Rachel Mcmichael:

How to Decide if a Membership or Course is Right For Your Business with Stu Mclaren
Stu McLaren

So, on today on the Business With Impact episode, I am so excited to introduce you to my friend, Stu McLaren! If you haven't met Stu before or if you haven't heard of him, he is the go-to expert for all things memberships.

Just a few years ago, I was really questioning whether or not I should pursue a membership or not. But as I started to talk to Stu, he answered all of my questions like…

What’s the difference was between a course and a membership…
Can I really build a membership…
What kind of content would make sense for a membership…
And how could this work for me, for my industry, for my niche, for my business?

And so I'm really excited to have Stu on the podcast today to really answer for you the exact same questions that he answered for me!

So if you've been on the fence, if you've been considering a membership component and what that would look like for you and your business, I want to encourage you to get out a pen, get out some paper, and get ready to take some notes because today's episode was created for you and with you in mind!


>> At 5:37, Stu dives right into answering one of the most asked questions about memberships: Should I do a course or should I do a membership? Stu has a really good way for you to think about this and how you can make the decision in your own business.


>> At 8:48, we talk about one of the big barriers that so many people have when it comes to thinking about a membership (whether it's a front end or back end membership): I'm just not as big as so-and-so’s brand, I don't have a big list, I don't have a ton of followers. So is this something to put off for the future? Or is this something to do now?


>> At 13:56, Stu and I discuss the fear of having to always be available if you start a membership. How do you avoid the hamster wheel of content deliverability without losing freedom and flexibility?


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