Rachel Mcmichael:

Growing a List of Potential Buyers

Welcome to Part Four of our five part series!

Today, we're talking all about building an email list of people who actually want your product, program, or service (also known as lead generation)! If you haven't yet listened to Part 1Part 2, or Part 3, definitely start there first and then come back and join us here!

Maybe you've heard that the quality of your business will be determined by the quality of your list? Or maybe you’ve heard that the quality of your business will be determined by the size of your list?

BUT… just because that's a common belief, doesn't make it true.

So, before we talk about specific lead-generation strategies… I want to discuss the thing that so many of us get hung up on, and that is list size.

Let’s dive in!


At 1:03, we start off by discussing this whole idea of list size. Does it matter? Why or why not? I try my best to dispel a few myths and encourage you here so you don’t get hung up on it—which will ultimately keep you from working on real lead generation!


At 4:13, we talk about the one thing you must do before building a list of buyers: What is the lead generating or list building activity that you're going to focus on for the next 30, 60, 90 days in your business?


At 7:46, I take the time to help those of you who may be lost when you hear the words “opt-in” or “lead generator” or “conversion.” Maybe you’re just starting out in business (or maybe you’ve just never heard these words before!). I’m going to help you here! Then we’ll build on this idea of building your perfect list. We spend a lot of time here, so have a pen and paper ready to go!


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We joined Kajabi as a founding member, and it's been a key software in our business


Because Kajabi has EVERYTHING you need to build, market and sell your online course, membership site or coaching program with no coding, no hiring, no learning curve, no plugins and no broken integrations. Just a beautiful, professional knowledge business built with just a few clicks.

We use it to run our membership + courses, but it can also be used as a complete CRM – email management, funnel creation, landing pages, thank you pages, websites, and so much more. It's a one-stop shop in the online space, and when you snag Kajabi you don't need ANYTHING else (unless you want it, of course!)

Snag a 14-Day FREE Trial with Kajabi at rachelmcmichael.com/kajabi1.
I know you’ll love Kajabi as much as we do!

And after you join with our link, contact us with the email address you used to register + we'll send you our highest converting Kajabi Sales Page for FREE – our gift to you!

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The Business With Impact Society

The Business with Impact Society gives you PROVEN step-by-step, done-for-you, plug-and-play systems so that you can stop spinning your wheels and start generating more leads, making more sales, and creating a bigger impact!

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I’m so grateful for you!

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Links mentioned in this episode:

Listen to Part 1, Part 2, and Part 3 of this five-part series: How to Create Content that Converts
Join the Business with Impact Society™: rachelmcmichael.com/society
Follow Rachel on Instagram: @rachelrmcmichael

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