Rachel Mcmichael:

Don’t Make These Mistakes With Your Black Friday Promotion
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Today on the Business With Impact podcast, I'm going to be sharing what you need to be doing today to prepare for your Black Friday promotion and three mistakes that I see most online business owners making when it comes to their Black Friday promotions.

If you've been considering having a black Friday promotion this year, then this episode is for you.

So let’s dive in!



>> At 1:39, we dive into the first mistake: discounting your existing offer. And I know you might be thinking – but isn’t that what everyone does? Not necessarily — I’m sharing the strategy we’ve used the last three years with our epic promotions and how you can do the same – no matter what industry you’re in!


>> At 4:34, we talk about the mistake number two: not planning in advance. And I share this mistake from experience – having been up until all hours of the night after a huge Thanksgiving celebration with family – I want to save you the frustration I felt.


>> At 6:48, I share the third mistake + a bonus tip: The mistake is thinking that your promotion has to fall on Friday — it can, but I share a few other options, too. And the tip: to start talking about it NOW! What are you promoting? Here at the Business with Impact Society, we’ve got something really special up our sleeve. If you want access to it and the Black Friday guide, email us for the link today. Or wait until Black Friday and snag our incredible offer then!


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