Rachel Mcmichael:

The Five Most Important Processes in Our Online Business
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Today on the Business With Impact podcast we're diving into the five most important processes every online business needs.

We talk all the time about how 80% of our results in our business can be attributed to 20% of our activities. And we talk all the time about the Core 5 processes that contribute to these 20% activities. On today’s episode, we’re going to dive into the most important processes for each of our Core 5 areas (customer support, sales, lead generation, traffic, and content creation).

So let’s dive in!


At 5:52, we dive into the first process: customer support. And we talk specifically about customer recognition, referrals, and collections. I share the exact process we use with our Business with Impact Society members and that we’ve used for years in our group coaching programs.


At 8:28, we talk about the next two processes: sales generation and lead generation. I share ideas for processes around sales calls (for 1:1 coaching) and sales funnels. And I discuss why we can’t just “set it and forget it” but we can “set it and monitor it”.


At 12:51, I share the final two processes: traffic and content creation. We talk about organic strategies + paid strategies, and why having these strategies matters if you want predictability and consistency in your business.


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Links mentioned in this episode:

  • Grab Content Made Simple™: rachelmcmichael.com/content
  • Check out Monday: rachelmcmichael.com/monday
  • Active Campaign: rachelmcmichael.com/active
  • Kajabi: rachelmcmichael.com/kajabi
Follow Rachel on Instagram: @rachelrmcmichael

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