rachel mcmichael:

It’s Not Your Product... It’s The Offer!

If you've ever created an opt-in, program, webinar, or launch that didn't go as expected… and threw up your hands and started over – this episode is for you!

On today's episode…

we're talking about the three key ingredients to an irresistible offer

…and how to make sure you're creating an offer your ideal client wants to invest in. Let's dive in!


At 2:49, I want to help you differentiate (before anything else!) between your product and your offer. We so often hear so many different ways that this vocabulary is used in the online space and if we don’t have a clear understanding of them, then we’ll be mixed up all along the way.


At 6:09, we dive right into the first crucial ingredient to your irresistible offer: the price. But it's not just any price…it's the actual value of your program.


At 10:38, after we talk about the second ingredient (spoiler: it’s all about the transformation you’re offering!), we dive into the third ingredient: your guarantee! Are you guaranteeing certain results to your clients and what are you promising them if they don’t meet those results?



One of the most important softwares we use in our business every day is ActiveCampaign. We use it to communicate with our email list and to create funnels to take potential customers from “who's this” to “I'm ready to work with you”… but there are so many things you can use it for!

ActiveCampaign is Louis Vuitton quality CRM at a Target price! With it you can create unlimited funnels, create tags and workflows, add notes to your customer files, manage #allthethings, and there are additional upgrades that even allow for texting and DMing, all from the platform!

Snag a 14-day free trial when you go to rachelmcmichael.com/active (the “lite” plan at $9/month has EVERYTHING you need!)

I know you’ll love ActiveCampaign as much as we do!

And after you join with our link, contact us with the email address you used to register so we can send you our highest converting email funnel for FREE - our gift to you!

ActiveCampaign Mockup with Logo

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I’m so grateful for you!

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Links mentioned in this episode:

Apply for an Accelerate Call HERE!

Follow Rachel on Instagram: @rachelrmcmichael

Join the masterclass: https://rachelmcmichael.com/workshop

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