Rachel Mcmichael:

Creating Content That Converts [Part 2]

Welcome back to part two of our content training episode where we’re talking all about how to create content that truly converts!

If content hasn't felt simple, we're going to break down three things you can start doing now to simplify your content creation.

We're talking HOW to create content in as little as 30 minutes a week!

I am so excited to dive into the details, but if you missed part one, then it might be a little bit confusing to dive into this episode without that background–so go back, listen to last week's episode, and then meet us right back here for part two!

Let’s dive in!


At 1:45, we waste no time and pick up right where we left off last week with Step #2: Creating a quarterly strategy + core content! This is a BIG portion of today’s episode and I don’t want you to miss anything I share here, so make sure you have pen and paper ready to go!


At 18:22, we get into Step #3: Your social media content strategy! We talk about what we do right now for our social media plan (and pro tip: don't skip the quarterly content because you're so worried about the social media content!).


At 20:38, I walk you through what all of this looks like in my business and leave you with some practical next steps for you to start creating content that converts as soon as you’re done listening to this episode!


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One of the most important softwares we use in our business every day is ActiveCampaign. We use it to communicate with our email list and to create funnels to take potential customers from “who's this” to “I'm ready to work with you”… but there are so many things you can use it for!

ActiveCampaign is Louis Vuitton quality CRM at a Target price! With it you can create unlimited funnels, create tags and workflows, add notes to your customer files, manage #allthethings, and there are additional upgrades that even allow for texting and DMing, all from the platform!

Snag a 14-day free trial when you go to rachelmcmichael.com/active (the “lite” plan at $9/month has EVERYTHING you need!)

I know you’ll love ActiveCampaign as much as we do!

And after you join with our link, contact us with the email address you used to register so we can send you our highest converting email funnel for FREE - our gift to you!

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The Business With Impact Society

The Business with Impact Society gives you PROVEN step-by-step, done-for-you, plug-and-play systems so that you can stop spinning your wheels and start generating more leads, making more sales, and creating a bigger impact!

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And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.

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I’m so grateful for you!

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Links mentioned in this episode:

Join the Business with Impact Society™: rachelmcmichael.com/society
Follow Rachel on Instagram: @rachelrmcmichael

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