minutes a week!

Let’s dive in!


At 4:01, before we dive into the practical parts of content creation, I want to talk about the one thing that even if you have everything ready to go content-wise, you might end up stuck if you don’t have this one thing: Belief! If you want to have great content, you actually have to start by not making it such a big deal, and we have to stop waiting for it to be perfect.


At 12:03, we discuss follower count! Another hindrance to many people for not creating solid content. So many business owners believe they have to have a HUGE following before they really focus on content. We bust that myth in this segment of the episode!


At 16:00, we start to discuss step one of creating the best content: Identifying your ONE thing! If you don't focus on the one thing in your business, and likewise, the content for your business…you'll focus on all the things instead.

Be sure to tune in next week as we dive even further into content creation as we discuss creating your quarterly content and then how to create a monthly social media strategy!


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One of the most important softwares we use in our business every day is ActiveCampaign. We use it to communicate with our email list and to create funnels to take potential customers from “who's this” to “I'm ready to work with you”… but there are so many things you can use it for!

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Snag a 14-day free trial when you go to rachelmcmichael.com/active (the “lite” plan at $9/month has EVERYTHING you need!)

I know you’ll love ActiveCampaign as much as we do!

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The Business With Impact Society

The Business with Impact Society gives you PROVEN step-by-step, done-for-you, plug-and-play systems so that you can stop spinning your wheels and start generating more leads, making more sales, and creating a bigger impact!

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Links mentioned in this episode:

Join the Business with Impact Society™: rachelmcmichael.com/society
Follow Rachel on Instagram: @rachelrmcmichael

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