Rachel Mcmichael:

he 5 Biggest Mistakes Most Online Business Owners Make When Building A Funnel

Today on the Business With Impact podcast, we're diving into the five biggest mistakes most online business owners are making when it comes to building their automated marketing sales funnels. 

These mistakes are the same mistakes that are costing them time as they try over and over and over again, to redo and undo things that aren't working.

These are the same mistakes that are costing them money as they invest in Facebook ads, as they invest in hiring and outsourcing, because what they're doing right now, isn't working, so they believe that maybe if someone else could come in and help, it would start to work. 

And these are the same mistakes that are costing them customers, because there are people out there right now who need what you have to offer. And they're waiting. And they're looking. And they're wondering where you're at. 

And when you get this right, and you get your automated funnel in front of them, it is a joy for them because you are solving a real problem. You have a real solution to a real problem at a fair price. 

And in today's episode, we’re diving into these mistakes and most importantly, how to fix them!


At 1:54, we revisit the #1 mistake I see business owners consistently make: OFFERS. We talk about how trying to make a funnel before really nailing down your overall offer can be counterproductive and may cause potential customers to overlook what you have to offer.


At 4:58, we discuss mistake #2: creating an offer that directly relates to a ‘need’ that your business fulfills. 


At 6:54, we jump into mistake #3: staying authentic with our content. And when we do this right, we’re able not only to grow our audience but also to position ourselves as the expert in our field (Which, spoiler alert, you already are!)


At 9:13, we focus on mistake #4: ignoring the basics. By basics, I’m talking numbers. I get it, none of us got into business to track numbers – we got into business to serve others. But when we track our numbers we’re better equipped to make decisions that will allow us to reach more people and create an even bigger impact! So let’s talk about it!


At 11:56, we dive into mistake #5: keeping consistent with our goals. When we run into issues with our content or our numbers, sometimes our instinct is to pivot away when we really should be dialing in and digging deep to find why the issue is really happening. How can we break this habit? Let’s find out!


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