I am SO excited about this week’s 5-minute book review segment.
If you haven’t heard, one of my goals this year was to read at least one book a week. And so far I’ve almost doubled that goal!
But more importantly, I’ve committed to implementing at least one new thing from each book I read.
Imagine how much your business would change if you implemented one new thing every single week?
And here’s the best part —
not only am I going to share what I read and what I learned, but I’m also giving away 10 copies of this book.
Here’s how to enter to win…
Leave a Review
Share a Screenshot
Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael and Michael E. Gerber @michaelegerber on Instagram.
We’re picking up to 10 winners every week!
Ok without further ado, today I’m excited to introduce you to
The eMyth Revisited by Michael E. Gerber.
Back in 2018 my coach recommended reading this book, and I wrote it down in a notebook and forgot all about it. I heard him mention it from time to time and kept thinking “one day”… and this year — that day came.
Here’s why The eMyth Revisited is a must-read for anyone who is even remotely considering starting a business…
Michael Gerber writes this book in a narrative form. It’s the story of him advising a new business owner how to turn things around. A great baker decides to open up her own store, and she’s REALLY struggling. She loves baking, but she doesn’t love all of the administrative and leadership pieces that come with owning her own business.
And because it’s written as a narrative, Michael can say what he really thinks – without being too harsh to the reader. He’s candid and inspiring at the same time.
Now as you know, whenever I read something, I try and find at least ONE thing I can implement now in my business or life (and ideally THREE great things).
…because it’s written as a narrative, Michael can say what he really thinks – without being too harsh to the reader. He’s candid and inspiring at the same time.
Here’s my top 3 takeaways from The eMyth Revisited by Michael E. Gerber
#1
Michael Gerber defines the three roles in every business: The Entrepreneur, The Manager, and The Technician, and he shows us how these roles often become misaligned. If you’re anything like most of the online business owners I work with, you know that most people love to start businesses because they’re passionate about the thing they’re good at. An accountant might decide to open up her own book-keeping agency. A hairstylist might decide to open her own salon or start a course on how to create the best highlights. But what is it that these business owners really want to do all day? They want to do what they’re great at – their technical skills. But they want the FREEDOM to do it on their own. If you’ve ever said “I didn’t get into business to learn sales and marketing (or lead a team) – I just want to do XYZ” then you know first-hand the tension between the technician and the entrepreneur and the manager.
#2
The difference between working IN your business and ON your business. Working in your business is doing the thing you love – designing the websites, training the dogs, taking the photos, styling the hair, coaching the clients, developing the training, serving the customers… and working ON the business is managing the team, planning the marketing and sales strategies, creating the systems, and doing the things that you “didn’t get into business to do” but are required of the business leader. The more systems I have in place, the more freedom I have to do the things I love most.
#3
The practical frameworks that are throughout this book. I’m talking everything from systems to processes to what to think through first and next. If you’ve been wanting to create a business that you run – rather than having it run you – this book will set you on the right track and help you truly think through which roles you’re currently filling and what will be required if you want to run your own business. Now, this isn’t a talk-you-out of benign a business owner book – but it does help someone who is on the fence decide what’s best for them.
One of the first things we do in the Business with Impact Society™ is decide our goals and define what success looks like to us. And when you’ve gone through this book – you’ll start to see how redefining your goals with your business can make the world of difference!
Have you read The eMyth Revisited by Michael E. Gerber?
What was your biggest takeaway? Tag me @rachelrmcmichael on Instagram or leave a review of the podcast to be entered to win one of 10 copies this week.
And if you’re looking for a list of all of my favorites, head to rachelmcmichael.com/books for a full listing of all of the books I recommend for online business owners. In this list I’m sharing my favorites for leadership, mindset, team building, productivity, audience and traffic growth, content creation, sales, and money.
As a final reminder…
we’re giving away 10 copies of this book
and there are TWO ways to be entered to win a copy:
Leave a Review
Share a Screenshot
Share a screenshot of this episode on your IG Stories and tag me @rachelrmcmichael and Michael E. Gerber @michaelegerber on Instagram.
Check out our New Book Recommendation Guide
For more details on all of my favorite books for online business owners (including books on leadership, mindset, entrepreneurship + team building, productivity, audience + traffic building, content creation, sales, and money + finance, click here.
DO MORE THAN AUTOMATE YOUR EMAIL…
CREATE BUYERS AND CUSTOMERS!
One of the most important softwares we use in our business every day is ActiveCampaign. We use it to communicate with our email list and to create funnels to take potential customers from “who's this” to “I'm ready to work with you”… but there are so many things you can use it for!
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Snag a 14-day free trial when you go to rachelmcmichael.com/active (the “lite” plan at $9/month has EVERYTHING you need!)
I know you’ll love ActiveCampaign as much as we do!
And after you join with our link, contact us with the email address you used to register so we can send you our highest converting email funnel for FREE - our gift to you!
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Subscribe & Review On iTUNES!
Are you subscribed to the Business With Impact podcast on iTunes? If not, I want to encourage you to do that today. I don’t want you to miss a single content-rich episode. Click here to subscribe in iTunes!
And if you enjoyed today’s episode, I would be really grateful if you left me a review over on iTunes, too. iTunes reviews get the message out about this podcast, and I love hearing your feedback! All you have to do is click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you loved about today’s episode.
You can also take a screenshot and post it to your Instagram Stories with your biggest takeaways and tag me, @rachelrmcmichael!
I’m so grateful for you!
Links mentioned in this episode:
- Grab the Productivity Playbook: rachelmcmichael.com/productivity
- Follow Rachel on Instagram: @rachelrmcmichael
Other ways to enjoy this episode:
