Rachel Mcmichael:

Creating Powerful Messaging that Converts Brandon Lucero
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Today on the Business With Impact podcast, I'm so excited to introduce you to my good friend Brandon Lucero.

Brandon is the king of all things messaging and content creation, and on today’s episode he’s going to share the exact formula that he’s used with thousands of online business owners to help them go from feeling stuck and unheard to being recognized as experts in their industry.

Even if they’re just getting started. Even if they don’t have a big following.

I’m so excited for today’s episode. This is one you’re going to want to have a pen and paper ready for!


At 3:49, Brandon dives in with some of the biggest mistakes struggling entrepreneurs are making when it comes to creating their messaging and their content. Don’t worry if you find yourself making a few of these mistakes, too — because Brandon’s going to share what to do instead!


At 8:57, is where he shares the difference between gas pedal content and brake content. I’d never heard it described this way, but after listening to this explanation, it’s easy to understand why his 4X methods work!


At 17:58, he leaves us with a charge – to start creating messaging that allows us to step into our divine purpose – to say and be who you are. You have a message and a purpose, and you get to thrive because of it.
At the end of today’s episode, I share an exciting announcement about a 5-day Free training that Brandon and I are bringing your way next week… you can find out all the details at rachelmcmichael.com/4x!


Learn how unheard entrepreneurs are finding unique messaging that quickly creates profitable content without endless amounts of “how-to” content.

accelerate with brandon


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I’m so grateful for you!

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