rachel mcmichael:

Growing a List of Potential Buyers

Welcome to Part Four of our five part series!

Today, we're talking all about building an email list of people who actually want your product, program, or service (also known as lead generation)! If you haven't yet listened to Part 1, Part 2, or Part 3, definitely start there first and then come back and join us here!

Maybe you've heard that the quality of your business will be determined by the quality of your list? Or maybe you’ve heard that the quality of your business will be determined by the size of your list?

BUT… just because that's a common belief, doesn't make it true.

So, before we talk about specific lead-generation strategies… I want to discuss the thing that so many of us get hung up on, and that is list size.

Let’s dive in!

1:03

At 1:03, we start off by discussing this whole idea of list size. Does it matter? Why or why not? I try my best to dispel a few myths and encourage you here so you don’t get hung up on it—which will ultimately keep you from working on real lead generation!

4:13

At 4:13, we talk about the one thing you must do before building a list of buyers: What is the lead generating or list building activity that you're going to focus on for the next 30, 60, 90 days in your business?

7:46

At 7:46, I take the time to help those of you who may be lost when you hear the words “opt-in” or “lead generator” or “conversion.” Maybe you’re just starting out in business (or maybe you’ve just never heard these words before!). I’m going to help you here! Then we’ll build on this idea of building your perfect list. We spend a lot of time here, so have a pen and paper ready to go!

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