Rachel Mcmichael:

Man's Search for Meaning Book Review
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I am SO excited about this week’s 5-minute book review segment.

If you haven’t heard, one of my goals this year was to read at least one book a week. And so far I’ve almost doubled that goal!

But more importantly, I’ve committed to implementing at least one new thing from each book I read.

Imagine how much your business would change if you implemented one new thing every single week?

And here’s the best part —

not only am I going to share what I read and what I learned, but I’m also giving away 10 copies of this book.

Here’s how to enter to win…


Leave a Review

Leave a review of our podcast on rachelmcmichael.com/itunes. If you’ve already left a review, update it with a new one. Screenshot your review and send it to us at podcast @ rachelmcmichael . com.

Share a Screenshot

Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael.

We’re picking 10 new winners every week!

Ok without further ado, today I’m excited to introduce you to

Man's Search for Meaning by Viktor E. Frankl.

I started reading this book because I heard a friend mention how impactful it had been for their life and their business.

And not-so-coincidentally, after reading the book I was telling my husband what a profound impact it had on my own life and he pulled out his copy that he’d read almost a decade ago.

Now this book isn’t your typical business book. 

In fact, it’s not about business at all. 

Man’s Search for Meaning is a 1946 autobiography of sorts by the late Victor Frankl, an Austrian neurologist, psychiatrist, philosopher, and Holocaust survivor. 

In it, he details his experiences as a prisoner in Auschwitz in World War 2 and despite enduring some of the worst suffering I’ve ever read about, he explains how he was able to survive it all.

Now I love biographies. I love stories about overcoming. And I’m really into science and psychology and mindset and living from our purpose. I found this book fascinating and was on the edge of my seat with each new chapter — but even if you hate that type of book, I’m going to tell you to power through this one because what you will walk away with is that good!

My takeaways from this book went beyond business – and yet, they had a profound impact on the lens in which I see life and business.

I’m going to tell you to power through this one because what you will walk away with is that good!

Here’s my top 3 takeaways from Man's Search for Meaning by Viktor E. Frankl


This book is uncomfortable to read. For so many reasons. It’s detailed. And graphic. And dives into the utter depravity of man. And yet at the same time, it’s full of hope. One of the most profound lessons I took away is something that we say all the time – but often feels cliche — and that’s that we are not the victims of our circumstances. Even in the worst of circumstances, we have the free will to choose how we respond. This is a theme throughout the book as despite the horrific circumstances that Frankl and the fellow prisoners faced, he noticed that they all chose to act differently. Some were caring and supportive, some were just downright awful and mean, some were selfish, some gave up, some endured. Even though they were all living in the same conditions – truly suffering – each man had a choice. You and I will likely never fully comprehend the inexplicable suffering that these men and women experienced – and if they can find purpose and meaning through it all – well, that right there is a lesson in and of itself, right?


In this book, Frankl introduces the concept of logotherapy – basically how to find meaning in life. The simplest way to explain it is that he believes that everyone is created for a purpose and on purpose, and that each individual’s purpose is unique and specific. And when we go through trials and tribulations – even of the worst kind – those who can find meaning – or a lesson – will be able to deal with any adversity. Now again, my adversities pale in comparison to what Frankl faced. And yet, how often do I allow them to define me?


When Frankl went to publish the book, he almost didn’t put his name on it. He planned to publish it anonymously and his friends encouraged him to put his name on it. He didn’t write it to get famous – in fact, he wrote it in a matter of days. But he knew that this message – these findings – this story – must be told. And I think this is a huge lesson – because even though he did end up famous for his work, he would have done it anyway. And the same is true for you and your business. The WHY and PURPOSE behind it are what will drive everything forward. Those looking for fame rarely find it (for more than a few minutes, anyway)… but those looking to serve from a place of purpose – well, they’re happy with or without the fame.

I wish we had more time to talk about all of the profound lessons from this book!

Have you read Man's Search for Meaning by Viktor E. Frankl?

What was your biggest takeaway? Don’t forget to tag me @rachelrmcmichael on Instagram or leave a review of the podcast to be entered to win one of 10 copies this week.

And if you’re looking for a list of all of my favorites, head to rachelmcmichael.com/books for a full listing of all of the books I recommend for online business owners. In this list I’m sharing my favorites for leadership, mindset, team building, productivity, audience and traffic growth, content creation, sales, and money.

As a final reminder…

we’re giving away 10 copies of this book

and there are TWO ways to be entered to win a copy:


Leave a Review

Leave a review of our podcast on rachelmcmichael.com/itunes. If you’ve already left a review, update it with a new one. Screenshot your review and send it to us at podcast @ rachelmcmichael . com.

Share a Screenshot

Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael.

We’ll be announcing the winners one week from today… and this is one book you don’t want to miss out on!
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Check out our New Book Recommendation Guide

For more details on all of my favorite books for online business owners (including books on leadership, mindset, entrepreneurship + team building, productivity, audience + traffic building, content creation, sales, and money + finance, click here.



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